Climate Fresk

Climate Puzzle Facilitator

Florian Hameister - The Innovation Process Guy

I help medium-sized manufacturing companies identify the best ideas, validate customer needs, and discover new market opportunities. Together, we minimize development risks and achieve sustainable success – efficiently and without detours.

How I can support you:
🎯 Find and validate the best ideas – structured and objective.
🎯 Understand what your customers truly need and develop compelling solutions.
🎯 Discover and prioritize new markets and applications for your technologies.
🎯 Design sustainable, circular products and business models.

What’s in it for you:
🎁 Clarity and focus in your product development.
🎁 Reduced risks in new projects.
🎁 Innovations that are both economically and environmentally successful.

Facilitator & Coach for Sustainable & Customer-Centered Product Development for Industrial Companies

Strategyzer

Strategyzer Innovation Coach

Circular Economy Nordhessen

With Circular Economy Nordhessen, we want to support companies with insights, learnings and exchange to shift to a more sustainable Business

 Co-Initiator

Where to Play

Market Opportunity Innovation Consultant

FORTH Innovation Institute

Innovation Facilitator

ONLINE INNOVATION

A practical “HOW-TO-INNOVATE-ONLINE“ book.

After describing ten common pitfalls, we share some great tools and techniques that work in practice. We discuss the “Achilles heel“ of innovating online and present you ten methodologies you can use for online innovation in a hands-on-way.
https://www.onlineinnovation.online/

Co-Author

Miro

Helping companies and teams to find the right product idea before wasting tons of money, time and effort in development.

Miro Expert

MURAL

- 🆁🅴🅼🅾🆃🅴 Innovation Workshop Consultant

The MURAL Consultant Network is a global community of leading independent consultants, agencies, and facilitators deeply committed to fostering creative innovation and work transformation. They are constantly working to bring Design Thinking practices to their clients and leverage MURAL🧡 as a visual workspace to enhance their creative collaboration and bridge the gap between in-person workshops and ongoing, remote collaboration in the cloud 🚀.

Part of the Consultant Network

FORTH Innovation Method

Together with Gijs van Wulfen, the founder of the methodology, I train participants in a 6-week learning journey the FORTH Method, and how to do the whole journey 100% 🅾🅽🅻🅸🅽🅴. Mastering the tools and the online facilitation.
Check the training here: https://forth-innovation.learnworlds.com

🅾🅽🅻🅸🅽🅴 FORTH Innovation Master Facilitator and Trainer 💻 🎯

In 2016, Design Thinking was already hip, too hip for me. What I missed with Design Thinking was the corporate perspective. I found this in FORTH.
FORTH is a structured 12-week innovation process that combines business thinking with design thinking. 
Here, the innovation assignment with clear success criteria and focus and the commitment and involvement of management are the factors that ensure that successful business cases are presented and go into implementation.

FORTH Innovation Facilitator 🎯

customercentric and sustainable products and business models, through facilitation and coaching

I empower medium-sized manufacturing companies to develop sustainable innovations faster and more efficiently.

With over 10 years of experience in product development and 8 years as an innovation consultant, I support innovation managers and R&D teams in medium-sized manufacturing companies to turn great ideas into market-ready products and business models. My focus is on identifying market opportunities, validating concepts, and minimizing development efforts – without wasting time or money.

How I can support you:
🎯 Find and validate the best ideas – structured and objective.
🎯 Understand what your customers truly need and develop compelling solutions.
🎯 Discover and prioritize new markets and applications for your technologies.
🎯 Design sustainable, circular products and business models.

Why work with me:
✅ 10+ years of experience in product development in medium-sized companies.
✅ Practical, customer-centered approaches you can apply immediately.
✅ Proven workshops and sprints that sustainably strengthen your team.
✅ Engineering and business background: I bridge the gap between technology and business.

What drives me:
I believe that successful innovations come from well-structured processes, true customer orientation, and sustainable business models. My goal is to help you and your team develop products that are not only economically successful but also make the world a better place.

Let’s talk! Message me here on LinkedIn or schedule a video call with me. I look forward to driving innovation with you.

Florian Hameister

Risk aversion is often the biggest killer of innovative ideas.
It’s driven by uncertainty:

➪ How will this impact our organization?
➪ What does it mean for my position and influence?
➪ Can we make it profitable?
➪ Will customers actually buy it?
➪ Are we even capable of building it?

When idea concepts lack clear evidence, decision-makers are more likely to say no—especially if doing nothing feels like the safer option.

🚀 How can you reduce the risk of rejection?

💎 Make clear how the idea supports organizational goals and outcomes.
💎 Show how it helps decision-makers in their jobs to be done.
💎 Make uncertainty visible instead of hiding it.
💎 Outline the next steps to reduce risk—what do you need (time, money, effort)?

What would you add to this list?

_ _ _

👋 Hi, I’m Florian!
💪 I help innovation teams tackle the challenges of early-stage product development and turn chaos into clarity.
🌍 I believe in #CustomerCentricity and #CircularEconomy as drivers for innovation.

✨ If you liked this post:
💾 Save it for later or share it with someone who might find it useful.
🔔 Hit the follow button for insights on how to reduce risks in product development.
📬 Let’s connect – I’d love to hear your thoughts!

With proven formats and focused facilitation, I help midsize manufacturing companies develop customer-centric and sustainable products and business models—pragmatically, efficiently, and with minimal risk.

No alternative text description for this image

Spent half a day at the IMPACT FESTIVAL – and it was absolutely worth it.

I met some amazing people in real life:
 👉 Patrick from circularity.fm – locking forward to our chat
 👉 Julia, a fellow facilitator for Climate Fresk Deutschland.  
 👉 A reunion with Mathias and Jan from the re:connect - Inkubator für regeneratives Wirtschaften, plus their colleague Anna, who I’ve “known” for years through LinkedIn and endless online meetings – but met in person for the first time.

I spent more time traveling than actually being at the festival — definitely not the most sustainable choice 🙃 — but still 100% worth it.

Real conversations.
Shared laughs.
New sparks for collaboration.
And a lot of positive, constructive energy.

Exactly what we need.
(Instead of the destructive “piggy” or “Stadtbild” comments … you know the type.)

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about hashtag
#CustomerCentricity & hashtag
#CircularEconomy as drivers for hashtag
#Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

WHEN REALITY DOESN’T MATCH YOUR EXPECTATIONS…

Chuck Norris walks into a cage with a tiger.

He bends down to pet it when suddenly—
Grrrrrrr… 😬

The trainer immediately says, “Get up very slowly and back up.”

So, the tiger gets up very slowly and backs away. 🐅😂

Expectations vs. Reality?
A classic assumption gone wrong.

In innovation, unaware assumptions can be just as dangerous as stepping into a cage with a tiger when you are not Chuck Norris.

📌 We all make assumptions—without realizing it.

📌 We think we know how customers behave, what they want, or how they make decisions.

📌 But when we don’t challenge those assumptions, we build products, strategies, and business models that simply don’t work.

The first step I recommend is to reflect on what you think you know and mark assumptions as assumptions.


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

WHY CUSTOMERS SWITCH – THE 4 FORCES OF PROGRESS

Customers don’t just “decide” to buy.
They are pulled and pushed by hidden forces.

Jobs to Be Done practitioners like Bob Moesta describe it with the 4 Forces of Progress:

	➪ Push of the current situation: frustration with today’s solution.

	➪ Pull of the new idea: attraction of what’s possible.

	➪ Anxiety of the new: fear of risks, costs, or complexity.

	➪ Habit of the present: comfort of doing nothing.

Switching happens only when push + pull outweigh anxiety + habit.

Clayton Christensen emphasized the same truth in Competing Against Luck: without understanding causality, innovation is just guesswork.

Lesson: If you want adoption, stop asking “Do you like it?”. Start mapping the forces that drive or block change.

👉 Which force is holding your customers back the most today – anxiety or habit?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

ENGINEERS: FEASIBILITY IS NOT ESSENTIAL FOR BUSINESS CASES.

Stop wasting time on it.


Feasibility is always a top priority in engineering-driven organizations.

Teams spend weeks or even months trying to answer:
“YES, WE CAN.”

But feasibility is rarely the most significant risk for new products.

The real threat? Missing product-market fit.

So before you invest weeks in another feasibility study, do these two things instead:

1️⃣ Get a Probability of Feasibility
 •	Take a fixed time frame (a few hours) and define the key assumptions that need to be true for the idea to work.
 •	Estimate probabilities for each assumption with expert input.
 •	Determine an overall probability of feasibility—don’t forget time to market, which has a huge impact on feasibility.
 •	Then, put feasibility aside. I know it feels weird not to have a “YES, WE CAN” answer.

2️⃣ Focus on Product-Market Fit
Go back to the opportunity you want to solve.

If it’s a problem, check if it’s well-defined (Who has the problem, what is it? When, where does it occur? Why is it critical to solve?)
How much evidence do you have that this is a real pain point?

If the opportunity is based on customer needs, try to understand their jobs, pains, gains, and constraints. How much evidence do you have for your assumptions?

Does your solution truly solve the problem? Use the Value Proposition Canvas to check.	How much evidence do you have that customers actually believe your solution works?

Find out if there’s a market—and don’t just rely on market potential analysis. Get customers to commit to your product idea (pre-orders, letters of intent, development agreements, etc.).

Define a probability of market success based on evidence. No data yet? Start with 10% success probability and improve from there.

TL;DR
 •	Get a probability for feasibility—not a definite answer.
 •	Focus on problem-solution fit, then the product-market fit.
 •	Separate what you assume from what you know.

What would you add?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

“DAD, I WANT A CAT!”

Who else has been there? 😂

Kids come up with brilliant ideas without fully understanding what they mean.
Like getting a cat… or a dog… or something even wilder.

Ideas are exciting and spontaneous, but their impact and consequences are often far from reality.

Sounds familiar? It should—because the same thing happens in business.

💡 A great idea doesn’t mean a great outcome.
💡 Our assumptions about ideas rarely match reality.
💡 That’s why testing ideas before building them is crucial.

Because sometimes, what seems like a perfect idea turns into unexpected chaos. 🐈🏡😂 and it leaves a deep hole where you buried much money, time, and effort.



_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

DATA TELLS YOU WHAT – BUT NEVER WHY

Companies today collect more customer data than ever.
Clicks, demographics, NPS, feature usage – all neatly stored in dashboards.

But here’s the problem:
Data only tells you what happened.
It never tells you why it happened.

Clayton Christensen called this the trap of correlation.
Just because two things appear connected doesn’t mean one caused the other.
Example: Ice cream sales and forest fires both rise in summer. Correlation? Yes. Causation? None.

The same mistake happens in innovation. Teams see patterns in customer data and assume they’ve found insight. But without causality, you can’t predict behavior.

Lesson: Progress doesn’t live in data points. It lives in the stories behind decisions. That’s why Jobs to Be Done interviews focus on the causal chain: the struggles, triggers, and trade-offs that lead to a choice.

👉 How does your team make sure you uncover why customers buy?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

INNOVATION IS NOT ABOUT PRODUCTS – IT’S ABOUT PROGRESS

Clayton Christensen told the story of milkshakes.
A fast-food chain wanted to sell more. They tried to optimize flavors, add ingredients, run promotions. Nothing worked.

Then they asked a better question:
“What job do customers hire a milkshake for?”

The insight:
In the morning, commuters bought milkshakes because they were easy to drink in the car, lasted long, and kept them full until lunch.
At night, parents bought milkshakes as a small treat for their kids.

Two completely different jobs.
Same product.

The company stopped optimizing the milkshake itself. Instead, they designed experiences around the situations – faster service for commuters, smaller cups for kids. Sales went up.

Lesson: Customers don’t buy products. They hire them to make progress in a specific situation. If you don’t know the job, you’re innovating blind.

👉 What job do your customers really “hire” your product for?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

NOBODY IS SHORT ON IDEAS.

The real problem?

Figuring out which ones are actually worth developing.

Not having the budget to build them all? That’s a good thing.
Because let’s be honest—most ideas are crap anyway.

The challenge is spotting the high-potential ones before they eat up time, money, and resources.

Business cases should help with this.
But too often, they’re just sales brochures—filled with unproven assumptions rather than an actual certainty status.

What if you could turn dreamy business cases into a probability of success—so you can make the right decisions before committing to development?


_ _ _


👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

IN INNOVATION, IT'S RARELY ABOUT having complex frameworks, endless brainstorming sessions, or rigid approval processes that make the biggest difference.

It's usually just removing unnecessary steps, cutting long approval loops, and getting honest customer feedback faster.

If your idea needs 80 slides to sell, it's not ready; test it with real customers instead.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

90% of new products fail.
Yet, most development processes are still set up to waste money, time, and resources.

Why?

Because they’re built backwards—focused on execution before real validation.

📌 Here are the root causes of failed product efforts—straight from Marty Cagan’s INSPIRED.

I get it. Changing an entire system is tough.
But if you want to reduce risk without slowing down, here are two practical ways:

1️⃣ When your product pipeline clears up

- Run a fully immersive innovation journey with a team of 7-10 people.
- In just 15 days of effort, you get customer-tested, innovation-ready business cases.
- I highly recommend the FORTH Innovation Method for this.


2️⃣ Before investing heavily in your next business case

- Do a Business Case Reality Check first.
- Get real certainty about its probability of success before wasting time and money.


_ _ _


👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

TOP 10 root causes for failed product efforts

SOMETIMES, WE HEAR WORDS… BUT MISS THE MEANING.

Ever asked a simple question and got an answer that made you question reality? 🤔😂

Understanding others’ perspectives isn’t always easy—product development is no exception.

Use heterogeneous teams in the innovation phase. Different demographics and work backgrounds form a group that will create a lot of different viewpoints, share insights, generate massive learning for everyone, and lead to fewer blind spots.

Because innovation isn’t just about ideas—it’s about understanding perspectives.


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

STOP SELLING PRODUCTS – START HELPING CUSTOMERS MAKE PROGRESS

Most companies obsess over their products.
They refine features, polish specs, optimize performance.

But customers don’t wake up thinking: “I want a new product.”
They wake up with a struggle.

“I need to get to work faster.”

“I want my child to eat healthier.”

“I must reduce downtime in production.”

Products are only means to an end. The real driver is progress – the improvement people want in a specific situation.

Christensen called this the essence of Jobs to Be Done: people hire products to make progress. If the product helps, it gets re-hired. If not, it gets fired.

Lesson: Innovation isn’t about building more things. It’s about uncovering the struggles customers face and designing solutions that move them forward.

👉 What progress are your customers really trying to make?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

EVERYONE THINKS THEY NEED the latest tools, the best frameworks, or a perfectly structured roadmap to speed up product development.

What they really need is to eliminate bureaucratic bottlenecks, test ideas early, and enable faster decision-making.

Most companies struggle because their approval chains and rigid processes slow them down. Too many decision-makers, too many sign-offs—by the time a product is ready, the market has moved on.

If your innovation process is buried under layers of approvals, you're not streamlining development—you're suffocating it.

HOW TO DEVELOP SUCCESSFUL PRODUCTS FAST

Old Way
➪ Stick to a rigid product roadmap
➪ Invest heavily before testing assumptions
➪ Launch and hope for adoption
➪ Fix mistakes after development

New Way
➪ Adapt the roadmap based on real customer insights
➪ Test risky assumptions before committing resources
➪ Validate demand before building.
➪ Prevent costly mistakes instead of fixing them later

Validating early leads to faster success than rushing development,

If you want to speed up development, start by slowing down and validating before investing.

👉 What’s one thing your team does to prevent wasted development time? Let me know in the comments.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

THE CHOSEN ONE!


Most of you will smile at this video.

But the innovators among you—who have been there—might feel something else entirely… 😅


Alexander Osterwalder once said:
“You can’t pick the winners without investing in the losers.”

Yet, too often, companies move forward with the ONE idea.


Instead, try this approach:

💎 Define objective selection criteria—desired outcomes, restrictions, and an Innovation North Star to guide you.

💎 Involve a cross-functional team—different perspectives lead to better, more diverse ideas.

💎 Use a multistep selection process—start with many ideas and narrow them down in steps, making them more tangible at each stage.

💎 Move from Thoughtland to reality—separate facts from assumptions before committing.

💎 Prioritize & validate assumptions—be aware of biases when interpreting results.

💎 Test until confidence is high—remember, what people say vs. what they actually do are two different things.

💎 Pivot or kill your darlings if they fail validation.

💎💎 Bonus tip for the advanced:
Want to save even more time and effort?
Do a customer deep dive with Jobs-to-Be-Done interviews.

With expert help, you can uncover what truly drives customer decisions—in under four weeks with limited effort on your side.

Have a relaxing weekend


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

MOST COMPANIES FAIL TO INNOVATE EFFICIENTLY because they rely on guesswork instead of structure. 

You can’t speed up time to market success without evaluating whether this is the right idea.

If someone is telling you that skipping validation and jumping straight into development will get you faster to market success, you're the fool.

Innovation efficiency requires transparent focus, understanding, selection, and validation processes before development. So please approach it with that mindset.

👉 How do you ensure your innovation process stays structured and effective? Let me know in the comments.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

YOUR IDEA IS CRAP VS. YOUR IDEA IS AWESOME.

it depends on...

The framing

The process of selecting the best ideas is hugely underestimated.

Everyone talks about idea generation, but an idea isn’t fantastic or useless—until it’s framed correctly.

For me, two things matter most:
📌 Framing the challenge
📌 A structured selection process

And no, framing doesn’t mean dumping ideas into an Excel file with 20 generic criteria—that just kills motivation and wastes potential.

1️⃣ Framing: Setting the Right Context
An idea is only as good as the challenge it addresses. Before evaluating ideas, define:
✅ What business outcome needs to be supported?
✅ What does success look like for decision-makers?
✅ What customer opportunities need to be solved?

👉 These should be your selection criteria—for this specific challenge.


2️⃣ The Selection Process: Iterative, Not Instant
It’s impossible to rate an idea properly at first glance—most are just a few words in the beginning.

That’s why selection should be a multi-step process, refining ideas as you go:

🔹 Step 1 – Gut feeling: Everyone picks their top 3 ideas based on the selection criteria.
🔹 Step 2 – Clarify & refine: Align on the idea level and get a shared understanding—most ideas are either too vague or too detailed at first.
🔹 Step 3 – Idea concept: Link the idea to an existing customer opportunity.
🔹 Step 4 – Customer testing: Validate assumptions with real customers.
🔹 Step 5 – Business case: If the idea passes all stages, build a real case with all relevant info for decision-makers.

By framing ideas properly and selecting them step by step, you avoid wasting time on weak ideas—and ensure the best ones get the chance they deserve.

How does your team evaluate new ideas? Gut feeling or structured process? 👇

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

How most successful product are created:

- focus on business outcome
- total commitment on customers needs
- multistep selection process with clear and simple criteria
- involvement of sponsors and make it their idea
- continuous validating of assumptions 


Why most products fail:

- ideas are made on what is believed customers need
- opinion-based decision making
- focusing on building the product right, not on finding the right product. 
- involving the customers the first time when the product is finished


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

Andrew Constable, MBA, LSSBB

Visualise Solutions

Visualise Solutions is a boutique strategy consultancy firm based in Leicestershire, UK. We specialise in businesses that thrive by providing innovative solutions and achieving measurable progress towards their desired outcomes.

Our proven processes have generated tangible business outcomes in just 12 weeks for companies like Roche and IBM.

With experience working with businesses of all sizes, we offer an enjoyable experience that builds internal capabilities while delivering results.

Managing Partner

I’m an MBA-qualified strategist with accreditations in the Palladium K&N Strategy Execution Premium Process (XPP), BSI Balanced Scorecard Master Professional (BSMP), BSI Strategy Execution Professional (SEP), Advanced Strategyzer & Leanstack, and Blue Ocean Strategy. ROK's Blackbelt and BSI KPI professional, Senior OKR accreditations with BSI and OKR mentors and a Lean Six Sigma Blackbelt. 

Strategy Formulation, Execution and Innovation to Drive Results

Strategy Formulation – Leveraging proven frameworks like the Strategy Execution Premium Process (XPP), BSI 9 steps, Play-to-Win (PTW), and Blue Ocean Strategy (BOS) to design tailored, effective strategies.

Strategy Execution – Implementing Balanced Scorecards, KPI development, OKRs, and OGSM ensures that plans become tangible outcomes.

Business Innovation – Rethinking how your organisation creates, delivers, and captures value using Business model innovation frameworks such as Strategyzer and Lean Startup.

Senior Strategy Consultant & Facilitator 

Informa Connect Academy

Delivering the Balanced Scorecard programs, OKR programs, KPI Management, and Strategy Execution programs across the Middle East and Australasia.

Course Director - Strategy Management

Balanced Scorecard Institute

Assist for-profit and not-for-profit organizations in developing and implementing the Balanced Scorecard strategy management framework, Strategy Execution Professional,  KPI, and OKR programs.

Senior Associate - Strategy Management 

Made to Measure KPIs

I help organisations design high-impact KPIs that turn strategy into measurable results. By moving beyond basic metrics, I support teams in identifying indicators that reflect what truly drives success: financial performance, customer outcomes, operational efficiency, and team capability.

The correct KPIs shape behaviour, align teams, and clarify priorities. When done well, they connect strategic intent with day-to-day execution, ensuring everyone knows what matters and how to contribute.

ROKS KPI Black Belt Professional 

Helping corporate teams develop new growth business models & value propositions via Innovation sprints.  

Strategyzer is the producer of the best-selling business books Business model generation, Value proposition design, Testing business ideas, The invincible company and High impact tools for teams. 

Build an Invincible Company Stop risking your future with business as usual. Uncover your teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform.

Lead Strategy Coach

LEANSTACK

Principal business designer on the Leanstack pre-accelerator programs under Ash Maurya. These are for aspiring entrepreneurs, innovators and people who want to level up and build the next generation of products that matter.

I help new pre-accelerator and accelerator entrepreneurs understand how to use the LEANSTACK Accelerator program to best effect to develop and manage their process and portfolio. I also help teams going through the LEANSTACK curriculum to use the tools effectively and ask themselves better questions in their search for a successful business model.

Senior Innovation Coach

Harvard Business Review

Advisory Council Member

Loughborough University

Advising teams on business model design practices, value proposition design and revenue modelling.

Innovation & Strategy Lecturer & Advisor

OKRmentors

I am pleased to introduce my new OKRs course! 🚀

Learn the application of OKRs with the course "Practical OKRs" in English, and implement them quickly to get up and running quickly. 

This course is ideally suited for #startups and small businesses. 

In this course, you will find 44 lessons, 5 quizzes, an OKR quick start guide, and a copy of the slides used for the lessons!

Senior OKR Coach

IKE Group Ltd

Fellowship is a prestigious honour only granted to individuals who have sustained high levels of achievement for at least five years within the innovation discipline.

Innovation Fellow

Awarded Top Voice 2023 & 2024 Thinkers360 🏆, the world’s largest and premier marketplace for B2B thought leaders and influencers.

I’m an MBA-qualified strategist, with experience across industries, such as blue chip companies, such as IBM, Symrise AG, Informa PLC, NEC, and Roche, to name a few, with accreditations in:

- The Palladium K&N Strategy Execution Premium Process (XPP)
- BSI Balanced Scorecard Master Professional (BSMP)
- ROK's KPI Black Belt
- EFQM Certified 
- BSI Strategy Execution Professional (SEP)
- BSI OKR (OKR-P) and KPI Professional (KPI-P) 
- Blue Ocean Strategy Practitioner 
- Senior Strategyzer Coach Certified
- Senior Leanstack Coach Level 3 Certified
- Lean Six Sigma Blackbelt.  

What I Do:

Strategy Formulation – I leverage XPP, Blue Ocean Strategy, Play-to-Win (PTW), and BSI’s 9-step process to architect actionable, differentiated strategies.

Execution Excellence – From cascading Balanced Scorecards to robust KPI and OKR systems, I ensure strategy turns into sustainable results.

Business Innovation – I guide organisations in reimagining how they create, deliver, and capture value with frameworks like Lean Startup and Strategyzer.

Is this you and your organisation? 👇

As the leader of your organisation, team, or department, your goals are clear:

• Deliver exceptional value to your customers
• Keep your team focused, motivated, and inspired
• Maintain a balance between performance and organisational health
• Align with long-term purpose and ensure sustainability
…and so much more

Even with a plan in mind, unexpected challenges often arise, derailing progress and keeping your organisation from reaching its full potential. Research shows that nearly two-thirds of strategic plans fail. To overcome these odds, you need an actionable and inspiring strategy that resonates with your employees and stakeholders.

I specialise in helping companies create and execute strategies and design winning business models that achieve this. When we work together, I’ll support you in sharpening your strategic and innovation skills, helping you define, refine, and implement the right plan for your organisation. 

Whether it’s fine-tuning your current strategy or starting fresh, I bring proven tools and structured steps to guide the process. We’ll identify your pain points and uncover your most significant opportunities.

For collaborations and inquiries, andrew.constable@visualisesolutions.co.uk
Explore more at: www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

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The Battle

Florian Hameister

Andrew Constable, MBA

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The Battle

Florian Hameister

Andrew Constable, MBA

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