You've built a 7-8 figure health & beauty DTC brand. I will connect you with the top affiliates in the world

Hi - I’m Fred!



For over 17 years, I have been managing and scaling profitable affiliate programs that help DTC brands grow revenue.



Some of the questions I get asked are:



▪️ How do I recruit the top direct-response affiliates who specialize in paid media? 

(Email, Display, Tik Tok, Snap, FB, Google, Push)



▪️ How can I increase revenue with lower acquisition costs?



▪️ How can I reduce risk exposure and reliance on a small number of channels?



▪️ How do I structure commission payouts to ensure my brand's and affiliates' profitability?



▪️ How do I build direct response content to get customers to buy now?



▪️ How do I maintain brand, content, and messaging integrity?



In my experience of building/managing affiliate programs for networks and brands, and as an affiliate myself, I’ve worked in all facets of affiliate marketing, and I consider it my domain of expertise. 



I’ve also helped recruit affiliates for some of the biggest global DTC brands, including Goli, Onnit and FluffCo.



My job is to maximize your investment in affiliate marketing, educate you on the technical strategies, and deliver results that surpass your marketing goals.



👉 WHAT I DO:

- Affiliate Program Strategy, Systems and Process

- Super Affiliate Introductions

- Affiliate Recruitment Strategy

- Affiliate Management Strategy

- Affiliate Program Optimization

- Affiliate Network and Preferred Vendor Recommendations



CORE VALUES FOR SUCCESS: 🙏

1. Prioritize the needs and goals of the client 

2. Strive to be the best version of myself (Mamba Mentality)

3. Never shy away from difficult conversations

5. Be organized

5. Always take accountability for both the wins and losses



When I'm not working away, I love spending time with my wife & 2 kids, training for long-distance races and "attempting" to win my NBA fantasy league. 



If you're interested in learning more about how I can help solve some of your acquisition/affiliate challenges, drop me a message, and let's schedule a free call.

Frederic Jean-Bart

I absolutely hate the argument that AI has made an affiliate manager’s job completely irrelevant. I also hate the claim that AI has made affiliate marketing easier. Because it hasn’t. And if you are an AI enthusiast selling that narrative, I hate to break it to you, but you’re wrong.

There are two parts to this.

A. Yes, getting data has become easier.

I remember back in 2009, I used to go through different websites, search for affiliates manually, find their contact information, and verify whether their email addresses were even valid. Every single step had to be done manually for just one affiliate.

Now, with different tools and platforms, it has become incrementally easier to find contact details, competitor information, and other relevant data with just one click. 

I completely agree that AI has made search dramatically easier. Today, everyone has access to the same information. 

B. But because everyone now has access to the same information, everyone can reach the same affiliates. At every level.

That means top affiliates and larger media buyers receive hundreds of emails every day. The problem is that, in trying to use AI to become ultra-efficient and scale outbound, most people are sending the same emails and the same DMs to everyone.

And 100% of the time, these big affiliates can tell the message isn't personalized for them. This type of outreach never excites them because they don’t see any real effort. They don’t know whether your product is right for them, whether the commission structure makes sense, or whether the unit economics work. 

They have no clarity. And when you combine that with mass outreach, it completely kills their enthusiasm.

With all that being said, I agree that AI has made the job much faster. But at the same time, it has also made it easier to stand out.

Be a real human.

I know it sounds like a cliché at this point, but I genuinely believe most people have forgotten how to be human in the digital world over the last five years with the rise of AI.

Just be human.
Reach out like a human.
Start a normal conversation.
Personalize your message.
Explain why your specific offer or product is relevant to them.
Show them how they can build a real business with it and how it benefits their existing operations.

It’s that simple.

Care about them. Show that you are a real person who genuinely wants a mutually beneficial partnership. When you do that, you will see how many more affiliates you activate.

Contrary to what the internet currently suggests, sales will always be human first. If you don’t build trust, you won’t sell. And without a sales-driven approach, you will remain stuck at a minimal revenue number in your affiliate program.

I hope more managers understand this. I hope more brands understand this. I’ve seen the results firsthand over the last two years. It has become increasingly easier to work with affiliates simply by approaching them as humans first.

It's time for Affiliate Takeover in Miami. And I’ll be there.

Gonna be a fun 2 days of battle-tested strategies from marketers doing $1M+/month.

If you’re planning to be there, drop a comment or send a DM. Let’s catch up.

Being a founder is the greatest life leveler I know.
Some days, you close 3 deals before lunch. Other days, a prospect ghosts you after 4 calls, 2 proposals, and a very enthusiastic "we're almost there!"

Some weeks, you onboard 5 high-converting creators for a new client, and the pipeline looks like a dream. Other weeks, a top-tier media partner quietly drops your biggest account, and you find out on a Tuesday morning.

In some quarters, every campaign scales beautifully. ROAS up, CAC down, clients renewing without a conversation. In other quarters, you're rebuilding strategies mid-flight, wondering why what worked in January doesn’t work in March.

Some days you genuinely feel like you've figured it out: the model, the team, the positioning, all of it clicking. Other days, you're just trying to navigate through the day

That's the job. That's the whole job.

No one tells you that building something real means living at both extremes.

It hands you the full spectrum and asks you to stay level anyway.

Told ya. Greatest life leveler there is!
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

So eTail™ Palm Springs 2026 is officially behind us. Credible speakers. Meeting familiar faces. Having long convos. The event was everything that we expected it to be.

But more than that, I feel, there were discussions about 4 core areas. And trust me, it's worth paying attention to.

1. AI agents are moving from experimentation to execution.

This year, the conversation was about AI agents acting with autonomy; optimizing campaigns, managing workflows, personalizing journeys, and making micro-decisions in real time. The shift is from “AI as assistant” to “AI as operator.” Brands need to treat this as a core infrastructure.

2. Gen Z and Gen Alpha are forcing structural change.

These cohorts behave differently at a foundational level. Discovery happens on social. Trust is peer-driven. Attention is short and earned. You have to build ecosystems that feel native to their digital habits. That requires rethinking content, commerce, community, and even product development.

3. Long-term brand building is back in focus.

After years of performance-first thinking, the pendulum is swinging. Customer acquisition costs are volatile, paid channels are crowded, and short-term arbitrage is harder. The brands that are compounding are the ones investing in narrative, loyalty, and retention. 

4. TikTok is now the new obvious.

TikTok and TikTok Shop have firmly positioned themselves at the center of social commerce. It's not just about creators posting; it’s about integrating shop features, affiliates, paid media, and live shopping into a single growth engine. 

A shoutout to Howie Busch, Matthew Chen, Joshua Nodell and Katrina Adams. 
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the last 12 months, I have worked with more than 200 creators on TikTok. And for the past three years, I’ve consistently said the same thing: you cannot build or scale a modern affiliate program without putting TikTok at its center.

This is coming from someone who actively recruits media buyers and considers them major growth levers. 

I fully understand the value of performance marketers. But I genuinely believe that short-form creators, especially on TikTok, have enormous untapped potential, and many DTC brands are still underestimating it.

What sets TikTok apart from most other social platforms (although others are gradually adopting similar models) is its “For You” feed. Distribution on TikTok is primarily driven by content performance, not follower count. The size of a creator’s audience matters far less than how engaging, entertaining, or shareable the content is.

If a video captures attention, drives watch time, and encourages shares or saves, it gets distributed. Creativity and engagement are the primary variables. That fundamentally changes how affiliate programs should think about scale.

When creativity becomes the primary driver of performance, brands can deliver strong results by equipping creators with better angles, stronger hooks, and clearer messaging frameworks. The leverage is in the idea and the execution.

I’ve seen a creator sell over 100 units on the first day of a campaign going live. That level of immediate traction is powerful. And yet, many brands still treat TikTok as an experiment rather than a foundation.

Beyond creator partnerships, TikTok also supports performance through paid ads and features like live shopping. In many ways, it now sits at the core of social commerce. The integration of organic content, creator-driven affiliate sales, paid amplification, and live selling creates a flywheel effect that few other platforms currently match.

If TikTok is not a central part of your affiliate and growth strategy, there is a strong chance you are leaving meaningful revenue on the table.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Retail is evolving fast, and I’m keen to hear what’s actually working on the ground. I am excited to head to eTail™ Palm Springs.

From growth strategy to customer experience, there's a lot to unpack.

Also curious to explore how brands are blending offline + online experiences.

And how teams are thinking about retention in 2026.

If you’re attending, I would love to connect.
Grab coffee, share notes, or just say hi.

DM me if you’ll be there, and let’s catch up.

Everyone talks about how AI has made affiliate recruitment more efficient. But I feel that AI has lowered the bar so much that doing the basics right now makes you stand out.

I've been in this industry for 17 years. I've worked directly on both the affiliate and brand side of the business. 

So I can see the clear gap beyond the noise and hype.

The affiliates with real scale aren't responding to your automated sequence.

They're waiting for someone to actually get on a call, listen, and make a deal happen. That's where the money lives. And no AI prompt can replicate it.

I sat down with Lee-Ann Johnstone (Affiverse) to unpack all of this: AI's role in affiliate marketing, why media buyers need a completely different approach, and how diversification protects everything you've built.

If you're in affiliate marketing and your recruitment is not generating conversations, this episode will reset how you think about it.

Listen to it here: https://lnkd.in/g7DsGyW7
I would love to hear your take.

I don’t know how many brands are ready for this major shift. But AI influencers can be the biggest leverage for any DTC brand, especially in the beauty, wellness and lifestyle niche. If you don’t see the potential now, you’ll be left behind.

New-age brands are built on speed and trust. 
AI influencers offer both. 

They can be deployed across niches instantly, maintain a consistent brand voice, and generate content at a scale no human creator can match. 

For a DTC brand trying to own TikTok or Reels right now, that's a serious competitive edge.

But this is where most brands will get it wrong.
They'll treat AI influencers like a cost-cutting tool instead of a conversion asset.

Here’s what you can do to stay ahead of the curve by 2028:

1. Pair AI influencers with real data. A/B test AI-generated content against human creators to find what actually converts.

2. Keep the human layer in the strategy. AI handles volume. But for nuance, you need a human touch. Emotional storytelling still closes sales. 

3. Build audiences. AI influencers can nurture a following over time. If you build long-term affiliate funnels around them, conversions over time become easier for you.

You are still early.
We will see gigantic shifts in the space.

It’s important to keep a close eye on the advancements and adapt to the AI-driven brand marketing strategies.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

At the recent EEE conference, I was talking to a founder about Shopify's new announcements: the Universal Commerce Protocol, Agentic Storefronts, and native AI search integrations with ChatGPT, Google Gemini, and Microsoft Copilot.

She looked at me and said, "So... do I need to start from scratch again?"

“Not exactly. But yeah, the approach needs to be different!”

AI search engines like ChatGPT and Perplexity don't send users a list of links. They recommend brands by name. And if your brand isn't being mentioned in the publications, communities, and review sites that AI trusts, you simply won't exist in that world.

The founders who'll win are the ones building brand authority the right way, through trusted third-party mentions, real customer communities, and content that AI can actually cite.

That's exactly where affiliate marketing becomes your unfair advantage.

When you have publishers, bloggers, and niche creators writing about your product with affiliate links, you're building the exact digital footprint that AI searches pull from. 

Every review, every roundup, every mention is a signal that your brand is credible.

I've seen this work firsthand with multiple DTC brands we've worked with; the ones with strong affiliate ecosystems are already showing up in AI recommendations without doing anything extra.

The future of DTC discovery is AI-driven. The brands building this now will own the next wave of discovery. So start building for it now.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Full Stack Clarity

I provide confidential digital cleanup, narrative restructuring, and long-term reputation protection for high-profile individuals and their representatives.

Clients include executives, investors, public figures, and legal teams operating in high-sensitivity environments.

Reputation Operator — Digital Narrative Control & Cleanup

Forbes Agency Council

Official Member of Forbes Agency Council

LucraTel - The Next Generation of Pay Per Call Marketing

Pay Per Call Marketing
Inbound/Outbound Call Campaigns
Making Your Phones Ring

Founder + CEO

Profit Kings Media, LLC

Lead Generation
Affiliate Marketing
Internet Advertising Agency
Direct-Response Ads

Owner

When a single link can derail your legacy, you don't need SEO.

You need surgical cleanup, silent strategy, and total control over how your name appears online.

I work with high-profile individuals and their legal teams to eliminate digital liabilities, suppress reputational threats, and fortify public-facing narratives.

My clients include:
— Executives under legal or media scrutiny
— Politicians and public figures navigating transitions
— UHNW individuals concerned with digital exposure
— Law firms and family offices managing reputation risk

Whether it's a crisis or a preventative move, my work is:
— Confidential
— Precise
— Outcome-driven

I don't protect your image. I protect your name.

■ To request a confidential consultation, message me or email: yousif@fullstackclarity.co

Yousif Yalda

The Peter Mandelson news cycle is a reminder of how reputation actually works in 2026. What’s happening isn’t about a brand-new allegation. It’s about old associations being pulled back into the present under a new spotlight.

That’s the part most people greatly underestimate.

In elite circles, plenty of relationships are known, documented, even discussed quietly. They don’t cause friction until something shifts... new disclosures, new political context, new media framing. Then suddenly what was background noise becomes front-page material. And once that happens, the legal timeline almost becomes secondary.

Markets react faster than courts.
Boards react faster than investigations.
Partners react faster than facts.

When a name trends in connection with something radioactive, the underwriting starts immediately. Not “is this proven?” but “is this stable?” and “does this create future risk?”

That’s where narrative control actually matters. If someone’s public footprint is thin, outdated, or one-dimensional, the negative frame becomes the dominant reference point overnight. There’s nothing else competing for attention.
If there’s depth; credible third-party coverage, institutional positioning, structured visibility; the same headline lands very differently. Not erased. Contextualized.

Most executives don’t think about this until the phone starts ringing. The Mandelson situation isn’t a political story to me. It’s a case study in latency. Digital memory doesn’t expire. It waits.

Anyone advising principals, founders, or capital allocators should be asking a simple question:

If something old resurfaces tomorrow, what shows up on page one alongside it?

That answer determines how painful the next 72 hours are.

Reputation Operator for High-Stakes Individuals | Confidential Digital Cleanup & Long-Term Narrative Control

One of the most underestimated risks of ignoring your reputation:

Attention > Google

I’ve represented clients who made the same mistake early on. A small blog posts an allegation or a niche outlet republishes it. Maybe it’s exaggerated?Maybe it’s flat-out wrong. Either way, it feels insignificant.

So they ignore it.

What they don’t realize is that public allegations, even low-traffic ones create a paper trail. Once something is indexed and searchable, it becomes a reference point and reference points can be weaponized.

All it takes is one motivated adversary to submit an anonymous tip to a three-letter agency. That tip often includes links. Screenshots. “Supporting material.”
Now you’re no longer dealing with gossip you brushed off, you face scrutiny.

Investigations don’t limit themselves to the original allegation. They expand, audit, look for patterns etc. They dig into areas no one was originally talking about. I’ve seen situations where the initial claim was weak, but the investigation uncovered unrelated issues that became far more serious than the rumor started as. That’s how reputational negligence turns into operational risk.

People think protecting their name is about ego or optics. It’s not. It is about controlling unnecessary exposure. Not handing adversaries a launchpad.

Ignoring negativity is immature and signals that you either don’t understand how modern information flows into institutional systems, or you’re hoping no one important is paying attention. Someone is always paying attention.
If you operate in finance, advisory, tech, healthcare, or any regulated space, you cannot afford to treat surface-level allegations as harmless noise. The cost of being reactive is exponentially higher than the cost of being proactive.

Your reputation isn’t just what clients see. It’s what regulators, analysts, investigators, and counterparties see when someone points them in your direction. And by the time they’re looking, it’s too late to wish you’d taken it seriously earlier.

When a legal threat is the wrong opening move

One of the biggest mistakes I see when a negative article appears is the immediate instinct to send a legal threat. Lawyers often get deployed as the first line of defense. A demand letter goes out within hours, sometimes minutes. On paper it feels decisive. In reality, it typically makes things worse.

Editors at established outlets aren’t easily rattled by legal posturing. Most publications have their own counsel and are comfortable assessing risk. When the opening move is an aggressive legal letter in a borderline situation, it usually doesn’t create leverage. It entrenches positions. More importantly, it changes the dynamic immediately. What could have been a conversation becomes a confrontation. The journalist stops thinking like a reporter and starts thinking like a defendant. At that point, the editorial instinct shifts from “let’s get this right” to “we’re not backing down.” That’s when one problem multiplies in the wrong direction.

In my experience, the more effective first move is usually much simpler: pick up the phone, walk through the concerns, explain what is inaccurate or incomplete, and provide evidence that supports the correction or additional context. Most editors actually care about accuracy. When the request is reasonable and supported by facts, many are open to revisiting copy. A constructive approach keeps options open. A legal threat narrows them.

There’s another risk people rarely think about. When outreach is done in a threatening or emotional tone, whether it’s a lawyer firing off an overly aggressive takedown notice or the subject of the story contacting the journalist while visibly upset, that communication can end up becoming part of the story itself.

I’ve seen emails, letters, and messages get quoted publicly or shared within newsrooms as evidence that the subject is trying to intimidate the press. At that point it creates a new narrative: not just the original allegation, but the perception that someone is trying to suppress it. And once that narrative takes hold, it’s much harder to contain.

Doesn't mean legal action is never appropriate. There are situations where a formal letter is absolutely warranted. But it should be a deliberate step taken after evaluating the facts, the outlet, strategy, and the likely editorial response.
Reputation work is ultimately about judgment.

The goal isn’t to “win” the first exchange. The mandate is to control how the situation evolves + avoid turning a manageable issue into a much larger one.

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Yousif Yalda

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taplio

The Battle

Frederic Jean-Bart

Yousif Yalda

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frederic Jean-Bart's LinkedIn Performance

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