You've built a 7-8 figure health & beauty DTC brand. I will connect you with the top affiliates in the world

Hi - I’m Fred!



For over 17 years, I have been managing and scaling profitable affiliate programs that help DTC brands grow revenue.



Some of the questions I get asked are:



▪️ How do I recruit the top direct-response affiliates who specialize in paid media? 

(Email, Display, Tik Tok, Snap, FB, Google, Push)



▪️ How can I increase revenue with lower acquisition costs?



▪️ How can I reduce risk exposure and reliance on a small number of channels?



▪️ How do I structure commission payouts to ensure my brand's and affiliates' profitability?



▪️ How do I build direct response content to get customers to buy now?



▪️ How do I maintain brand, content, and messaging integrity?



In my experience of building/managing affiliate programs for networks and brands, and as an affiliate myself, I’ve worked in all facets of affiliate marketing, and I consider it my domain of expertise. 



I’ve also helped recruit affiliates for some of the biggest global DTC brands, including Goli, Onnit and FluffCo.



My job is to maximize your investment in affiliate marketing, educate you on the technical strategies, and deliver results that surpass your marketing goals.



👉 WHAT I DO:

- Affiliate Program Strategy, Systems and Process

- Super Affiliate Introductions

- Affiliate Recruitment Strategy

- Affiliate Management Strategy

- Affiliate Program Optimization

- Affiliate Network and Preferred Vendor Recommendations



CORE VALUES FOR SUCCESS: 🙏

1. Prioritize the needs and goals of the client 

2. Strive to be the best version of myself (Mamba Mentality)

3. Never shy away from difficult conversations

5. Be organized

5. Always take accountability for both the wins and losses



When I'm not working away, I love spending time with my wife & 2 kids, training for long-distance races and "attempting" to win my NBA fantasy league. 



If you're interested in learning more about how I can help solve some of your acquisition/affiliate challenges, drop me a message, and let's schedule a free call.

Frederic Jean-Bart

I absolutely hate the argument that AI has made an affiliate manager’s job completely irrelevant. I also hate the claim that AI has made affiliate marketing easier. Because it hasn’t. And if you are an AI enthusiast selling that narrative, I hate to break it to you, but you’re wrong.

There are two parts to this.

A. Yes, getting data has become easier.

I remember back in 2009, I used to go through different websites, search for affiliates manually, find their contact information, and verify whether their email addresses were even valid. Every single step had to be done manually for just one affiliate.

Now, with different tools and platforms, it has become incrementally easier to find contact details, competitor information, and other relevant data with just one click. 

I completely agree that AI has made search dramatically easier. Today, everyone has access to the same information. 

B. But because everyone now has access to the same information, everyone can reach the same affiliates. At every level.

That means top affiliates and larger media buyers receive hundreds of emails every day. The problem is that, in trying to use AI to become ultra-efficient and scale outbound, most people are sending the same emails and the same DMs to everyone.

And 100% of the time, these big affiliates can tell the message isn't personalized for them. This type of outreach never excites them because they don’t see any real effort. They don’t know whether your product is right for them, whether the commission structure makes sense, or whether the unit economics work. 

They have no clarity. And when you combine that with mass outreach, it completely kills their enthusiasm.

With all that being said, I agree that AI has made the job much faster. But at the same time, it has also made it easier to stand out.

Be a real human.

I know it sounds like a cliché at this point, but I genuinely believe most people have forgotten how to be human in the digital world over the last five years with the rise of AI.

Just be human.
Reach out like a human.
Start a normal conversation.
Personalize your message.
Explain why your specific offer or product is relevant to them.
Show them how they can build a real business with it and how it benefits their existing operations.

It’s that simple.

Care about them. Show that you are a real person who genuinely wants a mutually beneficial partnership. When you do that, you will see how many more affiliates you activate.

Contrary to what the internet currently suggests, sales will always be human first. If you don’t build trust, you won’t sell. And without a sales-driven approach, you will remain stuck at a minimal revenue number in your affiliate program.

I hope more managers understand this. I hope more brands understand this. I’ve seen the results firsthand over the last two years. It has become increasingly easier to work with affiliates simply by approaching them as humans first.

It's time for Affiliate Takeover in Miami. And I’ll be there.

Gonna be a fun 2 days of battle-tested strategies from marketers doing $1M+/month.

If you’re planning to be there, drop a comment or send a DM. Let’s catch up.

Being a founder is the greatest life leveler I know.
Some days, you close 3 deals before lunch. Other days, a prospect ghosts you after 4 calls, 2 proposals, and a very enthusiastic "we're almost there!"

Some weeks, you onboard 5 high-converting creators for a new client, and the pipeline looks like a dream. Other weeks, a top-tier media partner quietly drops your biggest account, and you find out on a Tuesday morning.

In some quarters, every campaign scales beautifully. ROAS up, CAC down, clients renewing without a conversation. In other quarters, you're rebuilding strategies mid-flight, wondering why what worked in January doesn’t work in March.

Some days you genuinely feel like you've figured it out: the model, the team, the positioning, all of it clicking. Other days, you're just trying to navigate through the day

That's the job. That's the whole job.

No one tells you that building something real means living at both extremes.

It hands you the full spectrum and asks you to stay level anyway.

Told ya. Greatest life leveler there is!
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

So eTail™ Palm Springs 2026 is officially behind us. Credible speakers. Meeting familiar faces. Having long convos. The event was everything that we expected it to be.

But more than that, I feel, there were discussions about 4 core areas. And trust me, it's worth paying attention to.

1. AI agents are moving from experimentation to execution.

This year, the conversation was about AI agents acting with autonomy; optimizing campaigns, managing workflows, personalizing journeys, and making micro-decisions in real time. The shift is from “AI as assistant” to “AI as operator.” Brands need to treat this as a core infrastructure.

2. Gen Z and Gen Alpha are forcing structural change.

These cohorts behave differently at a foundational level. Discovery happens on social. Trust is peer-driven. Attention is short and earned. You have to build ecosystems that feel native to their digital habits. That requires rethinking content, commerce, community, and even product development.

3. Long-term brand building is back in focus.

After years of performance-first thinking, the pendulum is swinging. Customer acquisition costs are volatile, paid channels are crowded, and short-term arbitrage is harder. The brands that are compounding are the ones investing in narrative, loyalty, and retention. 

4. TikTok is now the new obvious.

TikTok and TikTok Shop have firmly positioned themselves at the center of social commerce. It's not just about creators posting; it’s about integrating shop features, affiliates, paid media, and live shopping into a single growth engine. 

A shoutout to Howie Busch, Matthew Chen, Joshua Nodell and Katrina Adams. 
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the last 12 months, I have worked with more than 200 creators on TikTok. And for the past three years, I’ve consistently said the same thing: you cannot build or scale a modern affiliate program without putting TikTok at its center.

This is coming from someone who actively recruits media buyers and considers them major growth levers. 

I fully understand the value of performance marketers. But I genuinely believe that short-form creators, especially on TikTok, have enormous untapped potential, and many DTC brands are still underestimating it.

What sets TikTok apart from most other social platforms (although others are gradually adopting similar models) is its “For You” feed. Distribution on TikTok is primarily driven by content performance, not follower count. The size of a creator’s audience matters far less than how engaging, entertaining, or shareable the content is.

If a video captures attention, drives watch time, and encourages shares or saves, it gets distributed. Creativity and engagement are the primary variables. That fundamentally changes how affiliate programs should think about scale.

When creativity becomes the primary driver of performance, brands can deliver strong results by equipping creators with better angles, stronger hooks, and clearer messaging frameworks. The leverage is in the idea and the execution.

I’ve seen a creator sell over 100 units on the first day of a campaign going live. That level of immediate traction is powerful. And yet, many brands still treat TikTok as an experiment rather than a foundation.

Beyond creator partnerships, TikTok also supports performance through paid ads and features like live shopping. In many ways, it now sits at the core of social commerce. The integration of organic content, creator-driven affiliate sales, paid amplification, and live selling creates a flywheel effect that few other platforms currently match.

If TikTok is not a central part of your affiliate and growth strategy, there is a strong chance you are leaving meaningful revenue on the table.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Retail is evolving fast, and I’m keen to hear what’s actually working on the ground. I am excited to head to eTail™ Palm Springs.

From growth strategy to customer experience, there's a lot to unpack.

Also curious to explore how brands are blending offline + online experiences.

And how teams are thinking about retention in 2026.

If you’re attending, I would love to connect.
Grab coffee, share notes, or just say hi.

DM me if you’ll be there, and let’s catch up.

Everyone talks about how AI has made affiliate recruitment more efficient. But I feel that AI has lowered the bar so much that doing the basics right now makes you stand out.

I've been in this industry for 17 years. I've worked directly on both the affiliate and brand side of the business. 

So I can see the clear gap beyond the noise and hype.

The affiliates with real scale aren't responding to your automated sequence.

They're waiting for someone to actually get on a call, listen, and make a deal happen. That's where the money lives. And no AI prompt can replicate it.

I sat down with Lee-Ann Johnstone (Affiverse) to unpack all of this: AI's role in affiliate marketing, why media buyers need a completely different approach, and how diversification protects everything you've built.

If you're in affiliate marketing and your recruitment is not generating conversations, this episode will reset how you think about it.

Listen to it here: https://lnkd.in/g7DsGyW7
I would love to hear your take.

I don’t know how many brands are ready for this major shift. But AI influencers can be the biggest leverage for any DTC brand, especially in the beauty, wellness and lifestyle niche. If you don’t see the potential now, you’ll be left behind.

New-age brands are built on speed and trust. 
AI influencers offer both. 

They can be deployed across niches instantly, maintain a consistent brand voice, and generate content at a scale no human creator can match. 

For a DTC brand trying to own TikTok or Reels right now, that's a serious competitive edge.

But this is where most brands will get it wrong.
They'll treat AI influencers like a cost-cutting tool instead of a conversion asset.

Here’s what you can do to stay ahead of the curve by 2028:

1. Pair AI influencers with real data. A/B test AI-generated content against human creators to find what actually converts.

2. Keep the human layer in the strategy. AI handles volume. But for nuance, you need a human touch. Emotional storytelling still closes sales. 

3. Build audiences. AI influencers can nurture a following over time. If you build long-term affiliate funnels around them, conversions over time become easier for you.

You are still early.
We will see gigantic shifts in the space.

It’s important to keep a close eye on the advancements and adapt to the AI-driven brand marketing strategies.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

At the recent EEE conference, I was talking to a founder about Shopify's new announcements: the Universal Commerce Protocol, Agentic Storefronts, and native AI search integrations with ChatGPT, Google Gemini, and Microsoft Copilot.

She looked at me and said, "So... do I need to start from scratch again?"

“Not exactly. But yeah, the approach needs to be different!”

AI search engines like ChatGPT and Perplexity don't send users a list of links. They recommend brands by name. And if your brand isn't being mentioned in the publications, communities, and review sites that AI trusts, you simply won't exist in that world.

The founders who'll win are the ones building brand authority the right way, through trusted third-party mentions, real customer communities, and content that AI can actually cite.

That's exactly where affiliate marketing becomes your unfair advantage.

When you have publishers, bloggers, and niche creators writing about your product with affiliate links, you're building the exact digital footprint that AI searches pull from. 

Every review, every roundup, every mention is a signal that your brand is credible.

I've seen this work firsthand with multiple DTC brands we've worked with; the ones with strong affiliate ecosystems are already showing up in AI recommendations without doing anything extra.

The future of DTC discovery is AI-driven. The brands building this now will own the next wave of discovery. So start building for it now.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You feel it. The "Dead Internet" is real. So much content on LinkedIn is an empty AI echo chamber. 

The gurus post get rich quick schemes, the influencers post "look-at-me" selfies and the AI bros tell you how to fire your team and make 500k MRR in seaconds... 

You can rage against all this chaos and fight the machine OR u can learn to command it.

I teach rebels a two-part strategy:

1.  𝗪𝗿𝗶𝘁𝗲 𝗥𝗮𝘄: Use your unfiltered human voice to build an audience that converts.

2.  𝗕𝘂𝗶𝗹𝗱 𝗣𝗿𝗶𝘃𝗮𝘁𝗲: Use Agentic AI workflows to scale your marketing ops (as securely as possible).

Humanity is your product. 
Privacy is your shield. 
AI is your weapon.

AI isn't your enemy. The gurus and corporate overlords are...Learn to command AI and connect with your target audience and follow an OG who's been doing content marketing since the dawn of time (2016)....

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼 𝗱𝗲𝗲𝗽𝗲𝗿?

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

-----

A𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Alright LinkedIn, let's be real for a second.

I know you're terrified... You see everyone else using AI and you either think:

A) "This is the end of human connection.... Soooo I'm going to write everything by hand in a candle-lit room!"

B) "I must prompt everything! I will become a GPT-powered content machine!"

Black and white thinking is just as lazy as the AI slop ur favorite influencer just posted. 

100% human get's u left behind.
100% AI get's u sounding like a robot.

The winning strategy is to be both human & AI. 

It's not that deep.

Use AI to handle the boring back end stuff.
Use your humanity to connect with your audience.

Easy peasy... 

Personally I've always enjoyed writing unhinged AND automating the back end like a nerd.

No need to pick a side.. 

Use AI AND be so human it stands out.

👊

𝗕𝗼𝗿𝗲𝗱 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘀𝗹𝗼𝗽 𝗵𝗲𝗿𝗲?

Join me on Substack for daily unhinged writing + bi-weekly newsletters for rebels.. https://lnkd.in/eagxG_7k

I got 99 problems and a LinkedIn ain’t one.

The 2026 LinkedIn algorithm favors written content.

But NOT AI slop... You must write SO human it hurts..... 

These writing staples used to work:

-Short sentences like this.
-Ridiculous post hooks.
-The rule of three.
-[this] vs [that] + [philosophical power statement'
-Open loops.
-Listicles...

But AI is good enough that you can feed it the above principles and it will do a decent job writing words and FEEL LIKE CHATGPT WROTE IT AND YOU WILL GET NO CLIENTS.........

Sorry folks but you got to write for yourself.

Writing in 2026 still requires you to learn techniques. 

But now it demands a secondary layer to feel human.... 

You need to add these to your skillset: 

-Chunky paragraphs. 
-Written technical knowledge of your industry.
-Humorous and cultural pieces. 
-The art of writing to specific pain points.
-Spelling mistakes n choppy sentences..
-The courage to say what others wont with some spice...

You don't need hot selfies.

But look ur words can't be mid any longer....

PS Yes I made this infographic with AI. Did it trigger u?

(I'm all for creating media with AI just no words lol)

How to create an elite infographic with AI.

Step 1: Turn the ON Switch on in your brain...

(yes you still need your wits to create with AI)

Step 2: Use the Artlist All-in-One AI Toolkit.
Step 3: Select Nano-Banana 2 (now on Artlist)
Step 4: Use my prompt.... 

Comment ELITE to get it and you can stop reading.

OR....

Read on and follow my actual 4-step framework for commanding the AI to work some magic because you know that AI s an illiterate artist that struggles with detail UNLESS you tell it exactly what to do and use the right model. 

That's why Nano Banana 2 is elite.

I used it to create this infographic within my work sandbox.

It's an elite text-to-image and image-to-image model where outputs are more accurate, detailed, and repeatable across generations. It keeps the speed the Nano Banana family is known for but improves the quality. Ideal for ad variations, social content, and video frames at scale. 

I mostly use it for infographics and ads. 

Anywhoodles....... here's the real 4 step guide: 

𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗶𝗿𝗲𝗰𝘁 𝘁𝗵𝗲 𝗦𝘁𝘆𝗹𝗲.

Don’t say “make an infographic.” Say “make a professional infographic in a clean, magazine editorial style with a warm cream paper background and a sage green color palette.” Define the entire visual language from the start.

𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲 𝗟𝗮𝘆𝗼𝘂𝘁.

Don’t let the AI guess the structure. Tell it exactly what you want. “Create a 4:5 aspect ratio image with a main title at the top, two cards in the middle, and a four-column feature section below.” You are the architect.

𝗦𝘁𝗲𝗽 𝟯: 𝗗𝗶𝗰𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗧𝗲𝘅𝘁.

Never let the AI write your copy. It’s an image generator, not a copywriter. Put every single word you want it to render in quotes. Titles. Body text. Labels. Everything.

𝗦𝘁𝗲𝗽 𝟰: 𝗟𝗼𝗰𝗸 𝘁𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀.

Be ruthlessly specific. Specify the fonts. List the exact color hex codes. Describe the icon style (“simple, hand-drawn doodle line art”). The more details you lock in, the fewer mistakes the AI can make.

Once again if you want my prompt comment ELITE but don't just copy me. 

Study it. See how it works.
Then, make it your own.

PS Who read the whole post? Your the best if you did.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/ejKNGHgQ

3 years ago I booked a one way ticket to Mars.

I’d never been, didn’t speak Martian, didn’t know anyone……………..

Blah blah blah..... BLAH!

Every story like this now follows the same script. 

<Insert hero’s journey back story here>

<Insert relatable sob story struggles here>

<Insert comeback arc here>

<Insert generic encouragement here>

<Insert call to action to my program to teach u too>

Marketers and influencers somehow have ruined good storytelling too and the modern internet really is unbearable.....

But also... I... did... actually do this. 

I eat $500 steak for breakfast.

It changed EVERYTHING SO BUY MY COURSE OK......

<insert pattern interrupt here>

Ha ha ha ha....

I just can’t follow the script… 

Aight im done.

PS Who misses stories with no sell at the end?

--

So.. This is the perfect time to sell!!!

<insert not so surprising double plot twist here>

Yes. You've been had and I know you aren't mad about it.

So look.. Join my free community of rebels over on Substack. I rant about the creator economy and share daily icebreaker questions to help you meet humans....

Join us here: https://lnkd.in/dB96mKfP

I don't write with AI. But I do create media.

With Artlist I get access to the leading models like Kling 2.6 Pro, Sora 2 and new models like Seedance 2.0....

I use an isolated work sandbox when accessing Artlist to create infographics, PDFs and elite videos. 

(to keep my data as secure as possible) 

Cheers to Artlist for sponsoring this post.

They keep adding great AI models to the Artlist all in one AI Toolkit and Seedance 2.0 is coming soon....

You'll get features like:

𝗧𝗼𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗖𝗼𝗺𝗺𝗮𝗻𝗱: Tag anything to build via 1 prompt.

𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗙𝗹𝗼𝘄: Generate seamless, one-take sequences with perfect cinematic continuity.

𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝘀𝗵𝘂𝗽: Combine up to 12 assets like text, images, video, and audio all at once.

𝗦𝗼𝘂𝗻𝗱 𝗧𝗵𝗮𝘁 𝗛𝗶𝘁𝘀: Auto-generate sound effects and music that sync perfectly to the on-screen action.

𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Swap characters, delete clips, or extend your footage from any frame.

Learn more about Seedance 2.0 here..
↳ https://lnkd.in/d5V-_QmV

Wild what can be done now with AI as a solo creator...

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/eFgDmM6u

PS Is it just me or does anyone feel the struggle to keep up with AI right now..... lol

This video was made using Seedance 2.0, coming soon to Artlist.

Brand partnership • I got 99 problems and a LinkedIn ain’t one.

I am tired of greedy SaaS tools. 

So I use AI to build and exit the subscription economy....

I was fueled (as always) by hate. 

HATRED of these 7 things SaaS tools do.....

1. Requires my payment info for a free trial. 
2. Charges via token based subscriptions. 
3. Sells my data to third-party tools.
4. Has NO option to delete the account in dashboard.
5. Has NO option to request data deletion in dashboard. 
6. Has NO sign of a support email anywhere.
7. The chat support AI is awful & poorly programmed. 

Last summer I cut my $500 tool stack down to $25 and left Google, Meta, OpenAI and quit a billion AI tool subscriptions. 

Data privacy was my driver. 
AI innovation means I can build any tool myself.
Being a nerd makes it all a bit easier.

The process though?

Time consuming, annoying and frustrating. 

Anyone else HATE the data collection, surveillance state we have to deal with?

PS I write about this on Substack.

Join me if you like rants, local AI and data privacy.

Sub here: https://lnkd.in/eagxG_7k

Building in public is cooked. 
Building your personal brand don't matter.
Sorry but nobody cares (here's how to fix that)

The old formula on LinkedIn is dead.

The guru who peaked in 2022 is still selling:

1. Overshare your hero story. 
2. Build fake likability by commenting all day.
3. Share everything for free in ur niche....
4. Monetize "your community" like them. 

But it is NOT working for you. 

So your content gets more desperate. 

Clickbait, hot selfies, "fake kindness posts"... 

And deep down u feel like a loser.

Well the truth is that the old model is for losers because it just simply don't work anymore and it shows u are still listening to an influencer who's so detached from reality they don't realized it....

Time to grow up.

Here's the new way for 2026.

No hero story > Replace w bold takes on ur industry
No safe AI comments > Comment unhinged
No sharing all for free > Gate your best content
Comment all day > Run thought leader ad$ instead

It's pay to play on LinkedIn now folks.

So don't waste all day here.

Sincerely a guy who used to spend 8+ hours a day "building community" and sharing his story.

If it's dead for me and my 189k followers?

It's certainly dead for you.

--

𝗦𝘁𝘂𝗰𝗸 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝗱𝗮𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝘁𝗵 𝟬 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

Comment...... 

Lol I ain't doin that. 

But you can sub to my newsletter and find a way out of your digital rat race here: https://lnkd.in/eagxG_7k

Unhinged comments > value driven posts.

This is the sad reality of LinkedIn in 2026...... 

I regularly get 20k+ impressions on my comments and I struggle to reach 20k impressions on my posts. 

Why is it so easy to get reach on comments?

1. Everyone uses AI bots or virtual assistants. 
2. As a result the comments are safe and boring. 
3. I risk being offensive with my comments. 
4. Most of you don't have any nuts. 

So why is it so hard to get reach on value driven posts?

1. The average user's brain is dead. 
2. LinkedIn wants you to pay for thought leader ads.
3. People consume fear (c)orn.  
4. The demographic of the average user has changed since 2021....

I could go on but I'd risk too much truth telling.

My current blueprint?

Comment unhinged.
Post for my niche. 
Run thought leader ads. 

There's no point obsessing over content any more. Just run ads and comment your actual thoughts.

Agree?

--

𝗦𝘁𝘂𝗰𝗸 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗿𝗶𝗰𝗸𝗲𝘁𝘀?

Join my newsletter and stay ahead of the game... Insights into which AI to use, how to sell and win in the current creator economy.

Sub here: https://lnkd.in/eagxG_7k

Vibe coding is great for shipping apps.

But shipping a product people want to buy is the hard part....  

(you need an audience to sell too)

Vibe coding used to be a grifters dream. 

Sell the hope of making a product easy and making money fast BUT that's not the reality. It takes time to build a product and a business. 

The good news is.... AI can now help make technical part easy.

Replit lets me build the tool I wish existed when I was cleaning up my own digital life.

The tool I used to clean my digital footprint was great for a deep clean. But there was no simple, free way to just 𝘴𝘦𝘦 how much of my data I was exposing. I wanted a tool that made people aware of what the current risk was for their social media accounts and let them start cleaning up slowly.

So I built Privacy Guard using Replit which helps make building a mobile app and getting into the App Stores simple.

The traditional barriers of mobile development are handled by the AI.

This is how easy it is:

1. Start with a prompt of your tool/app idea.
2. Describe how the mobile app works.
3. Wait for AI to build a version 1.0.
4. Test and refine with reprompts.
5. Publish to the app store.

Yes, yes this is indeed a sponsored post by Replit.

But I actually did build my own mobile app.

Check out version 1.0 of "Privacy Guard" a social media privacy audit to help you see exactly what sensitive information you're exposing publicly. 

The tool only analyzes publicly visible content.
It processes your data and discards it. 
Nothing is stored on servers. 

Want a free privacy audit of your social media accounts? 

Comment "𝗔𝗨𝗗𝗜𝗧" and I'll send you the link. 

--

Build your own mobile app on Replit here:
>> https://lnkd.in/dATV8HUV

This weekend I was building a home server.....

But I lost power, my AC unit broke and my neighbor partied until the sun didn't shine...

So I had to bail on my plans... 

I'm switching my windows pc... a GMKtec Evo X2 into a Linux distro to self host my own local AI, a calendar booking system, a book/music library and well I'd go on but I lost all of you. 

I nerd out on local AI and value privacy.

If u made it this far this post has no lesson. No leadership tip.

Just simply a weekend spent sweating my nuts off...

(and laughing at my choice of country)  

I did however decide on a Linux distro and created a step-by-step plan to follow. 

So cheers eh.....

--

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗻𝗲𝗿𝗱𝘆 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲 𝘀𝗲𝗿𝘃𝗲𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝘀? 

Join me on Substack for nerdy posts about AI, funny rants + bi-weekly newsletters for rebels..

Join here: https://lnkd.in/eagxG_7k

Social media is dying cz u get offended too easily.

The smart marketing play is rage bait OR.... 

Writing vanilla niche content about your business. 

I struggle to simply do this. 

But on LinkedIn?

No big account like mine gets away with real thoughts on trending topics.... You'd have to go to X to speak freely. Soooo that is why LinkedIn is run by robots, virtual assistants and paid ads. 

Sometimes I get sloppy and leak a rant and remember why I got banned 10+ times on this platform.

People love to shoot the messenger here. 

So long live soulless vanilla AI slop!!

Is social media cooked chat?

--

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗿𝗮𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀? 

Join me on Substack where we can all rant freely and laugh at AI slop....

Join here: https://lnkd.in/eagxG_7k

Today I resubscribed to ChatGPT Pro.

Sam Altman's brave vision for a greater future is worth aligning with... and lets be honest... you just have to pay attention to the greatest country on earth choosing OpenAI as it's AI tool of choice.

I can't wait to build more tools with Codex!!

So that's why....

........................................................

Well.... 

So the truth is.... 

I didn't resubscribe today. 

I deleted my ChatGPT a long time ago.

I don't use Claude or Google Gemini either..

All the companies steal your data, sell it to third parties and yes build mass surveillance networks. 

Tℎ𝑒 𝑜𝑛𝑙𝑦 𝑟𝑒𝑙𝑎𝑡𝑖𝑣𝑒𝑙𝑦 𝑠𝑎𝑓𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑒𝑠𝑒 𝑏𝑖𝑔 𝑓𝑟𝑜𝑛𝑡𝑖𝑒𝑟 𝑡𝑜𝑜𝑙𝑠 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑒𝑎𝑘𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑑𝑎𝑡𝑎 𝑖𝑠 𝑡𝑜 𝑏𝑒 𝑎 𝑚𝑎𝑠𝑠𝑖𝑣𝑒 𝑛𝑒𝑟𝑑 𝑎𝑛𝑑 𝑠𝑎𝑛𝑑𝑏𝑜𝑥 𝑦𝑜𝑢𝑟 𝑑𝑒𝑣𝑖𝑐𝑒𝑠 𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑤𝑜𝑟𝑘 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡..

Or....

Learn local AI. 

Think Open Claw without the poor security and AI bro hype...

Why local?

Local AI runs on ur device.
It is cheaper and more private. 

ORRRRR you know forget all that.. 

Just cancel ChatGPT... 
Virtue signal. 
Be a hero. 

Use Claude and keep handing over your data and trust that they'll keep it safe for you... 

(oops)

taplio

The Battle

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Luke Matthews

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The Battle

Frederic Jean-Bart

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frederic Jean-Bart's LinkedIn Performance

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