You've built a 7-8 figure health & beauty DTC brand. I will connect you with the top affiliates in the world

Hi - I’m Fred!



For over 17 years, I have been managing and scaling profitable affiliate programs that help DTC brands grow revenue.



Some of the questions I get asked are:



▪️ How do I recruit the top direct-response affiliates who specialize in paid media? 

(Email, Display, Tik Tok, Snap, FB, Google, Push)



▪️ How can I increase revenue with lower acquisition costs?



▪️ How can I reduce risk exposure and reliance on a small number of channels?



▪️ How do I structure commission payouts to ensure my brand's and affiliates' profitability?



▪️ How do I build direct response content to get customers to buy now?



▪️ How do I maintain brand, content, and messaging integrity?



In my experience of building/managing affiliate programs for networks and brands, and as an affiliate myself, I’ve worked in all facets of affiliate marketing, and I consider it my domain of expertise. 



I’ve also helped recruit affiliates for some of the biggest global DTC brands, including Goli, Onnit and FluffCo.



My job is to maximize your investment in affiliate marketing, educate you on the technical strategies, and deliver results that surpass your marketing goals.



👉 WHAT I DO:

- Affiliate Program Strategy, Systems and Process

- Super Affiliate Introductions

- Affiliate Recruitment Strategy

- Affiliate Management Strategy

- Affiliate Program Optimization

- Affiliate Network and Preferred Vendor Recommendations



CORE VALUES FOR SUCCESS: 🙏

1. Prioritize the needs and goals of the client 

2. Strive to be the best version of myself (Mamba Mentality)

3. Never shy away from difficult conversations

5. Be organized

5. Always take accountability for both the wins and losses



When I'm not working away, I love spending time with my wife & 2 kids, training for long-distance races and "attempting" to win my NBA fantasy league. 



If you're interested in learning more about how I can help solve some of your acquisition/affiliate challenges, drop me a message, and let's schedule a free call.

Frederic Jean-Bart

I absolutely hate the argument that AI has made an affiliate manager’s job completely irrelevant. I also hate the claim that AI has made affiliate marketing easier. Because it hasn’t. And if you are an AI enthusiast selling that narrative, I hate to break it to you, but you’re wrong.

There are two parts to this.

A. Yes, getting data has become easier.

I remember back in 2009, I used to go through different websites, search for affiliates manually, find their contact information, and verify whether their email addresses were even valid. Every single step had to be done manually for just one affiliate.

Now, with different tools and platforms, it has become incrementally easier to find contact details, competitor information, and other relevant data with just one click. 

I completely agree that AI has made search dramatically easier. Today, everyone has access to the same information. 

B. But because everyone now has access to the same information, everyone can reach the same affiliates. At every level.

That means top affiliates and larger media buyers receive hundreds of emails every day. The problem is that, in trying to use AI to become ultra-efficient and scale outbound, most people are sending the same emails and the same DMs to everyone.

And 100% of the time, these big affiliates can tell the message isn't personalized for them. This type of outreach never excites them because they don’t see any real effort. They don’t know whether your product is right for them, whether the commission structure makes sense, or whether the unit economics work. 

They have no clarity. And when you combine that with mass outreach, it completely kills their enthusiasm.

With all that being said, I agree that AI has made the job much faster. But at the same time, it has also made it easier to stand out.

Be a real human.

I know it sounds like a cliché at this point, but I genuinely believe most people have forgotten how to be human in the digital world over the last five years with the rise of AI.

Just be human.
Reach out like a human.
Start a normal conversation.
Personalize your message.
Explain why your specific offer or product is relevant to them.
Show them how they can build a real business with it and how it benefits their existing operations.

It’s that simple.

Care about them. Show that you are a real person who genuinely wants a mutually beneficial partnership. When you do that, you will see how many more affiliates you activate.

Contrary to what the internet currently suggests, sales will always be human first. If you don’t build trust, you won’t sell. And without a sales-driven approach, you will remain stuck at a minimal revenue number in your affiliate program.

I hope more managers understand this. I hope more brands understand this. I’ve seen the results firsthand over the last two years. It has become increasingly easier to work with affiliates simply by approaching them as humans first.

It's time for Affiliate Takeover in Miami. And I’ll be there.

Gonna be a fun 2 days of battle-tested strategies from marketers doing $1M+/month.

If you’re planning to be there, drop a comment or send a DM. Let’s catch up.

Being a founder is the greatest life leveler I know.
Some days, you close 3 deals before lunch. Other days, a prospect ghosts you after 4 calls, 2 proposals, and a very enthusiastic "we're almost there!"

Some weeks, you onboard 5 high-converting creators for a new client, and the pipeline looks like a dream. Other weeks, a top-tier media partner quietly drops your biggest account, and you find out on a Tuesday morning.

In some quarters, every campaign scales beautifully. ROAS up, CAC down, clients renewing without a conversation. In other quarters, you're rebuilding strategies mid-flight, wondering why what worked in January doesn’t work in March.

Some days you genuinely feel like you've figured it out: the model, the team, the positioning, all of it clicking. Other days, you're just trying to navigate through the day

That's the job. That's the whole job.

No one tells you that building something real means living at both extremes.

It hands you the full spectrum and asks you to stay level anyway.

Told ya. Greatest life leveler there is!
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

So eTail™ Palm Springs 2026 is officially behind us. Credible speakers. Meeting familiar faces. Having long convos. The event was everything that we expected it to be.

But more than that, I feel, there were discussions about 4 core areas. And trust me, it's worth paying attention to.

1. AI agents are moving from experimentation to execution.

This year, the conversation was about AI agents acting with autonomy; optimizing campaigns, managing workflows, personalizing journeys, and making micro-decisions in real time. The shift is from “AI as assistant” to “AI as operator.” Brands need to treat this as a core infrastructure.

2. Gen Z and Gen Alpha are forcing structural change.

These cohorts behave differently at a foundational level. Discovery happens on social. Trust is peer-driven. Attention is short and earned. You have to build ecosystems that feel native to their digital habits. That requires rethinking content, commerce, community, and even product development.

3. Long-term brand building is back in focus.

After years of performance-first thinking, the pendulum is swinging. Customer acquisition costs are volatile, paid channels are crowded, and short-term arbitrage is harder. The brands that are compounding are the ones investing in narrative, loyalty, and retention. 

4. TikTok is now the new obvious.

TikTok and TikTok Shop have firmly positioned themselves at the center of social commerce. It's not just about creators posting; it’s about integrating shop features, affiliates, paid media, and live shopping into a single growth engine. 

A shoutout to Howie Busch, Matthew Chen, Joshua Nodell and Katrina Adams. 
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the last 12 months, I have worked with more than 200 creators on TikTok. And for the past three years, I’ve consistently said the same thing: you cannot build or scale a modern affiliate program without putting TikTok at its center.

This is coming from someone who actively recruits media buyers and considers them major growth levers. 

I fully understand the value of performance marketers. But I genuinely believe that short-form creators, especially on TikTok, have enormous untapped potential, and many DTC brands are still underestimating it.

What sets TikTok apart from most other social platforms (although others are gradually adopting similar models) is its “For You” feed. Distribution on TikTok is primarily driven by content performance, not follower count. The size of a creator’s audience matters far less than how engaging, entertaining, or shareable the content is.

If a video captures attention, drives watch time, and encourages shares or saves, it gets distributed. Creativity and engagement are the primary variables. That fundamentally changes how affiliate programs should think about scale.

When creativity becomes the primary driver of performance, brands can deliver strong results by equipping creators with better angles, stronger hooks, and clearer messaging frameworks. The leverage is in the idea and the execution.

I’ve seen a creator sell over 100 units on the first day of a campaign going live. That level of immediate traction is powerful. And yet, many brands still treat TikTok as an experiment rather than a foundation.

Beyond creator partnerships, TikTok also supports performance through paid ads and features like live shopping. In many ways, it now sits at the core of social commerce. The integration of organic content, creator-driven affiliate sales, paid amplification, and live selling creates a flywheel effect that few other platforms currently match.

If TikTok is not a central part of your affiliate and growth strategy, there is a strong chance you are leaving meaningful revenue on the table.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Retail is evolving fast, and I’m keen to hear what’s actually working on the ground. I am excited to head to eTail™ Palm Springs.

From growth strategy to customer experience, there's a lot to unpack.

Also curious to explore how brands are blending offline + online experiences.

And how teams are thinking about retention in 2026.

If you’re attending, I would love to connect.
Grab coffee, share notes, or just say hi.

DM me if you’ll be there, and let’s catch up.

Everyone talks about how AI has made affiliate recruitment more efficient. But I feel that AI has lowered the bar so much that doing the basics right now makes you stand out.

I've been in this industry for 17 years. I've worked directly on both the affiliate and brand side of the business. 

So I can see the clear gap beyond the noise and hype.

The affiliates with real scale aren't responding to your automated sequence.

They're waiting for someone to actually get on a call, listen, and make a deal happen. That's where the money lives. And no AI prompt can replicate it.

I sat down with Lee-Ann Johnstone (Affiverse) to unpack all of this: AI's role in affiliate marketing, why media buyers need a completely different approach, and how diversification protects everything you've built.

If you're in affiliate marketing and your recruitment is not generating conversations, this episode will reset how you think about it.

Listen to it here: https://lnkd.in/g7DsGyW7
I would love to hear your take.

I don’t know how many brands are ready for this major shift. But AI influencers can be the biggest leverage for any DTC brand, especially in the beauty, wellness and lifestyle niche. If you don’t see the potential now, you’ll be left behind.

New-age brands are built on speed and trust. 
AI influencers offer both. 

They can be deployed across niches instantly, maintain a consistent brand voice, and generate content at a scale no human creator can match. 

For a DTC brand trying to own TikTok or Reels right now, that's a serious competitive edge.

But this is where most brands will get it wrong.
They'll treat AI influencers like a cost-cutting tool instead of a conversion asset.

Here’s what you can do to stay ahead of the curve by 2028:

1. Pair AI influencers with real data. A/B test AI-generated content against human creators to find what actually converts.

2. Keep the human layer in the strategy. AI handles volume. But for nuance, you need a human touch. Emotional storytelling still closes sales. 

3. Build audiences. AI influencers can nurture a following over time. If you build long-term affiliate funnels around them, conversions over time become easier for you.

You are still early.
We will see gigantic shifts in the space.

It’s important to keep a close eye on the advancements and adapt to the AI-driven brand marketing strategies.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

At the recent EEE conference, I was talking to a founder about Shopify's new announcements: the Universal Commerce Protocol, Agentic Storefronts, and native AI search integrations with ChatGPT, Google Gemini, and Microsoft Copilot.

She looked at me and said, "So... do I need to start from scratch again?"

“Not exactly. But yeah, the approach needs to be different!”

AI search engines like ChatGPT and Perplexity don't send users a list of links. They recommend brands by name. And if your brand isn't being mentioned in the publications, communities, and review sites that AI trusts, you simply won't exist in that world.

The founders who'll win are the ones building brand authority the right way, through trusted third-party mentions, real customer communities, and content that AI can actually cite.

That's exactly where affiliate marketing becomes your unfair advantage.

When you have publishers, bloggers, and niche creators writing about your product with affiliate links, you're building the exact digital footprint that AI searches pull from. 

Every review, every roundup, every mention is a signal that your brand is credible.

I've seen this work firsthand with multiple DTC brands we've worked with; the ones with strong affiliate ecosystems are already showing up in AI recommendations without doing anything extra.

The future of DTC discovery is AI-driven. The brands building this now will own the next wave of discovery. So start building for it now.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Alex Belov

Belov Digital - WordPress Superior Services

Leading Belov Digital has been more than a professional endeavor; it's been a journey of passion and discovery. As the founder, I've had the privilege of steering our course through the ever-evolving digital landscape. Every day is a new chapter in a story where creativity meets technology, and ideas transform into digital realities.

From the outset, my vision was clear: to create websites and digital solutions that aren't just functional but also engaging and intuitive. It's about building spaces online where users feel at home, navigating effortlessly and enjoying every moment. This vision has been the driving force behind our mission at Belov Digital.

As a hands-on leader, my role involves more than just oversight. I'm deeply involved in every project, working alongside a talented team that shares my dedication to excellence. We've cultivated a culture of innovation and collaboration, ensuring that every client's needs are met with creativity and precision.

Over the years, my experience has grown alongside the company. From understanding the nuances of client requirements to exploring new technologies and design trends, I've seen firsthand what it takes to keep a digital agency thriving. The most rewarding part? Witnessing the success and satisfaction of our clients as we help them make their mark online.

Today, as I continue my journey with Belov Digital, I remain committed to pushing boundaries and exploring new horizons in the digital world. It's not just about what we've achieved; it's about what we can create next.

Founder

Calorie Calculator Cloud

Co-Founder

Fiwy.io

We’re training the bot that will import web designs into websites and web apps automatically. Soon, launching a website will be as quick as making a few clicks - and equally simple, too.

KeysForWeb

Our service makes credentials transfer handy and error-free.

Figma2wp

Founder of figma2wp.com, a specialized service bridging the gap between design and development. We transform Figma designs into fully functional WordPress websites, streamlining the web development process for designers and businesses. 

Our expertise lies in accurately translating visual concepts into responsive, user-friendly WordPress sites while maintaining design fidelity and optimizing for performance. By leveraging the power of Figma's collaborative design platform and WordPress's versatile content management system, we help clients bring their web projects to life efficiently and effectively

AI Business Automation & Workflows | Superior WordPress Maintenance & Services | Podcast Host | Leadgen Project for the Health & Fitness industry

Hi! I’m Alex, founder of Belov Digital, an award-winning web branding, design, and development agency specializing in exceptional web maintenance. With over 10 years in web development and 3,000+ successful projects under our belt, we tackle even the toughest challenges with zero stress for you.

We won’t overwhelm you with jargon or unnecessary services. Instead, we ensure you fully understand your project needs and deliver only what's necessary.

Trusting Belov means your project is in expert hands. We’re top-rated on Trustpilot and Clutch, and our clients keep coming back, satisfied every time.

Our tight-knit team of designers, engineers, copywriters, and QA experts are SaaS-savvy pros dedicated to crafting flawless websites with stunning interfaces and seamless performance.

❓What We Do:

✅ WordPress, Shopify, and Webflow Development

Need a custom site from scratch or a simple setup? We handle it all with precision and creativity.


✅  UX/UI Design

Our design team crafts beautiful, user-friendly interfaces that balance aesthetics, usability, and accessibility.


✅ Website Maintenance & Optimization

Let us keep your site running smoothly—free from errors, conflicts, and slowdowns.

Ready to elevate your digital presence? Let’s make it happen together with Belov Digital.

A website is a journey. And we’re passionate about making this journey smooth, streamlined and pleasant for everyone. Working together, we build the sites and products that become users’ favorite places to be.

Our mission is to make the online world a better place. With thoroughly planned user flow, with outstanding designs and skillfully implemented functionality – with everything that matters so much for user convenience. We see the ultimate goals behind every task – that’s our key to help our clients succeed.

Let’s make your mark online.

WHY CLIENTS CHOOSE US:

- 10-year-experience in serving the clients remotely
- 2000+ companies trust us with building their digital representation
- 2500+ 5-star reviews
- Effective communication directly with a Project Manager & Art Director assigned to your project and adapted to your timezone
- Timely completion guaranteed
- Full English working proficiency

OUR SERVICES:

- Website Development
- WordPress Expertise
- WordPress Maintenance
- WordPress Website Repair and Security
- WordPress SSL Insecure Content Repair
- UI/UX Design
- WordPress design customization
- Graphic design

PORTFOLIO:

https://belovdigital.agency/portfolio

CONTACT:

hi@belovdigital.agency

https://belovdigital.agency

taplio

The Battle

Frederic Jean-Bart

Alex Belov

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taplio

The Battle

Frederic Jean-Bart

Alex Belov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frederic Jean-Bart's LinkedIn Performance

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