Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Nourhan Shaaban

* Inspired by work that empowers people to live life on their terms.
* Passionate about health, community, creative expression, and economic empowerment.
* Product leader focused on innovation and growth in B2C and B2B2C technology products across Google, early-stage startups, and Series E+ including Noom and Udacity ($100M-$400M revenue, 200-1000 FTE).
* People-centric leader with a commitment to mentorship, currently serving as a product mentor to aspiring and new PMs at Localized.
* Advised and consulted for 10+ clients, including a digital health startup in Libya, Egypt's first fintech VC, and Iraq's first startup accelerator.
* Experiences: Product-market fit expansion, team development, core product design, engagement/retention, integrations, growth (channel expansion, conversion, virality, pricing), analytics, experimentation, design, and automation.

Product Management - Growth

Noom's mission is to help as many people as possible live healthier lives through behavior change. Offerings include Noom Weight, Noom Mood, and Noom Telehealth

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The Battle

Mike Fiorillo 🚀

Nourhan Shaaban

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