Mike Fiorillo

Temporal Technologies

Driving adoption, engagement, and retention of Temporal Cloud.

Staff Product Manager, Growth & Self-Service

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Helping startups optimize conversions to drive growth.

“Mike is an outstanding growth consultant." – VP Demand Gen, Apollo

"Mike has a keen sense of design thinking and growth principles." – VP Product, Swing Education

"One of the brightest people I know in the world of growth" – VP Growth, InVision

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Founder

DuckDuckGo

• Worked on a variety of growth initiatives focused on virality, DuckDuckGo's #1 growth channel. 
• Launched viral growth experiments that increased organic sharing rate by more than 25%.
• Worked with CEO & leadership team to build a survey-based measurement framework for tracking viral growth improvements over time.

Senior Manager, Product Growth

InVision

As a founding member of InVision's growth team, I implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.

Launched personalized onboarding flows based on user personas and jobs to be done, leading to significant improvements in product adoption and retention.

Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.

Optimized in-app sharing experience, helping make virality one of InVision's top 3 user acquisition channels.

Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).

Sr. Product Manager, Growth

Optimized self serve and enterprise growth rate for the world's #1 cloud-based design collaboration and workflow platform.

Ran high-velocity experimentation program across marketing site and product, driving significant gains in user acquisition and enterprise lead flow/quality.

Head of Optimization

FreshBooks

Led CRO initiatives to drive conversion rates throughout marketing website and product.

Sr. Product Manager, Growth & Optimization

Adobe

Projects focused on customer analytics and developing a digital growth strategy targeting channel partners.

Digital Marketing Manager

Social media analytics consultant for CPG brands.

Social Media Marketing Manager

Pixelmaniacs

Built marketing websites for companies in the mining and financial services sectors.

Web Designer

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Growth PM at Temporal, focused on user activation and PLG. 10+ years experience in growth (prev DuckDuckGo, InVision, FreshBooks) and as a consultant (clients included Apollo, Spruce Health, Sauce Labs, Sudowrite, Preset, Shortcut and more).

Principal Consultant and Founder

Mike Fiorillo 🚀

Hot take: AI-moderated customer interviews are actually good.

Anthropic sent me an interview link to learn about my experience with Claude Code (plus a $50 gift card, so I figured why not). It was all done via AI 🤖

The AI asked me a series of questions about my experience, and actually  listened and asked smart follow-up questions along with way. 

The whole thing felt pretty conversational.

The problem this is solving is twofold:

1/ we don't do nearly enough user research. Why? Because it's hard and annoying. You need to schedule calls, show up on Zoom, and deal with no-shows, etc.

2/ you can get around that by sending surveys, but they lack the rich feedback you get from open-ended conversations.

The cool thing about AI-moderated interviews is you get the convenience of a survey with the richness of a user interview.

So my prediction is we're going to see a ton more companies doing user research. 

And when you combine that with the speed of AI driven development, products are just gonna keep getting better, faster.

Interesting time to be in tech.

You built the value. I make sure they see it.

Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

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The Battle

Mike Fiorillo 🚀

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Fiorillo 🚀's LinkedIn Performance

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