Mike Fiorillo

Temporal Technologies

Driving adoption, engagement, and retention of Temporal Cloud.

Staff Product Manager, Growth & Self-Service

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Helping startups optimize conversions to drive growth.

“Mike is an outstanding growth consultant." – VP Demand Gen, Apollo

"Mike has a keen sense of design thinking and growth principles." – VP Product, Swing Education

"One of the brightest people I know in the world of growth" – VP Growth, InVision

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Founder

DuckDuckGo

• Worked on a variety of growth initiatives focused on virality, DuckDuckGo's #1 growth channel. 
• Launched viral growth experiments that increased organic sharing rate by more than 25%.
• Worked with CEO & leadership team to build a survey-based measurement framework for tracking viral growth improvements over time.

Senior Manager, Product Growth

InVision

As a founding member of InVision's growth team, I implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.

Launched personalized onboarding flows based on user personas and jobs to be done, leading to significant improvements in product adoption and retention.

Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.

Optimized in-app sharing experience, helping make virality one of InVision's top 3 user acquisition channels.

Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).

Sr. Product Manager, Growth

Optimized self serve and enterprise growth rate for the world's #1 cloud-based design collaboration and workflow platform.

Ran high-velocity experimentation program across marketing site and product, driving significant gains in user acquisition and enterprise lead flow/quality.

Head of Optimization

FreshBooks

Led CRO initiatives to drive conversion rates throughout marketing website and product.

Sr. Product Manager, Growth & Optimization

Adobe

Projects focused on customer analytics and developing a digital growth strategy targeting channel partners.

Digital Marketing Manager

Social media analytics consultant for CPG brands.

Social Media Marketing Manager

Pixelmaniacs

Built marketing websites for companies in the mining and financial services sectors.

Web Designer

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Growth PM at Temporal, focused on user activation and PLG. 10+ years experience in growth (prev DuckDuckGo, InVision, FreshBooks) and as a consultant (clients included Apollo, Spruce Health, Sauce Labs, Sudowrite, Preset, Shortcut and more).

Principal Consultant and Founder

Mike Fiorillo 🚀

Hot take: AI-moderated customer interviews are actually good.

Anthropic sent me an interview link to learn about my experience with Claude Code (plus a $50 gift card, so I figured why not). It was all done via AI 🤖

The AI asked me a series of questions about my experience, and actually  listened and asked smart follow-up questions along with way. 

The whole thing felt pretty conversational.

The problem this is solving is twofold:

1/ we don't do nearly enough user research. Why? Because it's hard and annoying. You need to schedule calls, show up on Zoom, and deal with no-shows, etc.

2/ you can get around that by sending surveys, but they lack the rich feedback you get from open-ended conversations.

The cool thing about AI-moderated interviews is you get the convenience of a survey with the richness of a user interview.

So my prediction is we're going to see a ton more companies doing user research. 

And when you combine that with the speed of AI driven development, products are just gonna keep getting better, faster.

Interesting time to be in tech.

You built the value. I make sure they see it.

taplio