Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Sr. Director of BizSys and RevOps | Startup Advisor | GTM SaaS Architecture | 11x SFDC Certifications

Technology leader with 15+ years of experience in Product, Operations, and Systems. 11x Salesforce Certified Architect with success in CRM design, AI tools & GTM engineering, Center of Excellence leadership, integration across CRM/ERP/CX tools, and team building. Background of training and delivery in consulting organizations, and across companies from seed round to post IPO. Excels at communication and business process design collaboration with technical team members. Demonstrated success in procuring and leading consulting engagements for digital transformation projects. 

Core Competencies:
Salesforce Architecture and design \\ Strategic project leadership \\ Middleware design framework \\  ERP integration compliance \\ AI program management \\ CPQ and billing automation \\ Tool research and procurement \\ Remote team management \\ RevOps process architecture \\ DevOps and CI/CD design standards

Experienced user of: 
Salesforce Sales, CPQ, Billing, Service, Experience Clouds \\ Workato \\ Netsuite \\ Glean AI \\ Clay \\ HubSpot \\ ChurnZero \\ Gong.io \\ Marketo \\ Outreach.io \\ Qualified \\ Gainsight \\ Tray.io \\ Intercom \\ Talkdesk \\ Snowflake \\ Boomi \\ Pocus \\ Zapier \\ HelloSign \\ Prodly \\ StackAI \\ Zendesk \\ Docusign \\ Conga \\ Gearset \\ ZoomInfo \\ Copado \\ Nooks \\ Ironclad \\ Clari \\ Partnerstack

SFDC certifications: 
Administrator \\ Advanced Administrator \\ App Builder \\ CPQ Specialist \\ Platform Developer I \\ Service Cloud Consultant \\ Sales Cloud Consultant \\ Marketing Cloud Email Specialist \\ Data Architect and Management Designer \\ Sharing and Visibility Designer \\ Application Architect

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Mike Fiorillo 🚀

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