Mike Fiorillo

Temporal Technologies

Driving adoption, engagement, and retention of Temporal Cloud.

Staff Product Manager, Growth & Self-Service

variant

Helping startups optimize conversions to drive growth.

“Mike is an outstanding growth consultant." – VP Demand Gen, Apollo

"Mike has a keen sense of design thinking and growth principles." – VP Product, Swing Education

"One of the brightest people I know in the world of growth" – VP Growth, InVision

Learn More  → variant.agency

Founder

DuckDuckGo

• Worked on a variety of growth initiatives focused on virality, DuckDuckGo's #1 growth channel. 
• Launched viral growth experiments that increased organic sharing rate by more than 25%.
• Worked with CEO & leadership team to build a survey-based measurement framework for tracking viral growth improvements over time.

Senior Manager, Product Growth

InVision

As a founding member of InVision's growth team, I implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.

Launched personalized onboarding flows based on user personas and jobs to be done, leading to significant improvements in product adoption and retention.

Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.

Optimized in-app sharing experience, helping make virality one of InVision's top 3 user acquisition channels.

Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).

Sr. Product Manager, Growth

Optimized self serve and enterprise growth rate for the world's #1 cloud-based design collaboration and workflow platform.

Ran high-velocity experimentation program across marketing site and product, driving significant gains in user acquisition and enterprise lead flow/quality.

Head of Optimization

FreshBooks

Led CRO initiatives to drive conversion rates throughout marketing website and product.

Sr. Product Manager, Growth & Optimization

Adobe

Projects focused on customer analytics and developing a digital growth strategy targeting channel partners.

Digital Marketing Manager

Social media analytics consultant for CPG brands.

Social Media Marketing Manager

Pixelmaniacs

Built marketing websites for companies in the mining and financial services sectors.

Web Designer

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Growth PM at Temporal, focused on user activation and PLG. 10+ years experience in growth (prev DuckDuckGo, InVision, FreshBooks) and as a consultant (clients included Apollo, Spruce Health, Sauce Labs, Sudowrite, Preset, Shortcut and more).

Principal Consultant and Founder

Mike Fiorillo 🚀

Hot take: AI-moderated customer interviews are actually good.

Anthropic sent me an interview link to learn about my experience with Claude Code (plus a $50 gift card, so I figured why not). It was all done via AI 🤖

The AI asked me a series of questions about my experience, and actually  listened and asked smart follow-up questions along with way. 

The whole thing felt pretty conversational.

The problem this is solving is twofold:

1/ we don't do nearly enough user research. Why? Because it's hard and annoying. You need to schedule calls, show up on Zoom, and deal with no-shows, etc.

2/ you can get around that by sending surveys, but they lack the rich feedback you get from open-ended conversations.

The cool thing about AI-moderated interviews is you get the convenience of a survey with the richness of a user interview.

So my prediction is we're going to see a ton more companies doing user research. 

And when you combine that with the speed of AI driven development, products are just gonna keep getting better, faster.

Interesting time to be in tech.

You built the value. I make sure they see it.

Auction.ru

Auction.ru is an online marketplace of fine and decorative arts, antiques and collectibles, that allows collectors and dealers to bid in auctions. MAU 2M. Founded in 2015 and headquartered in Moscow, it also has an office in Kazakhstan.

Squad: Tech Lead, 4 Web-developers, UX-designer, Analytic, Digital Marketer, Content Crew

- Increased revenue 2X by launching a new monetization model.
- Led the redesign which increased the conversion rate by 30%.
- Launched the Android mobile app.
- Led a cross-functional scrum team (7 members in 4 different cities) to drive continuous innovation and profitability for both the supply side and demand side of a marketplace.
- Developed an analytics strategy by defining key metrics and KPIs for product growth.
- Developed and maintained sales analytics reports and dashboards (Looker, Power BI, Yandex DataLens) to provide actionable insights that support data-driven decision-making.
- Developed OKRs, maintained a roadmap (2 products), refined backlogs, wrote user stories.

Growth Product Manager

B2B.Auction.ru

As a PMM, I'm responsible for:
- Developing and executing go-to-market strategies for new B2B recommerce marketplace
- Conducting market research and analyzing customer needs
- Collaborating with cross-functional teams to drive product development
- Creating product messaging and positioning

 Crafting sales enablement materials and training programs

Product Marketing Manager

Artsradar.ru

founder

Drugstore Retail Chain "Podruzhka"

Russian retail chains

I was responsible for digital marketing and revenue growth in Russian retail chains such as Podrygka (drugstore, beauty), TimeCode (watches), Madrobots and iCover (electronics), Gourji, Dunhill and Montegrappa (premium brands), Revizor Factory (DIY, hatches), Svesta (fashion) and others. 
Responsible for all the digital marketing strategy plan related to the top of the sales funnel.

- Led successful marketing campaigns for new products. Strategic Planning and Analysis.
- Led full redesign of websites with findings from customer segmentation and competitive research, increasing website leads.
- SEO (grew organic traffic 2X-3X).
- SEM (Google Ads, Yandex Direct).
- Social Media Marketing and Paid Social Media Advertising. Planned marketing campaigns on Instagram and Facebook Ads focused on lead generation.
- Funnel Management. CRO and A/B Testing.
- Data Visualization. Adept at Using Power BI, Google Analytics and Yandex AppMetrica.
- CRM Marketing and Automation.

AUCTION HOUSE GELOS SL

Web Developer

Product | Growth | Digital Marketing

Currently, I am a Growth Product Manager at Auction.ru (the Russian equivalent of eBay).

As a T-shaped product manager, I have a growth mindset and make data-driven decisions. With over 20 years of experience in digital marketing, data analysis, and project management, including 3+ years as a Growth PM in the C2C marketplace, I'm passionate about using data-driven insights to inform decision-making.

My areas of expertise include product management, product marketing, user and market research, digital marketing and web analytics.

My experience includes leading cross-functional teams and managing complex projects for over 20 B2C and B2B projects in various industries, such as marketplaces, beauty, retail, auction houses, and art dealers.

Tools:
PowerBI, Looker Studio, Amplitude, DataLens, AppMetrica 
Jira, Linear, Figma, Miro, FlowMapp, Whimsical

If you're looking for a results-oriented product manager with deep experience in the marketplace industry, I would welcome the opportunity to connect. Please feel free to reach out via LinkedIn.

Elena Shuvalova

Mind blown by the new Reforge Build update. I dropped in a single prompt for a classifieds prototype, turned on Variations — and it instantly produced four different design directions. From zero to real choices in seconds. This is the future of product work. If you haven’t tried it yet, you should absolutely give it a spin.  
Brian Balfour

Bridging the worlds of art and algorithms. | Turning collecting into a smart, data-driven investment experience.

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Elena Shuvalova

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The Battle

Mike Fiorillo 🚀

Elena Shuvalova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Fiorillo 🚀's LinkedIn Performance

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