Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

TrustedHousesitters

Senior Product Manager, Growth

MANUAL

- Led a multidisciplinary team to effectively deliver exceptional products, utilising my strong leadership and management skills.
- Identified and capitalised on market opportunities, resulting in significant increase in revenue. 
- Achieved impressive growth of 46% in new acquisition conversion rate and 36% in AOV for core proposition growth.
- Conducted more than 100 AB tests for product concept validation and driving key results.

HeliosX Group (Dermatica & MedExpress)

- Implemented agile methodologies as the first Product Manager hire, resulting in an increase in delivery velocity and a decrease in time-to-market for new product launches.
- Successfully launched two new brands in the US, generating a material increase in overall revenue and a boost in customer acquisition.
- Streamlined approval and prescription process to improve month-on-month growth by reducing wait times and enhancing customer satisfaction.

Senior Product Manager

Platform45

Platform45 knows the power of incredible software and the potential it has to change the world. Platform45 been at it since 2008 building platforms for FinTech start-ups, mining giants, pioneering entrepreneurs and telecom companies.
Platform45 builds software products incrementally; testing and delivering after each Sprint, iterating where necessary, pivoting, questioning, re-questioning, and re-testing. Every step is thought-through and stress-tested with real-users. Platform45's human-centered product development process is grounded in the Principles of Design Thinking, because at the end of the day, it doesn’t matter how good the execution is, your users sell your story.

Chief Commercial Officer

• Collaborated with cross-functional teams to design and deliver robust software solutions that met client requirements for functionality, scalability, and performance.
• Leveraged customer data to enhance product features, working in close consultation with the product development team.
• Developed effective product positioning strategies that drove optimal market penetration for target demographics.
• Formulated and executed marketing plans that effectively promoted specific products to identified consumer segments.

Product Development

Gladi8

A boutique fin-tech consultancy and software development company. Gladi8 has worked with some of the biggest financial institutions in South Africa to develop innovative software solutions.

Product Manager

Redefine Properties`

Graduate Intern

Cyest Analytics

Intern

With 8 years of experience as a Product Manager, I have consistently delivered successful results across various industries such as finance, healthcare, and software development. I specialise in creating complex user flows in highly regulated markets, increasing acquisition conversion rates, and implementing new product tooling to drive growth.

Throughout my career, I have led engineering teams, established and implemented agile methodologies, and launched new brands resulting in significant increases in revenue and customer acquisition.

I possess a strong ability to collect and define user requirements, translate them into project designs and implementation plans, and develop marketing strategies to promote specific products to target demographics. As a Senior Product Manager, I have collaborated with software development and testing teams to enhance products based on customer data, all while creating product positioning strategies designed to achieve optimal market penetration.

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Mike Fiorillo 🚀

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