Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Superbar

Founder & CEO

NinjaCat

VP of Product & Technology Operations

VP of Product & Marketing

MUX Awards

Managing Director

FreshBooks

Leading product management for a few key areas of the business including Payments, Mobile and Platform Experiences. Areas of focus include:

- Shaping the strategy and future of 3 business units.
- Leading a mature business unit with billions in processing as well as new growth initiatives. 
- Managing a team of PMs and data analysts

Associate Director of Product

Senior Product Manager

Product Manager

ACTIVE Network

Sr. Product Manager

Kickvox Inc.

Kickvox is the first-of-its-kind search engine designed and built for mobile devices. It uses visual categorization technology, integration with third party applications and advanced navigation methods to deliver a more convenient, faster and easier search experience for mobile. By understanding the unique challenges of mobile, Kickvox drastically improves user results by re-engineering the mobile search engine to be more visual and provide direct answers instead of a list of traditional linked text results. Kickvox has been covered by TheNextWeb, Washington Times and Bloomberg among others. http://www.kickvox.com

Co-Founder & CEO

Voice on the Go

Voice on the Go is a software company that offers voice recognition and transcription products to 2 million consumers and businesses. Key responsibilities included: product management (mobile and web), partnerships, marketing initiatives.  

- Managed the development of websites and mobile apps for enterprise partners and internal channels with a keen eye on sales conversion. Full management including creative direction, project requirements, execution, and analytics.
- Delivered projects for major brands including Samsung, Canadian Tire, Orange Communications and General Motors among others.
- Hired and managed a graphic design team overseas.
- Managed and executed numerous online marketing programs including SEO, advertising, video marketing, and more. Represented the company at international exhibitions.

Product & Marketing Manager

63 Under

63 Under is a web consulting agency that specializes in software development, marketing and graphic design. Key responsibilities included: product management, business operations, user experience design.

- Managed web development and design projects – Full life cycle including: Project requirements, creative direction, execution, and deployment.
- Hired, trained and monitored development and design teams of 10 people.
- Created and managed SEO, SEM, Social Media and PPC campaigns.

Managing Partner

Paymate Software

Paymate Software is a software company that offers HR software to 4,000 SMB clients. Key responsibilities included: corporate website management, online marketing and lead acquisition. 

- Managed the web development for the company’s 2 websites. Including: creative direction, development requirements and analytics.
- Improved lead generation by 35% through efficient landing pages and process improvement. 
- Created branding and marketing materials for new product launches

Marketing Manager

Enterfast

EnterFast is a distributor of stationery and sports equipment. Key responsibilities included: online
marketing strategies, e-commerce management and logistics.

Business Analyst

Alan Nowogrodski

taplio

The Battle

Mike Fiorillo 🚀

Alan Nowogrodski

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