Fiona Bradley

Content master, business owner, comedian, and really slow runner 😎

Straight-talking no-fluff marketing. 🤟

I run a Leeds-city centre-based boutique Content Marketing Agency with a sense of humour. Our mission is to create killer content with service that slaps. Not in the way that hurts. 

More than anything, we value fun: marketing can be boring. We want clients to enjoy working with us and to enjoy the work we do! Learning: continual training and development means we’re on top of trends. Creativity: coming up with new ways of doing things and not being afraid to express those ideas.

I’ve run campaigns for clients including the NHS, Rolex, Morrisons, Coca-Cola, Unilever, Mars, Nestle, Welcome to Yorkshire, County Golf, PepsiCo, Rimmel and many more.

🏆 Young Digital Marketer of the Year 2021 - Northern Digital Awards
🏆 Freelancer of the year 2021 and 2022 - Uk Dev Awards
🏆 All Round Hero - UK Dev Awards
🏆 Rising Star 2022 - EU Content Awards
🏆 Social Media Businesswoman of the Year 
🏆 Advertising Businesswoman of the Year 
🏆 Digital Agency Owner of The Year 2023
🏆 Startup of The Year 2024 - EU Content Awards

Qualified coach for the Horse Riding for the Disabled Association, running marathons to raise funds to hang onto our ponies.

Book in a 1-2-1 training session or introduction call to kickstart your marketing at: fbcomms.co.uk/contact-page/

Founder & Director

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
I'm passionate about digital marketing and comms, using insight-led marketing strategy to create relevant content that reaches the right customer at the right time with the right message!
Working with a team of the best freelancers in their field we cover the breadth of digital marketing from auditing to web management, branding, strategy, graphic design, email marketing and content creation.

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Just a little rant 

Sometimes people forget marketing isn’t about being clever… it’s about being understood.

I jumped on a discovery call this week. The brand struggling with performance.

We did a full audit and I kept rereading their ads thinking,I still don’t get what you actually want me to do.

Buy what? Why? What problem are you solving?

Nearly 10 years ago in my first marketing job, my manager stopped me mid-explanation and said:

“Ayan, explain it to me like I’m 5.”

At the time I was slightly offended 😅 but it became the best advice I ever got..because customers don’t sit analysing your ad. They decide in seconds.

Clarity converts.

Complexity impresses other marketers.

Sorry not sorry 🤷🏾‍♀️

If your ads aren’t working...simplify what you're saying xo

Founder @ Twenty-Fifth Media | Growth Partner to Beauty & Wellness Brands | Scaling with Paid Ad & Creative Strategy ✨

Less than a month away!! 💃🏾

We’re doing a breakfast with CEW UK & giving the real TikTok Shop tea ☕️

Not “post more content” advice… the actual mechanics behind scaling:

How affiliates really work (it’s not just loads of creators)
Why some brands suddenly compound
How organic, paid & live actually connect and what the ecosystem looks like behind the scenes

If TikTok feels confusing right now, this will make it make sense.

Tickets are live, see you there  👀

📈 What’s really driving growth on TikTok Shop in 2026?
From organic content and affiliates to paid ads and live shopping, the platform is evolving rapidly - and the brands seeing real results are adapting fast.

Join CEW UK on 18th March for an exclusive breakfast session unpacking the true growth drivers behind TikTok Shop success, with practical insight from brands generating millions on the platform.

Hear from panel speakers Chloe Walsh (Clomana), Claire Hennah (Grown Alchemist), and Matthew Bellingham (Kanzen Skin Care), with more speakers to be announced.

📅 Wednesday, 18th March 2026
⏰ 9:00-11:00 AM (Breakfast & Registration from 8:30 AM)
📍 The Soho Hotel

Members and Non-Members welcome - secure your ticket now with this link: https://lnkd.in/eRc_Dw5s

Tiktok has a reputation of impulsive buy. I understand why brands think AOV can be weak on TikTok.

But for past 2 and half months, we’ve been pushing traffic from TikTok to the website for a beauty brand…

and our client’s AOV from TikTok to the website is currently sitting at £60.

So what changed? We didn’t treat TikTok like a discount bin.

TikTok Shop is known for bundle…so we flipped it.

We created website-only bundles that aren’t available on Shop (smart move)

Exclusivity changes behaviour & focused on perceived value

✨ Free shipping thresholds.
✨ Smarter offers.
✨ Structured bundles.

The ads felt native…. Nothing salesy. Nothing screaming “BUY NOW”

They looked like TikToks. Just strategically built.

Then the funnel:

✨ Three prospecting funnel & one strong remarketing funnel.

TikTok is an acquisition channel!!! It’s where people discover you.
So maximise it 📣

People are already searching for what they want. Why wouldn’t you capture that demand?

TikTok builds interest & website protects margin!

-----------------

If you’re struggling with TikTok ads, message me “TikTok website”

We’ll run a free audit and show you exactly where you can scale 🤍🤍

taplio

The Battle

Fiona Bradley

Ayan O.

Followers

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taplio

The Battle

Fiona Bradley

Ayan O.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ayan O.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAyan O.'s LinkedIn Performance