Fiona Bradley

Content master, business owner, comedian, and really slow runner 😎

Straight-talking no-fluff marketing. 🤟

I run a Leeds-city centre-based boutique Content Marketing Agency with a sense of humour. Our mission is to create killer content with service that slaps. Not in the way that hurts. 

More than anything, we value fun: marketing can be boring. We want clients to enjoy working with us and to enjoy the work we do! Learning: continual training and development means we’re on top of trends. Creativity: coming up with new ways of doing things and not being afraid to express those ideas.

I’ve run campaigns for clients including the NHS, Rolex, Morrisons, Coca-Cola, Unilever, Mars, Nestle, Welcome to Yorkshire, County Golf, PepsiCo, Rimmel and many more.

🏆 Young Digital Marketer of the Year 2021 - Northern Digital Awards
🏆 Freelancer of the year 2021 and 2022 - Uk Dev Awards
🏆 All Round Hero - UK Dev Awards
🏆 Rising Star 2022 - EU Content Awards
🏆 Social Media Businesswoman of the Year 
🏆 Advertising Businesswoman of the Year 
🏆 Digital Agency Owner of The Year 2023
🏆 Startup of The Year 2024 - EU Content Awards

Qualified coach for the Horse Riding for the Disabled Association, running marathons to raise funds to hang onto our ponies.

Book in a 1-2-1 training session or introduction call to kickstart your marketing at: fbcomms.co.uk/contact-page/

Founder & Director

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
I'm passionate about digital marketing and comms, using insight-led marketing strategy to create relevant content that reaches the right customer at the right time with the right message!
Working with a team of the best freelancers in their field we cover the breadth of digital marketing from auditing to web management, branding, strategy, graphic design, email marketing and content creation.

The best way to look after your business is to look after your people. Here are the incentives I offer at FB Comms:

Money's a legal requirement to employ people. 
A 'competetive salary' might get someone through the door.

But recognition, growth, and genuinely caring about people? 
That's what keeps great people around.

Here's what we offer:

On health:
➡️ Gym membership paid for
➡️ Extended lunch for those doing a yoga/fitness sesh
➡️ Mental health resources available to everyone

On training:
- You identify the opportunity, get it signed off, and go learn
- £1,000/year pro-rata budget per full-time team member
- Spend it on courses, books, conferences, coaching

Lead gen:
- Bring in a client? 10% of the first month's fee lands in your payslip
- Pick up the work too? 5% ongoing commission

Developing thir own personal brands:
- Hit 5k followers, get a £20 coffee shop gift card
- Hit 10k, get £50 for a Leeds restaurant
- Hit 20k, take a half-day off

On client results:
- Positive testimonial = £10 coffee voucher
- Client increases their contract because of your work = £40 meal voucher

On birthdays:
- Falls on a weekend? Take the nearest working day instead
- Plus a £50 gifting budget per team member
- Your birthday's a weekday? You get it off

Flexible working:
- Structured hybrid working with Mon Weds & Friday as the set office days in the centre of Leeds (when we do need to be in to film stuff/collaborate)
- Work abroad up to 15 days/year
- Flexible day hours based on your work/life/avoiding the train peak times

On promotions:
- Salaries reviewed annually, roles every 6 months
- Adding more value? Get more money
- Want to expand into an area you really love? Let's develop your role
- Show me client results, leads generated, additional responsibility taken, new skills developed

The magic's in showing people they're valued.
Yes, I could always get better at saying it, but words don't mean much without action.

Look after your people, they'll look after your clients, and ultimately, you 💖

P.S. we're scaling this year so if you know a Leeds-based paid social/tiktok shop/content/smm master (except if you're a recruiter, sorry), drop me a message. I'm after senior level or above, agency experience, and multiple accounts scaled.

Fiona Darley (Bradley)

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Last night I was on the phone to Chloe Walsh  & she said something that really stuck with me

“Ayan… you don’t actually talk about what you do… what’s more painful, the pain of embarrassment or failing?”

& you know what, she is right.

Almost all of Twenty Fifth Media has grown through word of mouth.

People trusting people.

Even Chloe… she came through a referral.If another client didn’t recommend her, she would never have heard of us 😳

Don’t get me wrong, I’m so incredibly grateful for the brands that trust us….

But what she said really got me hungry.

Like… why am I not my biggest fan?

In the past 12 months, we’ve generated over £30 million in revenue for some incredible beauty brands 🫢

& now going into 2026, we’re opening our doors to new, exciting brands.

So for once… here it is.

Twenty Fifth Media is a beauty & wellness growth agency.

- Full paid management across TikTok, Meta, Google and Pinterest.
- Full strategy, UGC and creator support.
p.s. we’ve got an incredible creator database for meta ads 👀


If you’re a brand ready to take the next step, we’d genuinely love to have a chat ☺️

And because Chloe has basically pushed me to scream a little louder about our services 😂

Message us “specialclo” for a free audit to see how we can support, this will run until Feb 5th.

No expectations 🫶🏾

Founder @ Twenty-Fifth Media | Growth Partner to Beauty Brands | Scaling with Paid Ad & Creative Strategy ✨

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Margins on TikTok are getting scary 😅

& this is coming from someone who scales brands on TikTok for a living… there are so many hidden costs.

We’ve seen “TikTok brands” go under because of TikTok margins.

And on the other hand… we’ve also scaled some of the top beauty brands on the platform.

So let me be very honest.

TikTok is an incredible acquisition channel
(probably the best, if I’m honest).

It’s where you:

- Find customers.
- Create demand.
- Move fast.

But it’s also where:

- Commissions stack.
- Content never stops.
- Ads can get expensive.
- Trends expire quickly.

And if you’re not careful…

You scale revenue, absorb all the hidden costs, and kill profit.

Plus now with brands doing £1 drops… how do you even compete?

TikTok is a long game. It doesn’t take 3 months to become profitable.. 

But if you’re not there for the long-term goal, TikTok isn’t the way.

It takes time to really pick up.

One thing I’ll always scream is this: be mindful of each channel and know its true purpose.

TikTok for acquisition.
Margin success comes later.

Has anyone else seen this? 👀

You can now opt out of Instagram ads… by paying £3.99 a month.

Meta asked me last night if I wanted to go ad-free
(I’ve also seen £2.99, £3.99 and £4.99 floating around)

Feels very YouTube premium coded.

From an advertising perspective… it’s slightly unsettling 😅

We’re basically being asked to choose:

Pay with money or pay with data 

And it makes me wonder…

Are platforms slowly moving towards a subscription model? Will ads become the “free tier”? and will this change how brands think about paid social long term?

Hmm

Is this the future of social platforms?

Company culture isn’t ping-pong tables or slogans on a wall (soz) 😅

It’s how your team feels at 9am on a Monday.

In 2025, my biggest lesson building Twenty Fifth Media was this:

Culture is built in the small moments.
Boundaries are leadership.
If something can be resolved tomorrow, does it really need a reply today?

As silly as it sounds protecting focus protects people.
It’s trusting people to own their work.
It’s giving space to breathe.

It’s knowing when to step back.

And then there’s the culture you don’t plan...
The things that become… our culture.

The language. The rituals 😂

e.g

Calling the speaker our house speaker, just us knowing what it means… well now the world does 😂
Chatty for ChatGPT 🤍
“Ooooooo chile” when a task is finally done 🤣
 “Family road trip” when we all need something from the kitchen 😂

But honestly… this is what I’m most proud of.

Creating a safe place.

This is Twenty Fifth Media 🤍

And this is what I aim to build on in 2026.

Morphe 🤝 creating culture moments.

Their latest campaign works because it taps into a shared understanding.

Everyone knows what butter feels like.

Soft.
Smooth.
Melting.

So when you see this launch… your brain already knows what to expect.

Effortless blend & effortless makeup.

That’s powerful marketing (Lowkey why I love sensory marketing)

No claims. No explanations.

Just a universal feeling.

& universal feelings are one of the strongest ways to make people buy.

Love love 🧈🥐

taplio

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The Battle

Fiona Bradley

Ayan O.

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fiona Bradley's LinkedIn Performance

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