Founder, P33 | Executive Thought Leadership Agency

Helped 50+ B2B tech companies build their Founder/CEO Brand and implement Executive Thought Leadership Programs for LinkedIn. Customers, results & process: project33.io

About me:

I'm Finn, 29, grew up in Bremen, Germany, studied Physics & Philosophy in Heidelberg for 3 semesters, dropped out of college in 2017 because I was doing it for other people, flew to New York with no plans, documented the journey on Linkedin, Instagram and Youtube, and started my first company (Project 33) on the back of having grown a small audience. We're a small remote agency that helps B2B founders & execs create thought leadership content for Linkedin.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, code (currently building an app), cook, make Youtube videos, turn books into Instagram accounts, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020 I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Finn Thormeier

Massive Kontent

End-to-end content promotion, distribution, and amplification.
Done-for-you social media management & growth.

Owner

Finch

✦ Developed organic social media strategies to enhance brand visibility and engagement across various platforms.
✦ Created diverse social content including repurposed content and LinkedIn carousels to maintain audience interest and support marketing objectives.
✦ Repurposed videos featuring employee thought leadership, Q&As, and webinar clips to leverage internal expertise and promote brand values.
✦ Led social PR initiatives to highlight new product features, company milestones, and employee achievements, enhancing brand reputation and stakeholder relations.
✦ Managed content promotion and distribution, ensuring optimal reach and engagement on LinkedIn.

Social Media Marketing Specialist

FastSpring

✦ Spearheaded end-to-end organic social strategy to boost brand engagement and online presence across multiple social media platforms.
✦ Managed content promotion and distribution, optimizing reach and interaction with key audiences through strategic planning and execution.
✦ Led social PR efforts, effectively communicating new product features, company milestones, and employee recognitions to build brand reputation and enhance public relations.
✦ Directed non-converting paid social promotions on X/Twitter focusing on content promotion and amplification of video thought leadership to target specific audience segments.

Airhouse

✦ Developed a comprehensive organic social media strategy to enhance brand visibility and engagement across key platforms.
✦ Managed the promotion and distribution of content on LinkedIn, Facebook, and Twitter, ensuring broad reach and targeted audience engagement.
✦ Created short-form videos featuring founder thought leadership and Q&As, specifically formatted for effective presentation on LinkedIn and Twitter.
✦ Directed non-converting paid social promotions on X/Twitter to promote blog content and amplify video thought leadership, focusing on increasing brand awareness driving website traffic.

TASK

✦ Collaborated with the Head of Growth Marketing at TASK Group to optimize their LinkedIn and Twitter presence, enhancing profile strategies and audience engagement.
✦ Managed content promotion and distribution, ensuring maximized visibility and engagement across key social media platforms.
✦ Repurposed blog articles and newsletters into engaging social content tailored for LinkedIn and Twitter, increasing content lifecycle and reach.
✦ Designed and executed targeted Twitter ad campaigns to raise product feature awareness, amplify the company president’s thought leadership, and boost website traffic.

PERSUIT®

Bizzabo

Foundation Marketing

✦ Repurposed and remixed various content types including blog posts, white papers, guides, and interviews to align with B2B SaaS client business objectives, ensuring optimal utilization and reach.
✦ Collaborated closely with content creators such as writers, video editors, and sound designers to produce high-quality multimedia content for repurposing initiatives.
✦ Designed and implemented innovative social media strategies across LinkedIn, Twitter, and Facebook to enhance audience engagement and brand presence.
✦ Developed and managed a content distribution strategy that supported short-term and long-term marketing goals, maximizing content impact and visibility.
✦ Led dynamic content distribution efforts, creating diverse materials such as tweets, Reddit posts, and visual content to maintain consistent audience engagement.
✦ Oversaw client content distribution activities to ensure consistency with the brand's tone and messaging, enhancing brand integrity across platforms.
✦ Analyzed performance data to recommend monthly optimizations and introduced new ideas to continuously improve content effectiveness and strategy.
✦ Helped optimize the Ross Simmonds YouTube page and Foundation LinkedIn company page

Content Distribution Expert

Optimist

Owns channel research & social/thought leadership content strategy + promotion
Engineering earth-shattering content promotion plans.

- Drawing up specific tactical plans for content promotion
- Writing or repurposing content for promotional efforts
- Executing promotional tactics

"Jason lives deep in the social world of clients' target audience. He understands what they read, which newsletters they receive, and where they go to find new ideas and inspiring new ideas. He knows what they want and helps Optimist create it and show it to the right people."

Executive Producer: Hot Takes & Traffic Spikes 

🔀 I’ve been promoting, distributing, atomizing, and splintering content on social media and the greater web since 2005 (yes, Myspace!).

⚙️ I run done-for-you content promotion and distribution for SaaS and tech companies looking to turn their social media accounts into content amplification engines. I can remix and repurpose your content into:
✔️ Videos and podcasts
✔️ Product feature posts
✔️ Thought leadership
✔️ Carousels
✔️ X threads

🔎 If you’re looking to pull your social strategy into this scary new place called 2024, and maximize the reach of your business hit me up. I can have you up and running in 7 days.

taplio

The Battle

Finn Thormeier

Jason Thibault

Followers

Posts

Engagements

Likes

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