Founder, P33 | Executive Thought Leadership Agency

Helped 50+ B2B tech companies build their Founder/CEO Brand and implement Executive Thought Leadership Programs for LinkedIn. Customers, results & process: project33.io

About me:

I'm Finn, 29, grew up in Bremen, Germany, studied Physics & Philosophy in Heidelberg for 3 semesters, dropped out of college in 2017 because I was doing it for other people, flew to New York with no plans, documented the journey on Linkedin, Instagram and Youtube, and started my first company (Project 33) on the back of having grown a small audience. We're a small remote agency that helps B2B founders & execs create thought leadership content for Linkedin.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, code (currently building an app), cook, make Youtube videos, turn books into Instagram accounts, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020 I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Finn Thormeier

Amber Cheema

I'm into AI, LinkedIn, and Digital Marketing. (Is your AI Tool going Viral on LinkedIn? )

Hi, I’m Amber Cheema 👋

I help AI founders and businesses grow on LinkedIn, whether it’s building their personal brand, growing their business, or promoting their products and services.



What I Do:

I manage LinkedIn profiles, grow business pages, and help leaders become recognized authorities with creative, high-impact content. My services include:

1: LinkedIn Personal Profile Growth & Management

2: Business Growth on LinkedIn

3:  AI Apps & Tools Promotion

4: Content Creation & Strategy

5: Lead Generation 

6: Influencer Campaign Management and Marketing 




What You Can Expect When We Work Together:


1: Increased reach and visibility for your content

2: Stronger authority and credibility in your industry

3: More meaningful conversations with your target audience

4: More inbound leads and connections eager to work with you

5: More websites visits, sign ups, demos, and beta users. 

6: Better Brand positioning in the AI Market. 


Want to Work Together?
Send me a direct message here on LinkedIn, I’d love to explore how we can grow your personal brand and business on LinkedIn.

For brand collaborations/Sponsored posts, feel free to reach out at ambercheema74@gmail.com.


Social Media & Influencer Marketing Head

In 2023, over 260,000 tech employees were laid off. In 2024, another 150,000+ roles disappeared. 😟 

Google  cut teams.
Meta  restructured.
Amazon  trimmed aggressively.
Microsoft  flattened layers.

At the same time.

Billions flowed into AI.

$10B+ into OpenAI  from Microsoft  alone.
AI infrastructure budgets increased while traditional hiring slowed.

This is not random.
It’s reallocation.

AI can now:

1:  Generate production-ready code
2:  Refactor legacy systems
3:  Debug faster
4:  Build MVPs in hours


So companies are recalculating value.

The new question isn’t:
Can you code?

It’s:
Can you design intelligent systems?

There’s a difference.

Writing syntax is execution.→ Designing AI powered workflows is leverage.


The market is shifting toward engineers who can:

1:  Integrate LLMs
2:  Build agentic workflows
3:  Orchestrate automation
4:  Connect APIs at scale
5:  Think in systems, not tickets


This isn’t the end of software engineering.😧 

It’s the end of engineers who don’t evolve.

(The next decade will reward hybrid thinkers, Engineering fundamentals + AI reasoning + automation logic.) ❤️ 

Not louder coders.
Smarter builders.

This isn’t fear.
It’s positioning.

And positioning decides careers.

🎥 Credit to the original video creator for starting this conversation.

#aicontentcreator #aiinfluencer #techinfluencer #artificialintelligence #futureofwork #aicareers #techlayoffs #softwareengineering

🤝 Kind Comments = Real Influence Online

Jasmin Alić  always says this. (The comment section is not extra, It’s the ecosystem.) 

And he’s right. ❤️ 

Because the first few comments under a post decide everything.


If the early comments are thoughtful:

→Others feel safe to join
→The conversation expands
→The creator gains confidence

If the early comments are dismissive:

→People observe silently
→Energy drops
→The creator shrinks


This is emotional contagion in real time.

Humans mirror tone.
Especially online.


And here’s what most people miss. 🌱

Small creators depend on those early signals.

Not for ego.
For safety.

When someone with 100 or 200 followers posts, they are not just sharing content.

They are testing courage.

“Do I belong here?”
“Is my voice valuable?”
“Should I keep showing up?”


A kind comment does more than boost reach. ❤️

It:

1: Reduces self-doubt
2: Builds consistency
3: Strengthens identity
4: Encourages long-term visibility

A harsh comment does the opposite. ❌

1: It creates hesitation.
2: It builds fear around posting.
3: It makes visibility feel risky.


And many talented people disappear quietly because of that. 😔

We talk about personal branding.
We talk about authority.
We talk about AI and growth.


(But culture is built in comment sections) 💬


If you want a better LinkedIn, build it in the comments.

Support small creators.
Be intentional.
Be kind.

Because someone out there is deciding whether to post again.


And your comment might be the reason they do.

taplio

The Battle

Finn Thormeier

Amber Cheema

Followers

Posts

Engagements

Likes

Performance ScoreAmber Cheema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Finn Thormeier

Amber Cheema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amber Cheema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmber Cheema's LinkedIn Performance