Founder, P33 | Executive Thought Leadership Agency

Helped 50+ B2B tech companies build their Founder/CEO Brand and implement Executive Thought Leadership Programs for LinkedIn. Customers, results & process: project33.io

About me:

I'm Finn, 29, grew up in Bremen, Germany, studied Physics & Philosophy in Heidelberg for 3 semesters, dropped out of college in 2017 because I was doing it for other people, flew to New York with no plans, documented the journey on Linkedin, Instagram and Youtube, and started my first company (Project 33) on the back of having grown a small audience. We're a small remote agency that helps B2B founders & execs create thought leadership content for Linkedin.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, code (currently building an app), cook, make Youtube videos, turn books into Instagram accounts, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020 I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Finn Thormeier

Paolo Remo Poli

The Media Engine

Full LinkedIn Growth System For Service Companies, Consultants & SaaS above $100k/mo.

Co-Founder

Have case studies? Want to know the secret of how we book 20-50+ calls for high-ticket B2B offer owners in 12 weeks? Read this 👇👇

I've helped 30+ B2B company founders just like you fix their inbound personal brand funnel.

And that's everyone..

From $250k/m Ads & email agency owners to Coaches selling biz opp.

Now...

Because you're on my profile, there's 4 things I already know about you:

1. You're looking for inbound leads on LinkedIn.
2. You know building a niche personal brand is the way to do it.
3. You don't want to spend 5+ hours hours a day doing it.
4. You want qualified customers to speak to you. 

I get it.

I had the same realisations not too long ago.

When I was running my first marketing agency.

All my top competitors were dominating the market.

Then I made 1 simple change and I went from 0 calls booked a month...

To 25 calls booked every single month only from LinkedIn.

That all happened without pushing on any other channel .

Once I realised the power of it, and the current state of the B2B market.

I started doing it for other B2B founders.

And now they're also saying:

"I can't believe we have 3 leads from your first post."
"We're gunna have to stop, too many leads"
"Yeah Reddit CMO just booked on sales teams cal"

Why is this happening and what am I doing?

I'll show you my system.

Just DM me 'System' or 'Masterclass' or 'Paolo I actually read your about section and want to learn more'

Head Of Sending Emails

We help DTC, e-commerce and fast growing online shops sell more with email.

Paolo Poli

Scrolled LinkedIn for 10 minutes this morning.
Saw 14 LinkedIn posts.
13 I ignored.

The remaining 1 was a post type inside this framework.

It's called...

The S.T.E.P Framework.

This is GOLD if you're posting consistently but getting zero engagement, zero profile views, and zero inbound DMs.

I've used this to generate 1000’s of sales calls on all the accounts we write for with both huge and small companies.

And trained 200+ agencies/consultants to do the same.

Steal the framework...


1. Social Proof Posts

Show transformations.

Script foundation:

"Client went from 5 calls/month to 40 calls/month in 60 days using this system:"

Then break down what you did.

People buy results. Show them.


2. Trending Posts

Opinions and contrarian takes on hot industry topics that are popping off.

"Sora 2 isn’t that good" gets comments.

"5 productivity tips" gets scrolled past.

Slot into what’s hot then make people react.


3. Education Posts

Listicles and frameworks.

"Here's the 3-step system we use to book 50 calls/month:"

Then give the steps.

This is what you're reading right now. 

It just works. 

99% of top B2B accounts do these all the time.


4. Personal Posts

"I burned $30k on ads before I figured this out..."

“I start this business with my best friend.”

Mainly works as it's vulnerable.

Share personal stories, then you’ll find you get more people starting conversations with you.

As they trust you.

--

Map out your week of posts...

Pick one format for each day.

Watch all your numbers spike.

Posts That Make $100/kmo+ From LinkedIn

Building a ghostwriting agency has been HARD. We started The Media Engine in 2022, and since then it's been a combination of client revisions, trying to fix churn, having rapid growth periods and changing our fulfilment more times than I can count.

But over the years, we've refined our fulfilment stack and now I'm 100% confident for anyone building out a content team, this is the ultimate tech stack to have under your belt.

These tools power tons of posts per month and a super hard working team:

If we didn't have these tools, we'd…. probably drown.

Here's the exact A-Z stack we use to run everything:

CONTENT IDEATION & RESEARCH

Fireflies ($10/mo per seat)
→ Records client sales calls and strategy sessions 
→ Every call = 5+ content angles

Twitter Advanced Search (Free) 
→ Monitor trending topics in each client's niche 
→ Swipe hooks with proven engagement

YouTube Research (Free) 
→ "[client niche] past month" for trending topics 
→ Video titles = pre-tested hooks

Google Sheets (Free)
→ Sheet that tracks 3-5 competitors per client 
→ Curated list of top performers in each vertical 

CONTENT CREATION & AUTOMATION

N8N ($20/mo) 
→ Watches client YouTube, newsletters, podcasts 
→ Auto-pulls into Notion workspace as LinkedIn posts

Claude ($20/mo per seat) 
→ Stores each clients AI brain
→ Drafts posts in each client's voice 

Figma ($12/mo per seat) 
→ Design templates for visual content 
→ Brand consistency across all clients

Notion ($10/mo per seat) 
→ Content calendar for all clients 
→ Holds content input portals for team

Native LinkedIn Scheduler (Free) 
→ Schedule posts directly in LinkedIn 
→ Handles all client accounts

PAID DISTRIBUTION

LinkedIn Sales Navigator ($125/mo per seat) 
→ Build account lists for each client 
→ Identify decision-makers

Clay ($134/mo) 
→ Qualify and enrich all prospect data 
→ One workspace handles all clients

LinkedIn Ads Manager (Free) 
→ Run ABM campaigns 
→ Graduate top organic posts to paid

OUTBOUND & APPOINTMENT SETTING

Kondo ($97/mo) 
→ Our appointment setters use this to manage all client DMs 
→ Track conversations across multiple accounts

HeyReach ($79/mo per seat) 
→ Multi-channel sequences (LinkedIn + Email) 
→ Support appointment setters with automated follow-ups

LeadShark ($49/mo per account) 
→ Automate Lead Magnet resource delivery to DM’s. 
→ Automate DM follow ups.

TRACKING & REPORTING

Notion ($10/mo) 
→ Central data collection hub 
→ Single source of truth for performance

Softr ($49/mo)
→ Client-facing dashboards 
→ Pulls data from Notion for real-time visibility

---

A lot of these have changed over the years... this is the current stack!
Special shout out to HeyReach.io they've been extremely accommodating over the years in helping us scale. And LeadShark 🦈, before this we were spending tons on manual work to just automate DM sending.

Co-founder @ Media Engine | LinkedIn ghostwriting & lead gen for service & consulting companies doing $100k+/mo

taplio

The Battle

Finn Thormeier

Paolo Poli

Followers

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The Battle

Finn Thormeier

Paolo Poli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paolo Poli's LinkedIn Performance

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