Qonto

Qonto is the leading European business finance solution helping SMBs to simplify everything from everyday banking and financing to bookkeeping and spend management. 

My responsibilities includes but are not limited to the following: 

→ Building dashboards in Metabase for outbound and inbound including funnel stage conversion rates, bookings, contract signed, ARR and KYB.

→ Owning the Demand Generation tech stack across 14 tools including budget preparation, selection, set up integrations, training, documentation of best practices and renewal.

→ Setting and driving the roadmap with stakeholders from partnership, legal, Sales, Teck, product, business intelligence, IT, and finance.

→ Serving as the primary POC across sales, marketing, and CS teams.

Demand Generation Ops manager

Country Lead France

Aptivio

Aptivio helps sellers by uncovering anonymous buyers, understanding their behavior, and directing you to engage the ones most likely to buy ↓


https://www.aptiv.io/

Strategic Advisor

SHIELD INTELLIGENCE

→ Took it from 0 to $2M ARR without funding.

→ Led global revenue strategy reporting directly to the CEO.

→ Directed & trained a team of 5 for sales, Sales Ops, Ops, CS ops.

→ Administered Hubspot including automations, sequences, workflows, reports and dashboards.

→ Owned the pricing strategy, reporting and tooling across sales and CSM.

→ Set and scaled quota setting, commissions, forecasting, pipeline management and invoicing.

→ Created and managed short and long-term Sales and Customer Success targets, reports, and metrics, including bookings, funnel stage conversion rate, ARR/ACV/TCV, churn, net $ expansion

→ Collaborated with cross-functional teams, including Sales, Marketing, Customer Success, Engineering, and Operations, to analyze and develop revenue strategies.

Head of revenue operations

1nfluencers

1nfluencers marketing is The B2B SaaS Influencer Marketing solution where brands and influencers unite at scale

1nfluencers marketing is a B2B SaaS Influencer Marketing solution.

→ Closed 220K ARR: $120K from my own pipeline and $100K inbound.

→ Hired, trained and onboarded 3 SDRs and an AE.

Head of sales

Queue-it

Queue-it is the leading  B2B SaaS virtual waiting room platform for managing online traffic peaks.

→ Closed $180K ARR from my own pipeline in the Italian market.

→ Trained new joiners in prospecting outbound activities and managing the full sales cycle.

Business Development Associate

We Own It ApS

COLLAGE is an online community dedicated to fashion.

→ Responsible for setting up tracking through Google Analytics & Tag Manager.

→ Performed ongoing keyword research to be used for blog post and paid campaigns.

→ Involved in SEO weekly update with the CMO and Growth Marketing manager.

→ increased App downloads by 400% & Sign-ups by 350%.

Growth Hacker

Supervisual

The platform connects brands with a community of creators for digital content for clients' SoMe channels. 

→ Performed market research on competitive landscape and industry trends.

→ Responsible for account development, cold calling, email marketing, assessing client needs, and customer service Tasks.

Business Development Representative

RevOps strategies for B2B SaaS companies

Ciao a tutti 👋

I'm an Italian who moved abroad at 19. At 30, I lived already in 5 different countries. 

I spent the first 6 years of my career in sales and Revenue Operations, mostly in the B2B software industry.

Two key principles have shaped me in becoming a better professional:

1️⃣ Learn and execute in order to gain data, insights, and optimize. 
2️⃣ Do extra and share your learnings with your team to make people around you better.

What are my interests? 😍

🍜 Food
🎧 Turntables and viniyls
🏃‍♂️ Fitness and hiking
🏝 Travelling

Shot me a funny DM and let's talk over a digital coffee ☕️

Filippo Piras

Ryan Musselman

Founder @ Coaches who Close

In July of 2023, I left my executive role behind to pursue a content coaching business. Wild ride. Tons of failures. Totally screwed up at first. But in 2025 I passed $1M in coaching sales. So now I help career coaches scale to $10K, $20K, and $50K+ per month on LinkedIn with:1) An identity offer2) 2-day virtual intensive3) Invitational sales protocolYou don't need to do these anymore:1) Post 7-days per week2) Cold DM about someone's dog3) Use fake urgency and scarcity (ew)DM me "coach" if you'd like to explore working together.

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I’m seeing a rise in text only posts on LinkedIn.

(and it’s enjoyable LinkedIn content too)

It's ok to take a break from the selfies.
(Not against them; I post them too)

But there’s great value in going minimalist for a season to focus on writing. 

The message matters most. 
It will find its audience.

And if you read and write every day (or at least 5 days per week) you will improve your content. 

(that helped me so much early on)

So give yourself a break from assessing how others are posting and overthinking how you’ll adapt their post for your style. 

Read.
Write.
Improve. 

Literally. That's the game.  

And slow growth is great growth.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Someone needs to hear this today ⬇️

We've wasted years of our life:

1) Responding to arguments
2) Defending our position
3) Explaining ourselves

Only to realize we never needed to:

1) Respond to arguments
2) Defend our position
3) Explain ourselves 

Build whatever career you want.

Your LinkedIn post already "performed well" if you wrote it and it gave you clarity. 

Let that sink in. 

Any reach or engagement after posting it is just a bonus that re-confirms it's performing well.

One of my favorite thoughts lately: 

"I might cancel every AI subscription." 

The feeling of absolute clarity that comes from writing your own LinkedIn content is so underrated.

Chat is great for suggestions and grammar if you're into those things, but I think we're going to see a return to raw content creation this year. 

Perhaps not everyone. 
(and that's ok; I'm not anti-AI)

Just don't forsake the skill of content creation. 

It's worth learning. 
It sharpens your mind. 
Improves your communication. 
And connects people to your ideas.

It is, and will continue to be, valuable.

When you first start posting on LinkedIn:

1) You have deep expertise but fear...
2) that low reach makes you look novice.
3) So you overthink and doubt your content.

But initial low reach starts to build a content library that stacks audience trust.

Then, as you get better at writing:

1) You realize all you ever needed was to...
2) share your journey, not generic "how to's."
3) So now your self trust leads to engaging posts.

Niche trust + self trust = compounding audience growth.

Note:

Your niche doesn't need you to research a problem and make a post. That's a generic "how to." They want to know how YOU actually solved a similar problem they face.

That's the true treasure of authentic content.
Do it and they'll consider your coaching.

Then you become legendary with content and hear:

1) "Can you tell me about your offer?"
2) "Your posts just hit different."
3) "How do I work with you?"

The paradox is that you were legendary the whole time, you just didn't realize it at first because you were in your own way. 

So share your journey.
And basic stories.

Get out of your own way. 
It's so worth it. 

This comes from the number 1 offender of "getting in his own way."

Me.

I'm seeing 3 big changes with organic content:

1) The Death of Posting M-F

(especially with LinkedIn content)

I used to post 7x per week, then went down to 5x. Then switched in and out of 3x to 7x posts per week. But now when I try to batch create, it appears my content hits less. I also no longer enjoy that strategy because it rushes my mind and ideas don't get to bloom. 

When I post less, but dig deep, it's just better all around. This is much more than a "quality over quantity" argument. I think it's a true behavior change in the creator and the reader. 

The bombardment of content from everyone, everywhere, all at once, is making us consume different and in ways we don't fully understand yet. But I think we're all feeling the heavy shift without being able to explain it. 

2) Long-form, Slow Growth, and Micro-audiences

Long, slow and micro is my new goal and I never thought I'd write a sentence like that. My view on content changed and thinking this way lets the "content pressure" melt off my soul. I don't only see "small" as the new "fast," I see it as the new "purpose."

(this may not be true of everyone)

This isn't another "1,000 true fans" argument. It's more about the internal dialogue that becomes the content people can relate to. The post you're reading now is an example of it.

I'm also not trying to build a mega-business. I'm into the idea of building a lifestyle business that requires very little maintenance, to the degree that it's not only lucrative financially but it's liberating with time. 

This enables the option to return to the corporate world (I've been missing the people, teams, goals, challenges). Plus, I'd have additional income that has a better ROI than a basic side hustle and enables me to explore time allocation to a role of my interest (I'm seeing many roles that I actually want - what is happening to me?!). 

3) Small Promises, Small Wins, Small Effort

Last week I asked myself: "Why does everything need to be a big promise and high-ticket cost? What if there were small promises that cater to a different part of the market?" 

Then I listened to a podcast about someone I’d never heard of who built a $10M business in 5 years using funny ads. Prior to hearing that episode, I was thinking similarly, so to me, that's less of a coincidence and more of a flashing sign. 

I've also gone into the deep end of studying ads and ad-based conversion funnels. My mind has completely shifted into "figure out ads." It's simply too high-leverage to ignore. 

I will master that process with good copywriting. The right set of ads, for the right mini-course, with the right kind of small promise, small win, and small effort...there's something special about that. I'm going to figure it out.

PS) What are you seeing with online content?

Kinda weird how LinkedIn listicles STILL grow accounts.

They always lead to attention.

So many people who want to post, but don't, could literally post daily listicles and grow. 

Here are 7 popular listicle formats in 2026:

1) X brutal truths from [big result]
Ex: 9 brutal truths from 73,000 followers

2) X red flags your [strategy] sucks
Ex: 9 red flags your content looks like AI slop

3) X things I’d do to [get result] from zero
Ex: 3 things I’d do to rebuild 10K followers from 0

4) X ways to stop [weird problem]
Ex: 7 ways to stop your posts from sounding like a performance review

5) X swaps that turn 'meh' into 'I love this!'
Ex: 11 hooks that turn ‘nice post’ into ‘I love you'

Note: add year for contemporary persuasion.
Just like I did at the start this post...ex:

"Here are 5 popular listicle formats in 2026:"

Also, how many of you:

Only realized I gave you 5 listicles instead of 7 by reading the sentence you're reading right now. Caught you 🙃

And how many of you:

Read "Be honest" first, then went to the top, then read the sentence above this sentence. Then wished you read this section last. 

Be honest.

If you write for their benefit, you'll sell a transformation.

If you write for your benefit, you won't sell much.

Written for your benefit: 

“Sign-up for my weekly content newsletter.” 

Written for their benefit: 

“Become a content mastermind in 90 days.”

I like the idea of dedicating 1 post per week to:

→ a listicle of lessons from posting on LinkedIn that week.

(it challenges you to pause + reflect)
(it's human-driven to the core)
(great for relatability)

So, 5 lessons from creating content this week:

1. I officially feel “back”

I stopped posting for 3 months but recently started again. Believing my content would be THE catalyst for building a coaching business on LinkedIn is why I made the jump from corporate America in 2023. Glad I took the risk. And glad to be back.

2. We're all going to post & grow in 2026

I stopped believing in LinkedIn for awhile. Like when they got rid of pinned comments, created LinkedIn Games, and hurt our reach. But then I stopped pouting and got back to work (already seeing growth from text-only posts again). We'll all grow if we slow down, get 1% better with every post, and write well for our audience, we'll grow.

3. I've been craving a return to LinkedIn Lives

I used to do this in 2023 - every week. My buds Luke and Jasmin would send me a video segment and my LinkedIn Live felt like a live podcast/show. I shouldn't have stopped, so I'm rebuilding it. And I've always wanted a podcast, so, 2-birds-1-stone. 

5. I enjoy teaching content strategy + offers again

For awhile, I deeply explored changing how I help people. Then I returned to text posts and started trusting my creativity again. Then had a client earn a literal $200K month from his offer launch, another earn $40K, another hit his first ever $30K, another do $14K, followed by a $16K, then another got $5K. So I snapped out of my funk and once again, got back to work.

PS) All methods for offer sales work if you focus.
(get better and don't quit 🙂)

Dude, YOU are the content. *refills coffee*

(is he about to get weird?)

No. Well, maybe. 

There are 2 types of creators in 2026.

1) Those who create content
2) Those who are the content

Neither are bad; no. 2 is better. 

If you're not careful, the first one will make you sound like AI-slop-trying-to-sell-a-course.

This content often starts with: "What should I post?"

And the answer is usually accompanied by these 3:

1) You create what you think other people want
(so you start overthinking every word)

2) You try to replicate new trends
(so you chase vs develop ideas)

3) You try to copy other creators
(so your unique pov is lost)

(btw, this post is me calling myself out)

When the above 3 find their way into your content strategy, the default behavior is to turn to AI to help you write (this is not an Anti-AI post). 

But the cycle repeats.
You lose yourself in the process. 
And a worse piece of content gets posted.  

You hate your content and can't figure out why.
You regain confidence to actually grow when:
You realize you are the content 💯

You, with the sweatpants you wear everyday and the toothpaste stains on your favorite hoodie. The same hoodie you sometimes rub your fingers on like a glorified napkin.

"But Ryan, what do you mean by: 'You are the content'"? 

When you can record or write for yourself with your most natural thoughts, in your most natural setting...and still post it with conviction.  

Think of your posts as someone observing your thoughts.

There's no framework for this, except you. 
You are the framework. Your thoughts.
Your experiences and personality.

You 'become the content' when you let go of the pressure to always "be" what you think other people want.

"Can you give me a real example?" You're reading it.

Whether I'm totally right, completely wrong, or a little of both doesn't matter. Every answer is valid and if you're still reading this I proved it by holding your attention with:

1) My most natural thoughts
2) In my most organic setting
3) With my utmost conviction

That's why I want YOU to learn how to "be the content." 

Because THEN your LinkedIn posts sound like a conversation at a coffee shop with a close friend that you didn't know you needed until you walk out the door and say:

"So glad I didn't cancel that meeting."

One of these sounds like work.

The other sounds like relief.

1) Feature (what it is):
“Weekly templates + prompts”

2) Outcome (what it does):
“Never stare at a blank post again”

PS) You need both. But lead with outcomes.

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

taplio

The Battle

Filippo Piras

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filippo Piras

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance