MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Learners Gym Limited

ENGAGE. EXERCISE. EXCEL.
Every training interaction leaves an impact.
 
Effective corporate learning is all about interaction and active participation.  
Our strength is to integrate impactful training content into engaging training workouts.

Boot Camp | Solution Lab | Debate | Reflect Studio

How can we help?
🚀 Bespoke Corporate Training Programs
🚀 Bite-sized Virtual Business Skill Workouts
🚀 Team-Building Activities
🚀 Luxury Services Elevation
🚀 Corporate Conferences & Organizational Seminars
🚀 Retail Leadership Coaching
🚀 L&D Programs Consulting
🚀 Workplace Resilience Initiatives
🚀 DE&I Awareness Projects

Founder | Training Consultant

Burberry

Pioneer to recruit and create the current training team (previously Productivity & Service team)
Led & coached the training team of 10 across 8 locations in APAC
Successfully introduced luxury selling to facilitate the brand’s transformation, NPS soared from second last region in Burberry (2017) to no. 1 worldwide (2021-present)

Senior Regional Training Manager

SMCP - Sandro, Maje, Claudie Pierlot

Pioneer of training department in Asia to build & design retail training modules
Drove learning & development programs according to the needs of business

Regional Training & Development Manager

Van Cleef & Arpels

Designed & implemented training strategy for retail markets including Hong Kong, Macau & Travel Retail worldwide
Drove learning & development programs for office-based professionals
Select & appoint external consultants & experts for specific modules, including leadership programs & executive coaching
Key organiser of mega project L'École Van Cleef & Arpels to bring the Parisian nomad school for jewelry & art connoisseurs annually to Hong Kong

Training Manager, Hong Kong, Macau & Travel Retail

Eternal Optical & Perfumery (Far East) Limited

Sole distributor of luxury fragrances & beauty products such as Burberry Beauty, Lanvin, Cartier, Hermès, Van Cleef & Arpels & more
Liaised with all luxury principals to build & align identical service standards in luxe branded cosmetics counters across Greater China
Built regional training strategy & sales team career development program
Developed trainers performance system to manage a team of 30 trainers & training managers across China
Organised & delivered TTT according to market trends & development needs

National Training Manager

Robert Wan (Official)

World's largest Tahitian pearls supplier
Retail sales operations team lead for recruitment, training & management

Brand Manager

Sales & Marketing Executive

Telindus Luxembourg

Summer Intern

Training Consultant | Luxury Selling & Services Architect | Harvard Women Leadership Advocate | Corporate Trainer | Workshop Facilitator | L&D Wizard | Retail Leadership Coach | Seminar & Conference Organizer

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝗮𝗻𝘆 𝗙𝗨𝗡 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻.

I enjoy inventing new training content and new ways of learning.

With 15 years in L&D and retail training, I help organizations to enhance performance by introducing excitement and active participation in their bespoke learning workouts.

𝗠𝗬 𝗦𝗨𝗣𝗘𝗥𝗣𝗢𝗪𝗘𝗥

✨ 𝗜’𝗺 𝗮 𝗟𝘂𝘅𝘂𝗿𝘆 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁
-	Extensive tenure of over 18 years in luxury conglomerates
-	15 years spearheading corporate training and L&D projects in well-known luxury brands

✨ 𝗜'𝗺 𝗮 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗪𝗶𝘇𝗮𝗿𝗱
-	My expertise lies in converting complex business theories into memorable, hands-on approaches readily to-be-applied at work

✨ 	𝗜’𝗺 𝗮 𝗠𝘂𝗹𝘁𝗶-𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹, 𝗠𝘂𝗹𝘁𝗶-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗠𝘂𝗹𝘁𝗶-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗲𝗿
-	Lived in Nigeria, Mauritius, Hong Kong and France, worked in Belgium and held leadership roles in Greater China & Asia Pacific, developing a deep understanding of diverse cultures
-	I can deliver training programs fluently in English, Cantonese and Mandarin.

✨ 𝗜’𝗺 𝗮 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗮𝗰𝗵 & 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵
-	Accredited by the Worldwide Association of Business CoachesTM and the Working With Resilience Consortium
-	Coached more than 100 retail leaders to unlock their full potential and drive remarkable results

✨ 𝗜’𝗺 𝗮𝗻 𝗔𝘃𝗶𝗱 𝗟𝗲𝗮𝗿𝗻𝗲𝗿
-	Admitted by Harvard University for its prestigious leadership program
-	Remarkable track record of academic successes, including being consistently ranked in the top 5% of the Academic Dean's List 
-	Holder of distinctive scholarship issued by the Consultant General of France

I ignite passion and energy in learning, empowering participants to gain valuable insights and make substantial professional changes.

taplio

The Battle

Filipa Canelas

Tonia Tsui

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

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taplio

The Battle

Filipa Canelas

Tonia Tsui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance