MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Execu - Assist by Tammy Richards Virtual Assitant 

Remote Personal Assistant

Executive Virtual Assistant 

Tammy's Cast Talent Agency

Tammy's Cast is a boutique talent agency located in Cape Town, South Africa, that specializes in helping individuals with diverse backgrounds and abilities break into the film industry. At  Tammy's Cast we are dedicated to promoting diversity and inclusivity in the industry and takes pride in representing a diverse pool of talent.

 The agency offers personalized attention to its clients and works to build relationships with industry professionals to help its talent secure roles in film productions.

 With a focus on fostering a supportive and collaborative environment, Tammy's Cast is dedicated to helping its clients and artists achieve their career goals in the film industry. For more info hop on over to www.tammyscast.com

Business Owner

I Service businesses remotely, providing administrative services and freeing up their time.

Remote Executive Virtual Assistant 

STAR ROSE LTD

As a remote Credit Controller, my duties include:

- Facilitating payments and banking activities, ensuring timely and accurate recording of all financial transactions.
- Maintaining customer relations by providing regular updates, responding to queries and resolving issues in a timely manner.
- Dealing with tenants with arrears and maintenance issues to ensure timely recovery of outstanding debts and ensuring that maintenance issues are resolved.
- Collaborating with Homeowner Associations (HOAs) and government institutions such as Universal Credit to ensure compliance with relevant regulations and payment requirements.
- Conducting regular financial reporting and analysis to track performance and identify areas for improvement mainly on the arrear system and recovery thereof.
- Managing accounts receivable banked daily with timely collection of outstanding debts.
- Providing support to the wider finance team and different departments as required.

Credit Controller

Southern Wind Shipyard

As a former Executive Personal Assistant and Company Receptionist, I was responsible for managing the daily operations of the office and ensuring exceptional customer service for all clients and visitors. My duties included answering and directing phone calls, scheduling appointments, managing travel arrangements, organizing files, greeting and assisting clients, and providing administrative support to executives and other departments.

Some of the skills that I utilized in this role include strong communication and interpersonal skills, proficiency in Microsoft Office and other office software, organization and time management skills, attention to detail, multitasking ability, and problem-solving skills. Additionally, I developed a strong sense of professionalism and the ability to work under pressure while maintaining a positive attitude..

Personal Assistant to General Affairs Director / Company Receptionist 

The Casting Studio

As a Casting Director and Studio Manager, my role involved managing the day-to-day operations of a casting studio. I oversaw the casting process, from sourcing talent and organizing auditions to negotiating contracts and managing budgets. In addition, I handled administrative tasks such as scheduling, maintaining databases, and managing client relationships. I was responsible for ensuring that the studio runs smoothly and efficiently, while also ensuring that productions are delivered on time and within budget. My excellent communication and interpersonal skills, along with my ability to work well under pressure and manage multiple tasks, enable me to excel in this fast-paced and exciting industry which I still love and plays a big part in my life.

Casting Director and Manager

Welcome to Execu-Assist - Your Trusted Partner for Streamlined Business Support.

Is your business feeling the strain of overwhelming administrative tasks that are impacting your productivity and success? If so, it's time to partner with a skilled Virtual Assistant like me. 

With my extensive experience in providing Executive Admin Support, Email Management, Diary and Calendar Management, Travel & Hotel Booking, Customer Service, Online Research, Call Handling, Social Media Support and Engagement, Canva Design, and more, I'm equipped to efficiently and effectively take care of your administrative needs. 

As a fellow business owner, I understand the imperative of prioritizing your precious time and energy on strategic business activities. By entrusting me with your administrative workload, you can confidently regain your focus and drive your business forward. Your success is my success.

Why Choose Execu-Assist? With a strong commitment to professionalism and a growth mindset, I bring creativity, reliability, and a flexible approach to every project. I understand the importance of adaptability, and my dedication to making a positive impact allows me to cater to your ever-changing needs, ensuring your business's continued success.

Ready to Elevate Your Business? Let's connect and discuss how I can tailor my services to your unique requirements.

Together, we can streamline your operations, boost efficiency, and free up your time to focus on what truly matters. Your success is my success.

Contact me today for a complimentary consultation, and let's embark on a journey of enhanced productivity and growth.

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taplio

The Battle

Filipa Canelas

Tammy Richards

Followers

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taplio

The Battle

Filipa Canelas

Tammy Richards

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance