MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Notice Me(dia)

Content Manager

Copywriter

Learnship

Business & Sales English Coach

Skyeng

English Language Coach for Busy Corporate Professionals 

Grānātus Marketing

I like to think of Granatus as my best project so far, mainly because it's a complete failure.
Founding Granatus and utterly failing at landing customers led me to key insights which serve me well in any project now. 

1. Start with WHY 

Marketing, SMM, Being an influencer, all of these have been pretty vivid trends for the last few years. The rumor and the proof that you can make money in these fields spread quick enough for everyone and their grandmas to hop on the ambiguous  and crowded stage of "success".  I was among them. What I didn't consider was that my initial excitement would soon fade away and I'd be left off with another chore I wasn't willing to complete. 


2. Re-establish your values. 

How do I want to contribute to the society I live in? 
What is the sphere that I feel like I belong to and am extremely eager to develop?
What is my society lacking?
These were the questions I had to ask myself over and over to finally arrive on my answer - Education. 
I love to do a lot of things - writing, pottery, drawing, learning languages, questioning my and others' beliefs and values. 
My mission was now clear: to combine my passion, skills and determination  and bring them to the Education sphere. 

3. The only true education is re-learning and un-learning. 

The methods we are using now in teaching, business, medicine haven't been present a few decades ago. Same for the methods we'll be using tomorrow. Hence, it's important to give space to alternative, unconventional education and learning, to constantly challenge the mind which subsequently fosters evolution.
I always remind myself that I might not be right. This in fact makes me more confident in myself, knowing that I have enough trust in my vision to be flexible with it, to find alternative ways of achieving it, to collaborate with people who're better at it.

Co-Founder

Fund For Armenian Relief

FAR is an American-Armenian NGO that provides aid for the people in Armenia, Artsakh and Javakhk in the areas of education, child protection, economic development, healthcare and social services. 
Volunteering at FAR gave me a great opportunity to enhance my abilities as a storyteller and bring fascinating life stories of various people to the public. 

My role as a volunteer was to conduct interviews with doctors, including pediatricians and pediatric neurologists. The interviews were focused not only on what the professionals gained from a certain training which was funded by FAR, but also their life stories and choices that led them to where they were at the time. 

Volunteering at FAR introduced me to the world of humanitarian aid and thinking beyond oneself. I also got to know countless people and professionals, who were heroes in their field.

Volunteer Journalist - Storyteller

American University of Armenia

Kond is one of the oldest neighborhoods in the center of Yerevan. The conditions of the block are below average which makes the lives of the residents tough to deal with. Despite the disturbing conditions, many of the residents still refuse to leave the neighborhood even when they have the opportunity.
Me and two of my friends decided to find out why.

"Humans of Kond" was a project that me and two of my peers created in the frames of our Oral History class at AUA. During the project each of us interviewed one family from Kond to learn their life story, where they come from and most importantly what's holding them in Kond. 

As a final product, we presented the stories to the class and to a guest Oral Historian from France. 

What started as a class project extended into learning to value one's past, the importance of place and memories and building friendships with people we probably wouldn't have met otherwise.

Storyteller at Project Kond

Study for Success

Study for Success  (SFS) is a private language school based in Yerevan, Armenia. In 2017 I made my first steps in the English teaching field at SFS. What initially started as a part-time job, turned into a full-time passion. I was able to leverage my curiosity towards teaching and put my education in the Communication sphere into practice. 

The vast age range and diversity of people in terms of personal & professional background, character, motives of learning English have taught me how to craft a unique approach towards each and every individual. 

By closely observing my mentor and colleagues, I extracted the proven techniques of
- crafting lesson plan to meet the individual's objectives
- dealing with miscommunication and conflict among students, as well as among students and the teacher
- giving a constructive feedback
- combining education and fun, thus making the former more effective.

From being an instructor to a group of 5 year olds to eventually teaching young adults, adults and even the elderly, SFS gave me the perfect opportunity to put the theories I've learned on Communication, English and Conflict Resolution into practice.

English Coach for Corporate Professionals and Retirees 

My About Page collected some digital dust.
I’m polishing it.

I’ll be back (in my best Arnold voice)

Meri Matevosyan 💚 🐉

B2B math is wild.

You can post for six months straight about “value,” “storytelling,” and “thought leadership”… and still lose a deal because someone on the buyer side couldn’t explain your product to Finance in under 14 seconds.

You can have a case study with 200% ROI… and procurement will still go with the vendor who promises the same thing for half the price and twice the risk.

You can have the perfect ICP…and they’ll still ask for “one more demo” because an intern forwarded them a competitor’s landing page.

You can have a warm champion…and they’ll still disappear the moment Legal asks, “Who exactly is owning implementation here?”

B2B is not logical, or linear, and it definitely isn’t “top-of-funnel → nurture → close.”

The only math that ever works is this:

Can someone inside the buyer’s company defend your product without you in the room?

If the answer is yes, the deal moves. If the answer is no, the deal evaporates.
Simple as that.

Meri Matevosyan

I ghostwrite for B2B founders ($5M-$15M ARR) who want to turn their expertise into authority and inbound leads

If I were a CMO at a $5M SaaS startup who had to pull $2M down the pipeline before mid-2026, here’s exactly how I’d defend my quarterly enterprise forecast on LinkedIn.

1/ I would rebuild the founder’s profile to sound like someone who can carry a million-dollar implementation without flinching.

The fastest way to kill a deal is a founder whose voice still reads like a pitch deck. Buyers don’t trust vision, all they're looking for is operational control.

So I would make sure every post from the founder signals an ability to protect a buyer’s forecast, navigate internal politics, and absorb complexity without slowing their team down.

2/ I would write content that a CFO can forward as budget justification.

Most SaaS content speaks to attention, neglecting approval. Enterprise buyers need internal logic to start trusting you/your solution.

I would publish examples of risk avoided, time protected, margin preserved, and implementation stabilized. If a buyer can use your post to defend a line item before Finance pushes back, the deal is going to move closer to the signing line.

3/ I would turn every client win into a revenue event.

If churn dropped twenty-eight percent, I would articulate the operational chain behind that outcome, who benefited, who got political cover, and what it meant for the next quarter.

Every result becomes a weapon for the next buyer’s internal argument.

4/ I would sync the sales and marketing language relentlessly, through messaging.

Whatever line Sales uses to close the final ten percent of the deal becomes the spine of every post. 

If you want to remove friction, focus on removing resistance. That's when you can pull $2M down the pipeline.

The more your content acts as a frictionless handoff between awareness and approval, the faster enterprise deals move.

If your team is sitting between $4M and $10M and you know your next stage of scale depends on pulling bigger deals down the pipeline, send me a message.

reminder to ALL brands, regardless of the market: you can do better than a unanimous "Christmas came early" copy hook.

thanks.

B2B teams, if you want to start next week with momentum, do this on Sunday:

Audit the sentences your Sales team uses to close deals, and rebuild your content around them.

Most CMOs write for attention, revenue teams write for movement. Somewhere between those two worlds, your pipeline stalls.

This is the simplest fix I know:

1/ Look at the last three deals your team closed.
2/ Identify the exact line that flipped the buyer from “maybe” to “we’re in.”
3/ Turn that line into 3 LinkedIn posts next week: one story, one insight, one proof example.

Why it works:

Buyers pay attention to content that mirrors the language they already trust.
Your job is to reduce friction, but you're focused on creating demand.

Start your week with alignment,  and the pipeline moves faster without spending a dollar more.

There’s no such thing as a boring industry. If what you’re doing makes someone else’s life easier, faster, cheaper, or better in any measurable way, it’s already worth talking about. It’s worthy of a headline, a story, a post.

The problem isn’t that your product isn’t exciting. It’s that you’ve stopped seeing it through the eyes of the people who actually use it.

To the outside world, logistics looks dull. To a warehouse manager who can finally sleep because your software reduced errors by 80%, it’s a miracle.

Accounting sounds tedious... until you talk to a founder who no longer loses weekends fixing invoicing mistakes.

Even the most unglamorous B2B tool has a hero buried somewhere in its story,  someone whose life got just a little bit easier because of it.

But most brands don’t tell that story, they talk in abstractions.

They say “optimized workflows” instead of “three hours back in your day.”
“End-to-end solutions” instead of “we saved a business on the brink.”

Seth Godin once said marketing is a generous act, it’s the act of helping someone solve their problem and telling others about it.

That’s your job. 

To tell it again and again until someone who needs it hears you. Because if your work makes someone else’s world run smoother, it’s not boring, it's essential.

taplio

The Battle

Filipa Canelas

Meri Matevosyan 💚 🐉

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance

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taplio

The Battle

Filipa Canelas

Meri Matevosyan 💚 🐉

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Performance ScoreMeri Matevosyan 💚 🐉's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance