MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Kate Sotsenko

thegoodbusy.com

⭐️⭐️ ⭐️ ⭐️ ⭐️  
“I give Kate all the stars possible! The class was priceless. I came for productivity but I am taking away more treasures with me also for my personal life. The content offered is really engaging and you can put it to use / action immediately. In the coaching sessions with her you feel really heard. Kate provides the knowledge to dive into important questions to make you grow.” 

Maura Abad, VP Operations | Reliabilityweb 

⭐️⭐️ ⭐️ ⭐️ ⭐️  
“As an ADDer, being productive and organized doesn't always come naturally to me. Kate has equipped me with productivity tips and helped me get clarity on my priorities and how to achieve them. I've never been so efficient in both professional and personal life.”

Sofia Lahmann, Global Head of Digital Technology Communications | Wella 
 

WHO I WORK WITH

I teach mid-senior leaders in sales, marketing, events, CRM/CX, account management, HR, and L&D how to be good busy, combating burnout and enhancing well-being.


4 WAYS WE CAN PARTNER UP: 

1/ Group workshops from €2,250.00
2/ Coaching & Consulting from €1,650.00
3/ Speaker at your event from €1,050.00
4/ Self-paced online course €129.00 (or SCORM version for your LMS)


READY TO START?

▶️ Start with a 30min consultation (link in the featured section) 
▶️ Or visit TheGoodBusy.com

TheGoodBusy.com | Founder, Productivity & Leadership Coach

CPR Vision Management

Using my Good Busy framework to free up team's time from unproductive work!

• Account management efficiency +30-50%

1/ Reduced team working hours from 12 to 8 per day
2/ Reduced an ave of 15 client meetings a week to 3
3/ Reduced 11 client reports to 4 
4/ Eliminated 150 automated reports increasing system bugs and workload
5/ Conducted workload analysis preventing the unnecessary hiring of five employees

• Clients: L'Occitane Group and Johnson & Johnson

Customer Success Director

IWC Schaffhausen

• Sales objective of the biggest annual event +86%
• Personal client knowledge acquisition +53% in 2 years
• Developed >10 workshops and delivered >150 hours of group coaching/training sessions

Senior Regional Client Experience Manager (CX)

• Top client average price by +21%
• Client average basket spent by +12% 
• Trained and coached CRM & Sales teams across 17 markets

Global Department Manager CRM

Soneva

• Implemented a complete CRM solution 
• Loyalty program accounting for 50% guest retention 
• Trained resorts guest experience and operations teams
• Managed relations with affiliations (Amex Fine Hotels & Resorts, Small Luxury Hotels of the world, etc.)

Loyalty (CRM/Customer Experience) & Partnerships Manager

Gucci

• Data capture rate +81%
• Database growth x17 times in 3 years
• Led CX activities for >50 events in 3 years
• Trained retail team across 63 stores in China

Relational Marketing Manager Greater China (CRM & Customer Experience)

Salvatore Ferragamo

• Number 1 sales associate of the store
• Onboarded and trained all the new joiners
• Hit all sales targets as ad-interim store manager for 3 months

Rome Flagship Store Department Manager/Sales Asst.

D'Amato Gems Srl.

• Managed orders for the key account of LVMH group
• Implemented CRM and stock management tools and processes
• Managed contracts, payments and deliveries from suppliers in Thailand and India

International Trade & Marketing Asst.

Levi Strauss & Co.

• Analyzed production constraints, capacities and stock management
• Managed supply planning for 501 line, biggest volume of the European business
• Managed supplier relationships in Sri Lanka, Turkey, Poland, Hungary and Pakistan

Supply Planner Europe

I free up 30% of your time from bad busy work for more time and fun after work | Productivity & Leadership Coach for mid-senior leaders | Your solution on → TheGoodBusy.com ⏱️

Bad busy work is draining your time, health, and relationships. 

You know the drill - unproductive meetings, overflowing inboxes, and a never-ending to-do list. Half your day slips away, leaving you exhausted and trapped in a cycle that feels impossible to break.

Deadlines loom, and the pressure builds. 
You’re left juggling work demands while trying to carve out personal time. 

Guilt creeps in when you miss family dinners, can’t be there for your children’s bedtime, or find a moment to simply breathe. 

You worry that if you take a step back, everything will fall apart - not just at work, but at home too. 

I've been there.

After pushing myself to the brink of burnout, complete with temporary vision loss and debilitating migraines, I discovered a better way.

You can keep fighting fires, but wouldn’t you rather reclaim your time and well-being?

I found a way to reclaim 30% of my time while navigating a global corporate role, even during a 13-month maternity leave for my manager. My team exceeded sales targets by 86%. And I had the time to work with a coach but also to pursue a coaching accreditation myself. 

Leaders from Clarins, Wella, Dentons, and TheSoul Publishing have transformed their schedules with my help. 

They’ve freed up time for impactful projects at work and the personal moments they deserve - reconnecting with family, nurturing friendships, and rediscovering passions outside of work. 


⭐️⭐️ ⭐️ ⭐️ ⭐️  
“As an ADDer, being productive and organized doesn't always come naturally to me. Kate has equipped me with productivity tips and helped me get clarity on my priorities and how to achieve them. I've never been so efficient in both professional and personal life.”

Sofia Lahmann, Global Head of Digital Technology Communications | Wella 


⭐️⭐️ ⭐️ ⭐️ ⭐️  
“I give Kate all the stars possible! The class was priceless. I came for productivity but I am taking away more treasures with me also for my personal life. The content offered is really engaging and you can put it to use / action immediately.” 

Maura Abad, VP Operations | Reliabilityweb 


WHO I WORK WITH

I teach mid-senior leaders in sales, marketing, events, CRM/CX, account management, HR, and L&D how to be good busy, combating burnout and enhancing well-being.


4 WAYS WE CAN PARTNER UP: 

1/ Group workshops from €2,250.00
2/ Coaching & Consulting from €1,650.00
3/ Speaker at your event from €1,050.00
4/ Self-paced online course €129.00 (or SCORM version for your LMS)


READY TO START?

▶️ Start with a 30min consultation (link in the featured section) 
▶️ Or visit TheGoodBusy.com

Founder, The Good Busy Playbook | Productivity Coach

If you’re a busy team leader, chances are time is your critical roadblock. ⏱️

It’s a common challenge, and I get it. I’ve been in that same boat. 

Unproductive meetings, email distractions, and poor organization consume almost 50% of your, as well as your team’s, valuable time. 😱

And the cost of bad busy is huge. What's worse, you may not even realize what you’re giving up: your well-being, family, happiness, bonuses, and more.

The truth is, we're rarely taught how to use time intentionally at work. Most training programs and apps address symptoms rather than tackling the root cause.

The good news? 80% of it is in our hands.


HERE’S MY PROMISE TO YOU:

Productivity is a game. I'll not only show you how to play it but also how to win it. 🏆

You'll elevate 2 skills to achieve results with less:

1/ curiosity - the art of asking questions
2/ organization - the art of making decisions

Our brain is more potent and reliable than any productivity app.

I’ll share with you how I reclaimed +30% my work time, all while exceeding performance expectations. I spent this time to study coaching and relax at the beach with my book. 

My biggest lesson: the quality of time at work equals the quality of time at home.

→ How will you make the most of your reclaimed free time? ⏱️


WHO DO I WORK WITH?

🏸 Busy mid-senior leaders ready to win the productivity game


HOW CAN WE PARTNER UP?

🏸 Consulting
🏸 Team & group workshops
🏸 Individual training & coaching


WHAT ARE YOUR BENEFITS?

🏸 Achieving goals with less
🏸 Reclaiming 30% of your time
🏸 Leading a truly productive team

You’ll finally feel free, and enjoy time at work and beyond!


🚀 WHAT’S YOUR NEXT STEP?

Get good busy! 🏆⏱️

🙃 Send a message to me here on LinkedIn or
☎️ Start with a 30min Discovery Session → https://calendly.com/thegoodbusy/discovery-session

taplio

The Battle

Filipa Canelas

Kate Sotsenko ⏱️

Followers

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taplio

The Battle

Filipa Canelas

Kate Sotsenko ⏱️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance