MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Justin Mecham

Founder & CEO (company was acquired)

Founder creatyl: The Only Platform Creators Need to Make Money | Join My Newsletter & VIP creatyl Community | Follow For Daily Lessons On Leadership, Productivity, Entrepreneurship, AI

👉 Join My Full Potential Zone Newsletter & VIP creatyl Community 👈

I just wanted to make money online and build my personal brand—share what I know, offer coaching, sell digital products, offer courses, run a community.

But within weeks, I had 8 tools and was spending almost $1,000/month.

One for courses. One for emails. One for booking. One for a community. Another for payments.

I needed one clean, simple platform, built by someone who actually gets it. 

But I couldn’t find it…soooo, I built it.

Meet creatyl—built by a creator, for creators, coaches, consultants, and anyone looking to make money online.

🎯 Sell digital products, coaching sessions, or courses
💬 Run a paid community or membership
📬 Launch your newsletter and automate your emails
💡 Tap “Create with AI” to create & launch any of these in minutes
💰 Get paid & track every sale
🧩 And manage it all in one place

It’s not just amazing software.

Inside there is creatyl University, where you get hundreds of step-by-step training guides/videos, smart templates, and expert prompts to help you build faster and better.

Plus you will join the VIP creatyl Community.

Most creator/personal brand/business growth communities cost $800 to $3,000/month.

creatyl’s VIP Community is INCLUDED in your creatyl subscription! 

You will have weekly live calls with me and other top creators.

Plus daily/weekly expert tips and secrets, real-time feedback, and personal strategies to make sure you always know what to do to be successful, and SO much more.

Whether you’re a creator, coach, consultant, wanting to start a business, or looking for the perfect side‑hustle… 

Whether you’re just starting, scaling, or ready to leave your 9‑5… 

Whether you have a million followers or just a few...

If you’ve ever said: 
“There’s got to be a better way to do this.”

You were right.

creatyl is the better way.

→ Try it free at creatyl.com (see link in my featured section)

→ And join my free newsletter where I give weekly tips and growth tools on all of this plus entrepreneurship (see link in my featured section).

Vice President of Operations

•	Oversee Operations, Strategy, Customer Experience, Contact Centers, Sales, Fulfillment, and Service Centers (Domestic & International; B2C & B2B).
•	Manage budget, prepare financials, reporting, analysis, and recommendations.
•	Collaborate with the executive team in setting and driving the organizational vision, operational strategy, and hiring needs.
•	Translate the strategy into actionable goals for performance and growth, helping to implement organization-wide goal setting, performance management, and annual operating planning.
o	Introduced 5 new sales channels.
o	Started in-house Service Centers and launched new warehouse.
•	In charge of Customer Experience: Introduced Net Promoter Score (NPS) and closed-loop process - now ranked higher than brands like Apple and Amazon.
•	Manage culture and employee experience, building a highly inclusive culture that ensures team members thrive and organizational outcomes are met.
•	Identify areas of process enhancement, implementing automation tools and best practices to increase efficiency and quality.
o	Introduced “Personal Shopping” experiences that customers can have with our associates.
•	Maintain and build trusted relationships with key customers, clients, partners, and stakeholders, ensuring high customer satisfaction and retention rates.
•	Revised Customer Service to be WOW! Center where associates are given the training, processes, and empowerment to do what is best for the customer the first time.
•	Negotiate contracts with vendors, suppliers, and service providers to secure optimal terms and conditions.

The danger isn’t what happened—

It’s what we assumed about it:

Here’s how the ladder 
of inference traps us:

1️⃣ Fact → Someone misses a meeting.
2️⃣ Detail → They didn’t answer my email.
3️⃣ Meaning → They must not care.
4️⃣ Assumption → They ignored me on purpose.
5️⃣ Conclusion → They’re unreliable.
6️⃣ Belief → They’re not committed.
7️⃣ Action → I exclude them from future work.

The problem? 

At every step, the truth
drifts further from reality.

Fix it:
• Stick to facts, not opinions.
• Pause before assuming intent.
• Stay open to new information.
• Check beliefs before acting.

Use my sheet to see how to catch 
yourself before assumptions cost trust.

Check the facts before you move.

🧲 I’m teaching a free live workshop to
build a lead magnet WITH you live on the call.
➡️ Save your seat: https://lnkd.in/gpD5ywmG

______________________

👇 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp 

Please repost to help others out there! ♻️

The Digital Products Guy | I help creators, coaches, & consultants build digital product empires | Founder creatyl.com | Learn all my secrets in my newsletter below 👇

You don’t lack time—

You're wasting it on the wrong things:

And that’s not your fault.

Most people were never taught how to
manage time—only how
to react to it.

But time isn’t something to manage.

It’s something to protect.

Here are 11 simple systems that protect
your hours and take back your day:

☑️Pomodoro → 
• 25 minutes on, 5 minutes off.
• Do 4 rounds, then take a longer break.

✅3-3-3 Rule → 
• 3 hrs deep work.
• 3 quick tasks.
• 3 maintenance tasks.

☑️Eisenhower Matrix → 
• Do, decide, delegate, delete.
• Sort by urgent vs. important.

✅2-Minute Rule → 
• If it takes less than 2 minutes, do it now.

☑️ABCDE Method → 
• Rank tasks.
• A = must, E = eliminate.

✅Eat the Frog → 
• Tackle your hardest thing first.

☑️Time Blocking → 
• Assign hours for each task.

✅Kanban Board → 
• Visualize tasks.
• To do → Doing → Done.

☑️80/20 Method → 
• Focus on the 20% that 
creates 80% of the results.

✅Getting Things Done → 
• Capture tasks and organize.
• Then, reflect and repeat.

☑️MSCW Method → 
• Must, Should, Could, Won’t. 
• Prioritize fast.

The hours are already there. 

The system you choose decides whether 
they move you forward or keep you stuck.

📌 Want PDFs of my infographics + growth tools?
⏩ Go Here: https://lnkd.in/g2xbnwhp

_____________________

🛠️ Build your digital product with me live - 
👉 Learn more here: https://lnkd.in/gqe24hWi 

Please repost to help others out there! ♻️

You’re not “too emotional”—

You’re carrying two realities at once:

Most people try to control what they feel.

But emotions were never meant to be caged.

They’re not flaws to fix—

They’re data.

They’re how your body and brain
speak truth before words do.

Look closer and you’ll find your most
powerful traits aren’t pure—
they’re layered.

For example:

🟠 Joy + Sadness = Bittersweet
🟡 Anger + Compassion = Assertiveness
🟡 Hope + Doubt = Determination
🟠 Confidence + Vulnerability = Courage
🟡 Peace + Uncertainty = Resilience

This mix? That’s not a malfunction.

That’s your wisdom forming in real time.

It’s how you learn what matters—
what hurts, what heals, what’s next.

And once you can name it,
you can work with it.

Self-awareness starts where judgment ends.

Feel first. Then listen.

That’s how emotion turns into wisdom.

📚 I'm hosting a free online workshop to
build a digital product WITH you live.
➡️ Save your seat: https://lnkd.in/g3tvdU8B

______________________

📂 Get my full library of free tools — guides, templates, PDFs, and videos:
👉 Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

Random chats aren’t leadership—

This is what real 1:1s look like:

1-on-1s shouldn’t be random check-ins—

They should be a system that
builds clarity, trust, and growth.

Here’s how to make them work:

Daily
🟡 Write your top 3 tasks for tomorrow
🟡 Note 1 blocker or question you have
🟡 Track your energy level and one win

Weekly
🟠 Start with last week’s wins + 3 new goals
🟠 Ask: “What’s in your way this week?”
🟠 Each trade one piece of feedback

Monthly
🔴 Talk about clarity, growth, and energy
🔴 Set a small goal with a clear next step
🔴 Review what’s working and what’s not

Try this 3-part 1:1 rhythm:
1️⃣ Daily: Quick notes on wins, blocks, and focus
2️⃣ Weekly: Feedback and fast problem-solving
3️⃣ Monthly: Big-picture clarity and growth

Great 1:1s don’t need more time —
They need a better reason to meet.

Clarity builds momentum.

Trust builds performance.

Great 1:1s build both.

🧲 I’m teaching a free live workshop to
build a lead magnet WITH you live on the call.
➡️ Save your seat: https://lnkd.in/gpD5ywmG

______________________

👇 Want a PDF of my top infographics? 👇
Go Here: https://lnkd.in/g2xbnwhp 

Please repost to help others out there! ♻️

The Digital Products Guy | I help creators, coaches, experts create & sell digital products, courses, & memberships | Founder creatyl.com | 4 exits | Join creatyl + newsletter below 👇

Self-belief isn’t something you feel—

It’s something you build:

And most people build it backwards.

They wait until they “feel ready.”

They chase confidence like it’s a finish line.

But belief doesn’t show up first.

Proof does.

Here’s what the path really looks like:

🔴 Doubt Zone
• Feels safe, but keeps you stuck
• You overthink, compare, and feel foolish
  
🟠 Resistance Zone
• Critics get loud
• You celebrate effort, but progress feels slow

🟡 Skill-Stacking Zone
• Small wins stack
• You learn one thing at a time
• Support makes belief grow

🟢 Belief Zone
• You take bold action
• Trust yourself
• Help others believe too

🔁 The Loop That Builds Belief
• Notice doubt — don’t follow it
• Act before you feel ready
• Repeat. Belief grows with proof

Every action is proof.

And proof builds belief.

You don’t need to wait to believe.

You need to move.

📚 I'm hosting a free online workshop to
build a digital product WITH you live.
➡️ Save your seat: https://lnkd.in/g3tvdU8B

______________________

🧰 Want my entire toolbox for free — checklists, templates, PDFs, and trainings?
👉 Go Here: https://lnkd.in/g2xbnwhp 

Please repost to help others out there! ♻️

Metrics don’t replace leadership—

They reveal it:

Great leaders don’t guess,
they measure what matters.

Because what you track 
shows what you value—

And what you value 
shapes your results.

Here are a few simple ways 
to track better leadership:

🟥Strategy
• Measure if projects actually make an impact.
• Watch your market position and key changes.

🟨Engagement
• See how connected your team feels.
• Track why people stay or leave.

🟦Efficiency
• Find slow systems and fix them.
• Cut waste and track savings.

🟩Finance
• Track growth each month.
• Know your profit, not just revenue.

🟪Innovation
• Track new ideas and results.
• Spot untapped markets.

Should you track all of these?

No - choose what best fits your needs.

Clarity turns effort into progress.

Measure what matters, 
not what’s easy.

Because what you track 
becomes what you achieve.

📎 I built a free library for you — PDFs, frameworks, and short trainings:
➡️ Go Here: https://lnkd.in/g2xbnwhp

_____________________

🛠️ Build your digital product with me live - 
👉 Learn more here: https://lnkd.in/gqe24hWi 

Please repost to help others out there! ♻️

taplio

The Battle

Filipa Canelas

Justin Mecham

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Performance ScoreJustin Mecham's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filipa Canelas

Justin Mecham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Performance ScoreJustin Mecham's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance