I build intelligence systems inside products and get them adopted inside enterprises.

My focus is on the stuff that determines whether AI becomes daily work or gets ignored: evaluation discipline, governance, workflow fit, rollout mechanics, and maintaining quality as things change.

Products shipped

🤖 Assist: AI operating system for marketing teams
Used by: Publicis, Toyota

🤖 BrandCheck: creative effectiveness and brand measurement
Used by: WPP, Google

🤖 PreFlight: AI video analysis and QC
Used by: WPP, Google

🤖 WAVE: AI-powered video automation
Used by: ThermoFisher

Product leader who sits close to the tech and closer to what users actually do.

Previously

🎬 Wooshii: founded to scale video operations and production
🧬 Envoke: co-founded, VR in life sciences
🍻 Hartest Brewing
🤪 Snowbombing Festival: co-founder

Patent: US 9754624 B2
Currently: CPO @ MSQ Global Studios
🏄🏽‍♂️ Surfer

If you’re turning AI into something teams trust and use daily, I’m always up for comparing notes.

Fergus Dyer-Smith

I am the CEO and founder of Radial Path, a marketing consultancy specialising in guiding digital infrastructure brands with marketing transformation and structuring marketing operations for growth.

My primary goal is to assist digital infrastructure companies on a global scale; including data centers, network operators, cloud providers, and managed service providers, in modernising their marketing efforts. This involves refining their brand identity, optimising product positioning, implementing effective demand strategies, and enhancing customer acquisition and retention tactics.

With over 16 years of experience in digital infrastructure and more than 20 years in marketing, I bring a wealth of expertise to the table. My proficiencies extend to product marketing, go-to-market (GTM) strategies, tactical workflows, and MarTech architecture. As a self-proclaimed tech enthusiast, I have a genuine passion for leveraging both analytical and creative thinking to delve into digital and marketing technology operations, crafting streamlined workflows, innovative strategies, and segmentation plans to enhance marketing and revenue operations.

taplio

The Battle

Fergus Dyer-Smith

Ruth Plater-Williams

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