I build intelligence systems inside products and get them adopted inside enterprises.

My focus is on the stuff that determines whether AI becomes daily work or gets ignored: evaluation discipline, governance, workflow fit, rollout mechanics, and maintaining quality as things change.

Products shipped

🤖 Assist: AI operating system for marketing teams
Used by: Publicis, Toyota

🤖 BrandCheck: creative effectiveness and brand measurement
Used by: WPP, Google

🤖 PreFlight: AI video analysis and QC
Used by: WPP, Google

🤖 WAVE: AI-powered video automation
Used by: ThermoFisher

Product leader who sits close to the tech and closer to what users actually do.

Previously

🎬 Wooshii: founded to scale video operations and production
🧬 Envoke: co-founded, VR in life sciences
🍻 Hartest Brewing
🤪 Snowbombing Festival: co-founder

Patent: US 9754624 B2
Currently: CPO @ MSQ Global Studios
🏄🏽‍♂️ Surfer

If you’re turning AI into something teams trust and use daily, I’m always up for comparing notes.

Fergus Dyer-Smith

At Rock The Rankings, we help B2B SaaS companies solve one of their biggest go-to-market challenges: turning organic channels into predictable, compounding revenue engines.

1. Who We Are

Rock The Rankings is a performance-focused SEO agency for B2B SaaS.

We are not a volume shop, a content factory, or a team chasing vanity metrics.

We are strategists, operators, and executors who understand how prospects buy and what it takes to build organic channels that influence pipeline at every stage of the journey.

2. What We Do and The Problem We Solve:

Most SaaS companies struggle to turn organic search into a meaningful part of their revenue mix.

Traditional SEO agencies make it worse with reports full of traffic spikes, keyword rankings, and surface-level deliverables that never connect to revenue.

We fix that.

We help B2B SaaS teams break out of the cycle of:

- Generic, interchangeable content that does not convert
- SEO that does not align with real buying intent
- Agencies that produce activity instead of impact
- Slow, outdated tactics that no longer move the needle in modern search environments

Today’s buyers are no longer searching only on Google. They are using LLM-powered tools like Claude, ChatGPT, Copilot, and Perplexity to evaluate categories, compare solutions, and make decisions.

If your content strategy does not account for both traditional search and AI search, you are invisible where buying conversations are shifting.

3. How We Help

We build and execute organic acquisition systems designed for how buyers search, learn, and choose software today. Specifically, we help companies:

- Build a full-funnel SEO strategy tied directly to revenue instead of guesswork
- Create high-quality, intent-driven content that ranks, converts, and supports sales
- Engineer content that LLMs prefer, reference, and surface in answer engines
- Identify and capture high-intent opportunities in both traditional SERPs and LLM ecosystems
- Develop predictable organic growth by aligning SEO, content, and product positioning

Our approach is simple:

- We operate as an extension of your growth team.
- We focus on the inputs that drive pipeline.
- We build organic channels that compound over time.

If your goal is to turn Google and AI Search into meaningful growth levers instead of ongoing experiments, that is what we do.

If you want to explore whether we are a fit, book a call here: https://www.rocktherankings.com/contact

Justin Berg

"AI search is less than 1% of total search volume.."

Yeah, I've heard that one. A lot.

Here's what that argument misses:

Conversion data.

We just pulled 30 days of data for a B2B SaaS client doing $10M+ ARR.

Traditional SEO (bottom-of-funnel pages): 0.57% conversion to signup.

LLM search traffic conversion to signup: 2.78%.

That's over 4x higher.

Read that again.

The person asking ChatGPT or Gemini "what's the best tool for [category] to do [use case]" is not casually browsing. 

They're actively looking for solutions. 

And here's the kicker: this high-intent traffic is growing month over month as we improve visibility.

So yes, the volume is smaller today.

But when your conversion rate is 4x higher, the math changes fast.

SEO + GEO for B2B SaaS | Rock The Rankings

Just finished putting together our B2B SaaS GEO Playbook to share insights from 50+ SaaS businesses.

What's inside:
→ How to get fast time-to-recommendation (we're talking weeks, not months)
→ What's working to drive pipeline from AI search right now
→ Two core levers. No fluff. (and no, LLMs.txt is not inside)

Want a copy?
→ Like this post 
→ Comment "AI SEARCH" 
→ Connect with me so I can send it over

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The Battle

Fergus Dyer-Smith

Justin Berg

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The Battle

Fergus Dyer-Smith

Justin Berg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Berg's LinkedIn Performance

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