I build intelligence systems inside products and get them adopted inside enterprises.

My focus is on the stuff that determines whether AI becomes daily work or gets ignored: evaluation discipline, governance, workflow fit, rollout mechanics, and maintaining quality as things change.

Products shipped

🤖 Assist: AI operating system for marketing teams
Used by: Publicis, Toyota

🤖 BrandCheck: creative effectiveness and brand measurement
Used by: WPP, Google

🤖 PreFlight: AI video analysis and QC
Used by: WPP, Google

🤖 WAVE: AI-powered video automation
Used by: ThermoFisher

Product leader who sits close to the tech and closer to what users actually do.

Previously

🎬 Wooshii: founded to scale video operations and production
🧬 Envoke: co-founded, VR in life sciences
🍻 Hartest Brewing
🤪 Snowbombing Festival: co-founder

Patent: US 9754624 B2
Currently: CPO @ MSQ Global Studios
🏄🏽‍♂️ Surfer

If you’re turning AI into something teams trust and use daily, I’m always up for comparing notes.

Fergus Dyer-Smith

Amber Cheema

I'm into AI, LinkedIn, and Digital Marketing. (Is your AI Tool going Viral on LinkedIn? )

Hi, I’m Amber Cheema 👋

I help AI founders and businesses grow on LinkedIn, whether it’s building their personal brand, growing their business, or promoting their products and services.



What I Do:

I manage LinkedIn profiles, grow business pages, and help leaders become recognized authorities with creative, high-impact content. My services include:

1: LinkedIn Personal Profile Growth & Management

2: Business Growth on LinkedIn

3:  AI Apps & Tools Promotion

4: Content Creation & Strategy

5: Lead Generation 

6: Influencer Campaign Management and Marketing 




What You Can Expect When We Work Together:


1: Increased reach and visibility for your content

2: Stronger authority and credibility in your industry

3: More meaningful conversations with your target audience

4: More inbound leads and connections eager to work with you

5: More websites visits, sign ups, demos, and beta users. 

6: Better Brand positioning in the AI Market. 


Want to Work Together?
Send me a direct message here on LinkedIn, I’d love to explore how we can grow your personal brand and business on LinkedIn.

For brand collaborations/Sponsored posts, feel free to reach out at ambercheema74@gmail.com.


Social Media & Influencer Marketing Head

Seeing is passive.
Observing is power.

On LinkedIn, most people see content.

(Very few actually observe what is working.) 🤔 

They scroll.
They skim.
They post.

But they miss the patterns.

And patterns are where real growth lives.

When you start observing, you begin to notice things like.

1:  Which hooks pull people in.
2:  Which stories spark replies.
3:  Which creators quietly build trust.
4:  Which posts turn into real conversations.

That’s when clarity replaces guesswork.

You stop copying.
You stop chasing viral tricks.
You stop doubting your own voice.

You start building with intention.


This is how I grew on LinkedIn too.

Not by posting more.
By observing better.


I watched how great creators write.

1:  How they engage.
2:  How they show up when no one is clapping yet.
3:  How they turn simple words into real influence.


Some of my biggest breakthroughs came from watching the right people, not just following trends.

Grateful for every creator who unknowingly became part of my journey.

I’ll tag a few of them below 👇

Jasmin Alić
Cory Warfield 
Adam Danyal 
Ruben Hassid  
Andrew Bolis 
Derick Mildred 
Charlie Hills 🦩
Ligia Chacón Hernández  
Shella Idrees  


These are the people who helped me see what’s really possible here.

P.S.: What patterns have you noticed lately in your own LinkedIn growth? 👀


♻️ Repost this if it resonates and help more people observe, not just scroll

Credit. Inspired by content from @maria.maltaa

Most people don’t fail on LinkedIn. ❌

They quit. After the first fall.

A post flopped. 📉
Low reach despite showing up every day.
Silence after sharing something real.

That’s the stool collapsing.

What matters next?
Your response.

Do you disappear?
Or do you stand up. Keep building.

LinkedIn doesn’t reward perfection.
It rewards people who stay in the arena.

You don’t grow by waiting for the “perfect moment”.

You grow by continuing when it feels quiet.
Awkward.
Unfinished.

Building in public is messy.
Progress is uneven.

Momentum comes from choosing to continue.

That’s LinkedIn growth.
That’s personal growth. 🌱

Both compound.
When you don’t quit.


♻️ Share this as a motivational reminder for anyone showing up, learning, and growing on LinkedIn.

🎥 Credit to the original video creator.

This viral AI safari clip is a marketer’s case study hiding in plain sight. 🧠

10 seconds.
No production crew.
Millions of views.

That’s not creativity getting louder.
That’s creativity getting believable.


We’ve already seen this pattern play out in real brand marketing.

1:  Coca-Cola’s AI creative experiments 🥤

AI visuals scaled fast across markets.
Engagement surged.
Trust dipped once audiences realised parts were AI-generated.

2:  Levi’s use of AI-generated models 👖

Built for efficiency and representation.
The backlash wasn’t about AI itself.
It was about how the story was communicated.

3:  Virtual influencers like Lil Miquela 🧑‍🎤

Millions of followers. Real brand deals.
Why it works. Everyone knows it’s fictional.
Transparency is part of the brand contract.


Now imagine this clip used by a brand.
No disclaimer. Just vibes.

It would go viral.
It would get engagement.
It would also quietly damage trust.

This is where marketing is heading.
Not louder.
Not flashier.
Just more believable.

And that’s why ethics will matter more than tactics.

The brands that win won’t just master AI tools.

They’ll master transparency.

Because attention is easy to get now. 
Credibility isn’t.

AI can create the moment.
But trust still comes from humans.

What do you think. 🤔 
Should AI-generated brand content always be clearly labelled?

Credit. Original video by @dogtor89

AI video models are moving faster than most people realize.

We’re almost at a point where swapping a character’s face or even an entire scene costs next to nothing.

That’s going to change everything about online content creation. 

For Bollywood creators, video entrepreneurs, or anyone building a business around video, it’s both an opportunity and a challenge.


Here are 10 AI tools that can help you create videos faster, cheaper, and smarter:

1. Runway: generative AI for creative scene editing.

2. Synthesia: AI avatars for explainer and corporate videos.

3. Pictory: turn scripts or articles into short videos automatically.

4. invideo: pre made templates with AI assisted editing.

5. Descript: edit video by editing text, with AI voice cloning.

6. Wisecut: automatic cuts, subtitles, and pacing for social clips.

7. CapCut: AI assisted social video editing with templates.

8. VEED.IO:  io browser based editing with auto subtitles and effects.

9. DeepBrain AI: AI humans and automated video creation.

10.	Adobe: Premiere Pro (Sensei/Firefly) professional editing powered by AI.


The bigger picture? This isn’t just about faster content it’s a shift in storytelling itself.



Hollywood creators will need to rethink: 

1:  How do you stay original? 

2:  How do you build trust with your audience? 

3:  How do you monetize when anyone can generate near-professional video in minutes?


The ones who figure this out early? 

They’ll lead the next era of content. ⟶ The rest… might just get left behind. 🤔 



🎬 Credit to the original video creator.



#ai #aicontentcreator #aiinfluencer #aidigitalmarketing #videocontent #futureofcontent #aiinvideo #contentcreation #hollywoodcreators #bollywoodcreators #generativeai #digitalmarketing #storytelling #creators #influencermarketing #ambercheema

Everyone wants the viral post. The one that explodes overnight and suddenly changes everything. 🤫


But that’s not how real personal brands are built.

Especially on LinkedIn.

They’re built quietly.
Daily.
Almost invisibly.

Small actions. Repeated. Every single day.

I recently saw an animation of vegetables eating their own chopped pieces.
Weird. Funny. Uncomfortable.

And such a perfect reminder.


Whatever you put out online… Eventually comes back to you.


That’s the compound effect no one talks about.

Show up with value. → Trust comes back.

Communicate with clarity. → Opportunities come back.

Build relationships with honesty. → Community comes back.


But here’s the part people ignore.

When your content says one thing
And your behaviour says another
That returns too. With interest.

Personal branding isn’t about being polished or perfect.

It’s about alignment. 🧩

1:  What you post
2:  Who you collaborate with
3:  How you treat your audience
4:  How you treat clients when no one’s watching

All of it compounds into:

Reputation
Credibility
Influence
Long-term positioning

One day. You’ll taste your own brand flavour.

So create intentionally.
Market with integrity.
Grow with awareness.

Because your brand isn’t what you publish.
It’s what people experience.


P.S: What are your non-negotiables when it comes to building your brand?

I have a degree in IT, and I truly believed coding was an untouchable skill.

Back in 2016–2017, when I started my career, coding felt like an unbeatable skill.

Software developers felt irreplaceable.
It looked tough, complex, and future-proof.


At that time, I made a different choice. 🥰 

Even with an IT background, I moved into marketing.

Not because tech wasn’t valuable, but because my mind leaned more toward creativity than pure logic.


And honestly, I believed coding could never be replaced. 😮 

Fast forward to today.

AI is now doing 30–50% of engineering, coding, and support work at companies like Salesforce.

That belief has been challenged.

The real shift isn’t “coding vs marketing.”
The shift is this.

Average skills are replaceable.
In tech.
In marketing.
In almost every field.

What isn’t replaceable?

1:  Deep thinking
2:  Creative problem-solving
3:  Adaptability
4:  Learning speed
5:  Knowing how to work with AI, not against it

This era doesn’t reward titles or degrees alone.

It rewards people who keep updating themselves.

New tools.
New skills.
New ways of thinking.

The future belongs to learners, not comfort zones.



♻️ Repost if this made you pause and rethink your skills.

Credit to the original video creator: @ai.blends for sharing this insight.

Now I’m curious.

P.S. What skills do you think will be replaceable in the next 10 years?

Let’s talk about it in the comments.

#AI #AIContentCreator #AIInfluencer
#FutureOfWork #Careers #Upskilling

Modern life is faster than it has ever been.
But somehow… it feels emptier. 🤍

We can design, build, and ship in days what once took months.

Yet most things around us feel disposable.

There was a time when art lived inside everyday life.

1:  Doors were carved.
2:  Windows were shaped with intention.
3:  Furniture carried the fingerprint of the person who made it.

Even ordinary objects had soul. 


Today, we optimize for speed, cost, and scale.

1:  Minimalism looks clean.
2:  Standardization looks efficient.
3:  But something important got lost in the process.

Not talent.
Not creativity.
But care.

This is not an anti-technology message.
It is a reminder. 🧭

Progress without beauty feels hollow.
Efficiency without emotion feels cold.

AI, automation, and modern tools can actually help us bring artistry back.

If we stop using them to copy.

And start using them to create with intention.

The future does not need less technology.

It needs more meaning inside it. 🌱


P.S.: Have we confused simplicity with progress. Or are we finally ready to design things that feel human again?


🎥 Original video credit. @curvico.io

#AI #AIContentCreator #AIInfluencer #TechInfluencer #HumanCreativity #DigitalArt #Craftsmanship #DesignThinking #FutureOfWork #AICreativity #InnovationWithPurpose #ModernCulture

taplio

The Battle

Fergus Dyer-Smith

Amber Cheema

Followers

Posts

Engagements

Likes

Performance ScoreAmber Cheema's LinkedIn Performance

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taplio

The Battle

Fergus Dyer-Smith

Amber Cheema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amber Cheema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmber Cheema's LinkedIn Performance