Fenja Vespermann

mimikry.ai

Crafting AI workflows for creative content production.

CEO & Co-Founder

AI/ Technology Lead

The Marmalade

Digital Creative Director

Stealth Startup

Founder, Managing Director 

Obby & Jappari GbR

Creative Studio OBBY & JAPPARI is based in Frankfurt and Berlin. We are collaborating globally with numerous cultural and commercial clients and focus on art direction and design, producing visual spaces and individual narratives for brand communication.

Studio Lead

hooray studio 

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, Gaming & AR/VR applications.

Founder, Digital Lead

heycar

Heycar is a fast growing start up that’s based in Berlin, London and Barcelona, and it's going  to change the way customers find and buy their next car. From carefully selected dealers, and a market-leading online experience that helps make the process of buying a car feel great.

Together with my team, we’re Lauchned a completely new redesign of the international employer branding website for Heycar, which was built for France, Spain, UK and the German market.

Creative Lead & 3D

heiland.com (Heiland GmbH)

heiland.com is Europe's leading platform for veterinary supplies. heiland.com aggregates the catalogs of all veterinary suppliers across Europe, resulting in the largest veterinary catalog with more than 50,000 articles. For the first time ever, veterinarians and their staff can search one unified catalog and advance their practice of veterinary medicine.

Creative Lead

NORDPOL+

Nordpol+ is a german award-winning interdisciplinary agency with focus on video and interactive content.

Post Production Editor

Weder und Noch GmbH & Co. KG

Weder und Noch GmbH is a design and social media studio especially for german and austria.

Art Director

Founder / 3D Designer + Creative Director @hooraystudio / passionate about interactive fashion design, new technologies and web3

I am an Executive Creative Director and technology leader passionate about emerging media and innovation. 
With expertise in digital, production, and brand, I have transformed digital content experiences. 
Collaborating with brands like BMW, Lego, and Adidas, I’ve redefined creativity on a global scale. 
My mission is to merge storytelling, technology, and community to foster sustainable innovation and elevate human imagination.


If you want to see more what I am currently building, check here: www.mimikry.ai

Founder, Digital Designer

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, and AR/VR applications. Together they create a place where art and technology finally find a home. 


January 2025: Lipedema diagnosis. 

November 2025: First surgery. 

In between: Building an AI company from €0 to €35K MRR.

Lipedema is a hormonal disease that affects 1 in 10 women. 

Almost nobody talks about it.

I will.

Two weeks ago, I had the first of three surgeries. 

Today, I can finally walk almost normally again. And I'm fucking grateful for that.
But here's what sits between "diagnosis" and "recovery":

3 AM. Wide awake. Not because of pitch decks. Because of pain and the panic that you're not working while your team is delivering + the constant need to get pain killers every six hours. 

Hormonal rollercoaster. You cry from exhaustion. Then you cry because you're crying and think you're weak. 

Physiotherapy three times a week for the upcoming weeks.

Walking in the rain in Birkenstocks because no shoes fit while Noel Lent is talking about our vision at AIEngine in Berlin.

Client calls from bed because sitting and standing aren't an option.

That voice in your head: "Other founders would've handled this better."

Nobody tells you as a founder: Your body is not optional. It's your fucking business partner.

And sometimes it goes on strike.

𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

Vulnerability isn't weakness. 
It's the only way to get through this while still leading a team.

Breaks aren't a luxury. They're m͟a͟i͟n͟t͟e͟n͟a͟n͟c͟e͟.

And when I tell other founders "take care of yourself" - I mean it. Really.

Two more surgeries to go. 

But today? Today I'm celebrating that I can walk again.

That's a win too.

To everyone stuck between "must work" and "can't work" right now: I see you. 

You're not less of a founder because your body is fighting right now.

CEO Mimikry.ai / Integrating responsible AI into content production processes

Spent my weekend exploring new approaches and papers, and I'm really happy with how this full ai campaign fun project for Polène Paris turned out.

For these images, I planned the complete concept beforehand, used 20 reference pictures of the bag, and trained specific landscape elements for my desired aesthetic. 

I'm quite pleased with how the compositing turned out, though the texture and canvas of the coat could have been refined further. Textures are always the final challenge, but we're getting closer by incorporating inputs from actual product patterns.

Curious to hear what you think? I thought of starting more WIP here :)

I used to think pitching innovative ideas to conservative clients was about the deck.  

Better slides. Stronger case studies. More data.  

Then I worked with a global brand that had rejected every emerging technology pitch for three years.  

𝗧𝗵𝗲𝘆 𝗴𝗿𝗲𝗲𝗻𝗹𝗶𝗴𝗵𝘁𝗲𝗱 𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝗻 𝟮𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.  

What changed wasn't the idea.  
It was the entry point.  

Most creative technologists make the same mistake:  

They lead with the technology. 
"We should explore Web3." 
"AI can transform your workflow." 
"Let's experiment with generative content."  

Conservative clients hear: Risk. Budget. Uncertainty.  

The approach that works?  Start with their existing pain point. 
 Not a theoretical opportunity. Not an industry trend. 
Not what their competitor is doing.  

𝗧𝗵𝗲𝗶𝗿 𝗮𝗰𝘁𝘂𝗮𝗹, 𝗰𝘂𝗿𝗿𝗲𝗻𝘁, 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Then show them how the innovation solves it.  

Frame it as an iterative pilot, not a transformation.  Give them an exit ramp if it doesn't work.  

Suddenly, you're not the person asking them to take a leap.  

You're the person helping them solve Tuesday's problem with a smarter tool.  

The brands I've worked with don't adopt innovation because it's exciting.  

They adopt it because it makes their current challenge manageable. 

That's the difference between a "no" and a "let's test it." 

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁.  It just needs to work.  

What's the biggest objection you hear when pitching new ideas to risk-averse stakeholders?

Lovely picture from our co-founder Noel Lent

Meta's new SAM 3D turns photos into 3D models automatically.

My take as someone who actually works in 3D and AI production:

This is a solid step forward. Not revolutionary, but useful.

Will it replace 3D artists? No. Will it speed up parts of the workflow? Probably.

Think of it like this: Right now, if a client wants to see their product in 3D, we need days or weeks. 

This could give them something rough in minutes-enough to say "yes, that direction" or "no, try something else."

The quality isn't there for final delivery. 

They admit the meshes lose detail and don't handle complex scenes well. 

But for early-stage work? Blocking out a scene? Testing an idea fast? 
Could be genuinely helpful.

The smart part is they're open-sourcing it. So it'll get better fast as people build on it.

Reality check: We're still away from "photo to production-ready 3D" in one click. The craft still matters. Understanding lighting, topology, textures—that's not going 
anywhere.

But this could cut out some of the tedious early work. And honestly? I'll take that.

Anyone using auto-3D tools in their pipeline yet? Curious what's actually working.

Link in comments :)

Our workflow + nodes now officially on Comfy in collab with Milan Kastenmüller  ❤️

🌩️ Simple Image Upscaler on Comfy Cloud

Boost the resolution of any image using this Flux Image Upscaler workflow!

This workflow was provided by Milan Kastenmüller and Noel Lent 🙏

Cloud Workflow
https://lnkd.in/eSXtyQjy

Make it count. - Head of Communications & Marketing bei STELP e. V.

IRGENDWO ZWISCHEN LIEBESKUMMER UND NEUSTART  

Niemand spricht hier auf LinkedIn darüber, was es eigentlich mit einem macht, wenn ein Kapitel endet, das man mit so viel Herz, Zeit und Identität gefüllt hat.

Die letzten Wochen fühlten sich für mich tatsächlich ein bisschen nach Liebeskummer an. Nicht wegen einer Person, sondern wegen meines Jobs. ❤️‍🩹

Offiziell endet meine Zeit bei STELP zum 1. Februar. Nach fast vier Jahren, die mich geprägt, herausgefordert und wachsen lassen haben. 

Und ja: Der Prozess tat weh. Denn ich bin mit STELP erwachsen geworden. Und STELP auch mit mir.

Ich bin dankbar für die gemeinsame Zeit, für all die großartigen Menschen, mit denen ich zusammenarbeiten durfte, und für die Projekte, die wir gestemmt haben. Vor allem aber bin ich dankbar für das, was wir in dieser Zeit bewegen konnten.

Dennoch will ich auch ehrlich mit euch sein: Die vergangenen Monate waren extrem herausfordernd. Sie waren anstrengend und kräftezehrend und haben mir viel abverlangt. 

Jetzt richtet sich mein Blick bewusst nach vorne. Mit ein bisschen Abstand (seit über drei Wochen bin ich bereits aus dem operativen Geschäft bei STELP raus) und mit mehr Zeit für mich, merke ich, wie wieder Raum entsteht für Neues: für Ideen, für Mut, für Neugier.✨

👉Wenn ihr jemanden kennt, der im Bereich Kommunikation | Marketing | PR | Content eine engagierte, strategisch denkende und empathische Verstärkung sucht (am liebsten irgendwo zwischen München und Stuttgart), freue ich mich sehr, wenn ihr an mich denkt. ❤️

Und falls ihr jemanden wisst, für den meine ehemalige Stelle interessant sein könnte, freut sich STELP e. V.  über jeden Hinweis.💙

Personal Branding for Multi-Passionates | Certified Business Coach

It’s time for every multi-passionate to build a career that evolves with you.

I'm looking at you 👀

The woman in tech with a get-shit-done career who secretly dreams of having her own coaching or consulting business and building a freedom lifestyle that creates space for more travel, wellness, community, and ease.

You’re likely:

→ Outgrowing the linear career model that tells you to stick to one thing (and be grateful for it!)

→ Feeling uninspired by your existing circles, yet unsure how to build a new community from scratch.

→ Sitting on a decade of wisdom, but unsure how to package it into something valuable.

This was me. Feeling like I was “all over the place” and not enough of an "expert" to deserve my dream career.

So, I settled for second-in-command roles for world-class founders. That's when I saw the pattern:

Personal branding unleashes multi-passionate superpowers. ⚡️

It was everywhere:

At Shopify.
→ Where I helped 100+ of our top partners scale their agencies and service-based businesses.

At Mindvalley.
→ Where I worked alongside Vishen to help shape the early days of the online thought leadership industry.

As a Brand and Business Coach.
→ Where I've spent 10+ years helping coaches craft magnetic messaging, scale global influence, and build communities.

It's what elevates someone from “ordinary professional” to unforgettable thought leader.

That's when I tested it on myself and stepped into the arena as a perfectionist, introvert, overthinker, and behind-the-scenes hustler. In no time, I built a 50k+ audience on LinkedIn and then, a fully-booked coaching business.

I can confidently say: if you're willing to build a personal brand online, you'll be rewarded with a portfolio career.

It's that simple.

You can spend the next 10+ years figuring it out like I did or skip the line:

Enroll in The Multi-Passionate Method™ to build your message and body of work.

Join the waitlist today or send me a DM to learn more.

If you don’t build your personal brand in today's digital age, you'll forever be a cog in someone else's machine. Never getting to live your truly abundant life... the one you've been dreaming of since you were a young, ambitious hustler:

Living with passion. Travelling the world. Getting paid for being you. Waking up excited. Doing meaningful work. Collaborating with your idols. Leaving in impact.

It's all yours…

… on the other side of you facing the LinkedIn cringe dragon 🐉

Sigute Zitikyte

Most ambitious professionals are in their career prime today.

Yet stuck in a hiring freeze or layoffs.

Why are we okay with that???

Why are we okay with talent just "waiting it out"???

So much potential is lost when we wait for a system to make space for our growth. And it's becoming apparent that the system of "one job, one income, one employer" is becoming too slow for the modern world.

Even the most devout corporate workers are starting to question the career model that tells them to “just hang in there”.

It's going to be a hard reality for many.

But it's the kick-in-the-butt our world needed.

The pandemic fast-tracked WFH culture. (About time!)
The layoff and hiring freeze season will fast-track portfolio careers.

In 2025, there's no excuse to let your ambition waste away when there are so many avenues to continue making an impact.

It's time to break your brain a little...

And start thinking in ways your employer might not like:

Becoming the CEO of your career.

✨ Choose your growth.
✨ Self-promote with grace.
✨ Make bold asks before you "feel ready".
✨ Build a personal brand without asking for permission.

Leaders don’t wait for permission. They move to where the puck is going.

And the puck is going to portfolio careers, not linear ones.

If you're wondering how to prepare for the future of work, start here:

Map out a second income stream outside the corporate walls.

Everything else? *Figure-out-able*. (In the words of Marie Forleo.)

The era of waiting is over.

I’m excited to see what you come up with.

Send me a DM if you’re excited by the idea but need a little pep talk!

Helping Multi-Passionates Build Career Freedom With Personal Branding | Join the next round of The Multi-Passionate Method™ | Ex-Shopify, Ex-Mindvalley

How to blend multiple passions into ONE cohesive brand.

My 3-step hack to get you unstuck:

I'm pulling this straight from Week 1 of The Multi-Passionate Method™.

We just went through it, and the feedback has been incredible.

One student said: "Magic is happening! I knew the story was important, but this is crazy what an inner change this homework does. My motivation, confidence... I'm super-super excited for this transformation."⚡️

I'll break it down for you right now.

First, here's what most multi-passionates try:

🅧 Write down their job title (consultant)
🅧 Add their secret passion (skincare)
🅧 Force them together (consultant for skincare brands!)

... then wonder why they're not fired up to show up online.

I tried this myself back in the day. Trying to force partnerships + spirituality (aka. my Shopify + Mindvalley background).

But I couldn't make it sexy enough to want to talk about.

So... I didn't.

And sent myself to "Niche Jail". (The place where ambitious professionals go to die with their creativity still inside them.)

One day, I had enough.

"I'm just going to write about what I'm actually into."

That became my early content:

→ Building a freedom career.
→ Modern leadership in the online world.
→ Existential thoughts on status, wealth, and power.

Like bees to honey, professionals started flooding my DMs: "Are you inside my head?!"

That's when I realized I wasn't the only one circling these topics.

So I shared more.

... Until I got a coaching request from a woman who wanted to pivot industries. Then another request from a woman building a side hustle. And a year later: I had a fully-booked coaching practice, quit my 9-5, and worked from Europe every summer.

Here's the 3-step formula:

1️⃣ Find your loudest value.
→ The one guiding ALL your decisions.
✨ Mine: Freedom.

2️⃣ Unpack your biggest personal transformation.
→ Look at your growth as a human.
✨ Mine: Building a career with time + location autonomy.

3️⃣ List your 3-4 favourite passions.
→ Use them as metaphors in your writing.
✨ Mine: Travel, mindset, creativity.

Then, start sharing your transformation through the lens of your hobbies or topics.

Post 1: "Why Travel Is My Non-Negotiable for Career Success"
Post 2: "The Mindset Shift That Unlocked Career Freedom"
Post 3: "How Creativity Became My Career Superpower"

See what happened there?

You're not forcing multiple passions together.

You're using them to tell YOUR unique transformation story.

Niche advice says pick one thing.

Multi-passionate wisdom shows you how to strategically showcase them.

The reason my clients are speaking on stages, publishing books, and running online empires is because they found a story they love to tell year after year.

That's why they're still in the game.

That's why they're thought leaders, not sales associates for their business.

Do you know your transformation story?

Going to the gym without seeing results sucks.

So does posting on LinkedIn.

✔️ You’re waking up at 5am.
✔️ Getting 30g of protein.
✔️ Lifting heavy.

But the hardest part? Patience.

(That's why so many run to Ozempic. Shortcuts = no patience needed.) 

But if you're like me, our work requires holding a balance each day:

1️⃣ Grinding daily while being detached from your results.
2️⃣ Studying your results to always be optimizing.

It’s like an evil joke from the universe!

I know I’m not the only one who tries to "study my results" and ends up seeing them as a personal failure, not as data for improvement.

It's why I used to be the queen of eating cookies one night and then writing off the rest of the week because everything was ruined!

Or writing one post that got 5 likes and immediately feeling like it’s not worth it to have a voice online.

I’m glad to report I trained my brain out of that broken logic.

Instead of spiralling when I got low engagement and feeling like a big idiot online, I started studying what to optimize.

To build your "toned" personal brand, you don't need more fasted cardio or starvation diet.

You need to hit your macros:

30% being clear on your soul people.
30% being proactive with networking.
40% writing content people care about.

It's simple. But it's not easy.

So let me help you.

Which “macro” do you want me to break down in further detail?

The humble good people stay silent on LinkedIn.

While mediocre minds dominate the feed.

History has shown us:

Evil wins when good people do nothing.

Not just on the world stage.

But also on the LinkedIn stage.

You're leading million-dollar projects. Running complex operations. Solving problems that would make most people's heads spin.

Yet... you're watching people with half your experience position themselves as "thought leaders."

The irony of wisdom?

The more you know, the more you realize you don't know.

So you stay quiet.

→ Why would anyone care what I think?
→ Why am I building a personal brand?
→ Why am I even writing online?
→ Am I even helping anyone?

I’ve had to overcome these doubts myself.

Frankly, I just got sick of overthinking my intentions.

One day I’m fired up to serve, to help others, to give back, to share fresh insights online…

And the next day I’m questioning if I’m a narc who needs ego coddling and external validation.

Back and forth. Back and forth.

Until I got crystal clear on my dream life:

To work on a variety of exciting projects.
To meet cool people who think big like me.
To share my thoughts and contribute to innovation and society.
To always be reading and learning, and then finding ways to implement it.
To feel 21 forever because I take care of my body, mind, and spirit.
To be someone who is full of life and passion.
To live and work in beautiful spaces.
To fill my bathrooms with Aesop!

Most people will say that's "too much."

But I’m not most people.

Neither are you.

So help me help the good humble people reading this post:

What's your "why" for showing up on LinkedIn?

That bold leader you admire isn’t overthinking if her next career pivot will “dilute her brand”. She’s jumping on it and building her toolbox.

Dan Pink calls these people “Boundary Crossers”.

They straddle disciplines, blend ideas, and build a richer perspective than any specialist ever could. The future belongs to exactly this kind of mind.

The bold ones who:

→ See patterns across industries.
→ Translate ideas from one domain to another.
→ Combine multiple passions into one narrative.
→ Challenge traditional boundaries of set job roles.
→ Thrive at intersections where innovation happens.

Yet here you are, overthinking if a move from Operations to Marketing will kill your reputation. Or if launching a coaching business as a consultant will dilute your brand.

What’s going to kill your reputation is overstaying a role, industry, or career you’ve long outgrown.

Bold leaders know better than to cut off their curiosity. They pursue it. Relentlessly.

Here’s why:

They’re more interested in impressing their future self than their current peers.

That kind of long-term vision? It’s what makes someone bold.

PS. Dan Pink wrote his book back in 2008! Even back then he was already prophetizing that the world will no longer reward “single-lane specialists” the way it once did.

So if you’re someone who can synthesize, connect, and blend disciplines, this is your time.

The multi-passionate era is here ✨

Save this reminder for when you’re in doubt about a pivot.

Every professional needs to see how messy founders are.

So they stop “waiting for clarity” to get started.

Here’s the brain of your typical 7-figure founder:

→ Reads a book and becomes obsessed with it.
→ Implements it across their business.
→ Reads another book. Obsesses.
→ Launches a new offer.
→ Oozes life force.

What the perfectionist professional sees:

Chaos and “all over the place”.

Actually... I take that back. They don't see any of it.

Because from the outside? Founders look polished. 

Very few will ever know what goes on behind-the-scenes. Except me. (And I'm always here to spill the tea so you stop feeling "unprepared" to step into your founder era.)

For 10+ years, I've offered fractional project management for thought leaders.

At the beginning, I would think: “Why can’t these founders get their shit together?!”

I quickly learned:

🅧 It’s not chaos.
✔️ It’s taking fast action.

🅧 It’s not all over the place.
✔️ It’s striking a hot opportunity.

🅧  It’s not messy planning.
✔️ It’s trusting your intuition.

When you’re building something new, you need a little chaos.

What does this mean for your personal brand that you keep overthinking?

It doesn’t need a perfect content calendar. You will end up pumping out boring, stiff, and safe content.

It needs a bold rebel who is willing to say what needs to be said in a way that doesn’t coddle the minds of the masses.

That takes quick thinking, action, and publishing.

It took me a long time to get over my perfectionism to finally do something worthwhile.

It’s not that I fell in love with chaos one day.

It’s that I stopped celebrating being perfect.

So I’ll repeat it for those in the back:

Your “polished persona” in corporate is holding you back from building a “magnetic persona” online.

Unless you want one single income stream for the rest of your life, it's time to get intentional about ditching perfectionism.

Here's a small experiment you can start today to increase your tolerance for chaos:

Do one thing today before you feel ready.


✨

I want to know: what’s your “perfection fantasy” that holds you back from showing up online?

Mine used to be: “I need this post edited 10x so no one can misunderstand anything I’m saying”.

The future belongs to women with multiple income streams.

This goes against old school advice.

(If you want a modern career, you can't keep listening to it.)

Here's how this has evolved for me:

Back in my early 20s, having multiple income streams looked like:

🏦 Working in finance during the day → Waiting tables on weekends.

It's what I needed then:

✔️ Extra cash for designer handbags.
✔️ Making new friends who were ambitious.
✔️ Filling my social cup in a productive way.

In my late 20s, it evolved to:

👩‍💻Working in tech during the day → Building a consulting side hustle

It's what I needed then:

✔️ Building an identity outside of my role.
✔️ Reclaiming my brain and skill sets as my own.
✔️ Laying the brand foundations for an online business.

A decade later, I have the most authentic and fulfilling Portfolio Career:

→ Founder of The Multi-Passionate Method™.
→ Personal Brand Coach-Consultant for women in tech.
→ Fractional program manager launching new coaching certifications.

Here's the thing most people don't realize about building a portfolio career:

It's not the big, flashy moves that change your trajectory, but the quiet moves you make when no one's watching.

After years of fighting for promotions and proudly puffing out chests when we finally get them, it's time to mature into a career that doesn't need someone else's approval.

While everyone is making grand announcements, emotionally dumping all their pivots and twists-and-turns, you are focused on making your career 1% better.

This is the quiet work of a multi-passionate leader.

If you've been feeling the pull to raise your standards in your career, here's your reminder:

You don't need to burn everything down. Just refine the next 1% of what already exists.

Are you currently making moves that no one sees coming?

Personally, that kind of quiet confidence is always my favourite.

Let me know and let's normalize the quiet rebellion.

Your zig-zag career got in your head. And now?

You don't think entrepreneurship is for you.

Same. Been there.

For way too long, I let every well-intentioned guru get into my head.

I kept thinking:

"Why can't you just choose one niche?"
"Why are you so all over the place?"
"Why can't you just stick with it?"

If I could go back 10 years and tell myself anything, it would be this:

The linear world is crumbling.

And more importantly:

You're not broken in the system. You're bold enough to see a new system.

And I've seen this new system build momentum over the last decade.

Working as a business manager behind-the-scenes with:

→ 7-figure coaches
→ Household names
→ Bestselling authors
→ 8-figure consultants

They've been embracing their multi-dimensionality and portfolio career for longer than you've held your current VP title.

That world? It's already here.

→ Where exploring, expanding, and reinventing are the new success standard.
→ Where your curiosity and pattern recognition are proof of leadership.
→ Where your "too muchness" becomes your competitive advantage.

The internet cracked the ceiling wide open.

So get in, we're building empires, not ladders.

✨

What would you tell yourself if you could go back 10 years?

Multi-passionate professionals ask me daily:

“How do I write online in an intentional way?”

As a multi-passionate with a thriving tech career myself, I used to think my brain belonged to my employer.

Any ideas I had, I used them for their benefit. Building something of my own (let alone sharing about it online!) felt like a slap-on-the-wrist move.

Like most other over-functioning professionals, I didn’t actually allow myself to pursue my own stuff until 10pm at night when everyone was sleeping and I could safely spend time on “me”.

Problem is… after 5 minutes I was ready for bed.

It wasn’t until I stepped into being the "CEO of my career" that I owned this truth:

I’m so much more than my job.

Not only did I became more strategic about my career, I also started showing up as an influential leader online.

If you can answer these 2 questions from Pillar 1 of The Multi-Passionate Method™...

You can build a magnetic brand that's bigger than your job:

1. What did you struggle with or dream about 5 years ago?
2. What have you accomplished that your past self desired?

Here's what most LinkedIn gurus won't tell you:

Weak brands sell products. Magnetic brands sell transformation.

That’s why being multi-passionate is your superpower:

You’re too elite in your career to shill products or regurgitate on one topic.

If you've answered those two questions and wondering how to come up with fresh content ideas to write about your transformation:

Send me a DM and I’ll share a PDF I’ve been working on.

✨

For those already posting online, share how you stay committed to using your voice daily.

We need to talk about the other side of being multi-passionate:

Quitting what's still "good".

The linear world has trained us to avoid quitting. (I get it, on the singular pursuit you have to just put one foot in front of the other.)

But in a non-linear career, the rules change.

Quitting doesn't meant you're weak. It means you're evolving.

There's a funky belief I've noticed most high performers carry.

It has to do with friendship:

Somewhere along the way, we picked up this belief that "good friends" have long-term friendships... since kindergarten!

We hold on waaaay too long:

→ To the party friends we have nothing in common with.
→ To the toxic friends whose drama exhausts us.
→ To the friends who avoid their inner healing.

But when we fear outgrowing friendships that no longer serve us...

We don't make space for more fulfilling ones to enter.

The same applies to your career.

You WILL outgrow:

🅧 Jobs that once excited you.
🅧 Skills you once begged to learn.
🅧 Goals that once kept you up at night.

But to maintain your image of being a "good professional", you'll cling to them.

Gripping to work that you know is delaying your next level. ("Just one more year and then I'll try something new...!")

This is your permission slip to let go. Not quit overnight, but to quit energetically. So you can build your next level identity.

Here's a quote that has helped me do this over and over again:

"Don't be afraid to give up the good to go for the great."

✨

What's easier for you: quitting friendships or careers?

You can have the fanciest corporate title...

And still feel like:

Another cog in the machine.

Because you are.

A replaceable cog… despite your rank, title, or tenure.

If that scares you, you’re over-leveraged on your employer.

If it doesn’t, you’re the CEO of your career.

This is a pep talk I used to give myself every day:

Don’t settle. Don’t take it for granted. Don’t grow co-dependent.

Maybe you're like me and love your job. I did.

But I also lived by this quote:

"Don't be afraid to give up the good to go for the great."

You don't need an existential crisis to want a bigger career. The reason it's so common is that most people won't take action until they have to.

We're different.

But we still need those little reminders.

I hope it helped 💪

PS. Am I the only one who has quotes I've been living by for years?

Tell me if you’ve ever felt this:

→ You join your dream prestigious company.
→ You’re obsessed with the vision and mission.
→ You can’t wait to make an impact on your new team.

And then…

The toxic boss in your head says:

🅧 Stop wasting time on your little passion.
🅧 You’re never going to be as good as this company.
🅧 Don’t be ungrateful by working on your side project.

(PS. It’s not you, it’s linear conditioning that planted this toxic boss in your brain.)

So what choice do you have then?

Quit your job and go all-in on your passion?
Or quit your passions and go all-in on your job?

I’ve done both and here’s what I learned:

Neither will make you happy.

💣 Quitting your passions is just a ticking time bomb until your resentment blows it all up.

🧨 Quitting your job is a slow release dynamite that looks like sunshine and rainbows until you can’t pay your mortgage.

The idea of integrating the two? Feels impossible!

But it's not. It's the future for a system that turns ambitious go-getters into overwhelmed and unfulfilled hustlers.

That’s why I’ve made it my life’s mission to help multi-passionate professionals embrace their duality:

✔️ Tech leader AND mindset coach.
✔️ Launch strategist AND yoga teacher.
✔️ Project manager AND community builder.

All without minimizing that second half of you.

How? By investing in a well-rounded personal brand, of course!

One post at a time, one newsletter at a time, and you are learning to stand up to the toxic boss in your head.

I've seen it transform too many careers and I can't gatekeep it anymore.

You deserve your dream life.

And as a high performer, I know you will actually achieve it.

So tell me: What's on your vision board?

taplio

The Battle

Fenja Vespermann

Sigute Zitikyte

Followers

Posts

Engagements

Likes

Performance ScoreFenja Vespermann's LinkedIn Performance

Performance ScoreSigute Zitikyte's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fenja Vespermann

Sigute Zitikyte

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fenja Vespermann's LinkedIn Performance

Performance ScoreSigute Zitikyte's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFenja Vespermann's LinkedIn Performance