Fenja Vespermann

mimikry.ai

Crafting AI workflows for creative content production.

CEO & Co-Founder

AI/ Technology Lead

The Marmalade

Digital Creative Director

Stealth Startup

Founder, Managing Director 

Obby & Jappari GbR

Creative Studio OBBY & JAPPARI is based in Frankfurt and Berlin. We are collaborating globally with numerous cultural and commercial clients and focus on art direction and design, producing visual spaces and individual narratives for brand communication.

Studio Lead

hooray studio 

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, Gaming & AR/VR applications.

Founder, Digital Lead

heycar

Heycar is a fast growing start up that’s based in Berlin, London and Barcelona, and it's going  to change the way customers find and buy their next car. From carefully selected dealers, and a market-leading online experience that helps make the process of buying a car feel great.

Together with my team, we’re Lauchned a completely new redesign of the international employer branding website for Heycar, which was built for France, Spain, UK and the German market.

Creative Lead & 3D

heiland.com (Heiland GmbH)

heiland.com is Europe's leading platform for veterinary supplies. heiland.com aggregates the catalogs of all veterinary suppliers across Europe, resulting in the largest veterinary catalog with more than 50,000 articles. For the first time ever, veterinarians and their staff can search one unified catalog and advance their practice of veterinary medicine.

Creative Lead

NORDPOL+

Nordpol+ is a german award-winning interdisciplinary agency with focus on video and interactive content.

Post Production Editor

Weder und Noch GmbH & Co. KG

Weder und Noch GmbH is a design and social media studio especially for german and austria.

Art Director

Founder / 3D Designer + Creative Director @hooraystudio / passionate about interactive fashion design, new technologies and web3

I am an Executive Creative Director and technology leader passionate about emerging media and innovation. 
With expertise in digital, production, and brand, I have transformed digital content experiences. 
Collaborating with brands like BMW, Lego, and Adidas, I’ve redefined creativity on a global scale. 
My mission is to merge storytelling, technology, and community to foster sustainable innovation and elevate human imagination.


If you want to see more what I am currently building, check here: www.mimikry.ai

Founder, Digital Designer

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, and AR/VR applications. Together they create a place where art and technology finally find a home. 


January 2025: Lipedema diagnosis. 

November 2025: First surgery. 

In between: Building an AI company from €0 to €35K MRR.

Lipedema is a hormonal disease that affects 1 in 10 women. 

Almost nobody talks about it.

I will.

Two weeks ago, I had the first of three surgeries. 

Today, I can finally walk almost normally again. And I'm fucking grateful for that.
But here's what sits between "diagnosis" and "recovery":

3 AM. Wide awake. Not because of pitch decks. Because of pain and the panic that you're not working while your team is delivering + the constant need to get pain killers every six hours. 

Hormonal rollercoaster. You cry from exhaustion. Then you cry because you're crying and think you're weak. 

Physiotherapy three times a week for the upcoming weeks.

Walking in the rain in Birkenstocks because no shoes fit while Noel Lent is talking about our vision at AIEngine in Berlin.

Client calls from bed because sitting and standing aren't an option.

That voice in your head: "Other founders would've handled this better."

Nobody tells you as a founder: Your body is not optional. It's your fucking business partner.

And sometimes it goes on strike.

𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

Vulnerability isn't weakness. 
It's the only way to get through this while still leading a team.

Breaks aren't a luxury. They're m͟a͟i͟n͟t͟e͟n͟a͟n͟c͟e͟.

And when I tell other founders "take care of yourself" - I mean it. Really.

Two more surgeries to go. 

But today? Today I'm celebrating that I can walk again.

That's a win too.

To everyone stuck between "must work" and "can't work" right now: I see you. 

You're not less of a founder because your body is fighting right now.

CEO Mimikry.ai / Integrating responsible AI into content production processes

Spent my weekend exploring new approaches and papers, and I'm really happy with how this full ai campaign fun project for Polène Paris turned out.

For these images, I planned the complete concept beforehand, used 20 reference pictures of the bag, and trained specific landscape elements for my desired aesthetic. 

I'm quite pleased with how the compositing turned out, though the texture and canvas of the coat could have been refined further. Textures are always the final challenge, but we're getting closer by incorporating inputs from actual product patterns.

Curious to hear what you think? I thought of starting more WIP here :)

I used to think pitching innovative ideas to conservative clients was about the deck.  

Better slides. Stronger case studies. More data.  

Then I worked with a global brand that had rejected every emerging technology pitch for three years.  

𝗧𝗵𝗲𝘆 𝗴𝗿𝗲𝗲𝗻𝗹𝗶𝗴𝗵𝘁𝗲𝗱 𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝗻 𝟮𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.  

What changed wasn't the idea.  
It was the entry point.  

Most creative technologists make the same mistake:  

They lead with the technology. 
"We should explore Web3." 
"AI can transform your workflow." 
"Let's experiment with generative content."  

Conservative clients hear: Risk. Budget. Uncertainty.  

The approach that works?  Start with their existing pain point. 
 Not a theoretical opportunity. Not an industry trend. 
Not what their competitor is doing.  

𝗧𝗵𝗲𝗶𝗿 𝗮𝗰𝘁𝘂𝗮𝗹, 𝗰𝘂𝗿𝗿𝗲𝗻𝘁, 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Then show them how the innovation solves it.  

Frame it as an iterative pilot, not a transformation.  Give them an exit ramp if it doesn't work.  

Suddenly, you're not the person asking them to take a leap.  

You're the person helping them solve Tuesday's problem with a smarter tool.  

The brands I've worked with don't adopt innovation because it's exciting.  

They adopt it because it makes their current challenge manageable. 

That's the difference between a "no" and a "let's test it." 

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁.  It just needs to work.  

What's the biggest objection you hear when pitching new ideas to risk-averse stakeholders?

Lovely picture from our co-founder Noel Lent

Meta's new SAM 3D turns photos into 3D models automatically.

My take as someone who actually works in 3D and AI production:

This is a solid step forward. Not revolutionary, but useful.

Will it replace 3D artists? No. Will it speed up parts of the workflow? Probably.

Think of it like this: Right now, if a client wants to see their product in 3D, we need days or weeks. 

This could give them something rough in minutes-enough to say "yes, that direction" or "no, try something else."

The quality isn't there for final delivery. 

They admit the meshes lose detail and don't handle complex scenes well. 

But for early-stage work? Blocking out a scene? Testing an idea fast? 
Could be genuinely helpful.

The smart part is they're open-sourcing it. So it'll get better fast as people build on it.

Reality check: We're still away from "photo to production-ready 3D" in one click. The craft still matters. Understanding lighting, topology, textures—that's not going 
anywhere.

But this could cut out some of the tedious early work. And honestly? I'll take that.

Anyone using auto-3D tools in their pipeline yet? Curious what's actually working.

Link in comments :)

Our workflow + nodes now officially on Comfy in collab with Milan Kastenmüller  ❤️

🌩️ Simple Image Upscaler on Comfy Cloud

Boost the resolution of any image using this Flux Image Upscaler workflow!

This workflow was provided by Milan Kastenmüller and Noel Lent 🙏

Cloud Workflow
https://lnkd.in/eSXtyQjy

Make it count. - Head of Communications & Marketing bei STELP e. V.

IRGENDWO ZWISCHEN LIEBESKUMMER UND NEUSTART  

Niemand spricht hier auf LinkedIn darüber, was es eigentlich mit einem macht, wenn ein Kapitel endet, das man mit so viel Herz, Zeit und Identität gefüllt hat.

Die letzten Wochen fühlten sich für mich tatsächlich ein bisschen nach Liebeskummer an. Nicht wegen einer Person, sondern wegen meines Jobs. ❤️‍🩹

Offiziell endet meine Zeit bei STELP zum 1. Februar. Nach fast vier Jahren, die mich geprägt, herausgefordert und wachsen lassen haben. 

Und ja: Der Prozess tat weh. Denn ich bin mit STELP erwachsen geworden. Und STELP auch mit mir.

Ich bin dankbar für die gemeinsame Zeit, für all die großartigen Menschen, mit denen ich zusammenarbeiten durfte, und für die Projekte, die wir gestemmt haben. Vor allem aber bin ich dankbar für das, was wir in dieser Zeit bewegen konnten.

Dennoch will ich auch ehrlich mit euch sein: Die vergangenen Monate waren extrem herausfordernd. Sie waren anstrengend und kräftezehrend und haben mir viel abverlangt. 

Jetzt richtet sich mein Blick bewusst nach vorne. Mit ein bisschen Abstand (seit über drei Wochen bin ich bereits aus dem operativen Geschäft bei STELP raus) und mit mehr Zeit für mich, merke ich, wie wieder Raum entsteht für Neues: für Ideen, für Mut, für Neugier.✨

👉Wenn ihr jemanden kennt, der im Bereich Kommunikation | Marketing | PR | Content eine engagierte, strategisch denkende und empathische Verstärkung sucht (am liebsten irgendwo zwischen München und Stuttgart), freue ich mich sehr, wenn ihr an mich denkt. ❤️

Und falls ihr jemanden wisst, für den meine ehemalige Stelle interessant sein könnte, freut sich STELP e. V.  über jeden Hinweis.💙

taplio