Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Stefan Conic

It takes 60-90 days to hire a sales rep. How do you minimize the pipeline NOT generated by the SDR from the moment you decide to hire?

So you made the decision to hire your first SDRs. You need more meetings. You're expanding the team. You’re opening up new markets. 

From the moment you made the decision to hire - a meter started running.

It's counting the revenue you're not making from those sales reps.

Yes. It's a cost you have to incur.

But!

There's a big difference:

60 days hiring process
90 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 5 months x 10 meetings x 50k pipeline = $2,500,000 not generated pipeline

VS

20 days hiring process
30 day ramp up time
ACV: 50K
Meeting quota: 10
Total: 1.8 months x 10 meetings x 50k pipeline = $900,000 not generated pipeline

If you cut your hiring time, you increase the amount of money you make. In this case you just made $1,6M back.
 
And I'm not including here a situation where you made the wrong hire altogether. In that case the 150 day nightmare starts all over.

So how do you make sure you're always in the Scenario #2?

This is where we jump in.

SDR Hire gives you access to premium SDR talent. Our brand attracts the world’s best SDR talent to work with us. 

And then we hand pick them for you and staff them to your account.

You can expect 3-5 interviews booked on your calendar, with vetted, trained and skilled SDRs in just 2-4 days.

The average hiring process lasts for 20 days.

Once hired your new SDRs will start generating meetings almost immediately due to their experience, cutting your ramp time by at least 30 days. (One of our reps just recently got staffed with an account - after initial product onboarding they booked 5 qualified meetings in their first week, the client was used to having as many meetings in a month’s time).

The SDRs will be managed as a part of your team just without the cost of taxes, benefits, office space.

But they’ll have daily and weekly support by our tenured SDR management team (avg experience 3-5 years).

Your new SDRs will leverage cold calls, cold emails, LinkedIn outreach to get meetings on your calendars.

Still not sure? - DM me "Outsourced SDRs" and let's have a chat.

taplio

The Battle

Felician Rybka

Stefan Conic

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