Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Hume Agency

Hume Agency helps CEOs, Founders, & Consultants nail their personal brand. 

Business is people-led. You attract more customers, candidates, partners, and investors with your face rather than your logo.

But the world is busy, ain't it? So you don't have the time to build the strategy, write the content, and distribute it constantly.

That's where Hume enters the picture. We're your partner in building your personal brand to elevate your business and your career to the next level.

Managing Partner & Co-Founder

studentcore.dk

Studentcore transformed into Hume Agency in 2021.

Studentcore facilitates case competitions to bridge the gap between students and companies. We strengthen companies' employer brands by enhancing their awareness within target audiences of students.

A case competition allows companies to meet their target audience of students up close in an authentic way. Students compete in groups to solve a problem provided by the case company. The prize is often monetary and/or internship/graduate spots.

Founder of Studentcore

Unisport Denmark

Returneringschef

Lagermedarbejder

Skinetworks ApS

One of three nominees for the "Best Male Hotel Personnel"-award among the entire organization, Skinetworks (Danski & Nortlander), in the 2017-2018 season.

Hotelpersonale

Co-Founder of Hume Agency | Full-service employer branding for Scaleups & SMEs

Your personal brand is more powerful than you might think—for both yourself and your business.

We've never spent a dime on Paid Ads at Hume because of my personal brand.

Consider this:
👉 A personal brand gets 561% more reach than a company profile.
👉 It closes deals 7x more frequently than other lead gen initiatives.
👉 It allows you to elevate prices, with people willing to pay 13.57x more to those they perceive as experts than the average sellers.

Your personal brand is about how you're perceived online. Stand out and show you're more than your latest promotion or ChatGPT post. Then you'll attract customers, candidates, and more opportunities across the board.

But hey ... How the hell did I end up here? I've always questioned the corporate way, and now I'm currently posting four times a week on this platform about Personal and Employer Branding.

I Co-Founded Hume Agency to push the corporate way in a more creative and impactful direction. I haven't been in the industry for 20 years, which I see as my biggest strength. I'm young, passionate, and I look at my space differently than most people.

I value no-bullshit people because that's how the best relationships—and the best results—are built.

Thank you for checking in. Hope to see the real you soon!✌️
_________
Ready to elevate your Personal Brand to the next level? Book a free strategy call through the link below:
https://calendly.com/jm-humeagency

Excited about new connections - Connect and hit me with a "Heyo"!🙏🏽

Jonas Molbech-Kuskner

Jeg lå i min varme dyne. Det var ferie. Jeg lavede ikke en skid.

Så kom 2026 med verdens fedeste lussing lige i fjæset

- 40k i ny MRR på 2 dage.
- Fede henvendelser væltede ind.
- Vi er i gang med at hyre til 4 positioner samtidigt.
- Holder samtaler med vanvittigt dygtige mennesker.

Jaaa, jeg niver mig da lidt i armen en gang eller to disse dage.

Det er ekstremt overvældende og også fucking hårdt. Men det er jo for søren da det vi har drømt om.

Der er nok en grund til, at folk siger "vær forsigtig med hvad du ønsker dig."

Vi har altid drømt om at bygge et lille, kompakt team af skønne, enormt dygtige mennesker.

Ikke 40 ansatte og 3 mellemledere eller vækst for vækstens skyld. Vi vil bygge en sund forretning med de rigtige mennesker, der giver alt hvad de har.

Det har vi allerede.

Nu udvider vi det med endnu flere voldsomt gode mennesker, så vi får stærke kompetencer på endnu flere pladser.

Og det føles vildt.

Så hvis du sidder derude og drømmer om at bygge noget, så vid at drømmen ikke kommer med ro.

Den kommer med kaos, til tider en smule stressende mavefornemmelser og alt for mange bolde i luften.

Men også med en følelse af "holy shit, det sker faktisk."

Tak for jer. LinkedIn gør det her muligt.

✌️

Vi styrer dit personlige brand på LinkedIn. | Co-Founder af Hume Agency | Du er dig. Vores specialist team får dig blot strategisk og konsekvent ud over rampen ✌️

2026 har været en vild rejse. Her er mine refleksioner 🙏

Jeg er en komplet anden person end jeg var sidste år.

Jeg husker tydeligt starten af 2026 - som var det et par uger siden. Jeg var yngre, dummere og grimmere (i hvert fald 1. januar).

Jeg vidste ikke, hvad året ville bringe.

I dag ved jeg det.

Her er 7 ting, 2026 har lært mig:

1. Vækst kommer, når du mindst venter det (fx søndag d. 4. januar kl. 09.18)

2. De rigtige mennesker finder dig (jeg kigger på dig Patrick Hyldgård – 2026 har gjort os begge til bedre mennesker)

3. Frasen "Det ka' godt blive vildere' har aldrig været mere relevant for et år.

4. Reffen og La Banchina var generelt varmere i 2025 end i år.

5. Når Johannes siger "vi skal lige have styr på...", så ved du, at du er på rette vej.

6. Christian smiler stadig. Jeg ved ikke hvorfor - han har ikke sovet siden sin lille nyfødte kom til verden. Men det inspirerer mig.

Jeg er ikke den samme person, som jeg var i starten af 2026.

Nye kunder, snart nye kollegaer, større projekter. Travlt år.

Tak til alle jer, der har været med på rejsen de sidste 13 dage.

Det har betydet satisfactory amounts for mig.

Jeg kan slet ikke vente på at se, hvad februar bringer.

🙏✨💫

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En af vores kunder fik sit første LinkedIn lead inden for en måneds LinkedIn-aktivitet. Fra en han ikke havde talt med i 15 år.

Vores kunde havde været på LinkedIn i årevis. Sporadisk. Et reshare her og der, men ingen reel aktivitet.

Så begyndte vi at poste historier, holdninger og reel værdi for den målgruppe, han ville nå.

Og så skete det.

En besked fra en gammel holdkammerat. En han ikke havde talt med i 15 år.

"Stor fornøjelse at se dine opslag! Nu har jeg set flere af dem. Vi skal snakke."

Nu skal de mødes om et potentielt samarbejde.

Det vilde er, at det her ikke er unikt. Det sker igen og igen.

Folk tror, de skal ud og jagte nye følgere. Bygge et kæmpe netværk fra bunden.

Men du udnytter med stor sandsynlighed på ingen måde dit eksisterende netværk, som er fyldt med 'sovende' muligheder.

Mennesker der kender dig. Mennesker der stoler på dig. Mennesker der bare har glemt, at du eksisterer.

Fordi du ikke har mindet dem om det.

Når du begynder at poste konsistent, sker der noget:

→ Du bliver top-of-mind igen
→ Folk husker, hvad du laver
→ De tænker på dig, når behovet opstår

Jeg siger sgu ikke, at det er raketvidenskab det her. Det er bare strategisk synlighed igen og igen.

Noget du højst sandsynligt ikke magter eller har tiden til.

Jeg er en DM væk - ses

Og hey, godt nytår! 2026, let’s go

✌️

"Det er for cringe at poste på LinkedIn."

Ja. Det er det. Men se dog lige at trække i voksen-bukserne.

Cringe er præcis hvorfor det her lort virker.

Fordi 99% af alle andre sidder med samme tanke. De skriver et opslag, læser det igennem og tænker:

"Naah, det er for meget"
"Hvad mon folk tænker?"
"Det er sgu lidt pinligt"

Så sletter de det. Og scroller videre.

Imens får de 1%, der poster alligevel alle mulighederne.

Jeg har postet 3-4 gange om ugen i over 1.000 dage.

Og yeees, mange af mine posts har været cringe. Nogle har floppet totalt. Andre har jeg fortrud sekundet efter jeg trykkede "post".

Men du ved jo godt, hvad der sker, hvis du gør det alligevel. For os skete der følgende:

→ Kunder har fundet os gennem mine opslag
→ Folk har henvendt sig med samarbejder
→ Jeg har bygget et netværk, jeg aldrig havde fået på anden vis
→ Det har aldrig været nemmere at hyre
→ Vores marketing spend giver langt mere value for bucks

Alt sammen fordi jeg valgte at være "cringe" i stedet for usynlig.

Så her er mit råd, hvis du sidder med et opslag i hånden lige nu.

Post det for saatan da

Ikke i morgen. Ikke når det er perfekt. Nu.

Det værste der kan ske er at ingen reagerer. Booh fucking hu 
Så poster du bare igen i næste uge.

Det bedste der kan ske er at nogen ser det. Nogen husker dig. Nogen rækker ud.

Cringe er prisen for synlighed.

Betal den.

✌️

Du har ikke tid til LinkedIn.

Det har jeg hørt 100 gange fra CEOs og founders.

Men du har tid til at tale i 2 minutter.

Her er en metode, du kan bruge for lynhurtigt at omdanne nogle af dine tanker til et opslag.

1. Åbn din telefons voice recorder

2. Svar på ét af disse spørgsmål:
→ "Hvad frustrerer mig mest i min branche lige nu?"
→ "Hvad er én af vores kunders største frustrationer og hvad er én ting, de konkret kan gøre ved det?"
→ "Hvad ville jeg ønske, jeg vidste for 5 år siden?"

3. Tal i 2-5 minutter som du ville tale til en god relationskunde

4. Transkriber det (brug Goodtape, Turboscribe eller bare ChatGPT)

5. Brug ChatGPT eller Gemini til at lave første udkast

Det bliver ikke kanon, men få noget ned på papiret.

6. Vælg en sætning ud, som har størst andel af værdi i sig for din målgruppe. Brug det som hook. Hvis det fejler, så er resten alligevel ligegyldigt.

Det tager 10 minutter. Max.

Og det er fandme det værd - i hvert fald hvis du vil have nemmere ved at sælge, rekruttere, danne netværk, få PR - og jeg ku' blive ved.

Prøv det i dag.

Optag 2-5 minutter om noget, du brænder for.

Jeg garanterer, at der er et opslag gemt i det.

✌️

taplio

The Battle

Felician Rybka

Jonas Molbech-Kuskner

Followers

Posts

Engagements

Likes

Performance ScoreJonas Molbech-Kuskner's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Felician Rybka

Jonas Molbech-Kuskner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonas Molbech-Kuskner's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonas Molbech-Kuskner's LinkedIn Performance