Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

DealMaker

Director of Demand Generation

Jolera Inc.

PostBeyond by Influitive

Senior Demand Generation Manager

• Optimized Google Ads account from the previous agency, with 4x performance and 70% cost savings (Search/Display/Video).
• Responsible for the company’s global CRM cleanup project, auditing over 200,000 contact entries and implementing the new HubSpot platform with workflows and automation tools to drive sales and marketing efforts.
• Launched a successful new global channel program to over 100+ partners and created a new partner portal that included a learning management system.
• Orchestrated a successful Account-Based Marketing campaign utilizing HubSpot and LinkedIn to a very specific niche audience with a 40% conversion rate.
• Produced an Interview Series video podcast that involved over 30+ vendors and partners, such as Cisco, Microsoft, HP and others, which helped grow the company’s brand presence organically (search) by 50%.

Global Marketing Manager

• Launched a successful re-brand of the company and all of its product lines. The re-brand saw an overall organic unique visitor growth of 85,000+ in 2018 through our web channels.
• Worked on product development and product management from initial concept to launch of two successful new solutions. Collaborated with vendors to develop special initiatives and spiffs to increase sales throughout our channel program.
• Crafted an engaging marketing campaign that involved a mix of digital, print, event and organic web marketing strategies. Handled over $2 million in media spend, which resulted in a significant double-digital revenue increase YoY.

Forever Paradise

•	Led execution of strategic planning - facilitated strategic planning processes to clearly articulate client companies' vision, mission, value proposition, brand architecture, and positioning.
•	Acquired features on over 10 music blogs and was given high ratings linking back to the artist's social media accounts and website resulting in 800+ unique fans.

Digital Marketing Consultant

Apple

•	Collaborated with B2B team to manage large accounts regarding training and development including integrating; point-of-sale, inventory, customer relationship, and scheduling systems.
•	Facilitated hiring sessions and organized on-boarding sessions for selected candidates resulting in better performance in selected areas.
•	Lead and managed a team of trainers to be number 1 out of 29 stores by creating new and engaging customer experiences.

Creative Trainer

• Delivered quality workshops, mobile appointments, and training sessions which resulted in a consumer satisfaction rating of over 80%.
• Provided support and mentorship and shared technical knowledge with peers to raise the team's consumer satisfaction rating.

Technical Support Specialist

• Used professional customer service approach to understand the customer’s needs which resulted in meeting or surpassing the company's performance criteria of $200,000 per quarter.
• Executed several consumer based workshops with outstanding positive customer feedback with a score of 95% customer satisfaction.

Sales Specialist

Gold Note Productions

•	Monitored and managed all social media accounts and websites to ensure positive online presence using Instagram, Twitter, and Facebook for Business that reached over 10,000 new followers within 3 months.
•	Partnered with VEVO to provide free advertising with 1.3 million impressions for upcoming artist’s new music video.
•	Successfully operated Google Adwords and Analytics accounts to find a more profitable target demographic which garnered over 80,000 new unique visits to their website.

Modern Media Canada

• Responsible for the organization's website to ensure that it is running smoothly and is up-to-date.
• Maintained and developed Modern Media's digital image through managing social media accounts and student interactions.
• Researched and developed ways for new digital project management, task management, and document management techniques for the executive team (GroupMe, Omni, etc).

Director of Online Development (Internship)

Future Shop

- Used professional customer service approach to understand customer’s music, movie and gaming needs and offer the complete solution

- Executed merchandising and inventory related functions in accordance with company standards.

- Exceeded company standards on all key performance areas including sales volume, customer satisfaction and attach.

Sales Associate

Lemon Social

- Co-created a business plan & sales strategy for the start-up that allowed for 30 strategic partners for launch.

- Created and executed successful marketing strategies for over 90,000 potential consumer acquisitions for launch.

Consultant

Jacob Downey is an experienced marketing professional with a passion for driving demand and growth. With a background in B2B marketing and a focus on demand generation, Jacob has a proven track record of delivering results in highly competitive industries. He has expertise in marketing automation, digital advertising, content marketing, and sales enablement and is always looking for new ways to drive innovation and impact. Jacob is currently the Director of Demand Generation at Jolera.

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The Battle

Felician Rybka

Jacob Downey

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