Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Intellias

Making decisions in retail is harder than ever.

Choosing who to work with is the perennial challenge - especially when it comes to technology.

You need partners who live and breathe retail, as well as tech.

Commercial minds who can join the dots between innovation and the bottom line.

Relentless problem solvers, prepared to spend days with your teams to find the root cause - and fix it.

True disruptors who can put AI to work.

And together, you must deliver business outcomes. Again and again.

It’s possible with Intellias.

Global Marketing Director, Retail

Coley Primary School

We expect every child to achieve their potential through a relentless focus on high quality teaching and learning. We focus on all children achieving age related expectations and beyond through all staff consistently using the most effective methods for teaching these basic skills. 

Our aim is to provide a good and full education for all.

Parent Governor

Retail Insight

Retail Insight is the only technology solution focused solely on helping retailers achieve the full potential from every store. We call this 'shelf actualization'.

Our tools dramatically improve sales, operational efficiency and productivity, and profitability. We ruthlessly simplify through data-driven insight which frees our clients up to serve and sell to their customers.

All of our solutions are enabled by a unique blend of retail expertise, mathematical talent, and engineering skill - this combination ensures that we are established as a partner of choice for our retail and CPG clients.

As retail faces an unprecedented time of change and challenge, we will help them execute with excellence through the use of our technology.

Senior Marketing Director

DWGH

Senior B2B Growth Marketing Strategist for companies that are ready to scale. 

Helping you stand out from the competition, maximize your marketing budget and significantly grow your pipeline. 

Clients achieve higher customer engagement, increased sales and stronger internal alignment between marketing, sales and product. 

Services:

•  Voice of customer research and insights 
•  Value proposition and messaging development 
•  Marketing strategy & planning
•  Content marketing strategy & planning
•  Event marketing strategy & planning

Founder & Strategy Director

Austin Fraser

Austin Fraser is an award-winning, international recruitment consultancy with specialist consultants covering the Technology and Life Science industries.

•  Achieved and surpassed personal targets – increasing inbound lead generation and attributable 
    revenue from 4% to 16% (+300%); hiring and onboarding an international team of 10 in 12 months – by 
    launching a unique community proposition, developing compelling engagement strategies, and 
    demonstrating the clear market value.
•  Contributed to growing total company revenue from £40.4 M to £59.1 M (+46%) in one year by 
    delivering a marketing-led social selling sales strategy, defining clear value propositions, improving 
    sales cycle and marketing operations.
•  Overhauled and rebuilt marketing function, hired and coached an international marketing team, and 
    executed a metric-driven community marketing strategy.

Global Marketing Director

Acuity Pricing (formerly Brand View)

Brand View, now Acuity Pricing, was a leading global provider of price, promotion, product content and online product positioning analytics.

•  Grew revenues 36% and over-achieved on personal new business quota by targeting and winning 
    major key accounts
•  Built global marketing and pre-sales team
•  Developed global and local marketing strategies and go-to-market propositions
•  Produced customer success stories, testimonials and videos
•  Implemented Salesforce CRM, and developed pipeline and marketing ROI reporting
•  Promoted from previous roles as Marketing Director and Senior Marketing Manager

Marketing Director

Senior Marketing Manager

International Food Information Service (IFIS)

IFIS is a not-for-profit academic publishing organisation supporting those studying and working in the sciences of food and health by making it easier to access industry-specific research that can be trusted.

•  Transformed business growth and revenues by developing and launching new product – Escalex – in collaboration with Molecular Connections
•  Overhauled and improved sales process, built a marketing team and executed metric-driven content marketing strategy
•  Carried and regularly over-achieved on personal business renewal quota
•  Conducted market research and delivered insight into new market opportunities
•  Implemented HubSpot Marketing Automation, and developed lead generation/sales pipeline management and revenue forecasting processes
•  Promoted from previous roles as Marketing and Online Content Manager and Online Content Manager

Marketing and Online Content Manager

Online Content Manager

Capita

The National Strategies were professional development programmes for early years, primary and secondary school teachers, practitioners and managers. They were one of the then Government's principal vehicles for improving the quality of learning and teaching in schools and early years settings and raising standards of attainment. The Strategies at a national and regional level were delivered by Capita Strategic Children's Services on behalf of the DCSF.

•  Led digital asset management transformation project
•  Worked with C-level stakeholders to implement process and technology changes
•  Promoted from previous role as Marketing Editor

Lead Marketing Editor

Marketing Editor

World Advertising Research Center (WARC)

WARC provides the latest evidence, expertise and guidance to make marketers more effective via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

• Oversaw editorial and production of flagship advertising industry journal Admap
• Delivered business development plan focused on Tier 1 advertising industry clients
• Managed third-party partnerships that over-achieved on demand generation campaigns
• Promoted from previous roles as Web Editor and Production Editor

Senior Production Editor

Web Editor

Production Editor

Senior Marketing Director at Retail Insight

I have been developing marketing strategies and directing marketing functions that drive business growth and revenue for 15+ years.

I've been responsible for defining new growth opportunities, orchestrating complex collaborative marketing initiatives, and focusing on and building high-performance marketing teams closely aligned with sales departments. I bring my enthusiasm and curiosity for marketing and strategic vision to bear on all stages of the marketing and sales cycle. My passion for building trusted customer relationships has led to consistently improving key business metrics and company revenues.

Before joining Intellias, I held leadership and senior marketing roles at Retail Insight, DWGH, Austin Fraser, Brand View (now Acuity), International Food Information Service (IFIS), The National Strategies (Capita), and World Advertising Research Center (WARC). This rich and varied experience has exposed me to all areas and disciplines of B2B marketing, with a specific focus on foundational, customer-centric strategic planning, research-led tactics and execution, impactful personalisation, demand generation, content, events, PR, data, and analytics. I am a keen advocate for using emotion and logic to communicate a persuasive vision and connect with people.

Key skills include: B2B Technology and SaaS Marketing Strategy; Leadership and Management; Growth Marketing; Demand Generation; Go-to-market Strategy; Business Development; Account-Based Marketing; Marketing Operations; Marketing Automation; Data & Analytics; Digital Marketing; Inbound Marketing; Content Marketing; Marketing Communications; Event Marketing; Social Selling; CRM.

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The Battle

Felician Rybka

Dave Howard

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