Scaling Davids

Digital Marketing Strategist

Digital marketing specialist

Target Adv

Founder 

Hewlett Packard Enterprise

Forecast
Analysis sell-in and sell-out
P&L
Budgeting

Business analyst

Torrecid italia srl

Junior Financial Controller

I help eCommerce B2C and B2B to scale their Businesses | Facebook Ads Manager eCommerce B2C and B2B | Co-Founder Target ADV

#1 Most Followed Voice in AI Business (1.5M) | Leading AI Entrepreneur & Advisor | Former Amazon, IBM | LinkedIn Top Voice | @alliekmiller on Instagram, X, TikTok

🚀 Digital Marketing Maverick 🚀

I'm Federico, your go-to digital marketing strategist with a penchant for turning data into actionable insights. With hands-on experience across powerhouse platforms like Facebook, Google Ads, and Klaviyo, I've been the driving force behind numerous e-commerce success stories.

📈 Data Whisperer: I believe in the power of data. By analyzing intricate patterns from various channels, I've consistently crafted strategies that scale e-commerce ventures to new heights.

🌟 Scaling Davids Insider: Proud to be a part of the Scaling Davids family, where we merge creativity with analytical prowess. Our mission? To create unforgettable and impactful experiences for our partners. We're a passionate team, hungry for success, and dedicated to accelerating the growth of our brands. Each project we undertake aims to be a unique case study, a testament to our expertise.

Scaling Davids is a DTC Growth Studio where we bring together creativity and analytical approaches in order to create a memorable and engaging experience for our partners. 

We believe in providing our brands with a small, but hungry team of passionate experts and nothing less than that.

Through advanced cross-channel paid advertising, creative direction, and email marketing strategies, we accelerate the growth of our brands with the goal of making each project a unique case study.

What Do We Stand For? 

- DTC Growth Made Simple.
Growth and sales don’t come from overcomplicating things that should be simple. Generating more than $50M in sales every year for our brands allowed us to identify the common threads of direct-to-consumer marketing. This means that we identify bottlenecks and low-hanging fruits quickly, and break down complex issues into smaller actions that are proven to work and move the needle.

- No Black-Hole Marketing.
Say goodbye to marketing for marketing’s sake. We simply know what works, and what doesn’t. Cutting the fluff and being hyper-cost-effective has been our approach since day one.

- Radical Transparency.
We don’t have clients, but partners whose goals are treated as our own. We believe that a strong relationship can’t exist without being completely transparent and clear regarding every aspect of the collaboration, and we’re in the first line to guarantee this happens consistently.

📩 Drop me a message or reach out at federico@scalingdavids.com

Federico Terenzi

AI Sapiens

Personalized AI assistants for experts and for businesses that will create personalized content, sell your products, assist clients and employees, proofread legal documents, and consult.

Co-Founder & Chief Marketing Officer

Reklama101

As the Co-Founder and CEO of a digital marketing anti-agency for 10+ years, my journey resulted in cultivating a boutique agency with dedicated partners and a committed team. Operating uniquely, we garnered clients through word of mouth, distancing ourselves from paid media and industry ratings. This methodology enabled successful collaborations with leading brands across the CIS countries, establishing our reputation as reliable professionals.

Our agency's expertise:

◦ Marketing Strategy: Develop and execute lead generation, client base expansion, and profit enhancement strategies.
◦ Paid Advertising Management: Optimize campaigns on Google, Yandex, Facebook, Instagram, and LinkedIn through PPC.
◦ SEO: Develop and execute strategies for improved website visibility and ranking.
◦ Email Marketing: Create and execute campaigns for lead nurturing and conversions.
◦ Market Research: Understand target customer needs and wants.
◦ Data Analysis: Perform qualitative and quantitative analyses to track campaign performance.
◦ Customer Development: Execute strategies to build and maintain client relationships.
◦ Conversion Rate Optimization: Optimize website conversion rates for increased actions.
◦ A/B Testing: Conduct tests to compare different versions for performance optimization.
◦ Web Design: Build user-friendly, persuasive websites optimized for search engines.
◦ Market and Competitor Research: Make data-driven decisions through thorough research.
◦ Project Management: Plan and manage tasks for diverse marketing teams in global industries.

Our client portfolio spans B2C, B2B, E-commerce, Edtech, SaaS, etc. Over a decade, we executed 168+ online campaigns, contributing to multimillion-dollar revenue. This track record showcases our digital marketing proficiency, commitment to tangible results, and enduring client relationships—a narrative of innovation, collaboration, and success in the dynamic digital marketing landscape.

Co-Founder and CEO

Simpler Media Group, Inc.

In my role, I cultivated impactful connections with media partners, enhancing the company's brand presence.

Crafted and executed compelling content strategies, engaging potential customers through email and social media channels.

Orchestrating email campaigns, I’ve helped to nurture leads to conversion, employing A/B testing for continuous optimization.

My initiatives extended to planning and buying media, devising promotions for webinar success, and delivering strategic market intelligence.

As a data-driven marketer, I led a tracking measurement implementation project from scratch for the Awards portals.

Working closely with a Field Marketing team, we brainstormed and generated new marketing initiatives, email personalization campaigns, and Awards promotions that resulted in a 355% increase in Awards participants compared to the previous year.

Attention to detail and quality communication with media partners brought 11 new partners and 24% increase in email subscribers database to the company within three months of joining.

Growth Marketing Manager

Farheap Solutions

In collaboration with the CMO and dedicated team, holistic marketing strategies were developed and implemented.

The scope of responsibilities encompassed the management and oversight of various online channels, including Search Engine Marketing, Affiliate Media, and Social Media, covering both paid and organic approaches.

Guiding marketing and brand teams, we enhanced organic visibility and fostered valuable traffic-building relationships.

Pioneering experimental marketing initiatives, insights from analytics were harnessed for strategic decision-making. 

Additionally, I facilitated market research, provided customer support, and introduced progressive workflows to optimize website performance.

This collaborative effort extended to thorough competitive analysis within the online printing domain, ensuring a comprehensive understanding of market dynamics.

Moreover, I successfully managed affiliate marketing campaigns in both the USA and Germany, resulting in a remarkable 110% year-over-year increase in revenue within a single year. 

This achievement reflects the collective efforts and synergy of our collaborative team approach.

Global Marketing Manager

Working collaboratively with internal and external stakeholders, I led search strategies and campaign execution, surpassing lead generation and ROI goals.

I meticulously monitored and optimized paid campaigns, encompassing Google and Bing Ads. Through data-driven analyses, I achieved a 36% reduction in paid advertising spend per E-commerce brand in European regions while boosting Conversions by 48% within the first year of joining the company.

My responsibilities included PPC enhancements, budget forecasting, and ongoing evaluation of SEM trends.

With a discerning eye for landing page efficacy, I ensured alignment with SEM goals.

Remaining attuned to industry trends, I consistently applied best practices to drive successful campaigns, resulting in substantial cost reductions and increased revenue for the company.

SEA Senior Analyst

Humathèq

[business school]

◦ Marketing Strategy Development & Implementation
◦ Analytics implementation
◦ Email and ABM marketing
◦ PPC
◦ Content Marketing
◦ SMM
◦ SEO
◦ CRM Marketing
◦ Team Management

Head Of Marketing

Sitemania

[marketing agency]

The head of Marketing department:
◦ campaign management
◦ strategy developing and implementation
◦ employee trainings
◦ SEO
◦ PPC
◦ documentation and guides development

Artox Media Digital Group | AMDG

[marketing product agency]

◦ Creating presentations for the agency clients
◦ SMM
◦ Affiliate marketing

Marketing Manager

dotdigital Group plc

[marketing product agency]

◦ PPC advertising
◦ SEO tech audits
◦ RND

SEO specialist and R&D Team Member

All Write Studio

[marketing agency]

◦ SEO
◦ PPC
◦ Content management
◦ Community management

Marketing Specialist

As the CMO & Co-Founder of AI Sapiens, I lead the charge in transforming the AI assistant industry. With over 13 years of experience in marketing, my focus is on leveraging innovative strategies and data-driven insights to fuel growth and drive success.

At AI Sapiens, our mission is to revolutionize how businesses operate and engage with their employees and customers through state-of-the-art AI assistant technology. We create and deploy intelligent solutions that streamline operations, enhance customer interactions, and keep organizations competitive in a rapidly evolving market.

In my role, I direct strategic marketing efforts to articulate our vision and demonstrate the tangible benefits of AI technology. By harnessing in-depth market analysis, strategic planning, and performance metrics, I develop and execute campaigns that elevate our brand and deliver significant impact. My goal is to propel AI Sapiens' growth while ensuring our clients achieve unparalleled value.

Noteworthy achievements in my career include:
- Boosting award applications by 355% in just four months through the strategic use of ChatGPT. 
- Growing company’s newsletter subscriber base by 24% within two months.
- Doubling affiliate sales revenue year-over-year with no additional budget.
- Cutting ad spend by 36% while increasing conversions by 48% in my previous role.

I thrive on dynamic challenges and am dedicated to continuous improvement and industry innovation. If you're interested in how AI Sapiens can advance your business or want to discuss marketing trends, let’s connect!

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The Battle

Federico Terenzi

Katy Frantskevich

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