Scaling Davids

Digital Marketing Strategist

Digital marketing specialist

Target Adv

Founder 

Hewlett Packard Enterprise

Forecast
Analysis sell-in and sell-out
P&L
Budgeting

Business analyst

Torrecid italia srl

Junior Financial Controller

I help eCommerce B2C and B2B to scale their Businesses | Facebook Ads Manager eCommerce B2C and B2B | Co-Founder Target ADV

#1 Most Followed Voice in AI Business (1.5M) | Leading AI Entrepreneur & Advisor | Former Amazon, IBM | LinkedIn Top Voice | @alliekmiller on Instagram, X, TikTok

🚀 Digital Marketing Maverick 🚀

I'm Federico, your go-to digital marketing strategist with a penchant for turning data into actionable insights. With hands-on experience across powerhouse platforms like Facebook, Google Ads, and Klaviyo, I've been the driving force behind numerous e-commerce success stories.

📈 Data Whisperer: I believe in the power of data. By analyzing intricate patterns from various channels, I've consistently crafted strategies that scale e-commerce ventures to new heights.

🌟 Scaling Davids Insider: Proud to be a part of the Scaling Davids family, where we merge creativity with analytical prowess. Our mission? To create unforgettable and impactful experiences for our partners. We're a passionate team, hungry for success, and dedicated to accelerating the growth of our brands. Each project we undertake aims to be a unique case study, a testament to our expertise.

Scaling Davids is a DTC Growth Studio where we bring together creativity and analytical approaches in order to create a memorable and engaging experience for our partners. 

We believe in providing our brands with a small, but hungry team of passionate experts and nothing less than that.

Through advanced cross-channel paid advertising, creative direction, and email marketing strategies, we accelerate the growth of our brands with the goal of making each project a unique case study.

What Do We Stand For? 

- DTC Growth Made Simple.
Growth and sales don’t come from overcomplicating things that should be simple. Generating more than $50M in sales every year for our brands allowed us to identify the common threads of direct-to-consumer marketing. This means that we identify bottlenecks and low-hanging fruits quickly, and break down complex issues into smaller actions that are proven to work and move the needle.

- No Black-Hole Marketing.
Say goodbye to marketing for marketing’s sake. We simply know what works, and what doesn’t. Cutting the fluff and being hyper-cost-effective has been our approach since day one.

- Radical Transparency.
We don’t have clients, but partners whose goals are treated as our own. We believe that a strong relationship can’t exist without being completely transparent and clear regarding every aspect of the collaboration, and we’re in the first line to guarantee this happens consistently.

📩 Drop me a message or reach out at federico@scalingdavids.com

Federico Terenzi

Deyson, Inc.

As the sole proprietor and Creative Director of Deyson Inc., I am intimately involved in all aspects of the creative process, from video editing and animation to motion graphics. 

My diverse roles also extend to consultation and training, enabling me to share my knowledge and experience directly with clients.

Over the years, I have had the privilege of producing commercials, short films, web films, music videos, and television programs for clients around the globe. 

Each project presents a unique opportunity to tell a compelling story, and I am continually inspired by the creative challenges each one presents.

Perhaps the most rewarding aspect of my work is the chance to bring the visions of others to life through video. 

I deeply enjoy helping others develop their ideas into beautiful and impactful videos. 

There's nothing quite like the thrill of seeing a concept transform into a reality that exceeds expectations. My passion lies not only in creating, but also in facilitating creation in all its forms.

President

Motion Master Templates

As the founder, animator, creative director, and editor of Motion Master Templates, I have had the pleasure  in developing high-quality animation templates for Apple's Final Cut Pro since 2010. 

Motion Master Templates has become a trusted source for Final Cut Pro users seeking top-notch templates and effects.

With a wide variety of templates available, I take pride in offering options to enhance any production. Every template in our collection is meticulously crafted with attention to detail, ensuring the quality you deserve in every pixel.

As the creative director, I have personally overseen the development of each template, ensuring they meet our high standards for quality, aesthetics, and usability. I understand the importance of providing users with templates that save time while delivering professional-grade results. 

That's why I have carefully curated and edited each template, optimizing them for seamless integration into Final Cut Pro projects.

At Motion Master Templates, I believe in the power of animation to elevate storytelling and engage audiences. I am committed to delivering exceptional templates and effects that help Final Cut Pro users unleash their creativity and bring their projects to life.

Discover the world of Motion Master Templates and unlock the potential of your Final Cut Pro projects with meticulously crafted animation templates designed to elevate your storytelling.

Founder

ADVERTISING CONCEPTS OF AMERICA, INC.

During my tenure at Advertising Concepts of America (ACA), a leading advertising company specializing in fully produced radio and television commercials.

I worked as a Video Editor, Compositor, and Motion Graphics expert. 

Leveraging the latest audio recording and video editing equipment and software, I contributed to creating compelling advertisements that stand apart and deliver results.

My primary responsibilities included:
- Video Editing: Cut, edited, and enhanced raw footage to produce engaging commercials for a variety of clients.

- Compositing: Utilized state-of-the-art compositing techniques to blend together different elements from separate sources into unified videos.

- Motion Graphics: Created dynamic and engaging motion graphics to add an extra layer of appeal to the videos.

-Project and File Management: Set up an effective syncing system that kept all five systems synchronized with each other, streamlining the management of client projects and files across the local network.

The thrill of working in such a dynamic, creative environment was matched by the incredible friendships I made, many of which continue to this day.

Video Editor

Multimedia Programming America, Inc.

Multimedia Programming America (MPA), designed and deployed custom infrastructure-level production and post-production solutions for the television & motion picture industry including such enterprise clients.

M.P.A. also contributed to the development and launch of Pinnacle CineWave, the original Apple Final Cut Pro HD editing platform, and D/Vison Pro, the world's first digital non-linear video editing system which ran on MS-DOS.

I had the incredible privilege of working with Multimedia Programming America, Inc., where my role extended beyond being a Demo Artist to encompass training responsibilities. 

As a specialist in Apple's Final Cut Pro Studio, Discreet's Edit*, and Combustion*, I was able to leverage my expertise to demonstrate the capabilities of these software suites and related hardware, while also providing training to others in these technologies. 

This experience allowed me to deepen my knowledge of Digital Media Production and to contribute to the growth of others in this dynamic industry.

Multimedia Programming America, Inc. was a valuable resource for the ever-evolving field of Digital Media Production. 

It is worth noting that my tenure here was profoundly influenced by the company's founder and owner, Bart Harrison. 

He was a pioneering figure in the industry and a great mentor to me personally. His guidance and belief in my abilities played an instrumental role in shaping my career trajectory. I am deeply grateful for his mentorship and dedicate my accomplishments to his memory.

Freelance Demo Artist and Trainer

Horizon Productions, Inc. / HDSuite

As an editor at Horizon Productions, Inc. and the HD Suite, I had the privilege of working with a production company deeply involved in all aspects of the motion picture arts and sciences. Being one of the first studios to embrace Sony HD and Red Digital Cinema footage, we were at the forefront of cutting-edge technology and innovation.

My role involved contributing to various productions, including short and long-form films, TV commercials, in-house advertising, concerts, music videos, and more. It was an exciting opportunity to work on a wide range of projects, each presenting unique challenges and creative opportunities. From the early days of High Definition format to the advent of Final Cut Pro, I witnessed and contributed to the evolution of both technology and storytelling.

Notable projects during my time at Horizon Productions and the HD Suite include "Heart: A Night at Sky Church" and "Journey - Live in Manila." Additionally, I worked on commercials for esteemed clients such as Pet Supermarket, Holy Cross Hospitals, and others, helping bring their visions to life through compelling visual narratives.

My years with Horizon Productions and the HD Suite were invaluable in terms of professional growth and learning. I am grateful for the opportunity to have been a part of their talented family, where I honed my editing skills, expanded my technical expertise, and contributed to the creation of remarkable audiovisual experiences.

Being immersed in this dynamic industry and collaborating on diverse projects was a constant source of inspiration and fuel for my passion for storytelling through editing. I am proud to have played a role in the success of Horizon Productions and the HD Suite.

Editor, Color Correction, Motion Graphics at Horizon Productions, Inc. and the HD Suite

RMS Networks

RMS Networks, known as an industry leader in high-quality, full-motion, and high-definition digital marketing content, was known for transforming retail venues into dynamic multimedia environments that drove sales and provided an immersive experience for customers.

As an industry pioneer, RMS delivered internet-based content to over 80,000 monitors installed in leading retailers and high-traffic destinations nationwide. The result was a powerful messaging outreach that enhanced the shopping environment, educated customers, extended product and retail branding, trained staff, and maximized merchandising efforts.

RMS had a targeted approach, reaching consumers where they lived - at retail, at home, and on their handsets. From its former headquarters in Fort Lauderdale, Fla., RMS served clients such as AutoNation, Blockbuster, Subway, and Advance Auto Parts, offering a compelling proposition: Where ROI meets awareness.

During my time at RMS Networks, I had the privilege of working as a Video Editor, Motion Graphics Artist, and Animator. Collaborating closely with producers, I contributed to the editing and animation of video presentations. 

By skillfully combining visual elements, dynamic graphics, and engaging animations, we created captivating content that resonated with audiences and effectively delivered key messages.

Working at RMS was an exciting opportunity to be part of the cutting-edge field of digital marketing, leveraging my creative expertise to enhance brand experiences. 

The collaborative environment and the impressive roster of clients made each project a fulfilling and rewarding experience.

Video Editor, Motion Graphics Artist, and Animator - RMS Networks

Mthree Productions

For many years, I had the incredible fortune of working as a party motivator at MThree, where I had the privilege of entertaining at numerous parties and bringing joy to thousands of people. This career path has not only been personally fulfilling, but it has also played a significant role in shaping my professional and personal growth.

Working as a party motivator has taught me invaluable skills in interacting with people, breaking out of my shell, and embracing the true essence of enjoying life. It provided me with an opportunity to connect with diverse individuals and create memorable experiences for them. I am forever grateful for the chance to work alongside a team of talented, creative, and positive individuals at MThree, who contributed to the vibrant atmosphere of celebrations and enriched my journey.

I wholeheartedly recommend anyone with a passion for dance and a zest for life to explore a career as a party motivator. It is a remarkable experience where you genuinely get paid to 'PARTY!' - spreading happiness, creating lasting memories, and sharing the joy of celebration

Party Motivator - Entertaining and Inspiring Celebrations

Aderman and Associates

During my time at Aderman and Associates, a renowned company specializing in motion graphics, DVD authoring, editing, and compositing, I had the privilege of contributing to various projects. This included editing and producing TV commercials, infomercials, TV shows, and more, which allowed me to develop my skills and gain valuable industry experience.

Under the guidance of Jeff Aderman, the person in charge and a mentor figure, I learned invaluable lessons about maintaining focus, working diligently, and fostering an amazing personality that attracted collaboration from everyone. His leadership and guidance played a pivotal role in my professional development.

At Aderman and Associates, I worked extensively with the Discreet Logic Edit* System, harnessing the power of Photoshop and After Effects to bring visuals to life. These tools allowed me to create captivating motion graphics, seamlessly integrate elements, and deliver high-quality video editing results.

My experience at Aderman and Associates was nothing short of amazing. It provided me with a platform to refine my motion graphics and video editing skills while actively contributing to the production of diverse projects. The opportunity to work with industry-standard tools and learn from a respected leader like Jeff Aderman was instrumental in shaping my career.

Motion Graphics Artist and Video Editor

Video Producer & Editor | 30+ Years Experience | Motion Graphics & Animation Expert | Teacher | Entrepreneur

Dreaming of video content that empowers and delights? 🌟

From cutting-edge video editing to the captivating world of animation, from gaining confidence in front of the camera to sparking that creative flurry - your adventure in video mastery begins now!

Hello, I am Deyson, your expert in video production, editing, animation, confidence coaching, and beyond. 

With over 30 years of experience in visual storytelling, I aim to empower you to create videos that help you and your business shine. Please don't just take my word for it; please hear what some of my previous clients say about their experience working with me.

My Superpowers? Experience, passion, fun, and a sprinkle of magic. ✨

✔️ High-Quality Video Editing & Animation:

Do you desire videos that do not just speak but sing and dance? As your visual expert, I will work my magic, transforming the mundane into mesmerizing, crafting scenes that captivate and animations that awe.

✔️ On-Camera Confidence:

Shine like the star you are! 🌟 Wave goodbye to nerves and say hello to charisma with my Camera Confidence Coaching - personalized to make you the hero in front of any lens.

✔️ Custom Creative Consultancy:

Your story. Your style. I offer customized sessions to elevate your narrative, whether you are an innovator, content creator, or visionary seeking to spread your message widely. Your uniqueness is at the heart of what I do.

Discover the World Through My Lens:

From compelling commercials to weaving together web content and everything in between, my life’s work is dedicated to bringing stories to life for audiences around the globe.

More than that, my heart lies in inspiring YOU to share your unique tale with the world, lighting up screens and hearts alike. Your story is a masterpiece waiting to be unveiled.

Embark on Your Creative Journey! 

Why wander the path of creation alone? 

Join me, and let us navigate the vibrant video production landscape together. Your visionary ideas deserve to be seen, heard, and felt. We bring them to life!

Step into the studio at Deyson.com for a treasure trove of services.

Or, reach out with a simple click on LinkedIn — connecting has never been simpler.

So, Let us begin this creative expedition together, crafting your story with the brilliance and passion it deserves. 

Your masterpiece is waiting to be unveiled — let me be the one to help you shine! 🎬✨

taplio

The Battle

Federico Terenzi

Deyson Ortiz

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