Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

taplio

The Battle

Federico Presicci

Yuval Ackerman

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