Federico Presicci

Global Sales Enablement Manager

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Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

As a Qualified Personal Trainer, I specialize in helping busy professionals prioritize their health without compromising their career success. 
After a decade in high-performance tech sales (LinkedIn, HubSpot, Revolut), where I achieved Top Performer and President’s Club status, I experienced firsthand the toll of burnout. 
That turning point led me to transform my passion for wellness into a career, empowering others to build sustainable fitness and wellness habits.

I offer:

✅ Personalized training & coaching tailored to demanding schedules
✅ Fitness, nutrition & stress management strategies for high performers
✅ Sustainable health solutions to boost energy, focus & resilience

I understand the challenges of balancing work and wellness—and I’m here to help you thrive in both. Let’s connect!

Personal Trainer | Wellness Coach for Busy Professionals

the D2 collective

Founding member of the D2 Collective. A diverse community of individuals working in tech, who come together to connect, learn and grow.

As a Connection Advocate for the Dublin Chapter, I host the monthly meet-up and engage members within the community to build meaningful connections and create a sense of belonging. We are on a mission to make the [tech] world feel closer.

Founding Member & Connection Advocate 

Revolut

Full Sales Cycle. From prospecting to acquisition and activation and account management/growth.

Account Executive [Italy]

Vida Care Digital Health

As Head of Business Development & Partnership I work with companies to find the best well-being and employee benefit solutions that will have the most impact on helping to recruit and retain staff.

Reporting to CEO & Founder, I am Responsible for driving inside B2B sales and developing partnership opportunities.

Achievements:

- Built from the ground-up a B2B sales foundation
- Worked with CEO on growth & strategic goals
- Evaluated, purchased, and implemented a full sales stack
- Developed and created outbound sales strategies
- Developed processes and procedures to increase efficiency and reduce manual tasks

Head of Business Development and Partnership

HubSpot

The Sales Team Lead Program is an intense development program for high potential Individual Contributors to equip them with the skills required to pursue Leadership roles. 

Activities I was involved in:

Hiring and Interviewing Process
Ramp up new hires
Coaching and Mentoring 
1:1 sessions
Sales Forecast

Sales Team Lead

HubSpot is a leading growth platform on a mission to help millions of organizations to grow better. They build the software and systems that empower businesses to transform the way they attract, engage, and delight customers.

As a Channel Account Manager, I was responsible for executing a long-term successful strategy for HubSpot channel partners for the Italian region to help them grow and scale their business.
I collaborated one-on-one with Solution Partners to enable strategic change and sustainable, repeatable business. 
Providing mentoring, coaching, training and guidance to help them improve their planning, sales execution, and strategy.

[2021 Achievements]: 

- Y2021 +169%
- President's Club 2021
- 2nd CAM in EMEA per segment MRR
- Rising Star: Hubspotter making a big impact in Year 1


[2022 Achievements]: 

- Y2022 +116%

Senior Channel Account Manager [Italy]

LinkedIn

Peer coaching: Sales performance and victory/territory planning coach for my peers.

I supported SDRs and BDRs along their journey to become top performers, leveraging strong metrics and developing programmatic outbound lead generation and outreach strategies.

Sales Performance Coach/ Mentor

As an Account Executive within the Talent Solutions team in Dublin, I was assisting companies in Italy with integrated solutions to help them build a stronger Employer Brand, attract Passive Candidates, increase Quality of Hire, reduce Time and Cost to Hire.

I established go-to-market planning and execution, territory management, and strategic business development for the corporate Italy segment.

I managed full sales cycle from prospecting to closing.

Achievements: 

- Y2017 +112% 
- Y2018 +103%
- Y2019 [Maternity Leave] 
- Y2020 +211%

Account Executive | Talent Solutions [Corporate Italy]

Yelp

Yelp connects people with great local businesses. As an Account Executive I worked with Local Businesses in Italy and formulated marketing and advertising plans to get them more business using Yelp's Ad programme.

Managed full sales cycle from prospecting to closing deals.

Achievements:

- Graduated to Associate Account Executive in 1 month and 22 days (Company average: 3 months)
- Graduated to Junior Account Executive in 3 months and 25 days (Company average: 7 months)
- Record-Breaker: Fastest in the office to graduate to Account Executive - in 6 months and 28 days/ September 2016 (Company average: 12 months)
- Record-Breaker: 34k Revenue Booked In for the Italian Market - September 2016
- Office Top Biller - September 2016
- Regular Over-Achievement of sales quotas (246% of my Target over the year)
- Qualified to President Club


My Call-To-Set was 15.
My Close Ratio 35%
My Chargeback rate was lower than 5%

- After 6 months in Yelp I was selected to join the "Elite 16" squad for my positive contribution to the office culture, personifying the values of Yelp and encouraging others to engage.
- Thanks to my natural Leadership, after 5 months on the job, I was asked to be a New Hires Mentor. I was involved in Role-plays, open call shadowing, feedback sessions throughout their first month and I was responsible with tracking progress and providing feedback to their managers. I had the opportunity to implement skills including hosting trainings, panels, providing feedback, and identifying trends.

Delphi

Delphi is a leading global supplier of technologies for the automotive and commercial vehicle market, making vehicles smarter, safer, and efficient. I supported a very busy sales market managing the 50% of the Italian customers.

Duties: 
Working with Sales, Marketing and Product Support Teams to ensure revenue and customer satisfaction goals are met, Identifying issues preventing customer orders meeting required delivery dates, work cross-functionally to establish resolutions and implement, Preparing internal reports, Processing orders and enquiries, Resolving payment issues caused by pricing/shortages/warranty/etc, Creating Credits and Debits, Processing Customer Returns, Allocation of materials, Managing export shipments, Dealing with customers claims, Processing customers schedules.

Account Manager [Italy]

Bridgestone

Bridgestone Corporation is the world's largest tire and rubber company. I was responsible for 300+ assigned dealers within the UK market.

Duties:
Ensuring Dealers are paid in accordance with Standard Truck Points Terms, Ensuring compliance to Fleet Policy on BS Truck, Bus and PSR Contracts, Building internal and external relationships and providing outstanding customer service, Completing contractual Fleet revenue recharges, Improving Fleet and Company Profitability.

Account Manager [UK/I]

iPokerSolutions.com

PlayTech's iPoker network sets a world-wide standard for online poker gaming. Awarded with the EGR Poker Network of the Year 2014 award amongst numerous other awards, iPoker and the countless poker rooms in its network supply a big part of the online poker community with a variety of classic and modern poker games and a secure and fun experience.

I was working within the Regulated Markets Dept., responsible in supporting the Italian, French and Spanish online poker Networks.

Duties: 
Dealing with customers enquiries by email or chat (Skype and Pidgin), Ensuring that a customer problem is brought to a satisfactory conclusion, Collecting and analysing data to monitor the level of customer service, Completing all administrative tasks and updating records, Using word and Excel to write reports and fill in databases, Managing player accounts (nickname, username, password, cash transfers, account privileges), Providing information on player deposits and cash outs, Assisting players with connection and technical issues, Responding to players concerns about site integrity, Informing players about games policies (chat ban and warning); Translation English/Italian.

Account Manager  [Italy, France and Spain]

🚀 From Tech Sales Success to Wellness Advocate: A Journey of Transformation

For over a decade, I thrived in the fast-paced world of Tech Sales, working with some of the biggest names in the industry (Linkedin, Hubspot, Revolut to name some).
I consistently exceeded quotas, earned Top Performer recognition, and proudly achieved President’s Club status. My experience spanned both Channel and Direct Sales, where I built strong relationships and delivered exceptional results.

But behind the achievements, I was running on empty. The constant hustle, high-pressure targets, and demanding lifestyle led to burnout. 
I realized that while I was excelling in my career, I was neglecting my own physical and mental well-being. 

That wake-up call set me on a new path. I channeled my drive and discipline into reclaiming my health - ultimately becoming a Qualified Personal Trainer with a mission: to help busy professionals integrate wellness into their demanding lives without sacrificing success.

I know firsthand the challenges of balancing work and wellness, and I’m here to prove that it’s possible. Through tailored fitness and wellness strategies, I empower high-achievers to integrate sustainable health habits into their fast-paced lives - boosting energy, focus, and resilience.

💡 Helping You Prioritize Health in a High-Performance World

🔹 Personalized training & wellness coaching
🔹 Strategies for fitness, nutrition & stress management
🔹 Sustainable health solutions for busy professionals

If you’re ready to invest in your health while continuing to excel in your career, let’s connect!

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Federico Presicci

Valeria Baglieri

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