Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Guillermo Blanco

Amplemarket

Augmentio

Booking meetings for clients and improving their top of funnel motion with automation, data and AI.

Co-Founder

Reach

The easiest way to contact the right people at the right time with the right message. Reach helps you generate more pipeline by monitoring your leads across multiple sources for relevant triggers. 

Daily notifications about who to contact and why. 

Reach = timing + relevance + personalization.

Figment

Figment provides AI SaaS products to live stream and video communication companies around the world. Proudly supported great companies like 24Sessions(MessageBird), On24, MashMe, Butter, Digital Samba, Kinly and others.

Framer

Senior Account Executive

Framer is the first truly integrated design environment, offering a visual design studio, powerful prototyping & developer hand-off in one complete tool.

https://youtu.be/foSkKVtHkM4

Account Executive

Geoblink

Geoblink is a SaaS-based geospatial business intelligence solution that helps Retailers make informed business decisions about their network of stores and geomarketing strategies. We use cutting edge technologies: traditional and non-traditional advanced analytics techniques over big and small data.

FUNCTIONS:
- Account tracking from first contacts to final negotiation.
- Full understanding of product usage and functionality.
- Software demonstrations to Key Decision Makers and CEOs of different industries through videoconference or face-to-face meetings.

Robert Walters

Robert Walters is one of the world's leading specialist professional recruitment consultancies with 53 offices spanning 24 countries.

FUNCTIONS:
- Identify and attract new customers; loyalty and develop the existing ones.
- Drafting and negotiation business proposals (business development).
- Dialogue with CEO and Human Resources Directors of the most important multinational companies.
- Pro-active search for high-level candidates. Headhunting by sector.
- Candidates interviews and shortlist, both by phone and directly. 
- Recruiting 2.0 working with the main social networks (Linkedin, Twitter ...).
- All functions are monitored on weekly KPIs and monthly invoicing goals.
- Clients: Multinational companies (Banking, Insurance, Technology, Retail, FMCG, Pharma...), & StartUps.

Robert Walters Named International Recruitment Company of the Year 2014.

IT Consultant

Reach out to the right people, at the right time, with the right message using Amplemarket.

Daily AI sales signals for a healthier pipeline -> amplemarket.com

Member

Hyper-personalized email outreach at scale. Reach uses AI to compose personalized Icebreaker sentences for your outbound emails.

Boost your response rate without sacrificing volume.

Get all your prospects' data + icebreaker suggestions directly from your browser:

Okay, change their quota.

Good. Now cut their territory.

Freeze all budgets - make sure no one can buy anything.

Perfect. Tell every prospect to “circle back next quarter.”

Now have them personalize 100 emails a day anyway.

Kill inbound. Completely.

Great. Raise quota again.

Tell them pipeline is entirely their fault.

OK… now send the humanoids.


#sales #saleshumor

GTM @ Amplemarket - AI Sales Copilot for sales teams

can't stress this enough: speed is huge in winning deals. 

don't keep your prospects waiting.

Sales is all about timing and context.

You have a great call, the prospect's hyped… then radio silence.

Thats why I love what we just launched at Amplemarket.com: iMessage & WhatsApp stages in Sequences.

Reach warm leads where they actually reply - right from your workflow.

No device hopping. No copy-paste. Just click and send.

Small touch, big impact.



#sales

pitching someone who can't even say yes is one of the biggest time sinks in sales.

3 killers of efficiency: wrong prospects, manual prep, slow follow-ups.

i've seen reps lose deals just for replying a day late.

the best teams automate the busy work and focus on real conversations.

quality > quantity - but speed still matters.

Elon retweeting an Amplemarket post about AI was not on my 2025 bingo card

Amplemarket.com's data team keeps proving one thing:
 
Good data → healthy pipeline → real growth.

Good data isn’t optional anymore. It's essential.


#sales

WORKSHOP: Winning GTM Plays in the Age of AI

Next Tuesday, Nov 25th, our founder Mica Oliveira (Amplemarket.com) and José Velez (Reach) are hosting a 2-hour live workshop on the exact AI-powered GTM plays they use with companies like Mistral AI, Cabify, Deel, and more.

They’ll break down:

* How AI Search is reshaping GTM
* What gets brands cited by LLMs
* The repeatable system to turn AI visibility into pipeline
* Real examples + live demos (not theory)

The workshop is paid, but if you drop a comment, you can get it for free.

BONUS: If you comment, I can also share the one-page high-intent GTM plays we use to generate pipeline fast.

Comment below and I’ll send it over 🫡

inspired by Sascha Meier and his longevity/health protocol, here's what I've been doing that helps me perform better in sales, sports, and life in general 👇

training:
- 2 days of weightlifting + 1 day of calisthenics + 2 days of cardio.
- also try to walk before or after work every day.
- recent change: started doing most of my calls standing up to avoid sitting all day. maybe a walking pad for the standing desk? 👀

nutrition:
- aim for a 1/3 balance between protein, carbs, and fats (with protein taking priority).
- try to keep ultra-processed food to a minimum

recovery:
- 30 mins of sunlight a day does wonders (sorry, northern europe).
- sauna at least 1-2 times/week
- reading before bed drops my heart rate fast, and i'm clocking 8+ hours consistently.
- also testing Yoga Nidra, which is basically lying down lmao

in short: i optimize for sleep, training, and nutrition.
 
anything i should add to the routine? always open to new experiments 👇

I'm treating this quarter as if it only had two months; holiday season is here and for most people the end of November and December will slow down your pipeline, so plan accordingly and act with urgency.

taplio

The Battle

Federico Presicci

Guillermo Blanco

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taplio

The Battle

Federico Presicci

Guillermo Blanco

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guillermo Blanco's LinkedIn Performance

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Performance ScoreGuillermo Blanco's LinkedIn Performance