Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Talentir

•Mission-driven to solve financial challenges in the creator economy and enable true financial freedom.
•Vienna & Zurich-based FinTech revolutionizing financial infrastructure for the creator economy.
•Fastest-growing onchain distribution service for creators, talents, and media agencies worldwide
•Transforming how the creative industry handles payment, funding, and operations.

🚀Comprehensive platform that eliminates traditional payment barriers through:

•Instant access to earnings with real-time payouts.
•Passive income generation opportunities.
•Automated advances and proprietary lending protocol.
•Borderless payments via stablecoins and traditional banking.
•Content protection tools to track and monetize creative assets.
•Simplified tax management for optimized earnings.

Serving solo creators, agencies, labels, and distribution networks.
•Providing easy-to-implement white-label software solutions with special agency pricing.

Head of Growth

Aella Creative Force

✅ A creative force for ambitious brands, accelerating success beyond expectations.

Helping businesses scale smarter with high-converting web design, data-driven marketing, AI-powered outbound systems, and sales automation.

→ Web Design & Development – Turning visitors into loyal customers.
→ Marketing Campaigns – Performance-driven strategies that drive real results.
→ Graphic Design – Eye-catching visuals that elevate your brand.
→ Outbound Systems – AI-driven workflows that generate leads on autopilot.
→ Sales-Tech & Funnels – Proven strategies to increase revenue and close more deals.

At Aella Creative Force, we help B2B and B2C businesses scale without adding headcount. We leverage AI, automation, and cutting-edge tech to drive revenue.

Let’s transform your business and hit new growth milestones! 🚀

➡️ Visit our website: https://aellacreativeforce.com/
➡️ Book a meeting:https://calendly.com/aella_creative_force/30min

Co-Founder

MyRoomie

At MyRoomie, we’re redefining renting with Living-as-a-Service (LaaS), making housing more affordable, flexible, and hassle-free.

We provide a seamless solution for:
•Co-living & flatsharing – Smarter, community-driven rentals.
•Student housing – Safe, convenient, and tailored for students.
•Business relocation – Fast, verified housing for professionals.
•Apartment & building management – Optimized for landlords.

With AI-driven technology, secure payments, and smart automation, we simplify renting for tenants, landlords, and real estate agents alike.

📍Already in Poland & Greece, now leading expansion into Austria.

Join us as we revolutionize urban living in Europe.

Advisor & Angel Investor

Prewave

•€63M Series B funding round! 🚀
•€18M Series A+ investment!🔥
•Led three projects: a webinar series on Prewave’s Vision (Series A & B) to boost talent interest, AI integration with LinkedIn and Personio using n8n to automate CV uploads, and the creation of outreach prospecting templates for recruitment.
•Documented workflows, conducted trials, and managed maintenance and error resolution for automation solutions to streamline CV uploads, ensuring greater efficiency and data accuracy.
•Conducted 500+ interviews, building a strong talent pipeline.
•Maintained a strong job view-to-apply click rate of 10.9% in August, 8.6% in September, and 7.3% in October, based on LinkedIn data.
•Uploaded 4000+ applications manually to Personio, ensuring accurate data management and process efficiency.
•Collaborated with hiring managers to tailor recruitment strategies to departmental needs.
•Enhanced the candidate experience, improving engagement and processes.
•Contributed to diversity and inclusion initiatives, broadening talent outreach.
•Revamped messaging for better candidate attraction and quality.
•Managed CV uploads on LinkedIn, Join, HoneyPot, and other job platforms.

•About Prewave:  AI-powered platform analyzing global sources to identify supply chain risks (human rights, sustainability, compliance).

Talent Acquisition Partner

•€11M Series A investment 🔥
•Expanded international market focus, particularly in Benelux region.
•Collaborated with marketing and BDRs to identify and qualify leads.
•Led contract negotiations with international clients.
•Successfully closed the first clients from Norway, Hong Kong, and Hungary.
•Developed and executed sales strategies to penetrate new markets and increase revenue.
•Utilized CRM tools to manage and analyze customer interactions and data, improving client relationships.
•Conducted detailed product demonstrations and technical sales presentations.
•Provided feedback to the product development team, contributing to feature enhancements based on client needs.

•Prewave, an Austrian company, uses its AI-powered platform to analyze millions of online sources in more than fifty languages to find, categorize and directly address the risks that might impact supply chains. 
The platform covers a wide variety of risks with suppliers including human rights issues, sustainability risks, and supply chain legislation compliance. 
Risk alerts are sent directly to businesses who can contact their suppliers to resolve issues and mitigate disruptions – something that is becoming non-negotiable as supply chain legislation continues to tighten across Europe.

International Account Executive

Moonshot Pirates

🚀As the world becomes increasingly interconnected and technology-driven, the future of #mobility is set to undergo significant transformation.
⚡️Thanks to their familiarity with technology and fresh perspectives on what transportation should look like in the 21st century, young people are destined to lead this change.
With innovative new vehicle designs, cutting-edge #transportation technologies, or forward-thinking policies that prioritize #sustainability and accessibility, the next generation of mobility leaders will play a critical role in shaping the way we move in the years to come.

That’s why I am excitedly participating as a mentor in the coming
“Shape the Future Challenge” in cooperation with Volkswagen Group, ASFINAG, and Moonshot Pirates.

Learn more about the challenge here: https://lnkd.in/et3HFZk

Mentor "Shape the Future Challenge"

• Encouraging young minds to dream big & to walk their own path by fostering moonshot thinking & sparking the entrepreneurial spirit.
• A movement shaped by and for young minds who love to learn and take action and those who love to share their experiences, those who mentor and guide, and those who play it forward to the next generation of young changemakers enabling personal and professional growth.
• Impact on education
• We shape and transform the way young people learn and grow up globally. 
• By contributing to the bigger picture, young minds receive the opportunity to acquire skills for the future based on their individual needs, passions, and purpose in life. 
• Our community is inclusive and accessible to everyone around the world.
✅ In the past couple of months, more than 5000 young pirates have entered our community from over 100 countries. 
✅ They have grown and advanced their entrepreneurial and creative skills, as well as created innovative solutions for global challenges.
Unlock your full potential! 🚀

Peer Mentor

GoStudent

• €300M in Series D Funding 🦄 3B valuation. 
•Led a team of 12 SDRs remotely.
•Focus on SDRs development. 2 SDRs of my team were promoted to SSRs and one SR to JTL.
•Participate in the global training Team Leaders Academy monthly, as a speaker for the session: "How to manage your team remotely".  Trained  65 Sales Team Leaders globally!
•Organise regional challenges for increasing sales activity and dedication.
•Create the regional buddy system for sales development, daily support & motivation.
•Provided performance feedback and coaching to employees.
•Built employee knowledge by engaging in continuous education, role-playing, & delegating tasks.
•100% on Q1, 90% on Q2, 100% on Q3, 2022 of TCV, reaching the milestone of 3,3M Team TCV, between June 2021 - May 2022.

Sales Team Leader

•€205M Series C investment 🦄 valuation of €1.4B
•Led the first regional team consisting of 8 SDRs remotely.
•In collaboration with the Country Manager, created the first localized onboarding for new SDRs.
•Onboarded and Trained 31 SDRs.
•Tracked sales numbers and issued progress reports to the Country Manager for review.
•Organised workshops for SDRs to increase their sales performance and activity.
•Created the "Greek knowledge bank" by gathering the most successful calls of all SDRs, for quality assurance and training purposes.
•150% on Q3, 130% on Q4 of Team Quota Attainment, and 1.5M Team's Total Contract Value (TCV) in the first 6 months.
•110% on Q3+Q4 of Personal Sales Target and Top Regional SR on November 2021 (224% of target).

Junior Sales Team Leader

•70M€ Series B investment for GoStudent 
•1st SDR who opened the Greek market.
•Built and established strong relationships with customers, enabling long-term partnerships.
•Negotiated contracts and prices with clients to exceed sales goals.
•Adjusted sales scripts and improved all the Snippets (Text Blaze) for the Greek Market.
•Trained and onboarded 9 SDRs on company policies, strong sales techniques, and processes.
•Collaborated with Marketing & CS Departments for establishing the Greek Market from scratch.
•120% on Q2 of quota attainment.

Account Manager

Barbaro Gastronomie (Regina Margherita - Trattoria Martinelli - Barbaro Catering & Wine)

•Communicated with FOH and BOH staff to facilitate top-quality service and timely food delivery.
•Suggested additional items to customers to increase restaurant sales.
•Listened to customer concerns and complaints and quickly rectified issues.
•Memorised frequent customer preferences to build relationships and loyalty.
•Increased by 27% the sales of fine dishes and wines.

Team Lead Manager

ESTIA BAKERY

•Interviewed and hired prospective employees according to team needs.
•Analysed sales numbers to locate deficits and implement process improvements.
•Created and distributed training materials and programs to staff members.
•Tracked store inventory and ordered new products to prevent shortages.
•Evaluated customer feedback and complaints to locate weaknesses and improve service.
•Implemented loss prevention strategies, alleviating shrink.

Store Manager

Terkenlis SA

•Used proven techniques and strategies for customer engagement, resulting in increased sales.
•Provided performance feedback and coaching to employees.
•Achieved average euro sale and items per customer metrics to meet company expectations.
•Set example for employees by demonstrating customer service and selling skills.
•Orchestrated administrative activities directly related to making products or providing services.

•Maintained clean and healthy environment by following proper safety and sanitation regulations.
•Trained new baristas on company processes and product preparation.
•Implemented process improvements to enhance service and store appearance.
•Followed operating instructions and troubleshot breakdowns, keeping equipment operational.
•Demonstrated coffee grinding and brewing equipment and accessories, increasing sales of machines.

Barista Specialist 

StoryMediaWatch

•Co-founded and grew a social media management agency, acquiring 20+ clients and generating 60,000€ in revenue within the first 12 months.
•Developed and executed highly successful social media campaigns, achieving a 300% increase in client engagement and 50% growth in lead generation for multiple clients.
•Built and led a top-performing team of 3 social media experts, resulting in a 95% client retention rate and consistent positive feedback.
•Forged strategic partnerships with 5 industry influencers, leading to a 25% increase in brand reach and driving a significant boost in sales for partnered clients.

 I exited the company in 2016, after a successful acquisition.

Co-Founder / Digital Marketer 

⚠️ Supply Chain Risk Management Advisor | 🌍 Marketing & Sales | 🔥 B2B & B2C | 🧠 SaaS Sales |

👋 Hi, I’m Briken, and I’m passionate about empowering businesses to scale and succeed online. As a Co-Founder of Aella Creative Force, I lead growth strategies for startups, SaaS companies, and B2B & B2C brands. With extensive experience in SaaS sales, team leadership, and digital marketing, I help turn ideas into action and drive measurable results.

What I Do:

✨ Brand Visibility: I amplify your brand’s presence to stand out in the digital world, cutting through the noise.
✨ SaaS Growth Strategies: I specialize in driving growth for SaaS businesses with tailored sales and marketing solutions.
✨ AI-Powered Solutions: I leverage AI to create innovative strategies that boost your brand’s efficiency and impact.
✨ LinkedIn & Social Media Coaching: Need help connecting with your audience? I craft LinkedIn profiles and content that engage and convert.

Why Work with Me?

✔ SaaS Growth Leader: 4+ years of success in driving growth and creating innovative solutions for SaaS companies.
✔ Angel Investor: I invest in forward-thinking startups like myRoomie, helping them thrive in competitive markets.
✔ Proven Impact: From leading international teams to creating scalable strategies, I’m driven by results.

Let’s Build Your Future Together

Whether you’re a startup looking to scale or a business aiming to refine your digital presence, I’m here to help you reach new heights.

Let’s connect and create something extraordinary! 🚀

taplio

The Battle

Federico Presicci

Briken Bufi 🚀

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?