Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

SalesPlaybook

Used to run weekly group coaching sessions around the following topics: 

Prospecting strategy & process, Cold Calling, Cold E-mailing, LinkedIn Prospecting, Sales Mindset, Time Management and High Performance Habits.

Also manage individual projects where I work closely with teams and help them create outbound processes and train their team in these processes.

Mastermind (Business Development Coach)

Outbound-Coaching.de

Bei Outbound-Coaching.de helfen wir Vertriebsteams aus IT & Softwareunternehmen dabei mehr Pipeline zu generieren - die auch zu €€€ führt.

Durch unser Training für Cold Calling, E-Mailing und LinkedIn ermöglichen wir es Vertrieblern konstant und eigenständig Termine zu vereinbaren.

Darüber erhöhen wir die Qualität der Pipeline. Wir analysieren die aktuellen Kunden, um ein relevantes Messaging je nach Segment aufzustellen und wir optimieren die Prozesse (z.B. Listenerstellung, Follow Up Prozess, No Show Rate etc.) mit dem Ziel, mehr Umsatz zu generieren.

Welche Conversions für Dich mit Deinen individuellen Umständen möglich sind, verraten wir gerne bei einem Erstgespräch.

Bewerbe dich auf www.outbound-coaching.de für ein kostenloses Erstgespräch.

Outbound & Prospecting Coach

Light-Shield | Nationales Zentrum für Stress & Burnout Prävention

Als deutsches Healthtech-Startup haben wir uns verpflichtet, das dringendste Probleme unserer Kunden zu lösen: die Verschwendung ihrer wertvollsten Ressource - der Mitarbeiter. Wir kreieren mit unseren Kunden ein widerstandsfähiges Umfeld für ein stabiles Wachstum, in dem ausgeglichene Mitarbeiter Höchstleistung erbringen. Durch die Kombination von Technologie und Empathie, schaffen wir messbare Ergebnisse, die eine positive Veränderung bewirken.

https://www.light-shield.de/
https://www.vitalitymindchallenge.de/

Sales & Partnerships Director

Solvemate

Helping companies deliver an excellent service experience.

Responsibilities include:

- Creating opportunities for Solvemate
- Understanding the processes of customer service teams 
- Defining goals and results for potential clients with a tool like Solvemate
- Giving a detailed overview of how Solvemate will help clients achieve these goals
- Agreeing on final terms of the contract
- Cooperation with Customer Success to insure the success of our clients

Account Executive

Helping companies reduce repetitive customer support requests.

Responsibilities include:

- Constantly finding creative ways to improve lead generation process 
- Researching and approaching potential fits for Solvemate
- Representing Solvemate at events and workshops
- nurturing prospects
- Qualification calls

Business Development Representative

talk2move

Fundraiser:
- Gaining new donors for charity organizations
- Supporting the team leader in teaching new fundraisers 
- Traveling through various regions in Germany 
- Taking care of work equipment (Cars, cloths, stands, pavilions accommodations)

Team-leader: 
- Holding training sessions for new fundraisers
- Support of fundraisers through positive motivation 
- Constant result reporting to coaches and daily phone calls to reflect on day and plan the next day
- Gaining donors for charity organizations while also making sure team goals are reached

Fundraiser / Teamleader

University of Applied Sciences Koblenz

- Foundation of the Center for Communication Studies (CCS) which is responsible for language courses and development seminars at the Koblenz University of Applied Sciences 
- Research and organization of courses and workshops
- Creating marketing campaigns (Info-graphs, website, presentations)
- Spreading information about the importance of languages in a globalized world economy
- Student support and advice

Student Research Assistant

Auf Und Davon Reisen GmbH

- Customer service and support of sales team
- Office duties (Copying, scanning, E-mails, typing correspondence
- Daily accounting tasks
- Organizing work trips of CEO to southeast Asia

Intern

Sales is a high-pressure game. The stress of hitting quotas 📊, managing prospects, and facing rejections can be overwhelming. This pressure goes beyong work—it spills into your personal life, affecting your relationships, sleep, and well-being. The result? You feel stuck, burned out, and far from your potential. 😓

Yet, most salespeople don’t talk about these struggles with their managers. Why? Fear of being seen as incapable. In a results-driven environment, opening up about mental health challenges can feel risky. So, you keep it inside, hoping something will change.

The reality is, most companies don’t offer much emotional or mental health support. Their focus is on sales training and hitting numbers 📈, while the human side gets often overlooked.

In the last three years, I’ve coached over 250 salespeople and helped improve their sales results 💼, but a pattern quickly emerged—many struggled with confidence, stress, and mental health challenges. It became clear to me that true sales success goes beyond tactics—it’s deeply tied to how you feel about yourself.

I'm so passionate about this topic because I’ve been there. I used to feel the same pressure and self-doubt. But I pulled myself out of it by improving my mental, emotional & physical health, trying various strategies until I found what worked. This is why I decided to stop sales coaching regardless of the success I had.

Now, my goal is to help salespeople achieve real confidence and control. 🎯 Imagine walking into a sales call calm, centered, and fully in control of the conversation. Picture closing deals, not because of a script, but because you’re confident in your abilities. When you achieve this, your professional life thrives—and your personal life improves too. You become more relaxed, present, and happier. 😊

How? By focusing on improving your mental, emotional, and physical well-being 💪 while holding you accountable to become the best version of yourself—not just as a salesperson, but as a human. It’s about balance ⚖️ —not only closing deals.

I’m not a psychologist, but a practitioner. I learned from coachings & books 📚. I teach what works because I’ve seen it help others—and myself—time and time again.

Right now, I’m taking a career break to recalibrate, so I’m not offering anything yet.

However, I know most salespeople struggle with nerves before calls. That's why I created a free 25-minute video tutorial on reducing nervousness before sales calls. It’s designed to help you feel more in control and calm before stepping into your next conversation.

Check it out! 😉

Bisho Chamssuddin

Why 2 Seconds Can Make or Break Your Cold Calls

Research shows that prospects decide within 2-3 seconds whether to stay on a call or hang up.

Why?

Nervous energy is contagious. If you sound anxious, they feel anxious.

People scan for familiarity. Starting with a company name makes you "just another sales rep."

Monologues kill attention. Prospects aren't ready for a pitch. They’re ready for a conversation.

Here’s how to fix it:

1) Start with your name, not the company name:
"Hi, this is [Your Name], [Your Name]. Am I speaking with [Prospect’s Name]?"

2) Use a pattern-breaking opener:
"We don't know each other. Want to hang up, or give me 30 seconds to tell you why I’m calling?"

3) Key delivery tips:
Slow down.
Smile while speaking.
Take short pauses after key points. 

Slow down and smile. Calmness is magnetic.

Master the first 2 seconds and the rest of the call is yours to win.

Sales Zen Master 🧘🏻‍♂️ Helping sales people get 25% more results by feeling grounded, calm, and in control - at work and beyond 🏆 Ex-Sales Coach (Currently on Career Break)

Sales reps everywhere are chasing the perfect pitch.

But the top performers are doing something different:

They’re chasing calm.

Here’s the shift that’s happening:

Old way: Perfect the pitch, memorize scripts, chase the next tool.

New way: Master calmness, stay mentally clear, and build resilience.

If you want to outperform your peers, stop hunting scripts.

Start chasing calm.

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The Battle

Federico Presicci

Bisho Chamssuddin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bisho Chamssuddin's LinkedIn Performance

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