Canary Mail

Content Writer

With Content

- Create engaging thought leadership articles for B2B technology clients
- Develop SEO-optimized content that aligns with client brand voice and industry expertise
- Research and write comprehensive technical content for software and SaaS companies
- Collaborate with editors to ensure content meets client objectives and quality standards

Contributor

The Neighborhood Lifestyle Group

Led comprehensive brand strategy and campaign execution while managing cross-functional teams to drive brand growth and market presence.

Key Responsibilities:

- Execute integrated marketing strategy and brand development initiatives, managing brand guidelines and marketing communications while tracking ROI and KPIs

- Lead omnichannel marketing campaigns, digital marketing initiatives, and content strategy across Instagram and Facebook, achieving 3% growth in brand awareness using completely organic content within the first 90 days

-Direct market research, competitive analysis, and consumer insights to develop data-driven brand positioning and marketing strategies

- Manage relationships with creative agencies, marketing vendors, and internal stakeholders including product marketing, digital marketing, and sales enablement teams

- Oversee social media marketing, content marketing, and digital brand presence across social media platforms

- Guide creative direction and brand storytelling through visual identity management, creative briefs, and brand asset development

Skills: brand strategy, marketing communications, digital marketing, content strategy, social media marketing, creative direction, brand development, brand guidelines, copywriting

Brand Manager

The Blogsmith

Led personal branding and social media strategy for premium B2B clients, achieving exceptional growth through strategic storytelling and content optimization.

Key Achievements:

- Developed and executed personal branding strategies that increased client reach by 612.2% (24,233 members) and engagement by 1,180% among target C-suite audience
- Crafted authentic brand voices that resonated with high-value segments: founders (7.3%), CEOs (3.4%), consistently hitting engagement targets
- Orchestrated multi-platform content strategy using webinars, podcasts, and speaking engagements to create cohesive personal brand narratives
- Managed end-to-end content creation including LinkedIn strategy, Twitter presence, and visual asset development

Skills:
- Personal Brand Development
- Brand Voice Development
- Content Repurposing Strategy
- Audience Growth Strategy
- Stakeholder Management

Social Media Manager & Personal Brand Strategist

- Crafted high-performing SEO content for B2B technology brands, specializing in SaaS, digital marketing, and tech industries
- Developed comprehensive technical documentation, product comparisons, and industry analysis pieces
- Secured multiple featured snippets through strategic SEO optimization
- Maintained consistent brand voice while adapting to diverse client requirements
- Regular contributor to industry-leading blogs including GoDaddy, Adobe, and Shopify

SEO Content Writer

the brand creatives

- Secured featured snippets through strategic SEO content optimization and technical writing
- Created high-performing comparison content and technical documentation
- Developed user-focused content strategies to improve content engagement
- Collaborated with design teams to create integrated content experiences

Content Assistant

JG Summit Olefins Corporation

- Managed and nurtured key client relationships in export markets, resolving 100% of customer inquiries (13/13) within a 3-month period
- Led cross-functional communication between Product Development, Sales, and customer teams
- Developed strategic solutions for 16 existing clients, resulting in successful new product applications
- Created and presented technical documentation and recommendations to stakeholders

Jr. Customer Technical Service Engineer

- Collaborated across 5 departments (Operations, Packaging, Sales, QA, R&D) to optimize workflows and client solutions
- Assisted in client presentations and technical demonstrations

Technical Management Trainee

Content fairy 🧚‍♀️ | I help busy entrepreneurs, founders, and CEOs tell their stories and show up authentically on LinkedIn.

👇 Point a finger down if this sounds like you:

🔸 You’re a founder, consultant, or creator who’s been showing up on LinkedIn — but somewhere along the way, your content stopped sounding like you... and you hate it.

🔸 You’ve used AI. You’ve worked with a VA. You're showing up, but something feels off.
The voice, the energy — it's not yours, and your audience can tell.

🔸 You know content matters. But turning your insights into posts feels like a chore. You’d rather be running your business or serving clients — not thinking of what to post every day.

Maybe you’re thinking:
“I don’t care if my content sounds like me — I just want results.”

Here’s the truth:

💡 Content that converts is content that sounds like you.

The posts that build trust, drive inbound leads, and get shared aren’t the ones that follow a template.
The posts that hit and the creators that everyone loves create content that sound human and have a real point of view.

That’s where I come in.

🎙 I help founders and creators:

✅ Translate their expertise into clear, compelling LinkedIn content
✅ Edit and elevate AI-generated drafts so they feel sharp and human
✅ Repurpose long-form content into high-leverage posts
✅ Rebuild consistency without content burnout

This isn't just ghostwriting.

It’s voice recovery.
Clarity.
Strategy.
And connection.

Because your ideas deserve to be felt, remembered, and acted on.

--
What happens when your content sounds like you?

When my clients reconnect with their voice, they:
🔹 Attract better-fit clients with less effort
🔹 Reach more aligned audiences (and lose fewer to confusion)
🔹 Show up more consistently because the message flows easier
🔹 Reignite confidence in their visibility and positioning

--
🙋‍♀️ Wait, are you still reading?

Who am I and what makes me qualified to help you?

With 7+ years of experience writing for brands like HubSpot, Adobe, and GoDaddy, I’ve helped creators, founders, and early-stage teams craft content that’s well-written..and well-felt.

Whether you're:
- Building a personal brand
- Reviving your voice, or
- Scaling your visibility

I’m here to help.

--
🧩 Here's how we can work together:

🔸 LinkedIn Ghostwriting & Editing: I'll write (or improve) your posts so they sound like you
🔸 AI Content Polishing: Get voice-consistent, non-cringe edits of your AI drafts
🔸 Content Repurposing: Turn webinars, podcasts, or blogs into 4–6 pieces of content for socials
🔸 Clarity Intensives: One-off sessions to fix what’s not landing in your current content

Curious if this would work for your brand?
Let’s chat.

Farrah Garcia 🧚‍♀️

I thought AI would make human writers obsolete.
And for a while, it almost did.

But lately on job platforms like Upwork, I’m noticing something:
More job posts are asking for “𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

It’s funny, isn’t it?

We were told AI would replace us.
But now, clients are starting to feel the sameness in auto-generated work.

They’re starting to miss:
→ The messiness.
→ The humor
→ The point of view 

Basically, the personality behind the post.

I’ve realized AI can produce more or make your workflow faster, 
but it can't fake the ✨𝗲𝗻𝗲𝗿𝗴𝘆✨ you bring to each post.

And that's what people follow you for.


--
Hello LinkedIn, what's up? It's been a while!

I've been MIA here because I've been trying to grow my personal (creator) brand on TikTok. I have a few thoughts about it, and I can't wait to share!

Farrah Garcia 🦸🏻‍♀️

Helping founders, coaches & creators sound like themselves again | Voice-first ghostwriting, editing, & content repurposing | AI-enhanced, human-led content

I operate The Blogsmith, an SEO content agency for B2B tech companies. My background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. 

Learn more about our process and get in touch to talk content strategy: www.TheBlogsmith.com

Some of our clients include:
• Automattic
• HubSpot
• Klaviyo
• Bluehost
• Wix
• Clearscope
• Scribe

You'll find my byline on:
• Newsweek
• Fast Company Executive Board
• Moz
• Search Engine Journal
• Semrush

Activities, Associations, and Awards:
• BuzzSumo & Semrush Top 100 Content Marketers 2022
• Fast Company Executive Board Member
• NaNoWriMo winner 2020
• The Write Life’s 100 Best Websites for Writers
• Process Street Workflow Wizards 2022
• Open source contributor: Documentation and Community WordPress teams
• WordCamp Denver organizer (multiple years) and WordCamp US speaker 2019 & 2022 

I also offer consulting services and coaching on a limited basis. Email maddy@theblogsmith.com for more information.

Content Strategist & Founder

Writing for Humans and Robots

Author

Various

• Skillshare "Teacher to Watch" — my most popular class has 1,900+ students: https://www.skillshare.com/user/maddyosman
• SEO Speaker for SearchCon and SEJ eSummit 
• Presented webinar sessions for brands including Process Street, Clearscope, Orbit Media, MarketMuse, Serpstat, Bluehost, iThemes, and Fanbooster
• WordPress speaker for WordCamp US, WordCamp Denver, and WordCamp Chicago + local meetups including Freelancers Union SPARK and The Marketing Alliance
• Held monthly Blogging Coach office hours at Next Door Chicago plus regular free online office hours
• Moderator for monthly Bloggers Meet Startups meetup events, events for The Marketing Alliance, and Freelancers Union SPARK

Speaker and Teacher

Madeline Osman

• Created websites for 10+ area business professionals
• Assisted 10+ University of Iowa students with their own web projects
• Grew Farmer's Fridge Facebook likes from 23 to 2000+ and helped them achieve perfect 5 star Yelp reviews
• Regularly contributed to BrentJonesOnline.com on Marketing topics and Choose Chicago with Chicago-related topics
• Wrote as a ghostwriter for several clients in content creation
• Hosted #ideaschat for Chicago Ideas Week

Freelance Front End Developer, Social Media Consultant and Blogger

Bloggers Meet Startups

Together with Scott Winterroth, I help organize monthly meetups connecting Chicago startups with bloggers.

• Connected with and book 4+ speakers for each event
• Promoted event to past attendees and my own Chicago network of bloggers and startups
• Interviewed bloggers and startups for features on BloggersMeetStartups.com
• Moderated monthly events and find networking opportunities for attendees

Co-Founder

UrbanCheapAss.com

UrbanCheapAss.com (previously ChicagoCheapAss.com) is a lifestyle blog for young urbanites on a budget.

• Created WordPress blog and promoted across many different channels including social media and interest groups
• Managed team of 5 writers who create content for several different relevant categories
• Collaborated with local and national businesses including Verizon, Protein Bar, and Argo Tea for promotional features and product giveaways
• Regularly contributed to Choose Chicago's Chicago Like a Local Blog
• Active member of Windy City Blogger Collective, attending at least one event each week

Blogger, Editor & Founder

Social Media Beast

• Co-developed outbound sales process
• Consulted with inbound and outbound prospects to help develop social media marketing plans
• Built relationships by regularly attended networking and speaker events for BMA Chicago, Choose Chicago, Magnificent Mile Association, River North Business Association, and Concierge Preferred
• Wrote bi-monthly posts for the Beast Blog (Social Media Beast's blog)

Social Media Consultant

Zipcar

• Assisted Marketing team with guerrilla marketing efforts and planned events
• Educated consumers and created new business account leads

Brand Ambassador

Groupon

• Graduated in the top 5 of my sales training class of 25, after 2+ months of cold-calling sales training
• Sought out additional training when offered, including optional mentorship — eventually mentoring a new sales trainee
• Increased gross bookings each month on my market, surpassing sales goals
• Contributed multiple employee profile articles for The People Blog
• Consulted with the social media department to strategize Groupon Goods promotion ideas
• Active member of Women @ Groupon and the Employee Volunteer Program

Account Representative

• Performed at the top of my new hire class, surpassing members of previous new hire classes in contracts closed with 2.5 new contracts every day, on average (123% of goal)
• Assisted several Spanish speaking merchants each week with my language proficiency
• Developed topical training materials for the entire department of 100+ representatives
• Made over $100,000 in gross bookings during my time in the department
• Participated in several pilot programs to improve the sales process, including call recording, small market deal re-features, and sales contact-to-conversion analysis

Inbound Relationship Manager

Whirlpool Corporation

• Built relationships with employees entirely in Spanish
• Created promotional and administrative materials in Spanish
• Identified discrepancies between promotional materials and administrative records, in English and Spanish

Marketing Intern

Is your content team overwhelmed by inefficiencies? Well, you’re in the right place.

Over the last decade, I’ve:
→ Founded The Blogsmith, a content agency that works with top B2B technology brands like Klaviyo, HubSpot, Liquid Web, Skyword, and Automattic.
→ Self-published the bestselling book “Writing for Humans and Robots: The New Rules of Content Style” and launched its companion LinkedIn Learning course.
→ Contributed to top industry publications such as Moz, Semrush, and Search Engine Journal.
→ Earned recognition from institutions like UC Santa Barbara and Cornell University, where my methodologies are part of their educational resources.
→ Navigated pandemic wedding planning, embraced entrepreneurship, and became a mom.

My mission is to empower content teams to streamline operations, creating scalable processes that enhance efficiency and ensure consistent quality.

Inspired by my dad’s entrepreneurial journey, I combined my love for building things with a passion for content, starting with website design in high school and evolving into a deep entrenchment in the WordPress community. This foundation laid the groundwork for The Blogsmith’s unique approach to content marketing for B2B brands.

Today, I focus on two key areas:
→ Content Marketing with The Blogsmith: Creating tailored content strategies that connect brands with their ideal customers.
→ Content Operations with The Content Operation consultancy: Optimizing workflows and processes to help teams scale effectively.

Accolades & Recognition:
→ Named a Top 100 Content Marketer by Semrush and BuzzSumo.
→ Featured on The Write Life’s 100 Best Websites for Writers.
→ Speaker at WordCamp US, Denver Digital Summit, and SearchCon.
→ Organic search growth wins for The Blogsmith’s B2B clients: theblogsmith.com/case-studies

Follow me on LinkedIn for insights on content operations, SEO strategies, and the intersection of AI and content creation. 

Subscribe to The Content Workshop newsletter for more in-depth investigations:
→ SUBSCRIBE HERE: https://blgsmth.tips/newsletter 

Get in Touch:
→ Email: maddy@theblogsmith.com
→ Twitter/X: @MaddyOsman
→ YouTube: @ContentMarketingMentor
→ Website: theblogsmith.com

Maddy French

It’s been a really tough week - my husband and I traveled home to be with family to grieve the loss of someone we hold dear. 

It doesn’t feel like there’s much to smile about, but I appreciated the boost of positivity I felt when I saw that my first article for n8n was just published ❤️ Thanks so much to Polina Medvedieva for the opportunity and trusting me to do this topic justice.

What would you add to my list of tools?

Content Process Consultant | I help content teams streamline and scale efficiently through optimized content operations. | Founder @ The Blogsmith content agency | Bestselling Author "Writing for Humans and Robots”

Open article: Top AI Workflow Automation Tools for 2026 by blog.n8n.io

Top AI Workflow Automation Tools for 2026

2 entrepreneurial marketers. 2 agentic workflows that simplify our daily tasks. 1 hour walking you through the pains that drove us to action, our behind-the-scenes setups, and lessons learned the hard way for adding AI in a way that we both feel good about.

Join me and Amanda Pressner Kreuser for an action-packed webinar with ActiveCampaign for The Autonomous Marketer Live. Sign up free and tune in live on November 19 at 11am CST—link in the comments!

This was such a great conversation about sales, content, and trust. Thanks so much for having me on your podcast, Stephen Woessner!

We help agencies sell more of what they do so they can reach their goals faster | Host of Sell With Authority podcast

Trust isn’t built in the pitch — it’s built in the patterns.

And in the agency world, few patterns matter more than the consistency and quality of your content.

A missed deadline or an inconsistent voice can erode credibility fast. 

But consistent, well-structured content doesn’t just show expertise — it earns trust over time.

Maddy French of The Blogsmith has built a system that proves credibility and delivers dependable results for top B2B brands.

If you're looking to move from “vendor” to trusted partner, don’t miss Maddy’s insights on process, mistakes to avoid, and how to create scalable content clients truly value.

Here’s where you can catch her episode of Sell With Authority: https://bit.ly/4iirBcv

Happening this week: The Autonomous Marketer Live for ActiveCampaign!

I got a sneak peak of my co-presenter, Amanda Pressner Kreuser’s, custom GPTs for her sales process and can confidently report that you’re in for a treat. 

Can’t wait to share the BTS of what we’ve been building this Wednesday at 11am CST. Sign up (link in comments) to join us live 😎

taplio

The Battle

Farrah Garcia 🧚‍♀️

Maddy French

Followers

Posts

Engagements

Likes

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreMaddy French's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Farrah Garcia 🧚‍♀️

Maddy French

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreMaddy French's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance