Canary Mail

Content Writer

With Content

- Create engaging thought leadership articles for B2B technology clients
- Develop SEO-optimized content that aligns with client brand voice and industry expertise
- Research and write comprehensive technical content for software and SaaS companies
- Collaborate with editors to ensure content meets client objectives and quality standards

Contributor

The Neighborhood Lifestyle Group

Led comprehensive brand strategy and campaign execution while managing cross-functional teams to drive brand growth and market presence.

Key Responsibilities:

- Execute integrated marketing strategy and brand development initiatives, managing brand guidelines and marketing communications while tracking ROI and KPIs

- Lead omnichannel marketing campaigns, digital marketing initiatives, and content strategy across Instagram and Facebook, achieving 3% growth in brand awareness using completely organic content within the first 90 days

-Direct market research, competitive analysis, and consumer insights to develop data-driven brand positioning and marketing strategies

- Manage relationships with creative agencies, marketing vendors, and internal stakeholders including product marketing, digital marketing, and sales enablement teams

- Oversee social media marketing, content marketing, and digital brand presence across social media platforms

- Guide creative direction and brand storytelling through visual identity management, creative briefs, and brand asset development

Skills: brand strategy, marketing communications, digital marketing, content strategy, social media marketing, creative direction, brand development, brand guidelines, copywriting

Brand Manager

The Blogsmith

Led personal branding and social media strategy for premium B2B clients, achieving exceptional growth through strategic storytelling and content optimization.

Key Achievements:

- Developed and executed personal branding strategies that increased client reach by 612.2% (24,233 members) and engagement by 1,180% among target C-suite audience
- Crafted authentic brand voices that resonated with high-value segments: founders (7.3%), CEOs (3.4%), consistently hitting engagement targets
- Orchestrated multi-platform content strategy using webinars, podcasts, and speaking engagements to create cohesive personal brand narratives
- Managed end-to-end content creation including LinkedIn strategy, Twitter presence, and visual asset development

Skills:
- Personal Brand Development
- Brand Voice Development
- Content Repurposing Strategy
- Audience Growth Strategy
- Stakeholder Management

Social Media Manager & Personal Brand Strategist

- Crafted high-performing SEO content for B2B technology brands, specializing in SaaS, digital marketing, and tech industries
- Developed comprehensive technical documentation, product comparisons, and industry analysis pieces
- Secured multiple featured snippets through strategic SEO optimization
- Maintained consistent brand voice while adapting to diverse client requirements
- Regular contributor to industry-leading blogs including GoDaddy, Adobe, and Shopify

SEO Content Writer

the brand creatives

- Secured featured snippets through strategic SEO content optimization and technical writing
- Created high-performing comparison content and technical documentation
- Developed user-focused content strategies to improve content engagement
- Collaborated with design teams to create integrated content experiences

Content Assistant

JG Summit Olefins Corporation

- Managed and nurtured key client relationships in export markets, resolving 100% of customer inquiries (13/13) within a 3-month period
- Led cross-functional communication between Product Development, Sales, and customer teams
- Developed strategic solutions for 16 existing clients, resulting in successful new product applications
- Created and presented technical documentation and recommendations to stakeholders

Jr. Customer Technical Service Engineer

- Collaborated across 5 departments (Operations, Packaging, Sales, QA, R&D) to optimize workflows and client solutions
- Assisted in client presentations and technical demonstrations

Technical Management Trainee

Content fairy 🧚‍♀️ | I help busy entrepreneurs, founders, and CEOs tell their stories and show up authentically on LinkedIn.

👇 Point a finger down if this sounds like you:

🔸 You’re a founder, consultant, or creator who’s been showing up on LinkedIn — but somewhere along the way, your content stopped sounding like you... and you hate it.

🔸 You’ve used AI. You’ve worked with a VA. You're showing up, but something feels off.
The voice, the energy — it's not yours, and your audience can tell.

🔸 You know content matters. But turning your insights into posts feels like a chore. You’d rather be running your business or serving clients — not thinking of what to post every day.

Maybe you’re thinking:
“I don’t care if my content sounds like me — I just want results.”

Here’s the truth:

💡 Content that converts is content that sounds like you.

The posts that build trust, drive inbound leads, and get shared aren’t the ones that follow a template.
The posts that hit and the creators that everyone loves create content that sound human and have a real point of view.

That’s where I come in.

🎙 I help founders and creators:

✅ Translate their expertise into clear, compelling LinkedIn content
✅ Edit and elevate AI-generated drafts so they feel sharp and human
✅ Repurpose long-form content into high-leverage posts
✅ Rebuild consistency without content burnout

This isn't just ghostwriting.

It’s voice recovery.
Clarity.
Strategy.
And connection.

Because your ideas deserve to be felt, remembered, and acted on.

--
What happens when your content sounds like you?

When my clients reconnect with their voice, they:
🔹 Attract better-fit clients with less effort
🔹 Reach more aligned audiences (and lose fewer to confusion)
🔹 Show up more consistently because the message flows easier
🔹 Reignite confidence in their visibility and positioning

--
🙋‍♀️ Wait, are you still reading?

Who am I and what makes me qualified to help you?

With 7+ years of experience writing for brands like HubSpot, Adobe, and GoDaddy, I’ve helped creators, founders, and early-stage teams craft content that’s well-written..and well-felt.

Whether you're:
- Building a personal brand
- Reviving your voice, or
- Scaling your visibility

I’m here to help.

--
🧩 Here's how we can work together:

🔸 LinkedIn Ghostwriting & Editing: I'll write (or improve) your posts so they sound like you
🔸 AI Content Polishing: Get voice-consistent, non-cringe edits of your AI drafts
🔸 Content Repurposing: Turn webinars, podcasts, or blogs into 4–6 pieces of content for socials
🔸 Clarity Intensives: One-off sessions to fix what’s not landing in your current content

Curious if this would work for your brand?
Let’s chat.

Farrah Garcia 🧚‍♀️

I thought AI would make human writers obsolete.
And for a while, it almost did.

But lately on job platforms like Upwork, I’m noticing something:
More job posts are asking for “𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

It’s funny, isn’t it?

We were told AI would replace us.
But now, clients are starting to feel the sameness in auto-generated work.

They’re starting to miss:
→ The messiness.
→ The humor
→ The point of view 

Basically, the personality behind the post.

I’ve realized AI can produce more or make your workflow faster, 
but it can't fake the ✨𝗲𝗻𝗲𝗿𝗴𝘆✨ you bring to each post.

And that's what people follow you for.


--
Hello LinkedIn, what's up? It's been a while!

I've been MIA here because I've been trying to grow my personal (creator) brand on TikTok. I have a few thoughts about it, and I can't wait to share!

Farrah Garcia 🦸🏻‍♀️

Helping founders, coaches & creators sound like themselves again | Voice-first ghostwriting, editing, & content repurposing | AI-enhanced, human-led content

Kiran Shahid

Copywriter

Focusing on creating long-form content that helps establish your B2B SaaS as an authoritative voice within your industry. Client include HubSpot, Helpjuice, and SetSail.

Blogs & articles: Rife with examples, quotes from industry experts, and helpful tips. You'll also get SEO-friendly blog posts designed to help your website rank higher in search engine results. Focusing on creating a content strategy that caters to every stage of the buyer's journey.

Case studies: Highlighting a satisfied customer's experience with your product or service, case studies are an excellent way to build social proof and show off your industry expertise. Detailed interviews with some of your most interesting customers, case studies show off your business in the best possible light.

E-books & whitepapers: Educational resources like e-books and whitepapers position your brand as a go-to source of information for customers and help establish you as an expert in your field. Perfect for gated content offers, these digital downloads can help you generate leads and grow your email list.

B2B Content Writer | www.kiranshahid.com

Zapier

Freelance Writer

Scoro

Sprout Social, Inc.

Grizzle | B2B Organic Growth Agency

Creating SEO-driven articles for Semrush.

Dock

Stratabeat

Creating content assets for Gen3 Marketing and Freshworks.

HubSpot

Omniscient Digital

Flying Cat Marketing

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Most B2B content follows the same formula: identify a keyword, compile what's already ranking, repackage it with your brand colors. Now with AI, this problem has multiplied—tools generate entire blog posts that look substantive but offer nothing new.

Your readers can tell. Enterprise buyers at companies like [specific target companies] are skimming past these articles, looking for genuine expertise.

Working with brands like Zapier, Sprout Social, and HubSpot, I've found three elements that make content perform:

🧠 Primary research from direct customer conversations and proprietary data analysis
🧠 Documented experiences from your team's work solving specific technical problems
🧠 Writers who understand the subject well enough to challenge assumptions and ask better questions

When we work together, your content will:

⭐ Feature specific insights your SMEs haven't shared publicly before
⭐ Present your team's actual experiences solving real client problems
⭐ Come from writers who guide the content direction, not just fill in templates
⭐ Generate qualified leads from enterprise companies actively seeking solutions

Ready to create content that shows genuine expertise instead of algorithmic proficiency? 

Let's talk.

Conversational conversion copy for B2B businesses.


I'm really excited about the shift I'm making in my business.

Being an "order taker" was draining me mentally and professionally. I wanted to offer more value to content teams, but l didn't know how to position myself to do that.

A client would say: "Can you write this post about X topic?" or "Can you update this page?" And I'd execute the brief. That was the relationship.

But now?

I'm coming in as a strategist with a clear program: Analyze what's working in your content library, identify quick wins, and prioritize updates based on traffic potential and business impact.

I'm not just delivering content anymore.
I'm delivering improvements to their
organic traffic and conversions.

Even with startups that have smaller libraries, I'm playing a much bigger role in how their content performs overall rather than just focusing on individual pieces.

I have actual ownership over the results now. 

Not just "here's vour deliverable," but '
lle."

And that’s making all the difference.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

I just finished writing a piece about content decay for Relato, and one stat stopped me cold.

If you have 200 outdated articles in your library, manually auditing them takes 600 hours. That's 15 full workweeks of someone just... checking if things are still true.

And that's one audit. One point in time. Three months later, your sources have shifted again and you're back where you started.

Traditional fact-checking can't keep up. By the time you manually verify one article, dozens more have already started decaying. You're always reactive, never systematic.

But there's a better way now.

Companies are building AI agents that crawl content libraries, extract every verifiable claim, score them for credibility, and flag exactly what needs updating before readers or Google notice.

Relato built something called RECEIPTS that does this at scale. It audits claims against reliability, evidence, currency, expertise, independence, precision, traceability, and sensitivity. Instead of manually checking hundreds of pages, you get sorted lists of high-risk claims with suggested sources.

I know exactly how much time this saves because I've actually been building my own agents to do something similar.

One agent audits messaging consistency across entire libraries.

Another flags missing expert insights.

Another identifies high-authority content that's declining because of outdated data.

It’s made it possible for me to build an entire service line around historical content optimization. Without these agents, I wouldn’t have time to take on several clients at once.

The point, of course, isn't to eliminate human judgment. It's to stop burning human hours on work that shouldn't be manual.

CMI found that 39% of marketers cite resource constraints as their biggest challenge. You don't solve that by hiring more people to manually fact-check. 

You solve it by building systems that prevent decay from spreading in the first place.

Content rot is inevitable. But catching it before it costs you rankings and credibility? That's a choice.

If you want to read the full article, I’ll leave it in the comments.

I got a few messages last week that said something along the lines of, "Your posts are killing it these days."

And honestly? It feels weird.

Because I've been talking about the same thing for weeks now. Historical content optimization. Refreshing old articles instead of creating new ones. The problem with stale content libraries.

Part of me keeps thinking: Is this too narrow? Am I being repetitive? Should I be posting about something else?

But then I look at what's actually happening:

My biggest client just told me they're increasing my refresh workload for next year. Another client said their blog traffic is down because of AI overviews, and they want to focus on updates instead of new content. Someone else reached out asking specifically about content audits.

The same pattern keeps showing up.

That's the signal that matters. NOT my internal monologue questioning everything I do and telling me I’m going to fail.

I've spent most of this year just trying to keep things afloat. Taking whatever projects came in. Avoiding the hard questions about what I'm actually trying to build.

But these past few weeks, I've been forcing myself to show up with a specific point of view. To stop hedging and just say: this is the problem I see, this is how I solve it, this is why it matters right now.

It feels uncomfortable saying no to opportunities by focusing on one thing.

But the feedback I'm getting is telling me to keep going.

So I'm going to keep talking about historical optimization. Keep refining the approach. Keep showing up for this specific problem.

Even when it feels repetitive. Even when I wonder if I should be casting a wider net.

Because the people who need this are starting to find me.

And that's how you know you're onto something.

If you're planning content strategy for Q1 right now, here's something worth considering:

What if you spent January looking backward instead of forward?

Not creating new content. Auditing what you already have.

Here's what I'd be asking: 

→ Which articles have strong backlinks but outdated information? 

→ Where does our messaging not match how we talk about ourselves anymore? 

→ What data is about to cross the "too old" threshold?

Most teams default to "what new content should we create in Q1?"

But your existing content library is either helping you or hurting you. There's no neutral.
If it's full of outdated stats, old messaging, and examples that don't reflect your current product, it's actively working against you. 

Every day. In every search result. In every Al overview.

The companies that enter 2026 with a clean, updated content library are going to have a massive advantage over competitors who spent December planning new content while ignoring what they already have.

You can publish your way to growth.

Or you can optimize your way to growth.

Most companies only think about the first one.

DM me to talk about how I can help with historical content optimization.

Don't believe the hype. You don't have to choose between optimizing for Google and optimizing for LLMs.

The structural improvements that make content "Al-ready" (clarity, hierarchical structure, authoritative explanations) also make it stronger for traditional search.

It's not an "either/or" situation. It's just tightening the foundation so the content performs across both channels.

I haven't seen a lot of companies doing this with their existing libraries yet. Most are just creating new content for Al.

I think that's a mistake. If you want to prioritize AEO over the next few months, you don't need to reinvent the wheel. You just need to fold it into the optimization work you should already be doing.

Don't wait until you disappear from the results to fix your library. DM me to learn more about how I can help.

Most content teams don't have historical optimization in their job descriptions. 

They're hired to create, not to maintain.

But every day, your outdated content library is quietly working against you. In every search result. In every AI overview that pulls from your outdated information.

The fix isn't complicated: update what's working instead of starting over.
But it requires someone to actually own this process, and most companies just don't have that person.

So the work gets treated like an afterthought and constantly deprioritized.

Until your traffic tanks and you fix one blog post at a time, like whack-a-mole, forever and ever and ever.

😬

Every month you don't address this systematically, the problem compounds. 

You're publishing more content on top of the mess. The backlog gets bigger. 

The inconsistency gets worse.

You never catch up because you're always reacting.

Make 2026 the year you plan for historical optimization instead of reacting to it.

DM me if this resonates and you want to learn more about how I help.

taplio

The Battle

Farrah Garcia 🧚‍♀️

Kiran Shahid

Followers

Posts

Engagements

Likes

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreKiran Shahid's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Farrah Garcia 🧚‍♀️

Kiran Shahid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreKiran Shahid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance