I work as a fractional product marketer and growth operator for subscription software companies, partnering directly with founders to clarify product positioning, improve conversion across the customer lifecycle, and make revenue performance legible.

Earlier in my career, I led product marketing at a B2B scheduling SaaS where I facilitated a 20% increase in trial-to-paid conversion and ~$700K in incremental ARR over three years. 

Today, I work with a small number of companies at a time, embedding closely with product and engineering to improve clarity, conversion, and retention, especially in situations where growth has plateaued or metrics are difficult to trust.

Former clients include Suno, WAVS, Kits.AI, Neural Frames, Lemonaide, Sesh.fm, NeuTune, Water & Music, ACE Studio, Audio Design Desk, RipX, HookTheory, Samplab, and others.

Ezra Sandzer-Bell

Here’s the New Years Guide to AI Music Generators in Q1 2026, with top companies and reporters to watch.🌟

🦍 Suno: The 800 pound gorilla

$200M ARR in Q4 2025, $2.45B valuation.

Suno scraped volumes of music without a license, claimed fair use in court, and signed a deal with WMG at the end of 2025.

Meanwhile, they've gained first mover advantage and attracted world class talent. SUNO Studio (Suno + WavTool) is the best AI DAW on the market, if we're talking about music quality and software UX.

Suno allows commercial use and grants song ownership to paid users, despite a moment of confusion in December.

 💐 Runners Up: Alternatives to Suno

↝ Udio: High quality AI song generator, trained on unlicensed music just like Suno.

Their AI voice models improved last year, but a new UMG partnership dictates a no download policy that upset their base.

If musicians can't use Udio for stems, and hustlers can't turn AI songs into royalty checks from DSPs, who is Udio selling to?

They might pivot to AI streaming, like KLAY.

↝ ElevenLabs: Single track audio timeline editor. Generates sfx/foley and music from a single prompt. Best for media teams on a limited budget.

↝ Mozart AI: AI DAW and music model hub. Acts as a wrapper for the ElevenLabs model, exposing a multitrack editor and instrument stems. 

↝ Aiode: AI DAW in public beta. Contextual stem generation, static instrument models (think Lemonaide Music but audio instead of MIDI).

↝ Producer.ai (formerly Riffusion): AI chat interface with text to music generation. Songs are generic, UX is clean.

↝ Controlla: AI singing voice company with song generation tool and B2B API.

↝ Moises Studio: Honorable mention. AI DAW with bland, generic audio but decent market visibility due to parent company.

🥷 Stealth companies to watch for in 2026

↝ KLAY: AI streaming service partnering with majors, not launched yet.

↝ MixAudio by Neutune: AI music gen company, specializing in IP attribution for genAI models.

↝ Stability AI's Stable Audio: Open source sample generator, new UMG partnership.

↝ Splice: New partnership with UMG announced at end of year. No details yet about the model or how it might fit into their product ecosystem.

↝ OwlDuet: Voice operated DAW, waitlist only but I was told they’re active.

🙋🏻‍♂️ LinkedIn reporters I follow for AI music industry updates:

1. Christopher Wieduwilt (The AI Musicpreneur) - Weekly news bites
2. Cherie Hu - Founder at Water & Music, deep AI music industry data
3. Kristin Robinson - Investigative journalist with AI music focus at Billboard
4. Virginie Berger - AI music IP attribution expert, Forbes journalist
5. Jordi Pons - AI music research scientist and artist, Stable Audio
6. Rithik Kundu - Founder and event coordinator for NYU's AI music program
7. Mark Redito & John von Seggern - AI music focused podcast hosts
8. Drew Thurlow - Music and AI professor at Berklee, ex Sony/Warner

💫 Follow me here for ongoing AI music news and industry insights.

Music software founder turned fractional PMM. Growth advisor, product manager and copywriter for music tech startups.

Dreamtonics just launched a powerful, ethically-trained AI Choir tool for composers and music producers. 🚀

The new AI choir feature expands on their core standalone app, Synth V Studio Pro 2. 

I'll explain how this all fits into the greater music tech ecosystem below.👇 

🎙️ Dreamtonics: Synth V Pro 2 for musicians

Dreamtonics published the original Synth V software back in 2018. It took them six years and lots of R&D to arrive at version two.

Synth V Pro 2 came out in March 2025, focused on solo voice synthesis. It's a serious musician tool, with a MIDI piano roll and phoneme-level vocal timbre control.

Polyphonic arrangements were *technically* possible in the 2025 version. But stacked, solo vocal stems didn’t deliver the vocal realism of a live choir.

Dreamtonics spent two years researching technical solutions, recording real human choirs (consensually licensed) to train their AI models.

On January 15th, they released three choir voice collections with support for up to 16 vocalists singing in English, Spanish, Japanese, Korean, Mandarin, or Cantonese.

🎹 Better than Suno: Control every note and vocal articulation

Dreamtonics's Synth V Pro 2 outperforms Suno Studio in two major ways; note and timbre control.

Suno does not provide stem-level note manipulation (i.e. autotone). They have a newer audio-to-MIDI feature, but those MIDI notes are divorced from the timbre and lyrics of the original audio file.

Other AI audio-to-midi tool like Hit'n'Mix - RipX or Samplab, or even Celemony Software GmbH's Melodyne Autotune software, let you modify notes in the original audio stem. Suno has not rolled this out yet.

Dreamtonics supports note dictation for custom lyrics AND allows users to edit the pronunciation of every syllable. None of the above audio-to-midi tools support vocal timbre control of this kind.

🗺️ Synth Voices: Mapping the territory

Old school MIDI synth choir patches were limited to vowel tones. Those cheeky "male choir ooh" sounds worked well enough for classic JRPGs and 80s synth ballads, but they're outdated and rarely used anymore.

Modern music software has improved on the timbre of the synth vocals, but are still limited to vowel sounds or random single-word triggers. 

Industry leaders like Spitfire Audio and ARTURIA don't support lyric inputs or phoneme control. They’re ordinary synths.

Choir: Omnia by Native Instruments supports syllable-by-syllable vocal sampling without an AI model, with far less control over notes and pronunciation. 

Choir Omnia costs $400, making it more expensive than Synth V Studio Pro 2 ($99) and a $150 Dreamtonics choir voice collection. 

🥊 TIMEDOMAIN's ACE Studio 2 is the only other AI singing voice DAW that competes with Dreamtonics today. They have a piano roll and AI choir feature.

Controlla and Kits.AI are two simpler, popular AI choir tools for web browser. Controlla is less expensive than Kits and grants users more output minutes per subscription tier.

Abyssimo Art School

Accomplishments and Achievements:
• The school's owner 'Maria Fondler' was about to close the online operations due to increased advertising costs. I created a plan and expanded the operations to more than 30 countries, making the school's owner an authority in the art training niche.
• Added more than 20,000 paying students to the online school through paid marketing initiatives. 
• Increased the front-end ROI from 1.2x to 2.5x in a year and increased the advertising budget to USD 30,000 per month.
• Made partnerships with other artists in the same niche to create an affiliate model, expanding the company's overall revenue without investing in paid acquisition channels.
• Added Google as an advertising channel for the company when things went wrong on Facebook after the IOS 14.5 update.
• Restructured the 'creatives production' process to support online advertising. Still working with the company, and growing 50% YOY.

Chief Marketing Officer

Revive Superfoods

Started working with the company as a Facebook Advertising Specialist and later took over the Google Advertising too. The main challenge at the company was to make our way through the established brands and competitors while remaining profitable with our advertising.

Top Initiatives:
• Managed an overall budget of $600,000 per month on Facebook and $350,000 per month on Google. in 2018, it was the highest monthly advertising budget I managed for a single company.
• Helped the company expand its operations in the USA after successfully establishing itself as one of the top brands in Canada.
• Created a proper scaleable structure for both Facebook and Google Advertising channels to make sure we can compete with the brands with much higher marketing budgets than us.
• Helped the company change its pricing from one-time to subscription-based products which proved to be one of the best decisions for scaling.
• Helped the company convert its user base to subscription-based by offering well-planned discounts at each level and options for weekly, monthly, and 6-month subscriptions.

Head of Marketing

Breethe

I worked as a paid acquisition specialist mainly focused on Facebook Advertising. The objective of my onboarding was to scale the paid acquisition efforts of the App while keeping the CPA in control. As a result of the paid marketing initiatives, the App got more than 10M downloads and is one of the top Apps on the App store to date.

Top Initiatives:
•  Managed an overall budget of $500,000 per month on Facebook Advertising.
•  Improved the CPA from $40 to $25 within a year.
•  Introduced and implemented unique creatives for each placement.
•  Asked Facebook representatives to allow us to create a 20% look-alike audience (which is normally not possible), and they did it for us.
•  Adopted CBO (Which was introduced the same year) on all the campaigns in the account.
•  Used manual bidding with platform-based targeting (open audience) which was a new concept and many advertisers started following this strategy after my articles got viral.

bedda

Worked as a paid advertising specialist and laid the foundation for its online existence. The company was already selling their products in more than 100 stores in Germany but lack the proper management and following on social media channels.

Top Initiatives:

• The company had its products in-store already and wanted to create its footprints online. I worked on establishing the brand as a pioneer in delicious plant-based cheese alternatives.
• Planned and executed strategies to grow the social channels and increased their following from 0 to 100,000+ in a short span of 3 months.
• Created social media branding and content for online posting and advertising initially. 
• Created online competitions where participants from all over the world shared their vegan recipes with our social media team. This helped in both, creating a brand identity, and getting our name across to a targeted audience.

Senior Media Buyer

The Natural Dog Company

Developed, executed, and successfully scaled the paid marketing for Natural Dog Company. NDC had a loyal customer base but that was mostly the in the United States, we needed to increase the revenue, so converted it into an international brand with delivery in more than 20 countries.

Top Initiatives:
• Increased the company's revenue from $45,000/month to $650,000/month in six months.
• Expanded the company's reach to more than 20 countries.
• Profitably increased the company's advertising budget by 10x.
• Partnered with top Instagram Influencers in the niche.
• Improved the CPA by 60% using manual bid caps and stepped retargeting.
• Introduced a referral-based reward system which resulted in a further 20% increase in revenue.

Creative Direction:
• Moved the creatives from in-house to UGC (User Generated Content) which proved to be a game-changer.
• Improved social media by introducing a reward program for the users sharing their content with us.
• Implemented advertising calendar for all important days of the year.

With over eight years of experience as a media buyer, I have helped companies like Unilever, Breethe, NDC, and Inno Supps grow their revenue and ROI. I am a Meta Certified Media Buying Professional passionate about helping businesses scale their paid advertising and improve their ROAS. You can see the results I have generated for my clients and watch their testimonials on my profile.

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