With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

Şölen

Non Executive Board Member for Solen, as well as Marketing and Strategy Advisor to the Board. Solen is an international food business from Turkey with over 200 products, covering a geography of 120+ countries.

Board Member

Doğtaş | Kelebek

Serves as as a Non Executive Director, Board Advisor, Chair  of the Corporate Governance Committee, and Chair  of the Risk Committee for one of Turkey’s largest furniture and home goods companies.

Non Executive Director

Mage Biosciences

Serves as Marketing Advisor to CEO. Responsible for developing and implementing brand and marketing strategy for all the product lines of Mage Group.

Advisor to Chief Executive Officer

Mavi

Invited to be Non Executive Director at Mavi, a prominent fashion brand and retailer with a footprint from the Americas to Europe to Turkey. Head of the Corporate Governance Committee.

Twin Science & Robotics

Business Advisor to the CEO of this purpose-led education-focused start-up at seed funding stage, providing marketing consultancy services to shape the expansion strategy for Series A funding.

Marketing and Strategy Advisor

Beko Global

Headhunted to support geographical expansion of the Beko group operating in over 160 markets, drive sustainability, focus on consumer-centric innovation and develop a cohesive operational infrastructure after a period of fast inorganic growth and acquisitions. Oversaw a global team of 2000, dispersed across 35+ locations. Led Communication and Brand for 14 brands, Product Management, Industrial Design, Small Domestic Appliances, Customer Care, and established the Content Studio, as well as the Global Customer Care team
◼️Developed Grundig’s “It starts at home” campaign, featuring Times Magazine’s one of 100 Most Influential People of 2019, Massimo Bottura.
◼️Launched “Eat Like A Pro” initiative to position Beko as a genuinely impactful brand by fighting childhood obesity.
◼️Evolved Beko’s Barcelona Football Club sponsorship to become a partnership, using the power of the football stars to inspire children about healthy eating.
◼️Drove business success for Beko, boosting its sales growth in a shrinking Western European market, increasing brand total awareness value, consideration value and FC Barcelona sponsorship awareness value.
◼️Introduced a focused strategy to the Small Domestic Appliances business to grow turnover with a healthy profit margin, above market growth rates.

Chief Marketing Officer

Unilever

Promoted to oversee innovation within Unilever’s second-largest brand to drive market share and future proof the brand. Managed a geographically diverse team from Sao Paolo to London to Singapore. Worked with regional teams in 7 hubs around the world (Shanghai, Mumbai, Istanbul, Durban, Rotterdam, Sao Paolo, Singapore). Responsible for innovation activity for the near future as well as long-term on a brand that exists in more than 80 markets in the world.  
◼️Drove consistent growth (both top and bottom line) for the brand over 5 years. Omo became the brand with most consumer touchpoints during this period and became global market leader.
◼️Won 2 prestigious Unilever awards 2 years in a row with the Omo brand; Crafting Brands for Life, Lifetime Achievement Award in 2014 and Global Compass Award for Developing Brands in 2015.
◼️Achieved the most awards for a Unilever brand in Cannes in 2016.
◼️Launched a full range of products under Omo of added value variants across the globe (SEA, EU, Latam), bringing significant marketplace success and growth, including selling full year volume in only 3 months in Brazil.
◼️Developed a brand recovery plan in China, a full relaunch including pack and advertising change.

Global Vice President Dirt is Good

Promoted to lead the Home and Personal Care division, the biggest in Unilever Turkey, with 17 brands. Managed a team of around 100.
◼️Led strong business growth over 5 years, Omo became the market leader brand, both in its own sector and also in FMCG.
◼️Received many external and internal awards including Effie, Crystal Apple, AAC Awards and Unilever Compass Award.

Vice President Brand Building and Board Member

I was responsible for innovation and mix development in a geography that span Africa, Middle East and Turkey on Home Care brands such as Dirt is Good (Omo), Cif, Domestos, Comfort and  Sunlight. I was also a member of the Fabric Conditioners and Household Care Global Category Leadership Board.

Brand Development Director Home Care Africa, Middle East and Turkey

Marketing Manager Home Care

Marketing Manager Culinary

Marketing Manager Regional Innovation Center Central and Eastern Europe

Group Product Manager Sana

Brand Manager Sana

Brand Manager Komili Olive Oil

Koç Holding A.Ş.

Koc Holding Management Trainee

Accomplished Senior Executive with 30+ years of experience in fast moving consumer goods and durables,15 years of which at C Level roles with P&L responsibility of ca. 5 bio USD. Global leader with P&L responsibility in markets spanning geographies from Americas to Europe to Asia. Global Vice President at Unilever, based in London, responsible for 80 markets. Non-Executive Director in listed companies. Board Advisor to family businesses and start-ups. Chair of the Audit, Risk and Corporate Governance Committees. CMO at Beko Global, responsible for 150+ markets with team of 2000+. Expert in sustainability and regeneration. Key strengths include assembling high performing international yet borderless teams, working seamlessly across disparate cultures, developing innovation and marketing strategies to achieve market differentiation, mergers and acquisitions integration, leveraging commercial acumen and a deep understanding of global markets to bring a fresh perspective that aids decision making. Alumna of London Business School. Serves  on Advisory Board of Women on Boards Adria as well as on the Board of Futurists Association Turkey as Vice President. Selected as one of the 20 Women to Watch in the EU in 2020. 

Specialities:
✔️ Marketing ✔️Strategy ✔️Establishing Businesses / Start-ups ✔️Creating Operational Infrastructure ✔️Business Transformation ✔️Product & Service Innovation ✔️Risk Management / Governance ✔️ Consumer Insight ✔️Corporate Social Responsibility ✔️Purpose ✔️Sustainability ✔️People Management / Leadership ✔️Board Level Mentoring / Coaching ✔️Mediating / Challenging ✔️Diversity and Inclusion
 

 

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Eylem Samland

ZEYNEP YALIM UZUN

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