• Provided strategic marketing consultancy to growing businesses and start-ups, focusing on impactful growth strategies.
• Developed and implemented innovative marketing campaigns to increase brand awareness and drive customer engagement.
• Analyzed market trends and competitor strategies to identify opportunities for business growth.
• Collaborated with cross-functional teams to optimize marketing strategies and achieve business objectives.

Marketing and Strategy Consultant

Häme University of Applied Sciences, HAMK

Lecturer Marketing

MibeTec U.S. Inc.

I was selected to navigate business turnaround for a global product rollout and ensure organisational continuity and profitability throughout the COVID period. I led development of their 3 product global brand portfolio, building brand, go-to-market and pricing strategies and international communication campaigns. Key achievements include: 

◼️Strengthened brand awareness by 7% and 5%.
◼️Entered US market in one year, securing listings with 3 top US retailers and generating $
5M revenue in 2023.
◼️Achieved Board consensus to invest €MM in platform technology to optimize productivity and secure an average 9% reduction in COGS across portfolio.
◼️Boosted Amazon channel sales by 108% boost via modernization of marketing content, messaging, photos, keywords, and effective display advertising.
◼️Grew drugstore channel sales by 12%+ through new campaigns and new channel investments.
◼️Secured significant yearly savings and 87% reduction in global SKU complexity.

CEO/Managing Director

AMBOSS

I was hired to develop global brand strategy and positioning, directing diverse communications, and creative, and strategic initiatives closely aligned with corporate objectives. I steered the establishment of multiple valuable brand assets, including brand book and implementation guidelines, and developed creative calendar/brief, and creative/brand workshops.

Global Head of Brand

MioHero AG

I was engaged to expand the corporate footprint through formulation and implementation of creative business, brand, and campaign strategies. I led the first capital investment discussions with investors also designed and developed a minimum viable product (MVP) through external developers.

General Manager ( Contract)

Merck Group

I was promoted to drive the creation of WE100 brand via the development of global marketing, on/offline sales, advertising, HCP, and educational campaigns. Key achievements include:  

◼️ Established digital, insight and innovative/ideation strategies to expand corporate footprint across NGOs, educational institutions, and agencies. 
◼️ Advanced social impact by 9% and brand awareness by 7% through the industrialization of WE100 brand campaigns across UK, DE, and South African markets.
◼️ Generated $150M in potential revenues by developing and winning Board approval for 3 compelling new digital product and service concepts.

Global Brand Director – Purpose & Digital Innovation 

Working in close collaboration with the CMO, I drove operational marketing while supporting the development of world-class marketeers and best-fit marketing tools and processes. Key achievements include:  

◼️ Transformed and built a highly focused team of 200+ global marketeers.
◼️ Facilitated development of international strategies for six global brands (Neurobion, Bion, Nasivin , Seven Seas, Dolo-Neurobion, and Femibion). 
◼️ Defined operational and creative workflows/processes and led regular executive brand review meetings.

Marketing Director – Operational Excellence

Procter & Gamble

Operations Manager / Customer Service Lead

Global Project Manager

Manager - Operations

With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

24
26 
3

Nope—not lottery numbers. But if you ask me, they’re just as lucky. 🌟

This past week, DEBA Deutsche Employer Branding Akademie GmbH held the 24th EBM Academy Module 1, with 26 passionate professionals, and they brought their energy, insights, and curiosity into a full-fledged 3-day program with experts. 

We didn’t just talk theory. We explored real-world strategies, dissected case studies, and co-created ideas that will echo through the workplaces of tomorrow.

💡 Because here’s the truth: Employer branding isn’t a “nice to have.” It’s a strategic priority.

The organizations that choose to invest in it today are not just preparing for the future—they’re building it.

The future isn’t “out there.”
 It’s already here.
And it belongs to those bold enough to lead now.

🚀 To our 26 changemakers—we’re cheering you on!

Curious about how EBM Academy can accelerate your organization's strategic journey?
👉 Drop me a message, or let’s connect. 

Jennifer Töllner Franca Buge Hanna Betzner Yvonne K. Sandra Bauhofer Anja Unterassinger Jasmin Welsch Lara Manthey Björn Kruse Julia Schneider Franka Spiekermann Julie Lehmann Tom Kaczmarek Katrin Spögler Alexandra Meier Sandra Grünauer Milena Sagert  Peter Haffke Lena Gotsche Jennifer Heep Dr. Paula Thieme Wolf Reiner Kriegler Lena Engelhardt Carla Cladouras

When the world paints it black, we choose yellow 💛

In a world where uncertainty is the new normal, waiting isn’t an option.

That’s why we’ve crafted three future-ready packages to gear your organisation for 2026 and beyond.

📌 Strategic clarity: to cut through the noise.
📌 Future-fit tools: built for agility and growth.
📌 A mindset: built for resilience and innovation.

Real transformation starts with investing in quality—today.

The question isn’t whether change is coming.
It’s whether you’ll lead it.

Are you ready to step ahead while others stay behind?

Let’s build your future that’s bold, innovative, and resilient—together.
DEBA Deutsche Employer Branding Akademie GmbH

💛 Yellow week offers in comments below ⬇️⬇️

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Myth #4: Employer branding is what you say.

It’s not.
It’s about what people experience.

You can claim, "We care about people" in every post and at every town hall meeting.

But if your culture says otherwise, your employees will see it. 
So will your candidates. 
So will your business partners.

Any employer brand can collapse because the story looks good but does not feel true.

Brands aren’t built on what you publish.
They’re built on how you act.

 👉 How do you make sure your culture feels as true as it sounds? 

COMMENT below and follow DEBA Deutsche Employer Branding Akademie GmbH for the latest insights on employer branding and corporate influencing.

Laura D.

Torch Coaching

🚀 Unlock Your Leadership Potential and Drive Lasting Impact 🚀

As a leadership coach, I partner with leaders from global enterprises to ambitious startups, helping them harness their natural talents, refine their leadership abilities, and build the meaningful relationships that fuel sustainable success.

Whether you’re scaling your organization, engaging stakeholders, enhancing team performance, or driving personal growth, I’m here to help you unlock the strategies that deliver results.

I also specialize in group coaching engagements, empowering leadership capacity and interpersonal excellence within large-scale enterprises and government agencies.

Using Torch’s cutting-edge leadership development platform, I provide:

🔹 1:1 Coaching tailored to your organization's unique needs
🔹 Insights backed by behavioral science assessments
🔹 Actionable strategies for immediate impact
🔹 Robust metrics and feedback loops to track progress and drive results

The outcome?
High-performing leaders, cohesive teams, and measurable growth that align with your organization’s vision and goals.

Ready to unlock your leadership potential?  Let's connect and make it happen!

#Leadership #Coaching #BusinessGrowth #TeamDevelopment #OrganizationalSuccess

Executive Coach | Group Facilitator

Let’s Go Deep Leadership Lab

Dream Bigger. Lead Better.

Leaders come to us when their aspirations outpace their current capabilities. We help them build the capacity, connections, and skills needed to achieve lasting  impact.

Our approach prioritizes psychological safety to create diverse, inclusive, and equitable workplaces where leaders and teams thrive. Here’s how we support growth:

✅ 1:1 Leadership and Executive Coaching: Tailored for C-Suite executives, senior leaders, and high-potential talent to enhance individual effectiveness and impact.

✅ Group Facilitation: Skill-building in areas such as effective feedback, emotional intelligence, trust, psychological safety, power and influence, stakeholder engagement, and visioning.

✅ Cohort Facilitation/Training: Designed for cross-sector teams or peer groups to strengthen relationships, accountability, and collaborative skills.

We take leadership development to the next level. In our Let’s Go Deep labs we:
	•	Foster resilience and leadership growth.
	•	Create lasting peer networks that provide ongoing support and resource-sharing.
	•	Include monthly or bi-monthly Cohort Connections and optional 1:1 coaching for sustained development.

Ready to transform your leadership? Let’s work together. Reach out to learn more!

CEO & Founder

LEADEROLOGY

LEADEROLOGY is laser focused on developing and supporting fearlessly authentic leaders. As a collective of human transformation advocates passionate about leadership, we champion and develop fearlessly authentic leaders who want to cultivate expansive, inclusive and sustainable communities of effort.

Executive Coach | Facilitator

Che Figata!

Ready for an extraordinary escape? We craft bespoke retreats for groups who crave a genuine Italian experience, with Tuscany as our focal point and additional iconic Italian destinations waiting to be explored.

Thanks to our deep, long-standing partnerships with family-owned farms, boutique wineries, authentic restaurants, expert local guides, and charming hotels and villas, we create retreats that are as unique as the places we visit. Every experience is designed to inspire:

✨ Connection: Strengthen bonds with your group and form lasting relationships with welcoming local hosts.
✨ Self-Awareness: Recharge and reflect in Italy’s serene, breathtaking surroundings.
✨ Cultural Immersion: Discover the Italian way of life through slow, intentional exploration and the art of la dolce far niente—the sweet pleasure of doing nothing.

From farm-to-table feasts and vineyard strolls to marveling at centuries-old architecture, we ensure every moment of your retreat is a deep dive into the heart and soul of Italy.

Ready to create unforgettable memories and meaningful connections? Let us design a personalized retreat that aligns with your group’s dreams. Benvenuti! Your Italian adventure starts here.

#ItalyRetreats #CulturalImmersion #TuscanyAdventures #GroupTravel #TravelWithPurpose

Co-Founder

WiseBridge

Transforming Leaders, Organizations, and Communities

At WiseBridge, we partner with leaders, organizations, and communities to unlock their full potential. Our mission is to help you align vision, values, and actions for lasting, meaningful change.

By fostering collaboration, trust, and inclusivity, we create tailored strategies that address immediate needs while setting you up for long-term success. We believe that authentic alignment between values and work drives true transformation.

Whether you’re a leader, an organization, or a community, we provide the insights and tools to help you thrive. At WiseBridge, transformation is a journey—and we’re with you every step of the way.

#Leadership #OrganizationalExcellence #CommunityImpact #PurposeDrivenChange

Metropolitan Group

Driving Transformational Growth and Impact

As an executive leader and Principal at Metropolitan Group, I leveraged decades of deep expertise to guide organizations toward achieving meaningful, measurable impact. My leadership was  instrumental in the growth and success of two core service areas: Strategic Communication and Organization Strategy and Innovation.

During my tenure, including five years as President, I played a pivotal role in evolving the company from a small, local business to a nationally recognized, certified B Corporation—earning the distinction of being named one of B Corps’ “Best for the World”, and the launch of Impacto Social Metropolitan Group in Mexico City, further expanding MG’s reach and influence.

I take immense pride in my contributions to:
	•	Advancing human and environmental health, literacy, and social justice.
	•	Growing and retaining exceptional talent within the firm.
	•	Developing innovative strategies that consistently deliver results.

With a proven history of scaling organizations and fostering leadership at all levels, I remain committed to creating a just and sustainable world through collaboration, creativity, and bold action. Let’s connect to discuss how strategic leadership can drive impact in your organization.

President and Principal

Portland State University

Hatfield School of Government's Institute for Non Profit Management in the College of Urban and Public Affairs at Portland State University supports the development of non profit leaders through professional development and certification programs. In this role I taught courses in marketing, communication and stakeholder engagement.

Adjuct Faculty

Oregon Trial Lawyers Association

OTLA is a premiere advocate for the rights of Oregonians, promoting safer products, workers' rights, access to quality health care, safeguarding the environment and eliminating discrimination in the workplace. During my tenure I developed and managed advocacy campaigns to preserve citizen access to the civil justice system; created and implemented membership and major donor fundraising programs, and supported women lawyers in the field. I created, designed and produced monthly newsletters, quarterly magazines, and ongoing member engagement tools. A highlight of my time at OTLA was designing and managing public policy advocacy campaigns, member education and convention programs. Additionally, I developed and facilitated workshops nationally on Fundraising for Legislative Battles nationally for the American Trial Lawyers Association.

Associate Executive Director

Oregon State University

Named Outstanding Teaching Fellow by the International Communication Association. Courses taught in Public, Group and Interpersonal Communication: public speaking, interpersonal communication, small group dynamics, advanced argument and debate, and social movement rhetoric.

Adjunct Faculty and Graduate Teaching Fellow

Imagine a coaching partnership that turns leadership potential into real, transformative results. 💫

I bring you my deep experience helping individuals and teams achieve sustainable success through genuine relationships, team coherence, focused strategies, and rock solid communication.

My clients lead in sectors worldwide. . . From Start-Ups to Fortune 100s, B Corps, NGOs, Foundations, and Government. Together we  leverage unique strengths, amplify current skills, build capacity, and grow successful partnerships. 


With a background in behavioral science, communication and  hands-on leadership, I provide actionable insights that fuel growth. My team-based coaching (including my Leadership Lab series) focuses on areas essential to effective leadership:

	•	Building trust, psychological safety, and self-awareness
	•	Strengthening interpersonal and group communication
	•	Fostering a thriving organizational culture
	•	Navigating growth and large-scale change
        •.      Defining an authentic leadership brand
	•	Developing transformational, high-impact leaders and teams 

My clients are prepared to lead through complexity with confidence and clarity. (And with a champion for their success long term!)

Let’s connect. I’m eager to learn about your needs and how my experience and coaching approach can drive success for you and your organization.

Founder & CEO

Leaders seek our support when they DREAM BIGGER  than their current capacity can deliver. 
We build capacity and connection through a psychological safety lens to foster diverse, inclusive and equitable organizations; increase talent; and advance organizational goals. Our talent development services include: 

* 1:1 Leadership and Executive Coaching for C-Suite,Senior Leaders and High Potentials.

* Group Facilitation for single organizations focused on skill building in interpersonal communication, 
   effective feedback, emotional intelligence, trust and psychological safety, power and influence, 
   stakeholder engagement and mobilization, values identification, and visioning.

* Cohort Facilitation/Training for individuals/teams from multiple organizations that build relationships, skills and accountability across sectors or a peer cohort.

Our signature  "Let’s Go Deep Leadership Labs" build individual and organizational resilience; increase leadership skills; and lead to continued peer/team connection. Each lab becomes a network that supports connection, relationships, and shared resources. Participants convene for monthly or bi-monthly Cohort Connections, and optional 1:1 coaching.

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Eylem Samland

Laura D.

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