Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Growing The Best Brands | Founder at Thesocialgrabber.com, Blog with 1+ million readers

Looking to amplify your brand’s presence and boost growth? 

With over 10 years of experience, I’ve had the privilege of working alongside a variety of brands across different industries, helping them reach new heights. 

-> And trust me, the journey has been nothing short of exciting!

Here’s a snapshot of what I do and how I can help your business grow:

✨ Search Engine Optimization (SEO) – It all started here. I’ve worked with brands to maximize their organic visibility and traffic by honing in on the right keywords, crafting strategic content, and making technical tweaks that make all the difference. For example, one of my clients saw a 40% increase in organic traffic within 3 months by refining their on-page SEO and content strategy.

✨ Product Marketing Management – This is where I bring products to life for the right audience. I’ve worked with brands to boost product adoption and engagement by identifying target personas, shaping messaging, and positioning each product for maximum impact.

✨ Social Media Marketing – Social media isn’t just about posting; it’s about crafting a story that resonates. I’ve helped businesses develop social media strategies that create real connections. One campaign I ran boosted engagement by 60%, turning a quiet community into active brand advocates.

✨ Content Marketing – Crafting content that speaks to your audience is what drives relationships. Whether it’s blog posts, videos, or social media content, I’ve developed strategies that establish thought leadership and build trust. 

✨ Growth Hacking – Sometimes, the traditional approach doesn’t cut it. That's where growth hacking comes in. I love experimenting with unconventional tactics to accelerate growth. For example, by leveraging a viral referral program, I helped a SaaS startup increase sign-ups by 80% in under 6 weeks.

✨ Conversion Rate Optimization (CRO) – A website is only effective if it converts. I’ve fine-tuned landing pages and optimized user flows, leading to higher conversion rates. 

✨ Brand Strategy – Consistency is key when it comes to branding. I’ve worked with clients to ensure their messaging and tone remain consistent across all platforms, building stronger brand recognition and trust.

✨ LinkedIn Profile Optimization – LinkedIn is your digital handshake. I’ve helped clients revamp their profiles to increase visibility and attract the right connections. One profile overhaul led to a client receiving 3 new inbound business inquiries within a week.

Feel free to send me a message here on LinkedIn or reach out via email at perchdarbinyan@gmail.com.

Perch Darbinyan

Dear community, I’m excited to share that I’ve started a new chapter as a Senior SEO Manager at Adapts Media 

Already 2 months...

And it already feels like the beginning of an inspiring journey, full of challenges that push me to grow and do my best work.

Really happy to be part of a team alongside Peter Razumovsky and Umut Kamaeva, grateful for the leadership of Ashish Gupta.

Looking forward to what we’ll build together.

Growing The Best Brands | Leading Marketing Specialist

I had a small aha-moment today.

I realized something simple: big breakthroughs don’t always come from big actions.

Sometimes, they come from:

-> 30 minutes of focused work instead of scrolling.
-> Showing up at the gym even when I’m tired.
-> Doing a task in a (different way), trying a new approach instead of the usual routine.

These small moves feel invisible day-to-day… but over time? 

They add up. Huge.

Most of us are (waiting for a “big moment”).

The truth? 
Sometimes the aha-moment is just noticing the small wins that were already happening.

💡Tiny actions compound. Big results follow.

What’s your recent small aha-moment?

From Idea to Music Video: How This Song Was Born

I wrote this song about everyday love, the small, quiet moments we often don’t notice.

A few weeks ago, I went to Sevan Lake to record it.
->  Calm water, open sky, fresh air, 🌊everything felt peaceful and real.

We used simple instruments, honest lyrics, and tried not to overthink anything.

It’s a small country song, but it carries a big feeling. 

-> It is Called (Every Day)

Sometimes, stepping away from work and just being in the moment is all it takes to create something true.

🎬 Watch the video here in the comment section YouTube Link.

taplio

The Battle

Evgeny Kotelevskiy

Perch Darbinyan

Followers

Posts

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Performance ScorePerch Darbinyan's LinkedIn Performance

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taplio

The Battle

Evgeny Kotelevskiy

Perch Darbinyan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Perch Darbinyan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePerch Darbinyan's LinkedIn Performance