growth @ Selzy // paid social @ FirstPour

I’ve been in digital marketing since 2017, and I kept seeing the same pattern: fuzzy results and no clear ROI.

I always wanted one thing — direct, measurable impact.

In 2022, I moved to a new country, started freelancing, and then built Dedicado Agency. Survival was simple: make marketing work.

I went all-in on B2B, tested multiple channels, and found outbound to be the most effective. For the first time, I saw Sales truly respect Marketing — we generated enough qualified leads to sign 3 new clients within a couple of months.

Since then, I’ve replicated the same playbook for multiple clients and for my own agency. It wasn’t easy: long days, heavy tooling investment, documenting processes from scratch, and building a team — with more than one moment of considering a return to full-time employment.

But it paid off.

Today, I know which projects can win with outbound — and which can’t. And I’ve gone beyond outbound to build full GTM systems (outbound + paid ads + organic content) that don’t just generate leads, but also build trust and awareness within a clearly defined audience — and turn that into demand.

If you’re building B2B and want a repeatable way to generate demand and pipeline, feel free to connect or DM.

Evgeny Kotelevskiy

After 4 years of working 100% remotely, I realised one simple thing:


This is the ideal work format for me.

Why ideal:

↳ You can focus 100% on work, eliminating water cooler small talks, coffee runs, and the like.

↳ The number of useless meetings decreases significantly.

↳ You choose where to work; in my case, the bike replaced the subway, and instead of the soulless skyscrapers of an office center, I started working in a cozy coworking space with a garden where roses bloom year-round 🌹.

↳ Conveniences like dress codes are a thing of the past - I never understood the relevance of clothing to professionalism.

I see two main advantages of remote work:

↳ Development of independence: there's no Maria or Peter sitting near you to give you hints or do something instead of you; you have to figure it out yourself.

↳ Considering all the above, your professional growth happens much faster.

What are your thoughts on the 100% remote format?

#remoteworker #remoteworklife #remotework

I created Dedicado Agency in 2024. The goal behind it was simple: prove to myself that I can make marketing work and make it clearly measurable.

Why this idea?

Before that, I’d seen so many teams (including myself) doing so many things that didn’t produce results:

- Generating reports for the sake of reports, full of BS
- Infinitely forwarding emails back and forth to approve one simple thing that could’ve been approved in 2 minutes
- Burning budgets on channels that didn’t generate any profit and inventing metrics to "prove" they actually bring results

The more I run my agency, the more I understand this story is less and less about money for me, and more about finding the connection between business results and marketing activities. And for that, I can tolerate a lot:

- Spending more and more money on tools, even if projects can go unprofitable
- Working with "hard clients" who aren’t very friendly, if I see they have product-market fit
- Focusing 100% on my work and on nothing else

That’s why the agency is called Dedicado [Dedicated].

Go all the way to the end.

I’d like to say this is a joke, but there’s zero irony here. I’m pretty damn serious.

🤑 How much does DIY outreach cost?

Last week I did a quick exercise to understand how much money you need for lead gen tools to launch properly on your own — and I was kinda shocked 🤪.

Let’s use our starter plan at Dedicado Agency as a benchmark.

2,000 contacts: 5,000 emails + 1,000 LinkedIn connections for $1,990/month

Let’s go:

↳ Lemlist (2 seats) — $198 (LinkedIn + email sender)
↳ Apollo — $100 (contact source)
↳ LinkedIn Sales Navigator — $120 (LinkedIn contact source)
↳ OpenAI API — $50 (to plug AI into spreadsheets, etc.)
↳ Apollo scrapers — $30 (so you don’t hit limits)
↳ MillionVerifier — $30 (email verification)
↳ Catch-All Verifier — $20 (to double-check emails after MillionVerifier)
↳ GetProspect — $50 (Sales Navigator scraper + email finder)
↳ Make.com — $19 (automations)
↳ Domains (10) — $130 (one-time payment)
↳ Google Workspace via Zapmail (12) — $70
↳ Apify — $100 (scrapers)

Then you choose:

🔴 Budget option:
GPT for Sheets — $30 (data work)
Perplexity Pro for 3 accounts — $20 (website research)

🟡 Optimal option:
Clay Explorer — $349 (data work)

🟢 Recommended add-on:
+ MasterInbox — $299 (reply management)

What you get in the end to launch your campaign:

🔴 Budget option:
$967 [$817/mo + $150 once a year]

🟡 Optimal option:
$1,317 [$1,167/mo + $150 once a year]

🟢 Optimal option with the recommended add-on (MasterInbox):
$1,616 [$1,466/mo + $150 once a year]

Writing this not only for you, but also for myself — to understand where the money is actually going. 😂

Outbound should work like this:

- A steady flow of interested leads
- Converting into meetings
- Meetings turning into sales

Yes, there can be nuances:

- The % of interested people can vary a lot
- You may need 2-3 follow-ups before someone agrees to a call
- The deal cycle can stretch out, and it’s not guaranteed a deal happens within a month

But the main thing is this:

!! Understanding that people are replying and that there’s interest. !!

If you have replies and you have interest, you can:

- Scale volumes multiple times
- Fine-tune your offer to make it more attractive
- Add extra channels (LinkedIn, WhatsApp, etc.)

But if you don’t have that, you need to think about 3 key things:

- Who you’re pitching
- What you’re pitching
- Do they actually need it

Because if at scale (1,000+ contacts) you’re not getting replies, most likely you’re not hitting the right audience with the thing they actually want.

Because if you are hitting it, people will forgive you for:

- Not-perfect deliverability
- AI-generated profile pics
- Domains that lead nowhere
- Your non-native or ChatGPT-ish English

All of that matters and affects conversion rate. But it’s not the core thing.

The core thing is understanding what your audience needs and communicating value that can actually satisfy that need.

That’s it!

Upya Technologies

Product Marketing Manager

Groupe SEB

• Managed Tefal Home Care category & WMF brand, driving +10pp online market share increase in value in H1 2022 vs H1 2021
• Developed and executed go-to-market strategy for Tefal/Rowenta X-Ô innovation, recognised as best-in-class as a result of a close collaboration with France-based teams aligned with the EU marketing best practices, which helped to increase market share in value +4pp H1 2022 vs H1 2021
• Achieved +10pp share of search increase in Home Care placement within marketplaces' search results in 2021 vs 2020 by the implementation of Sellematics insights  within e-commerce marketing team collaboration
• Attained +5pp increase in WMF CRM sales share, measured by D2C online sales in Q1 2023 vs Q1 2022, through the successful management of myWMF launch, a D2C loyalty program

Miele

• Drove +9pp increase in Vacuum cleaners units market share and achieved +23% growth in Laundry revenue in 2020 vs 2019
• Successfully executed go-to-market strategy for the Miele Triflex innovation, capturing 10% market share in units in 2020 by aligning German product managers positioning with CIS Sales team enablement as part of the Eastern Europe cross-functional launch team
• Led award-winning campaign - Miele Laundry Records - winning gold ADCE, bronze Red Apple, and Golden Drum shortlist awards, resulting in a significant boost in brand awareness +11pp and generating a +30% increase in category search queries in Q4 2020 vs Q3 2020

Xerox

• Managed SaaS portfolio, achieving +10% annual revenue growth in 2015 vs 2014 despite a declining market
• Increased new customer acquisition by 25% in finance, pharma & manufacturing in 2015 vs 2014 through proactive engagement and delivering customized solutions
• Led knowledge-sharing meetings with value-added partners, resulting in 10 on-top upselling deals in 2015 vs 2014 through collaboration with Czech third-party providers and UK & US stakeholders

• 30 additional deals were closed in retail, food & services in 2014 thanks to new competitor analysis reports
• Significant time saving of the Sales team by diversifying competitive intelligence sources and utilising Advanced Excel and Salesforce
• Recognized with the Quick Start Award for quickly achieving success in the role

Competitive Intelligence Analyst

🧩 Product Marketing for scale-ups and big companies

Product marketing leader with 10+ years of experience in global brands within B2B SaaS & Tech, B2C CPG along with side projects in B2B SaaS & B2C marketplace early-stage startups

I bring value in:
📢 B2B & B2C product marketing
🧐 Market research (focus groups, customer surveys, AI-powered analysis)
🔍 Competitive intelligence (data analysis, battle cards, return on investment/total cost of ownership estimation)
💡 Positioning (customer segmentation, needs hierarchy & jobs-to-be-done, USP hierarchy, differentiated value proposition, messaging, price positioning & packaging)
🚀 Go-to-market strategy & execution (launch planning, RACI matrix)
🎨 Content excellence: TV and OLV copy, digital assets (SMM, blog posts, landing page, product card), sales enablement materials (case studies, differentiation slides)
📚 Product trial/pilot/demo/onboarding
🌐 Digital marketing & e-commerce (O2O, SEA, SEO, display advertising, social media, email marketing, D2C & marketplaces)
👥 Cross-functional leadership and stakeholder management (agencies, product, sales, marketing, and analysts teams)

Proven track record in launching innovative products, gaining market share, and driving profitable revenue growth

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