Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Arcadia School

• Proven track record in enhancing admission processes, boosting enrolment numbers, and 
providing exceptional parent and student support. 
• Expertise in developing and implementing innovative promotional strategies to market 
educational programs effectively. 
• Strong background in managing CRM and ERP systems to maintain and analyse student data 
efficiently. 
• Exceptional organizational, communication, and interpersonal skills, adept at building 
relationships with diverse internal and external stakeholders.

Admissions Officer

Hult International Business School

Acted as a gatekeeper and supported Senior Leaders with incoming and outgoing mails, emails, and
phone calls, accurate and timely correspondences, and handling other administrative duties.
• Administrative and secretarial support to the Senior Leadership Teams - Time, Calendar & Diary
Management, organized meetings, agendas, letters, correspondences, newsletters, reports, research,
dictation & taking minutes, filing, booking meeting rooms, database & calendar updates, while
maintaining confidentiality.
• Led, developed & motivated a team, delegated duties, and monitored performance. Assisted HR with
the hiring processes, arranged staff socials, company events and other operational support.
• Supported the C-level Executives with scheduling travel, flights, hotel bookings, visas, transportation,
and other logistics support.
• First point of contact for managing guests, customers, maintenance, couriers, invoices, IT requirements,
office upkeep, inventory, legalizations, attestations, office supplies & petty cash.
• Maintained smooth communication between internal departments & senior management and good
relationships with vendors and service providers.

Operations Coordinator

Freightcan Logistics India Pvt Ltd

Managed and trained a team of customer service representatives and worked with sales managers to close accounts using the CRM system.  

Handled customer complaints, disputes and maintained a good relationship with shipping companies, airlines, clients, agents & stakeholders.   

Supervised customer service & telesales team and achieved 15% annual growth – 2017.

Customer Service Manager

Bollywood

Choreographed, acted, danced, sang, and performed gymnastics & martial arts in various feature & short films, web series, soap operas, print and TV commercials.

Performing Artist

Spencer Interiors & Contracting LLC

Planned travel, hotel, visa and, administrative support to Board Members & the Executive Team.  

Scheduled meetings, prepared materials for meetings, events, arranged office parties and editorial support. Maintained employee database and filed reports with confidentiality.    

Organized job interviews and assisted department managers & HR team in hiring process.  

Coordinated orientation, conducted training sessions, planned & executed company events.   

Managed good relationships with staff, stakeholders, clients, vendors, and service providers & organized and coordinated office administration and procedures.Diary Management, travel, hotel, visa, and administrative support to the Executive Team.   

Managed multiple agendas, board meetings, calendar of appointments, reports, research, synthesizing information, presentations, and correspondences, while maintaining confidentiality. 

Coordinated orientation, conducted training sessions, and planned & executed company events.   

Led, developed & motivated a team, delegated duties, and monitored performance. Assisted HR with the hiring processes, company events, and administrative, functional, and operational support.  

Maintained; good relationships with staff, stakeholders, clients, vendors, and service providers & organized and coordinated office administration and procedures.

Personal Assistant to Chief Executive

CEVA Logistics

Established a new department setting tariff & rate structures/procedures.  

Led RFQs for UAE & other regions in air, sea, land, cross-trade, import & export shipments.  

Supervised, trained, set targets, appraised & supported team members.   

Generated a 20% increase in revenue from GCC sectors – 2008.  

Awarded 'The employee of the month' for performance excellence – May 2008.  

Promoted from Customer Service Officer to Pricing Supervisor – February 2009.

Pricing Supervisor/Customer Service Officer

RIVIERA SHIP SERVICE

Diary management, logistics of meetings, travel requirements, executed company events, planned travel, hotel, visa, and various administrative tasks at a C-Suite level.   

Recruited, managed, and trained new employees, arranged onboarding sessions, and carried out day-today operations of the office.   

Being a point of contact for maintenance, courier, office supplies, equipment, and invoices while maintaining good relationships with vendors and service providers.    

Implemented complete office supplies inventory system – August 2005.

Executive Assistant Office Manager

Leading Concepts

Spearheaded marketing campaigns; liaised with advertising agencies, media personnel & related organizations for marketing university programs and projects.    

Assisted delegates, international trainers, and students with various administrative support.   

Handled high-profile students/clients and contributed towards decreased turnover rates & increased profits by 15 % - June 2000.

Sales And Marketing Representative

Etisalat Yellow Pages

Built relationship with clients, reviewed their advertising profiles and artworks. 

Prepared periodical sales analysis reports and ensured targets were met. 

Awarded ‘Certificate of Excellence’ for outstanding performance - December 1996. 

Promoted from Telesales Executive to Senior Sales Representative – May 1998.

Senior Sales Representative

My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. Currently, I’m seeking opportunities that will allow me to develop and promote my extensive experience, skills & training in Client, Personnel & Project Management.
Specific fields of interest include calendar & office management, operations & customer service relations.

taplio

The Battle

Evgeny Kotelevskiy

Mona Mathews

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?