Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Teamleader

Paid Ads Manager

Fresh with Ken

A food blog where I'm sharing my easy version of as many Moroccan recipes as I can, to share a taste of my culture.
I take care of the full process of content creation, from writing recipes to photographing and editing them using WordPress. I share my content on social media platforms like Instagram, Facebook, and Pinterest. The recipe videos I create are hosted on the YouTube and Instagram platforms.

M+A Matting Europe

- Digital performance marketing for two B2B brands (M+A Matting 
and Purple Mustard) and one B2C e-commerce brand (Mótif).
- Set up and management of digital campaigns (Google ads, Meta ads, and Email).
- KPIs definition and tracking setup.
- Inbound revenue generation system setup.
- Alignment with sales on inbound generated leads follow-up. 
- Social media content creation and planning.
- Digital marketing reporting.

Digital Performance Marketer

Sensolus

- Development and execution of the paid advertising strategy (LinkedIn ads, Facebook ads, Google ads).
- Inbound revenue generation reporting.
- Campaign performance analyzing and optimization. 
- Continuously experimenting and evaluating new ideas.
- Incoming requests follow-up and check-in with Sales on a regular basis to validate qualification criteria and ensure proper follow-up.
- Website management to ensure optimal conditions for lead conversion.
- Social media content creation and planning. 
- Online events management.

Inbound Marketing Lead

Digital Marketer 

CASH PLUS

- Content creation (Website & Facebook)
- Campaign communication plan 
- Surveys administering (Online & Offline)
- Street marketing campaigns follow-up 
- Arabic & French translations

Marketing Intern

The spot - Coworking space

- Marketing plan of the month.
- Marketing plan execution. 
- Instagram and Facebook pages management
- Content creation. 
- Customers reception ( Registration, calls, making appointements, space presentation ) 
- Events organisation ( Jam session, parties, FIFA or PES tournament ).

Marketing Manager Assitant

Palmeraie Hotels & Resorts - Palmeraie Golf Palace & Hôtel du Golf

- Participation in the summer and the Aid day campaigns. 
- Content creation ( Website , social media )

FCBESCOLA Maroc

- Communication lead of new services intergration ( Pool, catering and amusement park) 
- Customer relationship management. 
- Summer camps animation 
- Organisation of the submission of certificates ceremony each week.

Sales Department Assistant

I save you time with tips on paid ads 💻 content creation ✍️ demand & inbound revenue generation 💰

- Your revenue growth is slow. 
- You’re struggling to attract new customers. 
- You’re generating leads but they never convert. 
- You’re not sure why your Marketing doesn’t work. 

Do you relate to at least one of these? Keep reading! 

The quarter is about to end, and your sales team needs to hit the target. 

- You wasted €€€€€ on ad campaigns.
- You’ve tried every marketing tactic on the internet.
- You generated leads that downloaded your ebook but didn’t convert.

It is stressful for you and your team.

Yet, this is how it goes every quarter. 

The good news is, there’s a way out of this.

You could have: 

- Motivated SDRs because of the high chances of closing the deals.
- Less stress and more time to focus on growing the business.
- Confidence in reporting to management/board members.
- Higher conversion rates, and fewer ghosting leads.
- A steady flow of high-quality incoming leads.
- Collaboration between sales & marketing.
- Clear data to take informed decisions.
- Clarity on the spent budget and ROI.
- More €€€€€€€€€€€€€€€€€€€€.

You can achieve this by building a solid lead generation system.

And here are the 3 ways I can help you: 

- Do it yourself: 1:1 strategy call.
- Do it with you: I support your team in the process. 
- Do it for you: I set up & follow up your inbound lead gen system.


Do you think this is for you and want to learn more? Send me a DM to book your FREE discovery call.

Spoiler alert: This is not another quick fix. But I know that you want steady results in the longer term.

taplio

The Battle

Evgeny Kotelevskiy

Kenza Abounayme

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