growth @ Selzy // paid social @ FirstPour

I’ve been in digital marketing since 2017, and I kept seeing the same pattern: fuzzy results and no clear ROI.

I always wanted one thing — direct, measurable impact.

In 2022, I moved to a new country, started freelancing, and then built Dedicado Agency. Survival was simple: make marketing work.

I went all-in on B2B, tested multiple channels, and found outbound to be the most effective. For the first time, I saw Sales truly respect Marketing — we generated enough qualified leads to sign 3 new clients within a couple of months.

Since then, I’ve replicated the same playbook for multiple clients and for my own agency. It wasn’t easy: long days, heavy tooling investment, documenting processes from scratch, and building a team — with more than one moment of considering a return to full-time employment.

But it paid off.

Today, I know which projects can win with outbound — and which can’t. And I’ve gone beyond outbound to build full GTM systems (outbound + paid ads + organic content) that don’t just generate leads, but also build trust and awareness within a clearly defined audience — and turn that into demand.

If you’re building B2B and want a repeatable way to generate demand and pipeline, feel free to connect or DM.

Evgeny Kotelevskiy

I am a results-driven marketing leader with over a decade of experience in digital marketing, project management, and team leadership. Currently based in Paris, France, I specialize in developing and executing innovative marketing strategies that drive business growth, enhance brand visibility, and achieve measurable outcomes.

With a proven track record of success in online events, content marketing, and targeted advertising campaigns, I have consistently delivered impactful results, such as increasing conversions, launching high-profile projects, and managing budgets effectively. My expertise spans SEO, PPC, email marketing, influencer collaborations, and social media management, ensuring comprehensive solutions for business growth.

Notable achievements include organizing an online conference with 2,000 participants, leading content strategies that generated significant revenue, and mentoring teams to consistently exceed performance goals. I am passionate about building high-performing teams, optimizing processes, and creating meaningful connections with audiences across global markets.

I am actively seeking opportunities to collaborate with forward-thinking organizations or clients who are ready to take their marketing strategies to the next level. Let’s connect and discuss how I can contribute to your success!

📩 Contact: maksymovayuliia@gmail.com

Julia Maksymova

Almost everyone already uses AI, but only a few people use it well. The reason is simple. The goal is not to generate more texts. The goal is to keep YOUR personality inside the content.

Research about how the creator economy is changing shows several things:
∞ Most creators already use AI in their work
∞ AI helps generate ideas, texts, scripts, and analytics
∞ Content production became much faster
∞ The audience can feel the difference between a real person and a content factory
∞ Authenticity is becoming the new competitive advantage

In reality, we entered a new phase of the content market. Content becomes cheaper. Personality becomes more valuable.

What do I think about this as a marketer and mentor?

AI is a tool. But a personal brand is not built on tools. It is built on your position, your experience, and your interpretation of what is happening.

AI can help you write a post faster. But it cannot:
∞ live YOUR experience
∞ create YOUR point of view
∞ explain why YOU think this way

After AI appeared, many experts started copying template texts. They write “correct” posts without personal opinion. They publish content that anyone could write.

And slowly they disappear in the feed.
The audience feels it and ignores this expert, even if they cannot clearly explain why.

Here is a simple rule I use for myself and my clients before publishing AI content.

Ask yourself three questions:
∞ Is there MY (or my client’s) position here?
∞ Is there MY (or my client’s) experience here?
∞ Is there a thought that not everyone could write?

If at least one answer is “no”, it is just AI mass content. You created noise instead of building your position in the media space.

Your expertise matters. Go for it 🚀

PS: That is why I love silly photos. They feel alive 📸🙂

Julia  Maksymova 

CMO Home health care | Product marketing manager AI-driven projects | Marketing & Personal brand strategist | Mentorship & Education #marketing #productmanagement #businessgrowth

A recent Digiday article shows an interesting shift in the content market. After several years of fast AI growth, the more automated content appears in feeds, the more the audience values human imperfection in normal texts.

2025 was the year of massive AI content. New tools for generating text, images, and video made production much easier. Content became cheap, fast, and scalable.

But this process also has a downside. Social media is filled with a huge amount of AI content that looks technically good, but many people feel it is faceless, fake, and plastic.

According to the agency Billion Dollar Boy, only 26% of consumers today prefer content created with AI. For comparison, in 2023 the number was about 60%.

This sharp change in audience attitude shows that the novelty effect of AI is slowly fading. At the same time, demand for “dirty” manual content is growing. A more raw, imperfect, and human style is coming to the front.

What people mean by authentic format:
∞ less polished presentation
∞ real emotions and personal experience
∞ a feeling that there is a real person behind the screen
∞ elements of improvisation and imperfection

Many brands and advertisers even start to allow small typos in content because they work as a marker of reality. Personally, I am safe here, because I always made mistakes in my texts and people even bullied me for this haha.

This does not mean the market is turning against AI. It is more a redistribution of roles. Style, position, and the author’s personality remain the key factors of trust.

The trend that Digiday describes is quite simple. AI makes content mass produced, and human authenticity becomes rare.

In 2026 the most important thing will be human context: experience, perspective, emotions, and imperfection that cannot be fully automated. I personally never get tired of repeating that a personal brand is built around personality. And no AI can replace your personality. I guarantee it. 🙂

Everyone talks about using AI to create content faster… but what about the struggles behind it?

I’m running a quick survey to find out what real experts and creators are actually struggling with, from idea generation to consistency, even with all these AI tools around.

If you’re building your brand, creating content, or helping others do it, I’d love your input. Takes 3 minutes, and your insights = gold. ITS ANONYMOUS. Nopersonal data collected.

👉https://lnkd.in/ep8KxpvB
Let’s make content creation smarter, not just faster. 💡

#AI #contentmarketing #personalbranding #research #contentcreation #expertcontent

FemTech is no longer a niche. It is becoming one of the fastest growing sectors in healthtech.

According to research from the World Health Expo, the FemTech market could reach $130 billion by 2034. And it is not just about cycle tracking apps. It signals a broader transformation in medicine.

What is happening:

1️⃣ From tracking to predictive medicine
AI is beginning to analyze data from wearables and health apps to predict health issues before symptoms even appear.

2️⃣ Hyper personalized women’s health
Apps are starting to factor in hormones, lifestyle, emotional state, and a woman’s life stage. In effect, they are becoming digital health coaches.

3️⃣ New diagnostics
Menstrual blood is being studied as a biomaterial for early detection of conditions, including endometriosis and anemia.

4️⃣ Focus on mothers’ mental health
Technology is beginning to monitor risks of postpartum depression and emotional burnout.

Historically, much of medicine was built on research where women’s bodies were underrepresented. Most vaccines and medications were tested primarily on men, with limited consideration of how they affect women. FemTech is beginning to close that gap.

And it seems this is only the beginning. I believe FemTech will become one of the key categories in healthtech over the next 10 years. And I will work for that as a woman and a mom.

What do you think?

#femtech #womanhealth #womanscience

Why Work Remains the Main Tool of Women’s Freedom

On March 8, while millions of women are still caught in different kinds of traps, it feels more important to talk about freedom.

Instagram often romanticizes the image of a woman who completely leaves her job and dedicates herself to family life.

At first glance, this model can look like a victory over the stress of modern careers. But what actually happens to a woman when she gives up her own professional identity?

The labor market has a very short memory. Skills become outdated faster than ever before in history. New technologies, tools, and work models appear every year.

Just a few years away from a profession effectively means falling out of the professional context. And the longer the gap lasts, the harder it becomes to return.

A woman then faces not only the objective demands of the market, but also an internal barrier. A world that once felt familiar begins to feel foreign.

We often think of work only as a source of income, but in reality it serves a much more complex role in a woman’s life because it creates:

∞ a network of professional connections
∞ a space for intellectual exchange
∞ a system of recognition and feedback
∞ the ability to influence decisions and processes

This is our social capital. When a woman fully leaves the professional environment, that capital gradually disappears.

Another key issue inside the so called golden cage is the balance of resources:

Emotional.
Social.
Financial.

Even in the most harmonious relationships, the person who controls the economic foundation of the family usually has greater influence over strategic decisions. This may not involve direct pressure, but the structure of power inevitably shifts.

A woman’s identity shifts as well. Professional activity shapes how we define ourselves. Many people evaluate themselves through the lens of their profession. It answers the question: who am I outside of family roles?

When a woman builds her identity entirely around family, she becomes vulnerable to the natural changes of life.

Children grow up.
Circumstances change.
Relationships evolve.

At that moment, the absence of a personal professional foundation can lead to a serious crisis. Relying on a single source of stability, whether it is a company, a partner, or an industry, creates vulnerability.

But there is another important function of work. It keeps a woman intellectually active. Complex tasks stimulate the mind and build new neural connections. Without these stimuli, thinking gradually becomes simpler.

When a woman can support her own life, her decisions become more independent, and relationships are built not on necessity, but on choice.

In the long run, work remains one of the most reliable tools for preserving freedom. This is what I wish for every woman: to have choice, freedom, and independence.

And most importantly, to stay in relationships out of love, not out of need or dependence.

Right now I’m working on launching a project for experts and doing a lot of research on how AI is used in building and running projects. Here are a few thoughts from today.

AI has become a new infrastructure layer for business, similar to how we once had websites, then social media, then content funnels. Now an AI layer has been added on top of all of that.

AI helps with many things:
 ∞ writing content faster
 ∞ analyzing audiences
 ∞ testing hypotheses
 ∞ building products
 ∞ automating marketing
 ∞ creating funnels and scripts

Many people think AI will replace strategy. It won’t. But it can significantly accelerate what already exists. If a project already has a system, AI can help scale it.

But if your project is chaotic, AI will simply multiply that chaos by 100. That’s why when I work with experts, I first build the content system and positioning, and only then add tools.

If everyone uses AI in the same way, the market quickly fills up with identical content and everything starts to look the same. In the end, the ones who break through are those who have a clear voice, strong positioning, and a unique perspective. You set the direction.

What’s your experience with AI right now?

I will try to sell digital products myself. Who wants to join? I will help with everything.

Microtransactions are quietly becoming one of the biggest business models on the internet. And most people still aren't paying attention.

The global microtransaction market was worth somewhere between $58B and $78B in 2024 and it's expected to DOUBLE within the next decade. Let that sink in. That's larger than the entire economy of most countries on this planet.

Gaming is driving most of this. In 2024, microtransactions made up 58% of all PC gaming revenue $24.4 billion. That's not a trend. That's a takeover. But if you think this stops at gaming, you're missing the bigger picture. It's not just gaming anymore.

The creator economy is on track to hit $500 billion by 2027. 400 million creators worldwide. And the smart ones? They're not waiting on ad revenue. Tips, live donations, direct fan payments, digital products and merch — that's the new income stream for writers, musicians, video creators.

Where is this heading

AI-powered purchase recommendations, blockchain integration, social commerce. These are the trends you need to watch RIGHT NOW. North America holds 38% of the market today, but social media is the fastest-growing segment globally. The opportunity is massive and it's still early.

The bottom line

Whether you're a game developer, an independent creator, or a brand — understanding microtransactions isn't optional anymore. This is how digital money moves. And if you're not paying attention, someone else is already ahead of you.

What's your take — smart monetization model or slippery slope? Drop your thoughts below 👇

#microtransactions #creatorseconomy #monetization #trends

I am going to be part of this and pitch my project! See you there 🫰🏻

President of non-commercial organization DAR, founder of OranJazz, serial entrepreneur, business producer, venture visionary, and event organizer

Премия La Persona Awards состоится 25 апреля в Валенсии. Ждем вас!

#женскаяпремия #женщинывбизнесе #femtech

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The Battle

Evgeny Kotelevskiy

Julia Maksymova

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taplio

The Battle

Evgeny Kotelevskiy

Julia Maksymova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Julia Maksymova's LinkedIn Performance

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Performance ScoreJulia Maksymova's LinkedIn Performance