Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Under Armour, Nike, Sun & Sand Sports, and Dropkick

Senior CRM Specialist - Sports

Al-Futtaim

Scope of work:
Marks & Spencer, IKEA, ACE Hardware, B&Q, Hugo Boss, Eggo, Toys R Us, Watsons, Ted Baker, Sandro, Maje, Kiabi, Muudha, Al Futtaim Watches & Jewelry across 7 markets (UAE, KSA, Oman, Qatar, Kuwait, Bahrain, and Egypt)

- manage the day-to-day functions of CRM, ensuring it is efficiently functioning within the overall CRM strategy. This includes overseeing various channels, such as email, SMS, web push, and app push campaigns

- conduct ongoing analysis and performance reporting of CRM initiatives, utilizing product analytic tools to identify trends and potential opportunities for improvement

- collabrate closely with stakeholders in campaign planning and optimization, ensuring that goals are maximized within allocated budgets and providing valuable insights for future forecasting. Support the development of creative content and technical implementation of new CRM campaigns, utilizing A/B split testing and managing complex customer journeys

- work cross-functionally with teams such as Product, Data, Content, and Design to identify growth opportunities and drive continuous improvement in CRM effectiveness

eCRM Executive - Digital Retail

Marketing Executive for the Retail Fashion division of Al Futtaim handling premium brands such as GUESS, BCBGMAXAZRIA, bebe, Kate Spade New York, and AAPE BY A BATHING APE across 8 countries.

Regional Marketing Executive

Boutique 1 Group LLC

Key responsibilities:
•	Managed  “B Loyal” – Boutique 1’s loyalty programme with 15 participating group stores with luxury brands such as Boutique 1, Boutique1.com, Monica Vinader, Furla, Missoni, Isabel Marant, and Paul & Joe across London, UAE, and Beirut
•	Lead and managed the Boutique 1 customer database
•	CRM segmentation: customer retention and targeting insights
•	Responsible of the scheduling, testing, deployment and reporting of all customer SMS and loyalty campaigns
•	Managed the quality and consistency of data capture across all customer touch points including the website, stores, competitions, and in store events
•	Reporting: markets (GCC, UK, US , EUR, ROW)
•	VIP competitor analysis research/reporting
•	Customer service: main loyalty programme point of contact across all locations
•	Spending extensive time in-store: supporting, coaching and overseeing the store teams

Group CRM Executive

- In charge of the whole "Boutique 1 Rewards" Program in Dubai, London, and Beirut with 11 participating group stores with brands such as Boutique 1, Boutique1.com, Furla, Missoni, Isabel Marant, Monica Vinader, and Paul & Joe
- Manages Boutique 1 customer database which consists of 100,000+ records
- Day to day maintenance of group loyalty program & customer database including customer enrollments & rewards account maintenance
- Manage member upgrades & point expiry
- Coordination of group SMS & email broadcasts
- Prepare seasonal mailings for group stores
- Maintaining department filing, administration & budget tracking
- Contribute to improvement of rewards program
- Identify staff training requirements for rewards, data capture & deliver training sessions as required
- Preparation of company events: permits, forms, catering, guest lists, invitations, etc.
- Ordering group collateral

Marketing Coordinator

Biz Marketing

www.dotbizmarketing.biz

Bizmarketing can help you generate additional fresh revenues all year long by plugging-in the latest online prospecting tools into your marketing campaigns. No cold calling, no door stepping, no expensive adverts, just an automated online prospecting program. 

- Comprehensive database development using cloud CRM software called “Salesforce” and “StrategyMix”
- Team leader and trainer to the new comers
- Responsible for outgoing international calls
- Developed databases for clients like Hertz, Reed Exhibitions, Turret Media, and financial consultant companies like GlobalEye, Professional Investment Consultants ME, and Continental Consultants
- Tele-sales and tele-marketing
- Basic computer and network trouble-shooter
- Generate daily end of day reports

Data Tele-Researcher

AAM LLC

Corporate branding and designing company collateral: logos, business cards, company portfolios, letterheads, etc.

Graphic Designer

Petrofac Emirates LLC

www.petrofac.com
www.petrofacemirates.ae

Formed in 2008, Petrofac Emirates is the first United Arab Emirates (UAE) joint venture company to provide a full range of engineering, design, procurement and construction services for major onshore oil & gas, refining and petrochemical projects. Petrofac Emirates is continuously developing its world-class engineering centre in Abu Dhabi.

Developed and redesigned internal websites for:
- HR department
- Quality Control's "Lessons Learned" interface
- Petrofac's internal employee directory
- Web galleries

IT Intern

Customer-centric, data-driven, curious, and creative with a growth mindset. Almost 10 years of experience in CRM & digital marketing optimizing and analyzing customer behavior.

taplio

The Battle

Evgeny Kotelevskiy

Iris F.

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