Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Freelance, self-employed

▪️Being a Business Strategist I provide advisory and consultancy services for business owners and companies in establishing marketing and go to market strategies, product positioning, implementing lead generation strategies and tactics, launching comprehensive marketing communication campaigns with market specific content, while keeping focus on stakeholder engagement and profitability. 
▪️I also provide one-to-one or team coaching services.

Business, Brand & Marketing Strategist ⚈ Content Evangelist ⚈ Employer Branding Expert ⚈ Advisor

8Privé

📌My role as a Partner and the Project Evangelist of 8PRIVÉ Group is the overall project development and management of our art related and other projects.

▪️8Privé is a multi layered company dedicating its main objectives to design, art and creativity. We are a design consultancy company providing Interior Design, Product Design, Fashion related design concepts, Image Rebranding, Art Advisory and complete concept planning.

▪️Privé Art is our art division - Our interest within the Arts industry is one of the driving factors in our philosophy and this has been reflected by not only by artist in which we represent but also in the uniqueness of the art in which we exhibit.
Our mission statement is to bring internationally acclaimed and exclusive pieces of fine arts to the wider public, to engage them with the collections through interactive experiences that traditional galeries don’t provide.

For investors and art lovers we also offer highly investable pieces which carry full documentation and valuations. Privé Art is a subsidiary of 8Privé an award winning design house, and part of the Group.

Partner and Project Evangelist

𝗗𝗝𝗜𝗡𝗡 — 𝐀 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐭𝐨 𝐭𝐡𝐞 𝐄𝐭𝐡𝐞𝐫𝐞𝐚𝐥”  / Roger Eaton Exhibition at Art Market Budapest 2019
▪️ Fine Art Photography Exhibition / Art Market Budapest 2019
▪️This exclusive exhibition was brought to Budapest by 8PRIVÉ featuring the highly acclaimed British cinematographer & photographer: Roger Eaton. 
▪️ Our exhibition was visited by 35.000 visitors at one of Europe’s most prestigious art fairs where we presented some special pieces of the collection inspired by ballet dancers.

Marketing Director and Curator

i-Business Talk®️

Owner of “i-BUSINESS TALK®️ – the Innovative Business Talk” brand which provides valuable content through different online platforms. 

🌀 i-BUSINESS TALK®️ is for everyone who wants to accelerate his or her business or career!

🌀 THE MISSION of i-Business Talk®️ - Giving to the Business Community, International Knowledge Sharing, Changing Experiences and Inspiring each other. I truly believe in giving and helping to our Clients, Business Partners, our Peers and the wider Public is the foundation of trustful partnership and the strongest driving force of success in business!

✳️ Areas covered:
 ✔️business, 
✔️entrepreneurship, 
✔️innovation, 
✔️technology, 
✔️marketing, 
✔️digitaltransformation, 
✔️branding, 
✔️futureofwork, 
✔️employerbranding and more.

✳️ Content focuses on:
✔️ success stories of Entrepreneurs, Businessmen and Women from all over the World,
✔️ personal stories not only about the rocky road they walked but 
✔️ several practical tips, secret formulas and guidelines
✔️ how people can accelerate their success in business or career,
✔️ funny and adorable moments by the interviewee persons from their lives.

Owner - Content Evangelist

DMS One Hu

Market leader software developer & distributor in Hungary providing innovative software solutions in the CEE region. The BIXBIT collaboration software is one of the key products – it integrates 4 key aspects of operation processes: document management, collaboration, task & workflow management. BIXBIT is one of the key products of DMS One Corp.

▪️ Managed the SaaS product introduction of the BIXBIT collaboration software in 4 markets:  HU, RO, CZ and PL – Marketing and Product Strategy development, Branding, market-specific Marketing Communication, Content Marketing Strategy, etc;
▪️ Drove market segmentation & market research to identify business opportunities and effectively target marketing activities - Domestic & International Business Division.
▪️ Developed product strategy & innovative and targeted tactics;
▪️ Drove the development of web-based platforms, product demos, tutorial videos, case studies, and coordinated UX/UI development processes;
▪️ Designed and implemented online marketing campaigns – Google Analytics, PPC, blog articles and Social Media posts;
▪️ Evaluated CRM data to fine-tune lead-generation tactics based on advertising campaigns and Social Media analytics;
▪️ Leveraged Google Analytics to drive SEO
▪️ B2B event management - to represent the company & services in the key markets.

Head of Marketing Department at DMS One Corp.

Waberer's International

The third-largest European road transportation and logistics service provider with one of the biggest fleets on the European market of 3500 own asset trucks, 5500 employees and 530 million € of annual turnover. The company operates in the UK, Germany, France, Italy, Romania & Slovakia and the headquarter is located in Hungary/Budapest.


▪️ Managed the overall Marketing activities and an era-changing brand repositioning strategy of the company in all verticals and drove market-specific Online Marketing Campaigns;
▪️ Established the B2B marketing & PR strategy aligning with sales & commercial targets - both domestic and country-specific projects in key markets: UK, France, Germany, Italy, and the Benelux region;
▪️ Collaborated with agency partners to fine-tune customer retention tactics, based on advertising campaign results and Social Media analytics data; 
▪️ Managed strong and precisely targeted account-based Marketing and PR strategies and tactics;
▪️ Multi-Channel Marketing - Online and offline European advertising campaign management;
▪️Reviewed, maintained and operated a communications framework - ensuring consistency across all channels and functions;
▪️ Developed a set of processes and tools to ensure best-practice communication delivery;
▪️ Overall responsibility in representing the company at the biggest European Supply Chain and other B2B events - marketing strategy, organizational tasks and project management;
▪️ Planned and managed the implementation of an annual budget for the overall marketing activities;
▪️ Overall marketing and corporate communications project management of the IPO (Initial Public Offering) for introducing the company's shares to the Stock Exchange.

Marketing Manager - Head of Marketing Department

Gemius

Gemius SA is an international research and tech company providing research solutions and industry benchmarks for eCommerce businesses, Digital Publishers, and Advertising Agencies in 20+ markets in Europe and Asia. Main services: web analytics, online campaign management, ad serving and online audience research.

▪️ Multi-Channel Marketing - Responsible for the comprehensive marketing, corporate communication and PR activities of the Hungarian subsidiary;
▪️ Product Marketing of 10 products – managed digital product pages and collaterals in strong strategic cooperation with the sales director and the key account manager;
▪️ Managed the Branding and Content Strategy in alignment with the global guidelines, but serving domestic market-specific needs;
▪️ Managed Corporate Marketing and Communications functions with budget responsibility;
▪️ Managed Social Media and Content Marketing campaigns, overall content management – story pitching, case studies to provide, research data;
▪️ Enhanced PR activities and developed Press Relations – As the primary contact person provided industry benchmarks, research data and insights for journalists, key clients, and other stakeholders;
▪️ Collaborated with the sales director and key account manager on working out strategies – had access to an EMEA regional market overview;
▪️ Contributed to the introduction and dissemination of the company's main service: the Online Audience Measurement, as the official measurement benchmark of the local digital market;
▪️ Organized specific workshops for key business partners – the movers and shakers of the Hungarian internet industry: Publishers, Agencies and Advertisers.

Marketing & PR Specialist

FiberNet Telecommunication and Broadband Cable Co.

B2C telecommunication service provider – Product portfolio: cable TV and digital TV, broadband and digital internet, local area network (LAN) infrastructures and fixed telephony across 250 settlements in Hungary. 

▪️ Managed the Multi-Channel B2C Marketing Communication and the Regional Campaign Promotions activities including production; 
▪️ Lead generation support and overall product Marketing Communications of 3 main product segments;
▪️ Managed specific lead-generation activities; 
▪️ Managed the Marketing Communication of the 3 key product segments while collaborating with product managers;
▪️ Contributed to the development of the marketing communications strategy in collaboration with Product Managers;
▪️ Overall Customer / Client communication – Official announcements about changes in General Terms of Conditions, prices, regional sales offers, changes in service packages, TV content packages, etc;
▪️ Managed Internal Communication activities, PR  and Company Events;
▪️ Managed Press Relations 
▪️ Website and Intranet content management

Communications and PR Manager

Budapest Week Publishing

Premium magazine publisher and Business and Entertainment Event Management Agency for C-suit executive clients. Two business lines: 1.) Publisher of premium English-Hungarian magazines of business, trade, diplomacy, hotel, tourism, and hospitality industry, 2.) business and entertainment event management agency focusing on C-suit executive clients in these segments.

▪️ Managed the general PR activities of the publisher and events organized by the company; 
▪️ Key Account management: C-suit executives and business owners, diplomacy officers, embassies, chambers of commerce, and organizations from the hotel, tourism, and hospitality industry;
▪️ Collaborated on the rebranding of the corporate image and the planning of marketing campaigns - briefs, creative conceptions, and key messages;
▪️ Managed the marketing and certificate project called “Best of Budapest” in collaboration with key stakeholders;
▪️ Managed sponsorships and contracts;
▪️ Gained widespread experience in organizing various business and entertainment events

PR & Event Manager

📣WE ENTERED TO 𝐓𝐇𝐄 𝐄𝐑𝐀 𝐎𝐅 𝐀𝐑𝐓𝐈𝐅𝐈𝐂𝐈𝐀𝐋 𝐈𝐍𝐓𝐄𝐋𝐋𝐈𝐆𝐄𝐍𝐂𝐄 𝐑𝐄𝐕𝐎𝐋𝐔𝐓𝐈𝐎𝐍 𝐖𝐇𝐈𝐂𝐇 𝐇𝐀𝐒 𝐀 𝐇𝐔𝐆𝐄 𝐈𝐌𝐏𝐀𝐂𝐓 𝐎𝐍 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐀𝐍𝐃 𝐓𝐇𝐄 𝐖𝐀𝐘 𝐁𝐑𝐀𝐍𝐃𝐒 𝐈𝐍𝐓𝐄𝐑𝐀𝐂𝐓 𝐖𝐈𝐓𝐇 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑𝐒/𝐂𝐋𝐈𝐄𝐍𝐓𝐒! It is not just the technology or the digital world that is changing but so does consumers’ behavior, problems, needs, and the way they want to consume digital content.

💥Are you looking to take your overall Marketing Activities and Customer Engagements to the next level? 

💚Do you want to create immersive and captivating Conversations that resonate with your brand?

👨🏽‍💻Do you want to create more engaging Content that is relevant to your target audiences and grabs their attention?


🔵 HOW CAN I HELP YOU?

𝟯𝟲𝟬 𝗗𝗲𝗴𝗿𝗲𝗲 𝗩𝗶𝗲𝘄 - 𝗢𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗼𝘅 𝗧𝗵𝗶𝗻𝗸𝗲𝗿 - 𝗔𝗴𝗶𝗹𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝘀 - 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
~ As a Business, Brand, & Marketing Strategist I help my clients in transforming their services and products into outstanding BRANDS in this heavily distracted world where they have to compete on an extremely challenging playing field. Together we create their VISIONS and craft their CONTENT and VOICE.
As an Employer Branding expert, I show them how to become attractive EMPLOYERS and engage talents. 

~ My advisory services: establishing marketing and go-to-market strategies, product positioning, implementing lead generation strategies & tactics, launching comprehensive marketing communication campaigns with market-specific content while keeping the focus on stakeholder engagement and profitability.

🟠 PROFESSIONAL BACKGROUND

15+ Years of Experience as a Marketing Leader in 10+ Different Segments:

Digital Marketing | Internet Industry and Online Research | Online Audience Behaviour Research | SaaS |
Telecommunication | Logistics | Event Organizing and Sponsorship Management | Media and Publishing | Recruitment Marketing | BTL Agency | Fine Art Exhibitions and Curation| Advisory Services and Coaching


~ I drove international marketing campaigns and acquired a wide range of knowledge about Organizational Operations, different Processes & Workflows, which also gained me a complex understanding of the key factors that have a strong influence on the productivity and profitability of a company

~ I participated in the Initial Public Offering (IPO) procedure of the 3rd largest European logistics company aiming to introduce the company’s shares to the Stock Exchange

~ I started my entrepreneurial journey by opening my restaurant in my mid-20s which I made with passion

taplio

The Battle

Evgeny Kotelevskiy

ILDIKO BUJAKI

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