growth @ Selzy // paid social @ FirstPour

I’ve been in digital marketing since 2017, and I kept seeing the same pattern: fuzzy results and no clear ROI.

I always wanted one thing — direct, measurable impact.

In 2022, I moved to a new country, started freelancing, and then built Dedicado Agency. Survival was simple: make marketing work.

I went all-in on B2B, tested multiple channels, and found outbound to be the most effective. For the first time, I saw Sales truly respect Marketing — we generated enough qualified leads to sign 3 new clients within a couple of months.

Since then, I’ve replicated the same playbook for multiple clients and for my own agency. It wasn’t easy: long days, heavy tooling investment, documenting processes from scratch, and building a team — with more than one moment of considering a return to full-time employment.

But it paid off.

Today, I know which projects can win with outbound — and which can’t. And I’ve gone beyond outbound to build full GTM systems (outbound + paid ads + organic content) that don’t just generate leads, but also build trust and awareness within a clearly defined audience — and turn that into demand.

If you’re building B2B and want a repeatable way to generate demand and pipeline, feel free to connect or DM.

Evgeny Kotelevskiy

Oldenburg Vineyards

Brand - & DTC Sales Manager

Lady Wineland

Owner

Fine Wine On Tap

Consulting CEO

Winewise

Wine Buyer / Consultant

FirstPour.

Marketing and Communications Manager

Grape Expectations Pvt Ltd

Grape Expectations offer a comprehensive range of wine as well as other liquor and services to the Maldives market, including leading consulting solutions. With a focus on F&B infrastructure investment, staff education, product sourcing, consulting and combined team experience. Evolving with the market is paramount and our teams’ joint experience puts Grape Expectations at the forefront in the alcohol distribution business

Wine Sales & Marketing - Maldives

Singita

Singita is recognized as one of Africa’s most influential collectors of wine with an extensive cellar showcasing a premium selection of wines, including some of the continent’s most sought-after private reserves, exclusive release, limited single vineyard, and rare auction wines. Singita Lebombo Lodge is among top 5 most spectacular hotels in the World for 2020, according to Matador Network's '25 most spectacular hotels in the world 2020 list.

taplio

The Battle

Evgeny Kotelevskiy

Delaille Raubenheimer

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